Compared with established shopping malls such as Huanyu Tianjie and Yuanda Tiandi, Jinsheng Plaza is relatively young and just opened last year, that is, in 2011.
Pei Qian still remembers that when he first came to Yuanda Tiandi, the Jinsheng Plaza opposite was still in the final stage of renovation.
However, one year has passed since its opening. Jinsheng Plaza is still not particularly famous in Jingzhou, and its turnover is hardly comparable to that of Yuanda Tiandi.
Although they are only separated by one street, the flow of people going to Yuanda Tiandi is obviously much greater than that of Jinsheng Plaza.
The reasons here are more complicated.
One of the reasons is that one of the few subway lines in Jingzhou currently leads directly to the underground of Yuanda Tiandi. However, customers who want to take the subway to Jinsheng Plaza need to walk out of Yuanda Tiandi, or from another place.
Get off at the stop and walk for ten minutes.
In addition, after all, Yuanda Tiandi has been open for a longer time and has more big brands inside. Many nearby customers have formed a habit and subconsciously think that Yuanda Tiandi is better than Jinsheng Plaza, so even if it is only one street away, they don't bother to go there.
Most people have a hard time visiting one shopping mall and don't have the energy to visit two.
Coupled with the fact that the GPL League is located in Yuanda Tiandi, the passenger flow of Yuanda Tiandi has formed a situation of crushing Jinsheng Plaza.
Of course, after the start of the GPL, because they had to receive tourists from all over the country, Yuanda Tiandi could not fully accommodate so many tourists. The restaurants inside were often full, so a group of people also came to Jinsheng Plaza, which improved the atmosphere here.
passenger flow.
But overall, one is still eating meat and the other is drinking soup.
Jinsheng Plaza is a shopping mall that tends to be "young, fashionable and creative", which is also reflected in the architectural style.
The structure of the building is like a square with a concave corner. The concave position is facing the intersection, echoing the vast world opposite.
In this recessed position, below is the entrance to the square, and above is a huge semicircular area, which makes the entire building look both angular and rounded, making it very modern.
The outside of this round platform is covered with huge glass curtain walls, which extend to the other two exterior walls of the building. It looks like a huge window, which is extremely majestic.
Pei Qian couldn't help but frown slightly, because he remembered that the last time he came, this place was completely blocked and did not seem to be open to the public.
This was the first time he saw the true face of this place.
Liang Qingfan explained: "I asked, this place was originally planned to adopt a large-scale glass curtain wall design to attract as much attention as possible. But because it is the most difficult place to construct in the entire building, and the boss of Jinsheng Plaza is not satisfied with the previous
The effect was not satisfactory, so one year after the opening of Jinsheng Plaza, the place continued to be repaired, and the entire area was closed and no customers were received."
"But now it's all done!"
“I liked this place very much when I saw it, so I talked to the boss of Jinsheng Plaza.”
"When he heard that Tenda was going to open its first large-scale experience store here, he was very welcoming and fully supported it! Not only did he sign a long-term contract at a 40% discount on the original rent, but he also promised that we could be exempted from rent for half a year."
"Of course, this area alone is not enough. The area of this semicircular area is only more than 2,000 square meters. Even if you add in the area where shops were not settled due to construction separation, the total area of several floors is only about 5,000 square meters.
Obviously it does not meet your previous requirements."
"So, I asked the shopping mall if they could try to spread out the shops around this area as much as possible. The more the better."
"So the mall tried its best to get us about 2,000 square meters. These areas are from the first floor to the top floor, but they are basically near the escalators in this area."
"The total is 7,000 square meters. Although there is still a big gap from your previous highest goal of 10,000 square meters, I think that after all, this is the core business district. It is difficult to squeeze out such a large area, and 7,000 square meters is actually
It’s enough for a long time, so I accepted it.”
"Because this area was under construction before, there were not many shops. After friendly negotiations, the shops that had already settled were moved to vacant locations slightly further away. Of course, the mall finally came forward to give some compensation, and the location changed.
It’s a bit bigger, but the rent hasn’t increased.”
Pei Qian was stunned.
"Wait a minute, you just said 40% off the rent, free rent for half a year, and you also drove away the surrounding shops?"
"Honestly, is this mall owned by Shenhua Real Estate? Or does Mr. Li have a stake in it?"
This kind of generous treatment made Pei Qian involuntarily think of the unbearable past he had experienced in Shenhua Haojing.
Liang Qingfan was stunned for a moment, then shook his head: "No, Mr. Pei, why do you think so?"
Tian Mo was also confused: "This condition is too generous! The rent is 40% off. If calculated based on five or ten years, how much money will this cost?"
Liang Qingfan smiled: "Is 40% off a lot?"
"To be honest, if I didn't like this place very much, especially the glass curtain wall, I would definitely have fished for him for two more days to bargain hard!"
"Jinsheng Plaza knows very well that Tengda brings him not only rent, but also a huge flow of people!"
"The Yuanda Tiandi opposite hosts the GPL league. GOG players from all over the country come to watch the games and spend money there. How much traffic is this?"
"However, the subway entrance is at Yuanda Tiandi, and the overall quality of restaurants and shops in Yuanda Tiandi is higher than that of Jinsheng Plaza, so most of the passenger flow is intercepted by Yuanda Tiandi. Those who really come to Jinsheng Plaza
There are very few people.”
"For Jinsheng Plaza, it invested a huge amount of money to build this building, but it failed to attract customers. What's the big problem?"
"But if our Tenda experience store opens here, the situation will be completely different!"
“Through the glass curtain wall, you can clearly see the entire Tenda Experience Store from the roadside and even from the shops on the outside of Yuanda Tiandi!”
"And those who come to watch the GPL league, will they stop by and take a look?"
“Without the Tenda Experience Store, the street would be like a vast abyss, but with the Tenda Experience Store, the street would be just a two-minute walk away. The difference is huge!”
"Just like Pineapple Mobile's retail stores, you can get extremely favorable rents in shopping malls in any city, and no shopping mall dares to increase rents at will. This is because Pineapple Mobile's retail stores can attract a large number of shoppers.
It can increase shopping mall sales by an average of 10%.”
"Is a higher rent more important, or an extra 10% of sales? This is a multiple-choice question that no elementary school student can get wrong."
"Although Tenda may not be able to reach this level in other cities, in Jingzhou, especially next to the GPL site of Yuanda Tiandi, and it is the first large-scale experience store, this kind of bargaining power is still there."
"Moreover, the reason why other shops are so cooperative is because they also know that Tengda's presence will bring them good customer flow. If because of their refusal, we end up choosing other locations, they will instead
The gain outweighs the loss.”
"That's why these shops are willing to make room for us. In this way, even if the location of the new place is worse, they will still make money due to the traffic we bring and the compensation provided by the mall!"
"In addition, the owner of the shopping mall also decided to invest money to build a pedestrian bridge here, from the entrance of Yuanda Tiandi directly to the entrance of Jinsheng Plaza! This pedestrian bridge will be a transparent air passage with escalators, no matter it is windy or rainy
, customers across the street can come here smoothly!”
After listening to Liang Qingfan's explanation, Tian Mo was shocked.
He knew before that Tengda had a great influence in Jingzhou, but he didn't expect it to be this big.
Not only did the shopping mall welcome us with both hands, giving the green light and busying themselves, but even the shops inside were willing to cooperate!
They managed to squeeze out 7,000 square meters of space in such a shopping mall located in the city center!
This kind of thing cannot be accomplished just by having money.
Tian Mo couldn't help but look at Mr. Pei with great admiration, even worship.
Mr. Pei has a very approachable personality, so after getting along with him for a long time, there will always be a natural feeling of closeness. But one outrageous incident after another reminds Tian Mo all the time that Mr. Pei only looks easy-going, but in fact he is a true
The boss.
Taking the current situation as an example, Tian Mo was extremely shocked, but Mr. Pei's face was expressionless, showing no surprise at all.
Ordinarily, isn't it the first time for Mr. Pei to come here? He probably didn't know anything about these things before, right?
But his face was still calm.
Obviously, similar situations have happened many times, and Mr. Pei has long been used to it.
Tian Mo couldn't help but sigh to himself, he still saw too little of the world!
You have to learn from Mr. Pei and keep calm even when Mount Tai collapses in front of you.
As for Zhuang Dong, he obviously didn't fully understand what Liang Qingfan was talking about, he just felt that he was very awesome.
If there is a barrage at this time, he should be following Tian Mo to swipe 666 without thinking.
However, Pei Qian was shocked by Liang Qingfan's words and temporarily fell into a sluggish state.
The rent is 40% off, and the rent is free for half a year. Moreover, the entire shopping mall, including the self-vacated areas of shops, and the previously unopened areas, has managed to create a large number of stores with a total area of more than 7,000 square meters and spanning several floors!
Not only that, the shopping mall owner has to spend his own money to build a transparent overpass!
This is undoubtedly bad news for Pei Qian!
Not only did it save a lot of rent, but because of the location, this huge glass curtain wall and the overpass that will be repaired in the future will continuously attract customers from the Broad World opposite!
Thinking about it this way, this experience store might as well be in Yuanda Tiandi!
There is still so much traffic, but in Yuanda Tiandi, the rent will definitely be much higher, and it will never be able to make up 7,000 square meters. If it is exhausted, it will only be one or two thousand square meters.
How can it be like now, the flow of people, the area, and the money are all occupied!
Doesn’t this make it difficult for salespeople to persuade customers to turn away?!
Pei Qian looked at Tian Mo meaningfully, which means that Liang Qingfan's location selection has deceived me, and I can only rely on you.
Tian Mo immediately nodded understandingly: "Don't worry, Mr. Pei, I will do a good job in the experience store, and I will never let down such a good location!"
Pei Qian: "..."
He pondered for a long time, but in the end he had nothing to say. He could only look at Liang Qingfan and said, "Okay, let's go inside and have a look."