Chapter 948 Boss Xia, congratulations on reaching the top
"Yes, I will arrange for someone to handle it immediately." Chen Jian responded.
Now every second counts, and he didn't hesitate. He immediately arranged for people to do it and increased the promotion of popular products.
This is a bit like giving them a ride on purpose, but everyone present knows that Lao Ma's ultimate goal of doing this is to knock Taobao out.
But only those closest to him like Tsai Chongxin know that Lao Ma did this to prepare Taobao for its overseas listing and make it look more beautiful.
Until now, no one knows that Lao Ma has planned to list Taobao overseas instead of choosing to list it domestically.
Unlike Alibaba's B2B business, which reached its peak right after its listing, Lao Ma will never allow the same mistake to be made a second time.
…
Before Yan Jinghua could think of any new tricks, Zhang San came over to report that Jingtong Baby's order volume and transaction volume had exploded higher again, and were even higher than the order peak after midnight. He
It's clear what this means.
Although he still doesn't understand what happened, it doesn't stop him from taking advantage of the heat to make plans.
"Manager Zhang, go tell everyone to keep an eye on me. It's up to you how high the sales volume can be today." Yan Jinghua said.
Zhang San hurried back to the second floor.
At this time, many people were tired, but in the face of creating miracles and breaking records, they forced themselves to open their eyes and work hard.
If someone really can't stand it anymore, others will step up to the plate, even Zhang San himself.
Later, even Yan Jinghua came to help.
At Guo Ying's side, every salesperson's cell phone was getting hot while typing. The cell phone was out of battery. Then they charged it, replaced it with a new cell phone and continued making calls.
At the offline Jingtong Baby chain stores, many clerks were hoarse from shouting. They no longer knew what it was like to be hungry. They were really speechless, so they drank water to moisten their throats, and then
continue working.
For those who were really hungry and couldn't bear it, the store manager gave a temporary order to eat some snacks and dried fruits nearby, which saved the time of going out to buy food and cooking for themselves.
After the popular products on the store's shelves are sold out, employees immediately go to the warehouse behind to move the products to replenish them.
Later, the popular products were completely sold out, and the inventory in the store was gone. Customers turned to other products, hoping to grab them all.
At this time, the salespeople in the store couldn't help but look at each other. They expected that today's results would exceed their imagination, but they didn't expect that it would reach this point.
This is a total blast!
"Did these customers withdraw all their deposits?" Someone couldn't help but roar, the purchasing power of these people is terrible!
…
"Zekai, come down and eat quickly. Do you have to keep staring in front of the computer? You can't see the flowers and you can't change anything." Luo Xiyun came up and called him again.
Xia Zekai just came out of the study. He had been staring at the computer screen for a long time and hadn't had much rest since last night. It could be seen from his eyes that he was very tired.
"Zekai, I don't care what happens to you. You must not stare at the computer again at night. After dinner, you can go to my room to sleep. If you do this again, I will smash the computer for you."
Luo Xiyun said like a shrew.
Mother-in-law Liu Chunhua watched her daughter go crazy without saying a word.
The corners of Xia Zekai's mouth twitched, wanting to say something, but in the end, after thinking about it, he still obeyed his wife's words.
After her daughter's mood calmed down, Liu Chunhua said to her son-in-law: "Zekai, if you are really busy, then you can go back to Qicheng first. I am here, so it will be fine."
Xia Zekai realized that he had indeed affected his family's emotions, so he quickly said: "Mom, I'm fine. I'll have a rest after dinner."
"Well, you can have more energy to work after you have a good rest. Besides, you have to go for a prenatal check-up in two days, so you should recuperate first." Liu Chunhua said.
Xia Zekai suddenly heard this and suddenly realized that even if he was watching from here, he could not change anything. Instead, he might worry his wife and affect the fetus in his belly due to excessive emotions.
If that were the case, wouldn't it be a huge loss for him?
After figuring it out, Xia Zekai breathed a sigh of relief as if relieved, and his face returned to its former calmness and ease.
"If you don't watch it, it won't change the outcome. I'll go to bed later," he said.
That night, Xia Zekai didn't pay attention to the later results. He was afraid that the ringtone of his cell phone would disturb his wife's sleep, so he directly silenced his cell phone before going to bed.
So much so that he didn't know that Taobao had made another surprise move in the last two hours of the Double Eleven Shopping Festival, offering 1,111 free orders. This event greatly stimulated the last wave of consumption among netizens and
The special purchasing desire mentality of "I can win a lottery and get free orders".
So at the last moment, these netizens boosted the transaction volume and order volume that were already showing obvious signs of fatigue.
Many people have seen traces of operations in this wave after wave of operations.
In other words, from the very beginning of the Double Eleven shopping promotion, this wave of routines was set in advance, and various activities were used to stimulate netizens' consumption. Until the last two hours, Taobao also created such a 1111 random order
Free activities.
This means that 1111 orders are randomly selected from the transaction orders in the last two hours, all of which are free of charge, and the platform pays the customer's orders.
These days, many people are confident that they are the one to win. Because of this, many people have a give it a try mentality at the last moment and place more orders, with the amount of each order being quite large.
Just choose from daily necessities such as clothing, shoes, bedding, snacks, maternal and child products, and more.
Their psychology is like this. Anyway, I have to buy these things sooner or later. Maybe I will get lucky and get a free order. Then I will get the product for free without spending any money. It will be really cool!
But the result is obvious, and the probability of winning the lottery is about the same.
After finally staying up until 12 o'clock in the morning, the three hands of different lengths on the clock on the wall coincided with each other again. This time, the Double Eleven promotion and shopping festival came to an end at the last moment.
At this time, some people are really happy and some are worried!
All the more than 2,000 merchants who participated in this Double Eleven promotion, no matter how much or how little they earned, were all happy. The traffic of their stores increased significantly during this event, which laid a solid foundation for their future operations.
A good foundation.
But after 'impulsive consumption', many netizens look at the goods they ordered and there is a little person swaying left and right in their minds.
“Do I need these products?”
"Why don't you return it? I've already bought everything, or should I just forget it?"
They were hesitant, but some people couldn't help but want to cancel the order.
Even so, this situation is not enough to affect Taobao's full-day turnover on Double Eleven.
…
Xia Zekai let go of his worries. He slept very soundly that night, and his cell phone was muted, so that he didn't know that his cell phone screen flashed many times in the middle of the night.
It stopped lighting up after a long time.
At the same time, at Jingtong Development Co., Ltd., it was already past two o'clock in the morning on the 12th. After the statistics of each block were compiled, Yan Jinghua called Xia Zekai four or five times in succession, and once again looked at the
He was also helpless when there was no call to be made.
He thought to himself: "Is it possible that the boss has fallen asleep?"
"In this case, let's report again tomorrow."
After waiting for a while in his office, but still no reply from Xia Zekai, Yan Jinghua gave up and continued to call. He made a PPT with the data compiled by the three pieces, sent it to Xia Zekai's personal mailbox, and then edited it.
A text message briefly talked about the order volume, transaction volume and other key data of Jingtong Development Co., Ltd. on the day of Double Eleven, and was sent.
At this time, he felt completely relieved. He could no longer hold back the waves of sleepiness, so he fell asleep on the floor in the office.
But this night, many people couldn't sleep all night.
After 2 a.m. on the 12th, Alibaba Group released statistics on Taobao’s Double Eleven.
The total bilateral Alipay transaction amount between Taobao and Taobao Mall has exceeded 5.2 billion, of which the Alipay payment amount on Taobao PC is 3.4 billion yuan, and the remaining 1.8 billion comes from Taobao mobile wireless terminal.
At the same time, Alibaba Group also announced the top-ranked stores in this Double Eleven promotion.
According to statistics, during this Double Eleven event, the sales of 4 brand stores exceeded 40 million, another 1 exceeded 30 million, and 4 exceeded 20 million.
In this round of promotions, 38 companies had a turnover exceeding 10 million, 78 companies had a total turnover exceeding 5 million, and a total of 498 companies had a total turnover exceeding 1 million, which can be called a feast of wealth distribution.
The final transaction volume of four stores such as Camel, Boyang Home Textiles, Green Box, and Jingtong Baby all exceeded 40 million yuan. Especially Jingtong Baby’s Double Eleven transaction volume was finally set at 48.516 million yuan, which almost exceeded the 40 million yuan mark.
The transaction volume reached the 50 million mark, far ahead of the second-placed Camel by more than 4 million, ranking first, and the whole place was shocked.
Perhaps no one expected that a company that sells all kinds of snack foods would shine brightly in this round of Double Eleven shopping promotions, giving people a different view.
But having said that, two of the top four merchants in terms of turnover are related to maternal and infant products, which makes people think about the absolute proportion of maternal and infant products or "children's consumption" in a family.
Parents allocate very little to themselves in this regard, which is another question worth pondering.
After this data was released, one store with sales exceeding 30 million and four stores with sales exceeding 10 million were directly ignored.
Just like in daily life, no one cares about who is fourth to tenth. Most people's eyes are on the top of the list. The second, third, and fourth places also have sales exceeding 40 million. By the way,
It got a lot of attention.
The rest was ignored.
This wave of rankings has also focused more people's attention on 'Jingtong Development Co., Ltd.'. Although it is not the absolute leader in terms of transaction volume that day, it can sell nearly 50 million worth of goods on one platform in one day.
It is a dazzling miracle in itself.
At this point, no one dares to ignore the great significance of Taobao itself.
It seems that the "online shopping era" has once again shown its fangs to traditional sales in this way, tearing off a corner.
…
People in Qicheng who had been paying attention to Jingtong Development Co., Ltd.’s participation in this Double Eleven promotional event collectively lost their voices after seeing this result.
For example, Zhou Wenyi, Double Eleven happened to be a Friday. After finishing today's work, he returned to his residence in the evening and has been paying attention to the sales of the 'Jingtong Baby' Taobao flagship store. However, because there is no official data,
He doesn't know what the current sales situation of this store is.
Zhou Wenyi has been waiting hard. After seeing the statistical data released by Alibaba Group at night, he couldn't sleep that night.
Early on Saturday morning, Wang Hongsheng called him and was about to give him the good news. Zhou Wenyi answered the phone immediately. This made Wang Hongsheng a little surprised. The leader answered the phone too quickly.
Alright.
He didn't know that Zhou Wenyi hadn't slept all night. He woke up in the morning and saw the statistics about Jingtong Baby's store in the 'Double Eleven Promotional Shopping' event, and wanted to rush to tell Zhou Wenyi the good news early in the morning.
But as soon as he mentioned the sales situation of Jingtong Baby's store, he heard Zhou Wenyi say: "More than 48 million yuan was sold, ranking first, I saw it."
"..." Wang Hongsheng didn't know what to say.
"Comrade Hongsheng, maybe we still don't pay enough attention to e-commerce. Let's call the others later and we will have a meeting in the office to discuss." Zhou Wenyi set the tone.
What he said was an imperial decree in the Qicheng City Government, and no one dared to openly defy it.
A meeting was held on this matter.
…
Beijing, Honolulu villa area, after Xia Zekai woke up, he looked at Luo Xiyun who was still sleeping soundly next to him, and he breathed a huge sigh of relief.
Maybe he stayed up late the night before and didn't get enough rest. He had a good sleep last night.
After waking up, he felt energetic and wanted to do something.
Out of the corner of his eye, he saw the phone screen brighten for a while, then dim. He subconsciously reached out to touch the phone and saw more than 20 missed calls, a dozen unread text messages, and unread QQ messages on his phone.
More.
"What happened?" Xia Zekai wondered.
He unlocked the phone screen, ignored the missed calls, and clicked on the unread text messages first. Only then did he see Yan Jinghua, Li Mumu, Zhang San, Guo Ying, and even Liang Rubo, Zhang Yiming, Wang Hongsheng and other familiar people giving him
I sent text messages, mostly to congratulate him and to report the situation to him.
There was even a text message from Lao Ma, which read: "Boss Xia, congratulations on reaching the summit!"
