Chapter 1295 An image profile of each live broadcast platform
After returning from Mr. Pei, Zhao Xuming immediately returned to his office and started formulating a plan.
This plan has been delayed for a long time, mainly because Zhao Xuming has been struggling with it and has been unable to completely finalize the general direction, and it is impossible to discuss some details.
Now that Mr. Pei has made the decision, it will be very simple to perfect these details.
The entire plan was proposed by Zhao Xuming, and Mr. Pei only made some minor changes to the plan, so it was written very quickly.
While Zhao Xuming quickly smoothed out the plan, he dug into the deeper meaning of Mr. Pei's changes.
"Mr. Pei has not made major changes to the content of the plan, which means that my understanding is correct. Mr. Pei agrees with it."
"It's just that there are some minor flaws in my plan, which were pointed out by Mr. Pei."
"I have to analyze it carefully."
Zhao Xuming started from the original purpose of his plan, combined with the adjustment plan given by Mr. Pei, and made a comprehensive analysis.
First of all, the purpose of this plan is definitely to give up some short-term benefits in exchange for more long-term benefits.
To be more precise, it is to use part of the money from selling broadcast rights in the short term in exchange for the popularity of GOG games.
It would be even better if Tuwei Live could also get some popularity.
Zhao Xuming did it based on this idea.
How can the heat be increased in the long run?
Obviously, the more live broadcast platforms there are, the more people will be able to watch the game.
There is a small group of viewers who are accustomed to watching games on a certain platform. Once the platform is changed, they may not be used to it. Moreover, some viewers may simply forget the official start date of the game, or may not have paid much attention before, but they may not pay much attention to it on their usual platforms.
If you see it on the platform, you will naturally click on it.
Therefore, in order to maximize the popularity of the GOG Global Invitational Tournament, it is best to have live broadcasts on all live broadcast platforms and put them on the homepage.
If the exclusive broadcast rights are really sold and only one platform can broadcast it, then in the short term it will definitely make more money, but the popularity will be slightly affected.
Of course, there is nothing right or wrong about this. After all, for many viewers, watching this World Championship is a necessity. It’s just a matter of changing the platform. Even if the exclusive broadcast is sold, the popularity will not necessarily drop a lot.
How to choose between popularity and money is a relatively complicated question. Every company has different answers, and these answers may not be wrong, it is just a matter of choice.
But for Mr. Pei, who always takes a long-term view of problems, future popularity obviously takes priority over short-term profits.
That's why Zhao Xuming proposed this plan.
The central idea of this plan is to lower the threshold as much as possible so that small platforms can obtain the broadcast rights of the event at a relatively affordable price. Under the premise of ensuring a minimum value, small platforms will spend less and large platforms will spend more.
, the price is within the affordable range of everyone.
Moreover, allowing each platform to use promotional resources to discount prices is also exchanging short-term gains for long-term popularity.
Many people think that the live broadcast platform has spent a lot of money to buy the broadcast rights of the game, so it will definitely spend all its best publicity resources on it, right?
This is really not necessarily the case.
Because the live broadcast platform is also relatively complex in the consideration of recommended positions and will be affected by many factors.
Although the popularity of the competition is high, what it brings to the platform is popularity, not necessarily real income. Giving recommendation positions may not necessarily be cost-effective.
If the same resources are given to an anchor that the platform wants to support and can easily drive viewers to make money, maybe the regular support of such an anchor can bring more value to the platform.
And recommending this thing has a diminishing marginal effect. For example, there are three big recommendations on the homepage. The first big recommendation is for GOG games, and the effect may be very good, but if it is given to the second and third ones, the effect may plummet.
.
If these resources are given to other competitions or some big anchors, the overall benefits may be better.
Therefore, after the live broadcast platform buys the broadcast rights of the game, it will not necessarily recommend all the resources, but will make adjustments based on the actual situation of the platform.
Some platforms even deliberately suppress recommended resources.
Because they feel that the players watching the event are just in need, just like the group of people buying home appliances in the mall. Now that they have come in, they will definitely go there even if they are on the top floor.
The same goes for the players watching the game. They are already on this platform. Just put an entrance in the corner of the homepage. As long as everyone can find where the GOG Global Invitational Tournament is, everyone will click in.
Therefore, it is a bit redundant to give the best recommendation position to the GOG Global Invitational Tournament. A rolling banner is enough. The other recommendation positions are just a chance to be given to other anchors, which can increase the revenue of the website and praise themselves.
people.
It would be fine if GOG was the only one, but now there is still ioi after all, and the world championships of the two games are being played at the same time.
There must be some competition on the live broadcast platform, which prevents the recommendation resources available to GOG from being maximized.
With the current plan, the required recommendation positions can be legitimately written into the contract. After all, on the surface, Tengda has already made concessions on the money issue.
If it's a one-time deal with a clearly marked price, asking for recommendations from these platforms would be a bit unfair.
Zhao Xuming smoothed over the entire plan and felt very satisfied.
It’s amazing that I was able to come up with this plan in such a short time!
Of course, he has not forgotten that this is ultimately due to Mr. Pei's reminder.
At the beginning, Zhao Xuming's ideas were not open at all, and the three proposals he proposed were all relatively conservative and satisfactory.
After Mr. Pei gave him some inspiration, Zhao Xuming's mind was suddenly opened up, and he came up with such a special plan.
Now Zhao Xuming somewhat understands why the leaders of Tenda are so aggressive.
Because every time I make a plan, I can get guidance from Mr. Pei. This is all through words and deeds!
Over time, this kind of improvement is no joke.
Of course, there is another aspect of the whole plan that Zhao Xuming doesn't quite understand, which is the change pointed out by Mr. Pei: the charging rules are required to be changed from charging based on the actual number of people watching the game on the platform to charging based on the live broadcast of the event on the platform
Room heat charges.
Such a change will inevitably lead to a loophole: some platforms may deliberately lower the popularity so that they can save money.
"Perhaps Mr. Pei has finally figured it out. These live broadcast platforms are all trying to make themselves look fat. Would you rather pay more than turn up the heat?"
"Well, it's possible."
"After all, these big live broadcast platforms want face the most. The higher the popularity, the better the financial reports, which makes their own platforms more prosperous."
"If anyone takes the initiative to turn down the heat, the loss of face can basically be equal to the actual loss, because sending a relatively negative signal to the outside world will have a lot of negative effects."
"But is that all?"
“Those big platforms may be very concerned about face, but this is not necessarily the case for small platforms!”
Zhao Xuming thinks this may be one of the reasons, but it may not be the whole reason.
Because this article has certain binding force on large platforms, but not necessarily on small platforms.
The small platform is not very popular to begin with, so what if it breaks the pot? Anyway, let’s talk about the broadcast rights of the GOG Global Invitational Tournament for nothing.
"Mr. Pei didn't expect this? Or doesn't he care about free prostitution on a small platform?"
"That shouldn't happen."
"Mr. Pei has always been merciless to his competitors and will not be lenient or merciful just because they are a small platform."
"Understood!"
“This request is not only binding on the big and prestigious platforms, but also on the small platforms that don’t value reputation so much!”
"This matter should not be looked at in detail on a certain small platform, but should be expanded to look at the overall situation!"
If we only look at it from the perspective of a small platform, it is nothing more than being more shameless, lowering the popularity, using GOG broadcast rights for free, and giving Tenda less money. No matter how you look at it, this is an unavoidable situation.
But if you raise the perspective and look at the overall situation, the situation is different!
Because the broadcast rights this time are too broad, and almost every platform has a share, then there will naturally be a certain degree of competition between platforms.
If a small platform lowers the popularity data, it will not only lose face, but more importantly, it will trigger a chain reaction.
First of all, everyone will definitely take this opportunity to make a horizontal comparison of the situation of various platforms through the popularity of the GOG Global Invitational Tournament.
In the past, everyone was cheating and wearing underwear.
But now taking the initiative to turn down the heat is equivalent to taking off one's own underwear!
The popularity of your competition is low, which means that your entire website is not popular and cannot be ranked in the live broadcast circle. This will directly affect the first impression of the audience and anchors on this platform.
Secondly, this popularity will in turn cause viewers to question the popularity of other live broadcast rooms.
If the platform lowers the popularity of the GOG Invitational Tournament and then raises the popularity of other live broadcast rooms, then the data fraud will be too obvious.
Everyone didn’t believe in the popularity of other live broadcast rooms, and they don’t believe it even more now. They even suspect that the entire platform has gone cold, and that the popularity is all fake.
In other words, this is not just a matter of face, it will also have a major impact on other live broadcast rooms on this platform and the rankings with other platforms!
A large platform suppresses its own heat, which is equivalent to turning from hot to cool; a small platform suppresses its own heat, which is equivalent to adding cold to cold!
Zhao Xuming continued to dig deeper along this line of thinking, and suddenly discovered that what Mr. Pei had thrown at these platforms was actually a dilemma.
And the information highlighted by this dilemma is also valuable!
"Besides that, there should be another purpose, which is to test!"
"Mr. Pei should take this opportunity to test the operating style of these live broadcast platforms."
"When Tuwei Live Broadcast becomes more powerful in the future, we can carry out targeted attacks based on the styles of these live broadcast platforms."
If a live broadcast platform chooses to make a fool of itself and would rather spend more money than create more popularity, it means that this platform attaches great importance to popularity.
And if the live broadcast platform deliberately lowers the popularity in order to free the broadcast rights, it means that this platform is relatively short-sighted, or the economic situation is indeed very worrying.
This is very valuable data!
Under normal circumstances, live broadcast platforms will not make such difficult decisions, and even before such a thing actually happens, the platform itself does not know exactly how it will make a decision.
Naturally, Tengda cannot obtain this information.
But when faced with this kind of choice about money, the choice made by the live broadcast platform is definitely the most real.
When you really become hostile to a certain platform, these can be used as a tactical reference.
This is equivalent to giving an image profile to all live broadcast platforms.
Just like when Mr. Pei competed with ioi before, why did he seize on ioi's weaknesses? Keep engaging in various promotional activities and engage in price wars?
It is because they have recognized that the Dayak Group behind ioi is money-hungry and has inconsistent internal opinions. Its perseverance and determination to burn money are far inferior to those of Tenda.
This plan can be said to be a baseline for all live broadcast platforms.
Based on their behavior in this event, the temperament of these live broadcast platforms can be determined, and their threat to Tuwei Live can be classified into three, six or nine levels to prepare for the future.
Zhao Xuming didn't know exactly what backup options Mr. Pei had left to deal with these live broadcast platforms, but thinking about this, he was already shuddering.
A picture appeared inexplicably before his eyes.
In the jungle, a lion and a tiger were licking their wounds while looking at each other, ready to attack each other at any time.
And next to them were the carcasses of cheetahs, jackals and various other animals.
Further away, some small animals were trembling. They were either injured or were born too young to participate in this cruel competition.
But among the trembling little animals, there was a little rabbit that looked harmless to humans and animals, but behind it was an old hunter hidden in the bushes, the muzzle of his gun reflecting the cold light.
"Mr. Pei's move is a bit cruel."
"Maybe this is Mr. Pei's strength?"
"If you want to make such a decision, you must first make up your mind to give up a lot of immediate benefits."
"Most people can't do it precisely because they are blinded by immediate interests and controlled by inertial thinking."
"But Mr. Pei is completely immune to any influence. His clarity of mind and decisive decision-making are unprecedented in my experience."
The more Zhao Xuming thought about it, the more he felt that Mr. Pei was really terrible.
It seems that he doesn't care about anything, but in fact he understands everything in his heart and has even thought of countermeasures early in the morning.
So here comes the question, is this plan prepared by Mr. Pei in advance, or is it a spur-of-the-moment idea?
No matter which one it is, it's terrible...
Zhao Xuming is a little lucky that he is now with Tengda.
If he continues to stay in Longyu Group, after the ioi global finals, he may have another big blame to bear!
Zhao Xuming could only sigh silently: "Old colleagues, please don't blame me for being harsh. I couldn't help myself..."