Chapter 213: If you want to take it, you must first give it
"Uh, Mr. Qian, if I understand you correctly, you mean... the reason why the wine is not selling well is simply because you can't let more people know about the existence of this kind of wine?"
Jiang Fan asked carefully choosing his words.
"Yes, sir, although our Qian family has shops all over the Zhou Dynasty, the number of shops is limited after all. It is impossible for banks to sell wine. Even if other shops can sell wine, they are not as good as the wine shops that can be seen everywhere. Besides, it is impossible for other shops to sell wine.
In addition, the price of the wine itself is relatively high... which means that there are even fewer people willing to try it. All these factors combined have restricted the distribution of wine."
Qian Sihai said apologetically.
“How much do you price the wine?”
Jiang Fan turned to look at Qian Rushan and asked.
Qian Rushan's face turned red, and he replied with a guilty conscience: "Brother Jiang, you asked me not to set the price too low before, so I thought about it and set the price at three hundred wen per pound, but now it seems that this price
It’s set too high.”
"Three hundred yuan?! Why is it so low?! Do you remember that I told you not to set the price too low, but you are so brave?"
Jiang Fan asked with a stunned look on his face.
He really didn't expect Qian Rushan's pricing to be so conservative.
Brother, you are the son of the richest man in the Zhou Dynasty after all! Can you show some tycoon temperament?
The price of 300 yuan is too unreliable. Isn’t it embarrassing?
"Ah? Three hundred Wen... is still low?! But... even Jinling Hantan Xiang only costs fifty Wen per catty. Even if the price has increased recently, it will not exceed sixty Wen. Heyang Daqu only costs only 60 Wen.
Twelve Wen, our three hundred Wen... is quite a lot."
Qian Rushan was stunned for a moment, then looked at Jiang Fan with a stunned look on his face, and said blankly.
"You're worthless, do you know what differentiated management is? Heyang Daqu is a low-end wine that the common people can afford to drink. But our wine is a high-end wine that the common people can't afford to drink! We need to
Let others know that drinking our wine is a symbol of identity and status! Do you understand?"
Jiang Fan said angrily.
Qian Rushan shook his head honestly.
Qian Sihai on the side was also a little confused after hearing this, and couldn't help but ask: "Master Chengwei, if the common people cannot afford to drink our wine, then who should we sell it to? If we only sell it to those wealthy households...
How many people are there?"
"Stupid, have you heard of the 28/20 rule? Forget it, you must have never heard of it. Let me explain it to you briefly. The 28/20 rule means that 80% of the wealth in this world is in the hands of 20% of the people, and the remaining
If there are 80% of the population, we only control 20% of the wealth. Therefore, we should not earn the money of the 80%. What we should earn is the money of the 20%.”
Jiang Fan looked at Qian Rushan again and continued: "The price of three hundred coins seems to be very high, because the cost is only about ten coins, but you have to understand that the cost will not be the standard for pricing anything unique.
!The real criterion is what kind of value you can shape it into and make potential buyers want to believe it!"
"So, let's go back and sort out the wine shops of your Qian family in Heyang City, and add a few more words to the prices. There is a promotion for early adopters of new wines, with a discount of only 300 yuan per catty. After the one-month early adopter period, the price will be restored.
The original price is three pounds per pound!”
What?
Qian Rushan and Qian Sihai widened their eyes at the same time and looked at Jiang Fan with expressions of disbelief.
That look was like looking at a madman.
"Don't be too expensive. The price of Sanguan is just the price of the basic type. Soon, when our wine becomes famous and starts to be sought after by wealthy families, I will also design several more types on this basis.
If you want to buy truly sky-high limited-edition wine, the only way is to bid.”
Old God Jiang Fan said calmly.
Three Guan... Is it just the basic price?!
Qian Rushan and Qian Sihai looked at each other, and for a moment they became even more suspicious that Jiang Fan was really crazy.
"I'm not talking about you. You are the richest man in Zhou Dynasty. Why do you still lack dreams in doing things? You need to study the psychology of buyers. People who are willing to spend a few dollars to drink actually don't care at all how expensive the wine is. They just
I care about whether this wine can make them reflect their own uniqueness!"
Having said this, Jiang Fan looked at Qian Sihai again and asked, "Have you done any market research?"
"Market...what the hell?!"
Qian Sihai was in a trance for a while, thinking that he heard a very strange word, because he didn't understand it at all.
"Market research! is a specific activity that connects consumers and the public sector with the market. It is a process of seeking 'harmony' between buyers and sellers."
When Jiang Fan said this, he couldn't help but pause.
Because he found that both Qian Sihai and Qian Rushan had confused expressions on their faces.
Rubbing his forehead, he could only explain in simpler terms: "Since you don't understand, I won't waste time explaining. Next, I will tell you a few things you need to do. You just need to
Just carry it out, do you understand this?"
Qian Rushan and Qian Sihai nodded in unison.
"Okay, first of all, arrange for someone to count the number of households in Heyang City that have certificates of deposit of more than one hundred yuan, certificates of deposit of more than one thousand yuan, and certificates of deposit of more than ten thousand yuan in Heyang City. I want accurate figures."
Jiang Fan stretched out one finger. After he finished speaking, he saw Qian Rushan and Qian Sihai nodding, and then he continued to stretch out a second finger.
"Secondly, I will go to Prince Wu's Mansion and bring our wine to Prince Wu and the Crown Prince to taste. If nothing else happens, Prince Wu's Mansion will need us to supply finished wine on a regular basis. You will rush to make a few banners tomorrow and hang them up when we are in the city.
There are several wine shops in the city. The content is just one sentence: the tribute wine designated by Prince Wu's Mansion."
Jiang Fan paused, and after making sure Qian Rushan and Qian Sihai understood what he meant, he extended his third finger.
"Then, prepare a large amount of rice paper, and write only one thing on each piece of paper: We are going to hold a Dionysian competition for our wine. Anyone who can drink three bowls of wine without pouring it can directly win a hundred dollars.
Bounty! Of course, everyone has only one chance to participate. If you fail, you cannot try again. Therefore, contestants must be registered during the competition. These rice papers must be taken to the street and distributed to all passers-by."
After speaking, Jiang Fan looked at Qian Rushan and Qian Sihai and asked, "Do you understand everything?"
Qian Rushan and his father looked at each other and said hesitantly: "Brother Jiang, since the rice paper has the same content, it can be printed in large quantities in a short time through printing. This is not a problem. However, this event
What's the use of this Dionysus Competition? It's just giving money to others."
"You're right! I just want to give them money! If you want to make money from others, then you have to give money to others first! If you want to take something, you must give it to them first, understand?"
Jiang Fan clapped his hands vigorously.
Qian Sihai's eyes immediately lit up. A knot that had been tangled in his mind for many years seemed to be suddenly untied!