During the Lantern Festival, Li Yuhang and Li Yuxin got up early and arrived at the Shunbei store before eight o'clock. This time, with the opening of Lantern Festival, all three Jianan Supermarket stores will receive a 10% discount, and there will also be a lottery, divided into five tiers of 99, 299, 499, 699, 999.
The biggest gift in the 999 bracket is a Changhong color TV worth 5,999.
The other categories include rice cookers, tape recorders, refrigerators, bicycles, black and white TVs, washing machines and other prizes that are sure to be valuable.
Of course, the most prizes are plastic cups, plastic basins, stainless steel basins, cooking oil, tissue paper and other small prizes.
It is not easy to win big prizes, especially high-priced prizes such as color TVs and refrigerators, which are basically difficult to win.
The discount has been publicized for a long time. Regarding the lottery, this is Li Yuhang's trump card. Only the company knows about it. It will be announced today, which means that the city department store will not be given time to respond in advance.
Especially now that the city department store belongs to the Jincheng Group Commercial Company, even if they know about Jianan Supermarket's actions, they cannot make the decision without authorization and need to ask the headquarters for instructions. This time difference is enough for Jianan Supermarket to seize a large amount of customer flow.
At the same time, in the sales of home appliances and electronic products, we offer high-quality services such as seven-day refund guarantees, product-specific warranty, door-to-door delivery, and same-day installation. I believe we will be able to achieve very good results.
Early in the morning on this day, a large number of citizens gathered outside both Jianan Supermarket and the city department store, especially in the Shunbei store. There were a large number of elderly people and housewives, all of whom were looking for Jianan.
Fresh produce from the supermarket.
This was the first time they heard of a supermarket selling vegetables, fruits, meat, seafood, etc., and with the new store offering discounts, they naturally wanted to come and have a look. Many citizens of Jianan District and Pingdong District came here specially for this purpose.
The Shunbei District Public Security Bureau also attaches great importance to today, and has arranged for the police to come in advance to maintain order, ensure the safety of people's lives, and avoid unexpected situations.
Especially at the Shunbei store of Jianan Supermarket, because there are many elderly people, the branch attaches great importance to it and has arranged six police officers to work with supermarket security to ensure order in the Shunbei store.
Since the lottery will be placed on the left side outside the store, the employees will carry the prizes out of the store at 8:30.
Li Yuxin took a loudspeaker and explained the lottery rules and various prizes to the customers who were waiting for business again. At the same time, she also emphasized the services on home appliances and electronic products.
This is the first time that you can draw a lottery when you buy something in a shopping mall. At least it has never happened before in a city department store. This also makes people who come here very fresh. They don't want color TVs and refrigerators. They only spend 99 and have a chance to win a bicycle. This
It gave many people ideas.
Some wealthy families are even considering purchasing some high-value home appliances, especially those whose children are getting married [Dibaquxsw.top]. Here we provide door-to-door delivery, installation and warranty services.
At present, there are almost no fruit cities.
For example, if you buy it in a city department store, they cannot deliver it to your door. You have to pay separately for installation, and labor costs are also required for maintenance.
They are going to check the price of home appliances later. If the price of the same brand is not much different from the local department store, they will buy it at Jianan Supermarket. It will be more comfortable and secure to buy here.
And if you buy now, you will have the opportunity to win big prizes such as color TVs, refrigerators, and washing machines. This opportunity cannot be missed.
You must know that discounts and lucky draws only last for seven days. After these few days, buying the same thing will be much more expensive, especially a big one, which can cost several hundred.
Outside the city department store, Li Yuhang's parents, Li Chengze and Wang Bixia, were separated in the crowd and whispered to some people around them: "I just heard that there is a lottery at Jianan Supermarket, and you can get a lottery if you reach 99.
There are also prizes such as Changhong color TV, Haier refrigerator, Little Swan washing machine, etc. I don’t know if I can get one.”
After the words fell, the two people walked towards Jianan Supermarket without waiting for anyone to ask.
The impact of these two people's words is very great. The most fearful thing about anything is comparison, and these prizes are really attractive. If you just buy 99 yuan, you will have the chance to win prizes such as color TVs and refrigerators worth thousands. Such an opportunity
Who doesn't want to give it a try.
And many of them knew each other. You passed me the news and I passed the news to you. The people who were waiting for the opening of the city department store quickly went to the Jianan Supermarket. As a result, there were not many customers waiting at the door after a while.
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Even the three policemen who were maintaining order here were sent to Jianan Supermarket to join in maintaining order.
In the general manager's office of the city department store, office director Zhang Dongmei hurriedly came here to report the situation outside the store to the new general manager who came from Jincheng Group Commercial Company.
"Mr. Pu, all the customers who came to our company to wait for the business to open have gone to Jianan Supermarket."
Pu Xiaobo, a native of Rongcheng, is 46 years old. He has worked in Jincheng Group Commercial Company for many years. He is now a member of the party committee, director and deputy general manager of Jincheng Group Commercial Company.
Considering the complexity of the Guocheng market, he was specially asked to take charge of the work of the Guocheng Department Store to ensure that the city department store's dominant position in the Guocheng retail market is not shaken.
Their company and the Guocheng government were not very happy, especially regarding this acquisition. Through coordination with the province, they finally paid only five million to acquire the department store on the grounds that the company was about to go public.
Therefore, the two sides have settled a grudge. Now it is impossible for them to obtain preferential government support in Guocheng City. Instead, in order to support the development of local enterprises, the Guocheng City government is likely to favor Jianan Supermarket Retail Group more.
Originally, he thought that his company's strong strength could easily suppress Jianan Supermarket. Unexpectedly, on the first day, the other party gave him a slap on the wrist and told him that the Guocheng market was not in charge of his Jincheng Group Commercial Company.
He could guess that Jianan Supermarket must have introduced new preferential policies without Zhang Dongmei's report, which would cause all the customers from his side to go there.
Consumers are very realistic. For the same brand, they will choose whichever one has the lowest price and which one has good service.
Especially in this era when everyone is not very wealthy, price accounts for the vast majority of factors.
He said aloud: "What discount is the other party offering now? I will contact the headquarters immediately. We will not be afraid of them in a price war. Compared with capital, we can afford to lose, but they cannot afford to lose."
"The other party is not discounting this time. If they spend 99 yuan at a time, they can draw a lottery. There are many prizes. The largest ones include a 25-inch Changhong color TV set for 5,999 yuan and a Haier refrigerator for 3,499 yuan."
Pu Xiaobo had a weird feeling, how could a small local retail company know so many tricks?
As someone who has been in sales for many years, he doesn't know how powerful this thing is. Moreover, Jianan Supermarket is really willing to give up 6,000 color TVs as prizes. It seems that this opponent is not that easy to deal with.
Despite the grandeur of what he just said, the company is now in a critical stage before going public. If there is a loss here, he will be the first to be punished. The headquarters will never let him start a price war with Jianan Supermarket at such a time.
"Director Zhang, I know about this. You should make a similar plan first. I will report it to the headquarters and try to bring back the passenger flow."