Of course, everyone disagreed with the price, but the problem was that they had no way to come up with a plan to meet Ye Chen's target, so they could only remain silent.
Seeing that everyone was silent, Ye Chen continued: "Since everyone agrees, then do as I say. I will invest a lot of the initial funds into the marketing department. What I want is massive publicity, and the publicity will be directed towards foreign technologies.
The promotion of high-end products, combined with the name Augst, gave me the impression of high-end products from overseas."
"Secondly, there should not be any words of Brilliance Electronics on the Augstu product. I will register a company called Augstu later, and we will publicize that Augstu is a product of a foreign company.
!”
"I have already pointed out the direction to you. As for the specific slogan, that is your business. In short, my request is that the advertisement does not have to be true, but it must be outrageous enough! You can be as crazy as you want. It is not illegal to brag.
Yes, do you know?"
"clear!"
Although everyone said they understood, in their hearts they had no idea what Ye Chen wanted to do, but they couldn't refute it and could only do as he said.
After the meeting, Ye Chen had nothing to do and went around the factory. The first batch of goods had been produced and was being packed into boxes, with Liu Xiao following behind.
"Mr. Ye, what exactly do you want to do?
The price of 800 yuan is indeed too outrageous. I have been working in this industry for so many years, and reducing prices is the most direct and effective way. I am not going to lie to you!"
"I know you're not lying to me, but think about it, how many opponents do we have?
Not one, not two, but Skyworth, Dayenko, Colorful and Liushi Technology, four manufacturers in total!"
"I won't talk about Skyworth. Big brother, a company with a mixture of foreign capital and state capital, has strong funds. Liu Technology has just received tens of millions of dollars in investment, and it is not short of money. Although Colorful and Dayenko are small factories,
After working for so many years, I can still raise 100 million."
"Faced with an encirclement and suppression of this scale, do you think we can really win a price war?"
Ye Chen asked back, and Liu Xiao was stunned.
Obviously, what the other party said makes sense, and he himself knows this truth.
"Mr. Ye, I want to give it a try, because apart from this method, we really have no other method. The four opposing companies have always been competitors, and the suddenly formed alliance will definitely not be strong. As long as we continue to fight with them, when we wait
If one of them cannot get better, the so-called alliance will naturally collapse."
Liu Xiao said firmly.
"Give it a try?
What should I do if I lose the bet?”
Ye Chen rolled his eyes at him and said, "We have just started, and you are fighting for your life here. How can you be the general manager?
It’s okay if we are really at the end of our rope, but the problem is, there are many ways now.”
"What can we do?"
Liu Xiao asked as he jogged to follow Ye Chen.
"Think about it, are all domestically produced Walkmans now mid-range and basically high-end?"
"Yes, the high-end ones are all foreign brands."
"Then you said those people who buy domestically produced Walkmans don't like high-end ones?
Is it because the quality of foreign brands is not good?”
"No, it's because the price is too expensive."
"Isn't that right! They want to buy high-end products and foreign brands, but they are just short of money!"
"No, Mr. Ye, what on earth do you want to do?"
Liu Xiao became more and more confused as he listened.
“What I mean is, since these people want to buy high-end products and foreign products, then we will make it happen for them!
Is the positioning of 800 yuan a high-end entry price?
Augustu, is it a foreign name?
As for their cash-strapped problem, that’s easy to solve. We just need to find ways to lower the price. There are lots of ways to do it, such as lottery draws and discounts!”
When Liu Xiao heard this, he suddenly realized: "What you mean is that we try our best to shape the product into a high-end brand from abroad from price to name, and then find a way to lower the price so that people who want to buy high-end brands but can't afford them will feel
I took advantage of it."
"Finally, with a high-end status and a mid-range price, it will cause a dimensionality reduction blow to products of the same price in the market?"
"Yes, that's the strategy."
Ye Chen nodded.
Liu Xiao fell into deep thought. He had to say that he felt that Ye Chen's plan was very novel and the angle of approach was too tricky. At least he had never thought of it before. Looking at the general direction, it was indeed feasible.
"Mr. Ye, aren't we lying?
Our product is mid-range!”
Liu Xiao couldn't help but said.
"Nonsense, what kind of deception?
This is called helping others. Do you understand that I am happy to help others?
Do you really think everyone buys a Walkman just to listen to music?
There is something called face, do you know face?"
"If a student appears on campus with a foreign brand of Walkman, he is the most handsome kid in the school! Do you understand?"
Ye Chen said angrily.
Liu Xiao was completely speechless, thought for a while and asked: "Then our price is eight yuan. Now the price of domestically produced Walkmans is generally around 400-600. What specific means are we going to use to lower it?"
A direct discount?”
"no."
Ye Chen waved his hand and said, "Most people like to take advantage, but it doesn't mean that most people are fools. Direct price reduction is too low-level. What we have to do is to make insinuations and make the other party feel that we are taking advantage through indirect means."
Already."
"To put it simply, we make others think that we are fools and make them think that they are making money by buying our products. But in the end, they may make money with their own money, and we will never lose money."
"I will tell you the specific implementation of the price reduction plan later. You first go through the various channels to ensure that the first batch of goods is delivered to the dealers safely and without error."
"OK."
…
A few minutes later, Ye Chen returned to his office and took out a copy of the Bay Island gossip newspaper. Ninety-nine percent of the news in this newspaper was false, using exaggerated headlines to attract people.
Notice.
But only one piece of news in the lower right corner is true: Bay Island Blue and White Records has signed a contract with singer Pan Meichen and is expected to release a new album in the second half of the year.
Later generations may not know this singer very well, but in the second half of 1989, this singer became famous all over the country, and her works were sung everywhere in the Bay Island, Hong Kong Island and the mainland.
And it all started because of a song she released: "I Want to Have a Family".
As soon as this song and the album it was included in were released, sales skyrocketed in a straight line. It became very popular not only in China, but even in the entire Southeast Asia, winning almost all awards that year.
However, before that, Pan Meichen was just a poor student working part-time and studying at a music conservatory.
Ye Chen looked at the time. At this time, Pan Meichen should have signed a contract with Blue and White Records, and it would be about two months before the song "I Want to Have a Family" is released.
At this time, Blue and White Records was already one of the best record companies in the island, and Pan Meichen was just a little-known student.
At this time, Blue and White signed her, which was just a common casting tactic of record companies: signing hundreds of people at a time, except for the ones they focused on, the others wrote their own songs, and the company was only responsible for the later production and sales of the records.
Because the cost is extremely low, even if all these hundreds of people are not popular, the company will not lose much money. If one of them becomes popular, the company will make a lot of money, because in the contracts signed at that time, the company usually takes the lion's share.
Take the small head personally.
Ye Chen recalled Pan Meichen's records at that time. The production was indeed a bit rough, and their popularity was entirely due to his personal talent and selling points that were in line with the times.
So Pan Meichen is definitely not Blue and White's priority.