Su Yanuo was a little puzzled. He asked curiously: "How foreign-style is the shopping mall?"
Li Mo sighed: "Are you stupid? If you make your name so fashionable, will people really come back? They will think your things are expensive! They hold their wallets when they come! Our current elite strategy is not blindly high-minded.
! But it allows the people to feel comfortable, come in with the mentality that things here are not expensive, and spend all their money. Do you understand?"
"You said you built a shopping mall, but people didn't know it and thought it was a high-end store?! It needs to be down-to-earth. People will know at a glance that it is just a market. When they come up, they will see a shopping street. If they find a bargain, they will keep it.
Only after this impression can we grasp the sales positioning. Our current sales positioning is the low-end market, and it is not a high-end market direction at all. You have to understand the consumer psychology of the public. They always think it is expensive when they come in. Some reasons
If you think it’s expensive, you won’t come in. You know that, right?”
Su Yanuo was taught a lesson by Li Mo. Although he was a little unconvinced, Li Mo said nothing wrong.
Originally, the market positioning is different. If you adopt a high-end sales strategy for a low-end product, isn’t this a fool’s errand?
Su Yanuo nodded and said, "Okay, I'll ask someone to do it right now. Xiao Guo, Xiao Li, you two changed the brand to Labor Comprehensive Department Store."
"okay!"
Li Mo could see that Su Yanuo was being scolded and felt unhappy.
He looked at Su Yanuo and whispered: "I know, what I just said was rude, but you also have to understand. You are the leader of the company. If you don't see the direction of the wind, what will the employees do? This is the case with private companies. They rely on their reliance.
You support your family. You have to be able to shoulder this burden!"
Hearing this, Su Yanuo breathed a sigh of relief and said softly: "I know, I will pay attention to it in the future."
"Well, you must ensure that your mentality is good. Our mentality cannot drift. If it drifts, the employees will be unlucky."
Hearing what Li Mo said, Su Yanuo felt relieved. She smiled and said, "I understand, let's go in?"
When we came to the store, Li Mo basically took over Labor Department Store.
It is full of interesting things inside and out, and it is currently being renovated, so the environment is much better than before.
Li Mo walked around and said: "It seems that when we open the store, we will have to wait a little longer."
"Tricks? How to play?"
"Refund coupon."
"Return coupons?" Su Yanuo once again heard a new way of playing in Li Mo's innermost circle.
"How to play?"
"In the store, you can buy whatever you want. At the end of the settlement, you will get 20 yuan shopping coupons when you spend 100 yuan or more. You will get 100 yuan shopping coupons when you spend 300 yuan or more."
"You have to buy it in full, and our products can't be priced at 10 yuan or 100 yuan. Either a little lower or a little higher."
Su Yanuo looked at Li Mo and whispered: "Your way of playing... is a bit interesting!"
Li Mo smiled evilly and said: "Haha, do you understand?"
"Then I'll call Yang Baoqing right now. He has now introduced a production line from the county printing factory. Let me tell you, the director of the printing factory is depressed. That production line is imported and can also print poker! Yang Baoqing also plans to do so recently.
Get some poker cards. My grandma suggested he get some poker cards that can read pictures and read words."
"This is a good idea! Let's get some poker cards that can spread knowledge, such as understanding crops by looking at pictures, literacy by looking at pictures, and factory supplies. I think it will work!"
Su Yanuo said with a smile: "Yes, that's what I said too. Then their pokers can be sent to us for sale."
"Well, this is indeed possible."
Li Mo was just about to go upstairs when he happened to see Zhang Yulan. Zhang Yulan hurriedly grabbed Li Mo and said: "Manager Li, you happen to be here. I just received a call and said that we have been given a task by Lao Bai to help us deal with the provincial TV
A batch of TV sets from the machine factory cannot be sold and are overstocked."
"From the province? How many stations?" Li Mo's eyes lit up when he heard this.
"It is said that there is a backlog of more than a thousand TVs that cannot be sold at all. Now that imported TVs have come in, domestic TVs have been outcompeted."
Li Mo smiled and said: "What's the point of this? What's the quality problem?"
"Of course the quality is good, and the price is cheap. But no one is willing to buy it, for fear of losing it. No matter how cheap it is, it still costs a lot of money to get it."
"It doesn't matter. Tell them that if the payment is delayed, we can accept it. But the price must be low enough, so that we can sell the TV."
"Okay! I'll call them back right away."
If this task is completed, it should not be difficult for Zhang Yulan to move up.
For Li Mo, this batch of TVs arrived on time. Although they are domestic TVs, their performance may be lagging behind, but the quality is still good.
After all, it is something produced by a state-owned factory, but it still has the same problem.
The national market recognizes brands, especially TVs. What can guarantee quality?
brand!
This was the cognitive concept of people’s consumption at that time.
After Zhang Yulan left, Su Yanuo asked in a low voice: "Are you going to take these TVs?"
"Huh? Hehe. If you see through it and don't tell it, we are still good friends."
After buying a TV, Su Yanuo felt confident. It seemed that in the retail industry, we should not be too narrow-minded and look further.
The reopening is imminent. The first thing to do is to open the store first. Don’t worry about the quantity of goods. Back then, the general store was only supported by a paper factory, so wouldn’t it still be successful? The key is the sales strategy.
New TV sets have been purchased, and now local individuals are being recruited to join the counter.
In terms of the operation plan, it is still a joint operation method. What is leased to individuals is not the counter, but the number of shelves.
That is to say, the types of goods, accounting for each category, and cooperation on a monthly basis.
This kind of solution is much better. There are some in the city that do it themselves.
Self-employed craftsmen can use the containers to sell knitted goods and handmade products here. After they appeared on the containers, the shopping street suddenly became lively.
When Li Mo came to Anton, Chen Hongbo knew about it.
He kept a close eye on Li Mo, especially after Feng Tianqi came to talk to him personally last time and told him about the advice Li Mo gave him.
Chen Hongbo felt that Li Mo was not an easy opponent to deal with.
He has such awareness and vision, which means that this young child can think faster and see the overall situation more accurately than him.
So this means that Chen Hongbo is most likely to have been thrown away by Li Mo.
After the "eyeliner" just told him about the TV sets, Chen Hongbo whispered: "Are they the ones we rejected?"
"Yes, it's what we rejected. To be honest, those TV sets are definitely going to be smashed into our hands if we follow up. I don't know why Li Mo wants to accept them? To be honest, these TV sets are really plagues.
.Whoever touches it will be unlucky! After all, imported TVs have come in, and this thing has a comparison..."
Chen Hongbo waved his hand and thought seriously for a while.
"But Li Mo dares to take it, which shows that this kid has the ability to take it. I guess he is still using the same routine, using low-priced products to feed TV sets as a promotional method. We can't use this method, but he does it
It’s really tried and true. Although it’s a used method, the method is easy to use!”
"But the problem is, this batch is a TV set. Where is the price? The price of the TV set..."
"I'm also thinking about this. His promotional method, if it's just to deal with this situation, is indeed a bit desperate. Lao Wang, you continue to keep an eye on Li Mo. You must keep an eye on any troubles on Li Mo's side. They are definitely
If they want to make a big move, if they want to surpass us, they have to double their sales in the last quarter. This is impossible without a big move..."
"Dong dong dong!"
As soon as Chen Hongbo said this, someone hurriedly knocked on the door.
"Please come in!"
As soon as Chen Hongbo finished speaking, a young man outside ran in sweating profusely and said: "Manager Chen, Li Mo's store has changed its brand! It has changed back to the Labor Comprehensive Department Store, and a poster has been posted saying, three days later
After resuming business, what other preparatory activities are there for the back-to-school shopping festival?”
"Back-to-school season, pre-shopping festival event? What is that? Speak slowly."
"Yes, it says that if you purchase more than 100 yuan in the market, you will get a 20 yuan shopping voucher, and if you spend 300 yuan or more, you will get a 100 yuan shopping voucher. Note that the shopping voucher can only buy goods that exceed the face value of the shopping voucher. In addition, now
Shopping coupons are sold, and there is a lottery opportunity for ten yuan. Anyone who spends ten yuan or more can participate in the lottery. The lowest price is a shopping coupon. And the minimum face value of the shopping coupon is ten yuan!"
"What? What is this for? Products that exceed the face value of the shopping voucher? Shopping vouchers? Isn't he selling back a certain product this time? Does he not want to make money?"