When Xiao Yunkai rushed to Echeng urgently, a company that Li Yuhang was a little neglected by him thought that his company's opportunity had come, that is, the Kang family in Pengcheng, as a Sino-foreign joint venture, had already obtained domestic sales qualifications.
Last time Li Yuhang came to Guangdong Province to communicate with many home appliance manufacturing companies, including Medi, TCL, and Chuangwei, but they did not have their Kang family. This made Kang family president Chen Weirong very uncomfortable. He also hoped that he would turn on the Kangjia TV.
The market in Shu Province.
Chen Weirong, who has been paying attention to the situation there, went to Guocheng in person as soon as possible, hoping to reach a comprehensive strategic partnership with Jianan Supermarket and Lingjiang Electric Appliances, so that his TV can become the mainstay of Jianan Supermarket and Lingjiang Electric Appliances chain.
Brands seize the share of TCL and Chuangwei, Haier, Hisense and others in Jianan Supermarket and Lingjiang Electrical Appliances Chain Company.
While Xiao Yunkai was negotiating with TCL general manager Li Dongsheng, Li Yuhang also met Chen Weirong who had come from all the way in the company.
To be honest, Li Yuhang did ignore the Kang family a little. At the beginning, his main focus was on TCL and Medi, and the other companies were all by the way.
Now his TVs are mainly TCLs, air conditioners are mainly Medi, refrigerators are mainly Haier, and washing machines are mainly Little Swan.
Others include Chuangwei, Hisense, Gree, etc., which are all auxiliary brands, and are not the main brands.
Maybe those who have cooperated but are unwilling to cherish it. Changhong made such a big noise, and the president of the Kang family came to Guocheng. As the main promoter, TCL has not called him yet, and he has not had to lower the factory price.
Meaning.
This approach made Li Yuhang quite dissatisfied. It would be fine if Chen Weirong didn't come. He came to Guocheng in person and made Li Yuhang even more unhappy with the other partners.
He was afraid of comparisons in everything. Compared with the Kang family's approach, TCL and Chuangwei really disappointed him, which also increased his determination to establish a home appliance manufacturing company by himself.
After Chen Weirong sat down, Li Yuhang poured a cup of tea for the other party himself and said with a smile: "I feel very honored to be able to welcome Mr. Chen's arrival today."
Chen Weirong knew very well that this was just Li Yuhang's politeness to him. Don't look at his Kang family's performance in Pengcheng's stock market, with a market value of nearly 500 million.
But it is unlikely to be stronger than Jianan Supermarket. Moreover, he knew very well that although Jianan Supermarket was very powerful, it was just a company under Li Yuhang.
Compared to his wealth, he is far from Li Yuhang's opponent. Although the Jianan Supermarket is currently facing a little trouble, it is more important for Kang's family to come to cooperate with the Jianan Supermarket and Lingjiang Electrical Appliances Chain Company, rather than the Jianan Supermarket to come to the Kang's family.
cooperate.
What they do in manufacturing ultimately depends on channel dealers. The wider the channels and larger the sales output, the more money they make.
Jianan Supermarket is currently one of the nationally ranked sales channels, and Kangjia senior management made a special assessment.
With the expansion speed of Jianan Supermarket and Lingjiang Electric Appliances Chain Company, within three years, its subsidiaries will occupy the southwest, and East China will dominate the market. At that time, it will inevitably be the largest channel dealer in the country. Once Konka reaches a strategic partner with it, it will be in East China.
The Southwest Market will inevitably make Kang's family the leader in the TV industry in both places.
"Mr. Li, I have heard of your name countless times this year. We are shocked by your youth and your talent in business. This time we came to visit you specially in the hope of being able to join Jianan Supermarket and Lingjiang Electrical Appliances Chain.
The company has reached a strategic cooperation, and I have also brought the sincerity of our Kang family company. This is a cooperation plan made by our Kang family. Please also ask Mr. Li to review it."
Li Yuhang took a cooperation plan handed over by Chen Weirong and looked at it carefully.
Chen Weirong just sat quietly at this time and did not bother Li Yuhang. He believed that he would never return disappointed this time, and this cooperation plan would definitely impress Li Yuhang.
Changhong plays the so-called price war, in the eyes of the Kang family, is not a problem at all. They have been playing with this thing before. When the Kang family could only export it, they snatched the market at low prices in foreign markets and directly beat the other local areas.
Brand TV manufacturing companies will slowly reap profits later.
Moreover, as listed companies, they are not afraid of product profits reducing, and they adopt small profits but quick turnover. The wider the market and the more sales, the higher their market value will be in the stock market.
For example, this time, as long as the news of his cooperation with Jianan Supermarket and Lingjiang Electric Appliances Chain Company spread, Kang Home Appliances Company will inevitably usher in a wave of rise.
In the past, the Kang family did not dare to start a large-scale price war, which also led to its slow development of the domestic market.
It's different now. The market is constantly opening up and private chain companies are expanding rapidly. In addition, Changhong started the price war first this time. If other home appliance manufacturers have complaints, they will only put Changhong on it, and will not blame him for Kang's family.
.
Li Yuhang tortures him but didn't expect the Kang family to show such sincerity. From the price reduction of Changhong home appliances, it's only the third day. Chen Weirong is going to come from Pengcheng to Guocheng, and now he has actually brought out such a one.
A targeted plan for price reduction of Changhong Electric.
Li Yuhang even doubted whether the Kang family had bribed people from Changhong's side. Changhong's plan had long been known to the Kang family, otherwise how could such a plan come out so soon?
Of course, these are business secrets, and it is normal for Li Yuhang to pay attention to some major opponents.
Regarding the replica of the Kang family's comparison of Changhong, Li Yuhang is very willing to cooperate with the Kang family. At that time, the Kang family will offset Changhong's concessions, and he will make some concessions, and then the same quality products will be Kang.
The home is slightly cheaper than the Changhong one. Coupled with the high-quality services of Lingjiang Electrical Appliances Chain Company, Kangjia will surely quickly seize the market.
However, he did not immediately agree to the comprehensive cooperation with the Kang family. He still needs to wait for the negotiation results from the TCL side. If there is no satisfactory cooperation plan there, Li Yuhang will focus on cooperating with the Kang family and promote Kang family TV.
Li Yuhang put down the cooperation plan in his hand and exclaimed: "Mr. Chen, I didn't expect that you did the preparations so well. This cooperation plan also deeply touched me. I just need to discuss the specific cooperation in detail.
And this is not only related to the Jianan Supermarket Group, but also to Lingjiang Electrical Appliances Chain Company. I will call President Zheng Hongmao and cooperate and discuss together at that time."
Chen Weirong knew in his heart that Li Yuhang made Zheng Hongmao go back to Guocheng to discuss cooperation with him or her. Ordinary public may not know the relationship between Jianan Supermarket Group and Lingjiang Electrical Appliances Chain Company, so why are they not clear about the business world?
Although one is headquartered in Guocheng and the other is headquartered in Yuzhou, both companies are actually Li Yuhang. As long as Li Yuhang agrees to cooperate, Lingjiang Electrical Appliances Chain Company will not have any objection.
Chen Weirong was not angry about this. He believed that in a short period of time, TCL would definitely not be able to show his courage and would not make such a big concession at the ex-factory price.
You should know that Changhong is just a fuse this time. Affected by this, the TV level in various parts of China will drop significantly. Once the TCL gives the Jianan Supermarket an ex-factory price too low, other channel dealers will also lower the price.
The Kang family has long been ready to launch a price war across the country, but other companies do not have it, which also destined the rise of the Kang family in the domestic television industry.