At Jingtong Development Co., Ltd., Zhang San and the others first received a large order for the ‘Carnival Premium Dried Fruit Gift Box’, with an order amounting to 10,000 copies.
Calculated based on the unit price of each ‘Carnival Premium Dried Fruit Gift Box’ of RMB 598, this order is worth RMB 5.98 million.
Of course, free shipping!
At that time, it doesn’t matter if Jingtong Food Factory pays for a container truck to send it there.
After receiving the order from a salesperson named Hu Xueqi, Zhang San was stunned on the spot. The other party's delivery address was the Tmall Headquarters Building in Binjiang Industrial Park, Hangzhou.
The payee's name is Tmall No. 1, and there is a mobile phone number with auspicious numbers behind it. It looks extraordinary at first glance. It must be the mobile phone number that was bought for how much money.
Zhang San immediately went to Yan Jinghua to report this problem. The order was nearly 6 million, what’s the fuss!
Did the customer place an order with the wrong quantity, and the customer simply clicked a few extra zeros with a shake of his hand?
What preventive measures should their company take?
I have never encountered such a large single order in online sales before, and Zhang San also found it a bit tricky.
After Yan Jinghua heard him report the order, he took him to find Xia Zekai.
"Boss, this is the situation in general. I can ask Manager Zhang to tell you the details again." After Yan Jinghua finished his report, he made another special mention.
After learning that there was such a thing, especially that the consignee turned out to be "Tmall One", Xia Zekai couldn't help but complain: "I said, this order must have been placed by Lao Ma!"
Yan Jinghua and Zhang San didn't know what to say, so they just watched quietly.
Xia Zekai turned the phone around in his hand, wondering whether he should call Lao Ma to confirm.
"Old Yan, what do you think of this matter?" Xia Zekai asked him.
The expression on Yan Jinghua's face was a little strange. He said: "Boss, could it be Director Ma who swiped our orders?"
When Xia Zekai heard what he said, he burst into laughter on the spot: "It's very possible!"
"I'm going to call him and ask him. Today, he's using promotional resources and cheating on orders. What does he want to do?"
Yan Jinghua said: "Maybe Chairman Ma just wants our turnover to exceed 200 million?"
Hearing what Yan Jinghua said, Xia Zekai paused while searching for the phone number. He nodded: "Old Yan, don't tell me, maybe this is really a possibility!"
"I'll call him and ask him!" Xia Zekai was about to dial again when his cell phone rang first. He took a look at the caller ID and smiled. He showed Yan Jinghua and Zhang San a look at the phone page and said, "You guys
Look, what a coincidence."
The word "Lao Ma" flashed on the screen of Xia Zekai's mobile phone.
The next moment, Xia Zekai answered the phone and turned on the hands-free phone. Lao Ma's voice came through the radio signal.
"Boss Xia, I'm still awake in the middle of the night!"
"Lao Ma, you gave me such a big order, and I made 6 million in one fell swoop. Why can't I sleep at all?" Xia Zekai didn't even talk about it.
When Ma Yun heard what he said, he stopped turning around and said, "I bought so much at once, why don't you give me some discounts and rebates?"
"..." Yan Jinghua and Zhang San suddenly heard Ma Yun speak like this, which caught them off guard and made them want to laugh.
Fortunately, both of them suppressed their anger and did not dare to make any noise. If the boss on the other side really heard it, the boss would lose face, but they would still be able to reap the benefits.
What made them even more unexpected was that the big boss actually had such a smoky spirit in private. What is the level of this skill of bargaining after the fact?
Xia Zekai didn't try to make any concessions. He said, "I'll give you the change, what do you think?"
"Tell me your card number and I'll transfer 80,000 yuan to you." Xia Zekai also took his shamelessness to the extreme.
Hearing what he said, Lao Ma was not happy: "Is my face only worth this little money?"
Lao Ma felt that Xia Zekai was insulting his beloved face.
Xia Zekai sneered, but still said: "Jack, let's do this. I will give you these 10,000 boxes for free. When the Double Eleven event is over, I will ask the finance department to return all the money to you.
, I will send these 10,000 boxes of high-quality carnival dried fruit gift boxes to you, it’s quite interesting!”
Hearing what Xia Zekai said, Ma Yun was immediately stupefied. He choked for a long time, and finally said: "Boss Xia, be prepared to treat me to dinner next time!"
This means that the money is free, but the next meal will definitely not be cheaper.
After saying that, he hung up the phone!
Xia Zekai listened to the blind voice coming from the mobile phone. He chuckled, and the smile on his face became brighter. He said: "Have you seen that if you want to make money, you have to be shameless? If you want to be more polite than him, if you want to be faceless,
, this money will be wasted.”
"Boss, why?" Zhang San didn't understand, so he didn't feel ashamed to ask.
Xia Zekai said: "Believe it or not, if you were in my position just now, you would say this, the custodian named Ma wants the money back."
"But it's me who is talking to him now, is he embarrassed?" Xia Zekai was very confident.
They were all on the same level, and each valued face more. But what Lao Ma didn't expect was that Xia Zekai took his shamelessness to the extreme!
He was caught off guard and didn't understand Xia Zekai well enough, so he was defeated directly.
With Jack Ma’s 5.98 million dried fruit gift box order, coupled with Tmall, Taobao Mall finally gave Jingtong Baby Tmall flagship store the largest promotional resources to promote, and the final result left no suspense, ‘Jingtong Baby Tmall flagship store’
The store's total transaction volume exceeded 200 million yuan on the day of Double Eleven!
Tmall and Taobao Mall achieved a total transaction volume of 19.5 billion yuan, only 500 million yuan away from the 20 billion yuan mark.
But when Zhang Yong reported to Jack Ma, Lao Ma thought again and again, and gritted his teeth and said to Zhang Yong: "If you report 20.1 billion yuan to the outside world, if you have any doubts, let him come to me."
After hearing Lao Ma's domineering declaration, no one present dared to refute.
Moreover, the difference was really too small. I tried my best in the last hour and actually got a deal of 500 million yuan. If I had known this...
It's a pity that nothing can be known in advance. It was after one o'clock in the middle of the night.
Zhang Yong held the 2012 Tmall and Taobao Double Eleven press conference overnight. At the press conference, he solemnly said: "The total transaction volume of Tmall and Taobao malls is locked at 20.1 billion yuan. In this year's Double Eleven,
During the promotional activities, there were 4 stores with a total turnover of over 100 million, they are Jingtong Baby Tmall flagship store, Jack Jones Tmall flagship store, Camel Tmall flagship store, and Quanyou Home Tmall flagship store.”
“Among them, the total transaction volume of Jingtong Baby’s Tmall flagship store exceeded 200 million yuan, which is the highest single-day transaction volume on the entire platform!”
"In addition, during this Double Eleven event, the total transaction volume of Tmall Mall was 14.2 billion yuan, and the total transaction volume of Taobao Mall was 5.9 billion yuan. Both of them exceeded the total transaction volume of Tmall and Taobao Mall last year."
"This also means that even in the emerging sales channel of e-commerce, branded products still occupy an absolute dominant position in the market."
That night, no one cared that Zhang Yong had exaggerated the platform’s total transaction volume of 600 million yuan. Compared with Tmall and Taobao Mall’s total transaction volume of 20 billion in a single day, the transaction volume of 600 million yuan was only an increase of 600 million yuan.
Consider it a bird.
This evening, the sharpness of ‘Jingtong Baby Tmall Flagship Store’ could not be concealed either!
This result was unexpected by no one. It heralded the craziness of e-commerce at the beginning of its development, and it also heralded that traditional trade and commerce no longer wanted to face it, and had to admit that it would be further squeezed by a new trading system.
.
If you are still unable to face up to this new market and adapt to it at this time, the future results will be difficult!
The night went deeper, and I ignored the people outside who couldn't believe this result and were going hysterical and crazy.
Although Xia Zekai hadn't slept all day and night, he was still full of energy. He walked down from the office on the third floor and went directly to the office area of the online sales department. Zhang San and more than 30 people in his team didn't sleep. Yan Jinghua
A meeting is being held for them here.
These people all want to celebrate the victory of yesterday’s Double Eleven event crazily.
The total transaction volume in a single day exceeded 200 million yuan. This total transaction volume is still so bright that people can't look directly at it.
"Boss, we succeeded, we really succeeded!" After Yan Jinghua saw Xia Zekai, she couldn't help but get excited.
Zhang San and the others couldn't find it either. They couldn't control their bodies swinging due to excessive excitement and looked at Xia Zekai expectantly.
Xia Zekai stretched out his hands and shook hands with Xia Zekai, Zhang San, and the more than 30 sales staff and customer service staff present.
While shaking hands, he said to them: "Thank you, you are all good!"
This detail is easily overlooked by people, but some people did not forget it. Yan Jinghua reacted quickly. He took out a digital camera the size of a cigarette box from his body and carefully recorded this perfect moment with the digital camera in his hand.
"Okay everyone, everyone who is tired will go to sleep. If you want to go home overnight, please let Mr. Yan know and Mr. Yan will arrange a car to take you back."
"But I suggest you stop running back and forth. When you get home and wake up, you will have to come over with your backpack at dawn to collect your bonus!" Xia Zekai said.
None of the guys wanted to go back. Someone in the crowd shouted: "Boss, why don't we celebrate such a big happy event?"
"Tell me how to celebrate!" Xia Zekai turned his head and focused on a young man in the staff.
The young man felt very nervous when he saw his boss staring at him, but he still had to bite the bullet and said, "How about we have a drink!"
"No problem!" Xia Zekai nodded in agreement. He said, "It's too late now. Let's wait until daybreak and then go to the Oasis Ecological Park to have a big meal. After we are full and full, we can come back to collect the bonus. No problem!
"
There must be no problem. Nearly half of the more than 30 employees have their eyes lit up. Since last night, they have been staring at the computer monitor, communicating more with customers, and striving to get more orders.
But it is undeniable that after more than 20 hours of tossing, everyone here is sleepy. Even if they go out to find a place to eat, they have no appetite.
It would be better to wait until daybreak.
After explaining these things, Xia Zekai said: "I have to go up to sleep, and you should go to bed early."
"Boss, you should also go to bed early. We will discuss what activities we have tomorrow." Yan Jinghua said.
Xia Zekai had no objection. He said, "You just have to make arrangements according to the situation. Call me when the time comes."
After saying that, he went upstairs to sleep again.
Yan Jinghua also told those who had been busy since the night before to go to bed early and stop making noises in the middle of the night. After watching the scene become quiet, he went to his office.
But that night, it was destined that many people could not calm down. No matter how tired or sleepy they were, they could not fall asleep.
…
Xia Zekai had a good dream that night. In his dream, he dreamed that "Jingtong Development Co., Ltd." had become a world-class company, and their products were sold all over the world!
In the field of food industry, Jingtong Development Co., Ltd. has become the well-deserved NO.1.
It's a pity that this good dream was shattered.
Waking up to a knock on the door in the morning, Xia Zekai ushered in the new week with some irritability.
He rubbed his eyes, his waist and legs, but he just didn't want to get up. He was still a little irritable and asked: "Who is it?"
"Boss, I'm Yan Jinghua. It's time to get up and have breakfast." Yan Jinghua's voice came.
Xia Zekai looked at the time and saw that it was almost seven o'clock. He couldn't sleep anymore, so he quickly got up.
He was just too sleepy last night. Normally, he wouldn't have been able to sleep for such a long time.
"Where to eat?" Xia Zekai asked him.
Yan Jinghua said: "Boss, let's go to the village to the west to find some food first."
Xia Zekai didn't object, and he didn't have a mysophobia. He went to wash his face and called Yan Jinghua to leave.
As soon as he left the factory, Xia Zekai remembered something and asked: "Mr. Yan, who are Zhang San and those people in his team?"
"Boss, I just went over and took a look. They were still sleeping in the big office area. I didn't let anyone else disturb them." Yan Jinghua said specifically.
He said: "They are all too tired and dizzy from work. It's just a good time to take a nap to replenish their experience, and then call them to eat at noon."
Xia Zekai nodded with satisfaction and said, "Okay, let's do it, let's go!"
The two had a delicious breakfast in the village west of the factory.
There are many more varieties than those found in factory restaurants.
It's good to change the taste occasionally and adjust your appetite.
…
After the two finished breakfast, when they returned to the company, there were more and more people in the factory.
The Double Eleven shopping event has finally passed. Many people in the company breathed a sigh of relief and thought they could be lazy for a while.
But the fact is that they have overthought it, and there are still annual goals that have not been achieved. When everyone reaches this point, they are very unwilling and do not want to give up the bonus they are about to receive!
