The rapid expansion of Jianan Supermarket finally attracted the attention of retail giants in Chengdu and Yuzhou, especially the merger of Hongqi Trading Company and Jincheng Group Commercial Company to form a new Jincheng Group Commercial Company, which includes department stores.
, and Hongqi supermarket chain.
Yubai has also integrated the company. In addition to Yuzhou Department Store, it has also newly established Yuzhou New Four Seasons Supermarket.
It goes without saying that the purpose of these two companies is to compete with Jianan Supermarket and set up supermarkets on the basis of existing department stores.
Moreover, these two parties obviously felt the threat from Jianan Supermarket. They did not choose their own city as the first place to expand. Hongqi Supermarket chain took the lead in entering Mianzhou and Jingcheng.
New Four Seasons Supermarket is expanding to Fuzhou and Jiangyang to seize the markets in both places.
No one would have thought that before the two giants Carrefour and Wal-Mart entered the domestic market, and in an era when state-owned large-scale department stores were still the mainstay, there would be a three-power competition for hegemony in the supermarket retail sector in the southwestern inland provinces.
At present, the weakest one is undoubtedly Jianan Supermarket. Its capital is not as good as that of New Four Seasons and Hongqi Chain, and the power behind it is even more incomparable with these two. Comparatively, these two companies are backed by sub-provincial cities, and Jianan
The supermarket headquarters is located in an ordinary prefecture-level city.
When several parties compete with each other in the future, Jianan Supermarket will face various disadvantages, which Li Yuhang has to think about and prepare for.
The only thing that gives Li Yuhang some peace of mind is that whether it is Hongqi Chain or New Four Seasons Supermarket, the business thinking of these two stores is similar to that of a department store. This supermarket is equivalent to a smaller version of a department store, and its expansion is only in prefecture-level cities, and not in urban areas.
There is no expansion into lower counties.
However, the other party has also begun to develop fresh agricultural products. Apart from other things, its copying capabilities are still very strong. Obviously, it does not want Jianan Supermarket to become the exclusive one.
On April 26, in the conference room of Jianan Supermarket Company, these senior executives were not too worried about Hongqi Chain and New Four Seasons Supermarket, especially several senior executives from these two companies. They knew very well about their Jianan Supermarket.
What are the advantages compared to these two companies?
The first is decisiveness. Jianan Supermarket can make an immediate decision with just one word from Li Yuhang.
But this is not possible for these two companies. Due to their nature, they need to report to their superiors, Jincheng Group Commercial Company or Yuzhou Department Store.
And the superiors still have discussions and discussions. A relatively big problem cannot be solved in three to five days. After all, it requires group decision-making, and one person's decision does not count.
The second is service. In this regard, if Hongqi Chain and New Four Seasons Supermarket continue to use the same old practices of the parent company and do not change their concepts in time, it will be difficult to compete with Jianan Supermarket.
The third is the speed of expansion. Jianan Supermarket is definitely the leader in this aspect, but the other two companies are not. Compared to Li Yuhang, the leaders of the other two companies are a little afraid of wolves before they are afraid of tigers later. This time they only entered prefecture-level cities.
In the urban area, you can see it without entering the county below.
They are afraid that the county-level market cannot support their profits, so they have not expanded to the county-level. After all, performance is related to their position.
If you earn less, even if you can't rise, at least you won't fall. If you cause losses because of your aggressiveness, you may lose your position, and Li Yuhang doesn't need to think about this at all.
Li Yuhang said with a smile: "Although we have many advantages compared with these two companies, we must also see our own disadvantages.
In order to contain the expansion of these two companies in prefecture-level cities in the province, I intend to build a supermarket in Yuzhou and Chengdu to let these two companies know that their rear is not stable."
These senior executives thought that Li Yuhang would quickly enter the urban markets of other prefecture-level cities in the province, but they did not expect that Li Yuhang would want to go directly to the home base of these two supermarkets. This was because he was preparing to confront the other party head-on.
All the senior executives are very excited about this. Now these two companies have stronger capital than them, not because they have more stores than Jianan Supermarket, but mainly because these two have more properties, department stores, employee communities, and the actual number of stores is not more than that of their head office.
Ten.
And by June 1st, Jianan Supermarket will have 18 stores in operation. Although the business area is not as large as these two, it is more profitable, so it's hard to say.
These store managers are looking forward to it in their hearts. Everyone hopes that they can work in these two stores. They are very clear about the benefits of working in these two stores for their future.
Especially in Yuzhou, the rumors about Yuzhou becoming a municipality directly under the Central Government are getting louder and louder. Once Yuzhou becomes a municipality directly under the Central Government, then Yuzhou City will inevitably become a provincial-level region. Jianan Supermarket will be equipped with a provincial-level manager, and this
The provincial manager will most likely be the current store manager.
Unfortunately, Li Yuhang did not announce who would be the store manager of the two stores at this meeting. He only arranged for the market development manager Su Wenbin to complete the location selection of the two stores as soon as possible.
The first branch of Jianan Supermarket in Yuzhou is initially scheduled to be located in Shapingba, while the first branch in Chengdu is scheduled to be located in Jinjiang.
These two districts are one of the main urban areas of the two cities, and the economic flow of people is quite good. Moreover, neither Chongbai nor Hongqi currently have branches in this district, which is suitable for them to enter and develop.
At the same time, it also forced the two companies to return their expansion to their own city, slowing down the pace of their expansion in other cities in the province.
Su Wenbin, manager of the market development department, said: "Mr. Li, we in Guocheng have also accelerated the pace. Now that the land has been acquired, the construction of the Jianan Shopping Building should be accelerated.
And I suggest that the underground floor be used to build a parking garage, the ground floor is used for jewelry and beauty products, the second floor is used for fresh produce and daily necessities sales, the third floor is for electrical appliances and electronic products, and the fourth floor is for clothing.
, luggage and shoe sales, the fifth floor is used for toys, children’s entertainment experience and dining area, the sixth floor is temporarily used as our office and will be transformed into a cinema in the future.”
Compared with Li Yuhang's previous decision, Su Wenbin's current decision is more reasonable, and the planned Jianan Shopping Building now covers an area of 24,000 square meters, and each floor is enough to handle the sales of products.
This is properly constructed according to the shopping mall, and it is very avant-garde to build an underground parking lot in this era. After all, not many ordinary people have cars now.
However, this was deliberately added by Li Yuhang. This is for the future. Having a parking lot will be very advantageous. In the future, parking in urban areas will be quite troublesome, especially in some central areas.
Su Wenbin also explained how to adjust the jewelry to the first floor, so as to make the Jianan Shopping Building look more grand and attractive.
It doesn’t matter on the first, second, third and fourth floors, Jianan Supermarket can do it, but on the fifth floor, I’m afraid it will have to attract foreign investment. Li Yuhang has no plans for catering at the moment, and he doesn’t have the energy to get involved. Let’s see if he can get a few
Big brands come in to meet the needs of the market.
Li Yuhang said: "I will contact Xinghang Real Estate and strive to enter the site and start construction next month, and strive to start business on New Year's Day in 1997.
Now we cannot rely on this to compete with Hongqi Chain and New Four Seasons Supermarket in the Guocheng market. We should not worry too much. Guocheng is too small and it is not worth their time to come and compete with us.
The most important thing now is to supervise the decoration of 15 supermarkets and strive to open them to the public as soon as possible. The other thing is to make various preparations for the two stores in Shapingba and Jinjiang."