The core clause of the cooperation plan for advance contact is strategic alliance.
Both parties regard the other as the most senior partner. Qinhuai's payment for goods will be settled at the end of the month, with no default or arrears. At the same time, the two parties will carry out a series of cooperation such as promotions, recommendations, advertising and publicity.
Luo Yaoguo relented on settling the payment, and Lin Xiaoguang breathed a sigh of relief.
Originally this method was proposed by him and Luo Yaoguo adopted it. Now he changed his mind and felt that he was cheating himself. However, he had no choice. If Qinhuai Company could not get the payment in a month, he would have the capital chain.
Possibility of breakage.
Qinhuai Company has recently established a development department.
The Development Department is responsible for the construction of the factory in Shekou Industrial Zone, Shenzhen Town, and registering the company with the Industrial and Commercial Department of the Special Economic Zone. The upfront payment of HKD 2 million has been transferred to the company's account.
He had already spent a lot of money on purchasing factories, purchasing machines, purchasing raw materials, and finding TV stations to place advertisements. He paid wages on the 10th and spent a lot of money. Now he doesn't collect much money. It's not that it's not a lot. In fact, it's a lot.
If there is less, there is a real danger that the capital chain will be broken.
Now he can settle the payment at the end of the month, which is equivalent to saving his old life.
As for cooperation, it is actually secondary. Being able to get the payment for the goods is his biggest wish. If he does not get the payment, no matter how much cooperation he has, it will not happen. Getting the payment plus cooperation is the icing on the cake.
The cooperation between Huarun Wanjia and Qinhuai Company covers several aspects.
The settlement of the monthly payment at the end of the month is one aspect, and promotion is another aspect. The contents of these cooperation plans were all negotiated by Lin Xiaoguang under the instruction of Ou Bingde.
Take promotion as an example, there are several options.
At present, Qinhuai Company has four products, and there are many more products that are ready to be launched. However, these four are the only ones currently being advertised on TVB. Currently, they are used for promotions and combined with advertising, the effect is not very good.
There are still more than twenty days left in the one-month advertising period, so this is the final plan.
Put instant noodles and ham sausage together, put coffee separately, and milk tea separately, all are promoted in installments, each only lasts for about seven or eight days. During these seven or eight days, this product is mainly promoted. The job of convenience store clerk is simple, Qinhuai Company
Food factories can also guarantee that they will not run out of stock.
The promotions are still the same, including single-bottle promotions, special offers for adding one or two more for one yuan, packages and scratch-off draws.
Single stick promotion, instant noodles have changed from two yuan a bucket to one yuan and eighty, one yuan a bag has become eighty cents, ham sausage has also changed from one dollar to eighty cents, and fifty cents to forty cents. The set meal is instant noodles with ham and bucket.
Packed with thin ham, two yuan, bucket with thick ham, two and a half, bagged with thin ham, one dollar and a half, bagged with thick ham, one and a half.
This is a single-stick promotion and a package deal, and there is a special price of one or two more for adding one yuan.
When customers buy barreled instant noodles, they can get an extra bucket if they add one yuan, that is, if they buy two buckets for three yuan, one bucket is equivalent to one yuan and a half, two buckets are worth three yuan, three buckets are four yuan, and four buckets are five yuan.
, each person is limited to purchasing four barrels.
The same goes for bagged instant noodles. You can get an extra bag by adding 50 cents. That is, you can buy two bags for 1.50 cents. One bag is equivalent to 75 cents. Two bags are worth 1.50 yuan. Three bags are worth 2 yuan. Four bags are worth 2.50 yuan. Five bags are worth 3 yuan.
, six bags are 3.5 yuan, and there is also, the more you buy, the more discounts you get.
There are only three types of promotions currently launched. The scratch-off lottery will need to be produced separately. If you don’t have enough time for instant noodles and ham, you won’t be able to participate.
After the promotion, the remaining cooperation is recommendation. The store clerk specially recommends four products of Qinhuai Company to customers.
Similar to a shopping guide in a supermarket.
Promotions also need recommendations. Otherwise, if they are placed on the shelves, people who know how to buy will naturally notice them. But for potential consumers, they may not pay attention. In this case, recommendations from store staff are needed.
When a customer comes in, the clerk says "Welcome" and then asks, "How can I help you?"
The customer said, "I want to buy something to eat."
At this time, the clerk can take the opportunity to recommend Qinhuai Company's instant noodles and ham. Considering that each store currently has more than 100 consumers and more than 300 customers, as long as one-tenth of the consumers and one-tenth of the customers
One potential customer purchased, and there were sales of more than ten barrels and more than thirty barrels.
With one hundred stores, the total sales volume is almost 5,000 barrels. Calculated at an average price of 1.5 yuan, it works out to 7,500 yuan per day.
Sales increased by more than seven times.
Of course, imagination is full, and ideals are skinny. How effective the store clerk's recommendations can be in driving traffic, and how much sales can be generated, depends on the actual situation.
But I think the effect should be pretty good.
In addition to recommendations, preparations for the rest of the advertising and TV commercials for cooperation between the two parties have begun. It is not certain when the project will be filmed in the future, and it is not known when it will be broadcast on TV stations.
However, publicity can be carried out in advance.
There can be many types of publicity activities, including passive advertising, where leaflets are posted behind the glass windows of convenience stores, active event publicity, where Qinhuai Company and Huarun Wanjia send personnel to conduct promotional food tasting activities at the entrance of convenience stores, etc.
.
There are many specific publicity methods, and they will be officially implemented after a few days of preparation.
During this period, Huarun Wanjia's total sales increased further, almost growing at a rate of several thousand yuan a day, with varying degrees of growth, ranging from as much as nine thousand a day to as little as four or five thousand a day.
A few days later, it officially broke the 100,000-a-day sales mark.
Although 100,000 is a lot, if divided among 100 stores, the sales of one store will only exceed 1,000, with an average of 24 hours, less than 50 per hour, and sales of less than one yuan per minute. There is still a considerable improvement.
space.
In seven days, the total sales went from less than 60,000 to more than 100,000 after seven days, almost doubling.
When the total sales per day reached 40,000 yuan, the labor cost of more than 1,400 people working hard for a day was calculated. Now, the daily sales exceed 100,000 yuan, and the monthly sales exceed 3 million yuan. Not to mention other things, there are at least 100 companies.
The store has an area of 50,000 square feet, and the monthly rent is HK$20 per square foot. The monthly rent is HK$1 million, which is more than enough.
Monthly sales exceeded three million.
The labor cost is 1.4 million, and the rent cost is 1 million. These two are enough, and there are still transportation, water, electricity, and goods costs left.
Water and electricity are a fraction, transportation is a fraction, and five hundred thousand is more than enough.
In the end, the cost of goods is left, and the sales volume of 3 million yuan, calculated at 50% of the cost, is 1.5 million yuan. In other words, so far, Huarun Wanjia is still in a state of loss, with at least monthly sales exceeding 4 million yuan.
500,000 yuan was enough to barely maintain the balance without losing money.
At this rate, the daily sales must exceed at least 150,000.
One store costs 1,500 yuan.
It's only over a thousand years old now.
The road to making money in Huarun Wanjia is long and arduous, but the future is bright, and comrades need to work hard.
However, Huarun Wanjia did not make any money, but Qinhuai Company experienced a different change. Within seven days of opening, the power of advertising on TVB showed, and sales increased day by day.
On the first day, it was still 13,000, accounting for more than one-fifth of Huarun Wanjia’s daily sales. On the second day, it was 16,000, accounting for less than a quarter of Huarun Wanjia’s daily sales. On the third day, it was even more
, nineteen thousand, twenty-one on the fourth day, more.
So far, daily sales have exceeded 33,000, accounting for almost one-third of Huarun Wanjia’s daily sales.
After a month, there are one million. Whether Qinhuai Company is losing money or not, at least the Tsuen Wan factory is not losing money, and the cooperation, promotion, recommendation and publicity activities with Huarun Wanjia are about to begin.
Sales will explode tomorrow, and Lin Xiaoguang is looking forward to it.