Chen Hongbo’s head is full of questions. Can you directly draw shopping vouchers for ten yuan?
What the hell?
However, when this poster was put up, the entire Andong City became a sensation!
What’s the difference between this one and giving money?!
There were many people crowding in front of the door for lottery draws!
Before I even bought anything, the door was already crowded with people, and shopping coupons were already being sold on site. They cost ten yuan to buy each time. The minimum lottery was ten yuan and the maximum was one hundred yuan.
Many people lined up to come here to draw a lottery. For a minimum of 10 yuan, you can get a 10 yuan shopping voucher. There are not only shopping vouchers, but also prizes, electric irons and pots. At the same time, there is a guarantee of a minimum 10 yuan shopping voucher.
There were people rushing to buy shopping coupons at the door. Su Yanuo looked out of the window and felt very happy in his heart.
"This method is really good. These people bought shopping coupons. No matter what, they will definitely come when it opens, so the popularity will increase. Moreover, the pre-sold shopping coupons will be directly credited to their account! How do you do this?
Did you come up with it? One link within another!"
Li Mo hugged his shoulders and said with a smile: "As long as you work hard, it's not difficult."
"Manager Li! I just got a call from the city electronics factory. They have tape recorders that are unsaleable. I want to ask you if we can cooperate with you. They can give it to you at a low price!"
"Welcome! Tell them that we have sold shopping vouchers now, and all the people's money is in our hands. If you sell us anything at this time, it is equivalent to taking money directly!"
"Okay, I'll tell them!"
Shopping coupons are selling like hot cakes, and many factories in the city that had originally stopped to wait and see immediately offered their olive branches to Li Mo.
Especially what Li Mo said, they have already received the money, how much money they can make from him is up to them.
With this move, he directly changed his role from operator to marketer.
This change completely turns the passive role into an active one!
The factory was originally a seller's market, but now when they see the money, they immediately become jealous and compete for the shelf space in Li Mo's hands.
This is what Li Mo is most happy to see.
The shopping coupon sales phase has stopped, and it is finally time to resume business.
Li Mo calls this business a warm-up activity. Why? Everything is simulated to make everyone feel that their gameplay is very reassuring!
As soon as the door opened in the morning, a large number of people came in to buy things with shopping coupons. They were afraid that their money would suddenly become useless, so they came in and bought whatever they wanted. As a result, after this group of people bought so much, they discovered a problem.
, people keep their promises.
Shopping coupons are recognized!
Then this group of people seemed to have tricked themselves.
I just regret that I have started to make a list of things that I will use in my home, and things that I didn’t dare to buy before, but now I want to try to buy.
Because when they leave, the store staff will tell them that this is a warm-up event
, the real event will be on the shopping street in a few days, when there will be a larger amount of shopping coupons, discounts and shopping coupon activities.
Among the crowd in the store, Chen Hongbo was also there. His wife heard that it was cheap here and took him to buy things.
Chen Hongbo didn't object, because it was cheap and the goods were good. So who wouldn't want to touch such an affordable thing.
However, after Chen Hongbo arrived, he was confused.
What about the TV?
The TV set he got the news from did not appear at the sales site at all. There were a lot of goods, which were basically daily necessities.
The biggest ones are bicycles and sewing machines. Some customers took advantage of this opportunity to buy bicycles and sewing machines directly from the 300 yuan rebate site, and after collecting the 300 yuan, they directly received a 100 yuan shopping coupon, and then they bought it directly
The radio that originally existed.
In this case, the watch will be worn out after three turns and one beep.
But it only cost three hundred!
I bought them all directly!
How many people who are planning to get married come in to buy at this bargain!
Li Mo is only offering a 10% discount this time, which means that the purchase cost itself has been compressed, and the profit margin is benefiting the common people. They don't make much profit, and the manufacturers don't make much either. But the volume is large, and the total profit is quite high.
At the end of the day, Su Yanuo was so happy that he couldn't open his mouth from ear to ear after paying the bill.
She pulled Li Mo excitedly and said, "Look, this is today's turnover. I'll go. Do you know? Today we did half of last quarter's sales?!"
"Hey~ this is just the beginning, it's only three days! My plan is to directly exceed the sales volume of the previous quarter within three days."
"I just said, why don't you be in a hurry? Your way of playing is very scary!"
"Manager Li, there is a comrade named Chen outside looking for you."
"Your surname is Chen?" Li Mo and Su Yanuo looked at each other, obviously they seemed to think of the same person by chance.
"Invite him in." After Li Mo said that, Chen Hongbo walked in from the outside, looking a little disappointed.
With a mixed expression on his face, he came in and said, "Manager Li, I am convinced. I am here today to apologize to you."
"Apologise? What apology?" Li Mo looked at Chen Hongbo in confusion.
Chen Hongbo sighed and said: "I was too arrogant in the past, especially the last meeting. Now that I think about it, I am really ashamed of myself!"
Li Mo smiled, and he quickly asked Chen Hongbo to sit down, and then asked Su Yanuo to pour water.
After Li Mo and Chen Hongbo sat down together, Chen Hongbo sighed: "Oh! The waves behind the Yangtze River push the waves ahead. I originally thought I was still young, but now it seems that young people are promising, and you are the backbone!"
"No, the real backbone is still you. I am an outlier, and I admit it myself. Manager Chen can't destroy the Great Wall. I said, state-owned stores and private stores can coexist, but state-owned stores do not
If we reform, we will be eliminated by the times."
"You said...as long as we reform, we won't be eliminated?"
"Of course, and to be honest, in my opinion, the final result of competition is monopoly, and the final result of monopoly is the decline of the industry. And the best way is to complicate the components and roles of the competition circle. I can win you, yes
Because I took advantage of our strengths and you didn't take advantage of yours."
Chen Hongbo said excitedly: "Then...how should I change it?"
"Starting from changing the awareness, the first is reception. To make the positions active, sales positions should be linked to profits. The more you sell, the more you earn. The salary is high, and you should be included in the performance appraisal and employment appraisal standards. Performance is
score."
"Oh! That makes sense!" As Chen Hongbo spoke, he took out a pen and a small red plastic diary from his pocket and started taking notes.
As if he was a primary school student, he looked at Li Mo and said, "So, Manager Li, do you think there are other aspects?"
"In terms of user experience, state-owned enterprises are powerful enough to make customers feel an unprecedented sense of security. You can sign an agreement with state-owned enterprises to provide after-sales guarantee services."
"After sales?"
"Yes, we are only doing pre-sales service now, you should start to expand the after-sales service. It is difficult for us to maintain long-term cooperation with manufacturers. After all, we are individuals, unstable in their eyes, and we are also small businesses. And you have
It is a local, well-known and large company. It is also business-to-business. In this case, it is easy to sign after-sales contracts. The manufacturer should have a plan to guarantee the quality of your products, including a seven-day return policy for quality problems, and a series of measures. Your mall can do this.
We absolutely cannot do it."
Chen Hongbo started taking notes again. He found that talking to Li Mo for a few words was really more useful than reading ten years of books.
Listening to your words is worth ten years of reading.
This sentence is true for Li Mo.
After Su Yanuo put down the tea, Chen Hongbo asked excitedly: "If after these two promotions, more attention is paid to customers' experience of our department store, won't the sales increase be even greater?"
Li Mo smiled: "Actually, I think it would be a good thing if you really lose to me this time."
Chen Hongbo was stunned: "How do you say this?"
"Look, if we bring our containers to department stores, then we will bring our services to Zhongbai. How do we do it? Can't your people see it? Does this still require Manager Chen to bother more? You just need to
Put some effort into after-sales matters. Are you being reasonable if you don’t mention this work?"
"Oh!!!" Chen Hongbo suddenly understood. He looked at Li Mo with a smile and said, "It makes sense! It makes sense! However, I can't lose ugly!"
At this time, Li Mo reminded: "You cannot fail to take action. After-sales service, you should do it now. You must show that you have determined the problem and start to recover."