Seeing this, Ding Xiyao was so impressed with this "Master Tian" that he fell into admiration.
Although it is unclear who this Mr. Tian is, judging from the content in the video, it is clear that he has a deep understanding of the intermediary industry and is full of insights!
Why does the Home Group frequently have negative news coming out, but it never gets hurt?
It’s because when many people criticize the housing group, they do so in the wrong way!
When something goes wrong with an intermediary, most people accuse the intermediary practitioners of being morally corrupt and without conscience;
After the formaldehyde room incident occurred, the Home Group introduced the person in charge of the relevant business as a scapegoat to attract public hatred, and then pretended to make rectifications, and the matter was over again.
But the crux of this series of events does not lie with anyone within the company, but with the top management of the entire company.
Without the acquiescence, support or even encouragement from the top management, most of these things would not have happened, at least they would not have caused an uproar and then pretended to find scapegoats and rectify things.
Ding Xiyao suddenly understood where the powerlessness she felt when she decided to leave the home group came from.
Because the intermediary companies headed by the Housing Group have actually monopolized and hijacked the entire industry, small companies have also begun to take advantage of the situation. Intermediaries and tenants seem to have many choices, but in fact they have no choice.
They can choose this company or that company, but no matter how they choose, the result is the same.
And these large companies can also pass on conflicts by inciting confrontation, making tenants hate the intermediary, and the intermediary hates the tenants. Then the senior management of the large company can easily stay out of the matter and only think about how to expand the scale, not how to improve the quality of service.
I keep on trying to make progress like this, but I still make money.
But at this point, the video is not finished yet, and there is still about a quarter of the progress bar behind it.
"So, I might as well make a hypothesis and an inference here."
"As long as the nature of domestic intermediary companies does not fundamentally change, the executives of these companies will still be obsessed with occupying the market by monopolizing housing supply, squeezing profits from tenants by allowing intermediaries to sign contracts using deceptive means, and provoking confrontation between tenants and intermediaries.
If they maintain their own public opinion environment, then any new business they launch will just be a repackaging of the matter of 'eating the flesh and blood of tenants'."
"Just like the formaldehyde room incident not long ago, the concept of 'safe house' itself is good, but in the process of pursuing profits without a bottom line, 'safe house' has become a 'formaldehyde room', saying that it will provide
The tenants provided a better living environment, but in the end they were unable to guarantee even the most basic health and safety in the living environment.”
"Perhaps in the future, these intermediary companies will launch new businesses. I can't predict what exactly this business will be, but I can predict: through the analysis of this video and my understanding of the game "Real Estate Agent Simulator",
You can guess where this new business will end up."
“All new models that talk about ‘serving tenants’ and ‘eliminating hatred’ will eventually reveal their true colors of ‘pursuing profits’, ‘better exploiting tenants and intermediaries’, and ‘inciting confrontation’.”
"Seeing this, many tenants may feel desperate."
"When all intermediary companies are similar pitfalls, and even some companies that create 'formaldehyde rooms' become the best and the industry leader, when they occupy 99% of the houses on the market, a
When monopoly leaves tenants with no choice, what can tenants do?"
"It's simple, look for companies that are outside of this mold."
"If it's not there yet, look forward to it."
"If it already exists, but the scale is not yet large, then look forward to its development and expansion."
"I am Mr. Tian, an insignificant little person, an ordinary person who sometimes can see the world clearly but has no ability to change it."
"I will share my superficial observations with everyone, hoping to spark some ideas and thoughts."
"Thank you all for being willing to calm down and listen to what I have to say in this impetuous environment. We are destined to meet again!"
Compared with the previous first video, the ending of this video has obviously changed.
Meng Chang followed Mr. Pei's suggestion and found a persona for Mr. Tian.
Just like Teacher Qiao's "a bit funny, very hard-headed, and professional game drug test interpretation UP", Meng Chang took another route, "an indifferent observation of the world, the content may involve any field, and some wisdom"
But he considers himself an insignificant little person.”
There is obviously a reason why Mr. Tian was given such a persona.
Meng Chang briefly thought about using his own persona as Mr. Tian's persona, but he quickly rejected the idea.
First of all, Mr. Pei made it clear that he asked Meng Chang to explore Mr. Tian’s personality instead of copying his own.
Secondly, Meng Chang felt that his personality was not likable.
From a functional point of view, Tian Gongzi's account should cooperate with the "Pei's Propaganda Method" to expose the deep realities of some industries.
Then Mr. Tian’s character must be a wise and transparent character. In layman’s terms, it is to make the audience feel that he is a sensible person. After watching the video, he cannot think that this person has intellectual problems or motivation problems. He cannot be stupid.
It can't be bad either.
It is actually quite difficult to achieve this. After all, communication is costly, and people can easily be misinterpreted during the expression process.
Sometimes you don't mean what you say, but if there is something wrong with the way you express it, some viewers will think you are taking dirty money, or that your potential evil views are exposed, which can lead to backlash from the audience.
After thinking for a long time, Meng Chang felt that in order to achieve this, Mr. Tian's character must be humble, low-key, and even consider himself ordinary.
If you keep pretending to be "civilizing all the people" from a high position, you will end up overturning sooner or later.
Therefore, after considering all factors, Meng Chang created a persona for Mr. Tian as a "little man who is somewhat intelligent but considers himself insignificant."
The more deliberately he kept a low profile, the more the audience felt that this person had real talent and knowledge, and they were willing to listen to what Mr. Tian was saying.
Compared with the first video, this is an improvement, because judging from the barrage, many viewers obviously still like this character very much.
"That's great! It's all very informative! It's inspiring!"
"Household Group: Just show me your ID card and that's it. Why do you go through so many twists and turns?"
"Hey, are you alluding to the new 'caring butler' business launched by the Home Group?"
"I can't call it an insinuation. To be precise, it should be a preview! The release time of the video you see is basically within a few minutes of the announcement of the 'Caring Housekeeper' business by the Home Group. It would take several days to make a video with this quality.
, so either Mr. Tian has mastered the internal information of the Zhujia Group in advance, or he just happened to meet it by chance."
"If we had access to internal information in advance, we could have made it clearer. I prefer the latter."
"I originally had some expectations for the 'caring butler' business, but after watching this video, I understand that I shouldn't have any expectations at all. As the owner of UP said, any business under the banner of 'serving tenants'
The new model will eventually reveal its true face of 'extracting more profits from tenants'."
"It's not difficult to guess that the 'Caring Housekeeper' is mostly due to the increase in agency fees, and then further transfers the conflict to the tenants and the agency. The tenants did spend more money, but how much of the money spent can be used to buy more
It’s hard to say good service.”
"So there is no intermediary company that acts as a human being? Hey, as a consumer it is difficult to vote with your feet."
"There is no agency for renting a house? There is no rental agency for renting a house. Sloth Apartment!"
"Yes, I heard that Sloth Apartments have recently been developed in cities outside Jingzhou. I hope this model can be launched soon!"
"I don't know much about the Sloth Apartment, and I don't have any friends who live there to tell me. Is it really as good as the legend says?"
"The resident of Sloth Apartment will answer you. In fact, I regretted it after I moved in. I regretted why I didn't move earlier, and regretted why I didn't let my friends grab an extra apartment to rent! It's not very pleasant to live there, although it is better than the average one.
Renting is a bit more expensive, but it’s really worry-free as you don’t have to worry about anything! Coupled with the cooperation with Moyu Takeout and Dongfeng Express, it’s so convenient!”
After the video was posted, the popularity quickly began to skyrocket!
Some people were discussing the content of the game itself, while others were following the guidance of the video to discuss the real intermediary industry.
In fact, many people have analyzed the problems existing in the intermediary industry and housing groups before, but they were not influential enough and did not become a hot topic for discussion online.
But it’s different now!
First, Meng Chang shot a promotional video and spent a large amount of publicity funds to maintain the popularity of related topics; then the Home Group spent a lot of money on the "Caring Housekeeper" business, and the attention further increased; and then, "
As soon as the VR game "Real Estate Agent Simulator" came out, the groundwork was well laid; in the end, Mr. Tian's video ignited all the enthusiasm!
Compared with blunt preaching and indoctrination, "Real Estate Agent Simulator" actually plays a guiding and buffering role, and has the effect of "edutainment and entertainment".
If Meng Chang posted this video directly, the effect would definitely be poor because the content is too dry and most people would not have the patience to listen to the end.
But after many people have played "Real Estate Agent Simulator", experienced the various routines in it, and made different choices on their own, and then heard the explanation in this video, they immediately compared them one by one, and even made their own decisions.