Chapter 1522 The person in charge goes to the grassroots level!
Moreover, the situation of Haoxiang Fitness is different from that of large companies such as Shengyun Express and Zhujia Group.
These big companies have big businesses and high market shares, so it is difficult for them to break their muscles.
But Haoxiang Fitness is different. As a gym, the capital chain is not very healthy, the market share is not very high, and even the popularity among passersby is not that good.
Once attacked in a concentrated manner, they are likely to die quickly.
In the anti-Tengda alliance, there are also investment companies and various large capitals. Will other companies refuse to save it?
It's really hard to say.
After all, this alliance is not monolithic, and each has its own interests.
If there is a problem with the managed gym, then all departments of Tenda will definitely help at all costs.
But if there is a problem with Haoxiang Fitness, will big companies like Zhujia Group and Shengyun Express rescue it at all costs? It’s hard to say.
Once the situation becomes unsustainable, Haoxiang Fitness has only two options to choose from: either be stubborn and die suddenly on the spot; or withdraw from the alliance and linger for a while longer.
If we quit, even if we die, it will only happen after Tenda has dealt with these leading companies.
But no matter how you choose, the outcome is the same: as more and more companies withdraw, the companies in the anti-Tengda alliance are suspicious of each other, and they begin to split and collapse again.
Finally, it is a battle of public opinion.
Pei Qian discovered that the official account of Tenda Group on the Elly Island website had opened a new column called "The person in charge said"!
The content of this column is also very simple. The heads of each department of Tenda take turns to dismantle the models and routines of various rival companies, and then compare them with the business model of Tenda's own industry.
For example, in the first issue, Guo Licheng analyzed the essential differences between the managed gym model and Haoxiang Fitness's new "Burn the Cauldron Card" model in the video.
There is such a passage in it, which can be said to be murderous and heart-breaking.
"The success of the managed gym is due to the fact that we conscientiously help all students plan their diet and cultivate fitness habits, while ensuring the capacity of the gym so that every student can obtain the best fitness results when they come to exercise."
“On the other hand, looking back at the ‘Burning the Cauldron Card’, I have only learned the surface.”
"The managed gym has supporting fitness meals, and will strictly plan fitness time to ensure that the number of people in the gym does not exceed the gym's capacity. At the same time, a large number of coaches provide free guidance."
“Does the ‘Burning Cauldron Card’ have these characteristics?”
"The model of Haoxiang Fitness supports both regular fitness card and pay-per-use billing of the Leaky Cauldron Card. However, the problem is that it is impossible to determine the number of people based on the capacity of the gym. Even if you apply for the Leaky Cauldron Card, after coming to the gym,
How can we ensure fitness results when we find it is overcrowded?”
"What's more, not being able to control the caloric intake and supplementing essential nutrients in the diet well, and having to be conservative in selling private training courses, most people can't persist in this desperate situation."
“To put it bluntly, this Burning Cauldron Card is a forced reference to the model of a managed gym without any supporting measures. It is nothing more than taking advantage of consumers’ desire for bargains and deceiving them that the Burning Cauldron Card has the same effect as a managed gym, so as to gain more
To earn some income without guaranteeing the training effect at all.”
"What's more, there is a problem with the rules of the Burning Cauldron card. After completing the task, the number of times will be returned. On the surface, it looks very favorable, but when students want to leave, they will inevitably haggle over the number of times..."
“In short, this is in line with the usual routine of many companies’ activities: On the surface it looks like you are making money, but in fact you will never make it.”
"Of course, the purpose of starting a company is to make profits, and hosting a gym is also profitable. There is nothing wrong with making some money. But the key is how exactly the money is made, and whether it provides customers with good enough services?"
"Please also keep your eyes open when choosing. The cheaper something is, the higher the cost-effectiveness is not. When it comes to cost-effectiveness, you can't just look at the low price. You must also pay attention to the two factors of 'actual experience' and 'value'
, don’t be fooled by these little tricks!”
Guo Licheng was originally a professional fitness coach, a standard muscular man. With a little dressing up, he can be said to be handsome and handsome in the video, and very attractive to the same sex.
Many words coming out of his mouth are naturally very persuasive.
What's more, Guo Licheng didn't lie to anyone. What he said was the truth that couldn't be more true. Even if Haoxiang Fitness wanted to refute, there was no way to say it!
This video is very popular.
Originally, some people were really confused and considered applying for this desperate card, but after hearing Guo Licheng's analysis, they immediately gave up the idea.
Forget it, just wait for a place in the managed gym!
After this combination of punches, Haoxiang Fitness was just about to attack, but was pushed back firmly. Moreover, the hosting gym had no intention of stopping, and they were just hammering him to death!
This column "What the person in charge says" has also triggered widespread discussion among the audience.
"This column is really interesting. The person in charge of Tenda takes turns to expose a business routine every day?"
"The people in charge of Tengda are as brave as Lu Mingliang. I love it!"
"This Guo Licheng is a professional at first glance. This kind of muscles and size are not something that ordinary people can develop. He is absolutely professional!"
"In terms of image, Tenda has already won! The bosses of other companies look very treacherous at first glance, full of empty words, cliches, and sanctimoniousness, which makes people unable to trust them at all. But what about the people in charge of Tenda? They are all professionals.
What he said is all true, and I feel like he has no airs at all, he is a real man of action!”
"Mr. Pei is very good at employing people! From head to toe, this company, Tengda, has nothing in common with other companies. It's so unique!"
“Which department head will be the speaker next time? I’m really looking forward to it!”
…
Pei Qian was dumbfounded by this combination of punches.
Something's wrong, it's completely different from the script I expected!
Pei Qian did not approve a lot of funding for these departments, mainly because he wanted to wait.
After the paper is finished, the Anti-Tengda Alliance will also taste the benefits and seize a certain market, and then they can happily burn money to their heart's content.
But now, when it was supposed to be a period of strategic defense, why did it turn into a period of strategic counter-offensive?
These people in charge were really not used to it at all and slapped them back on the spot.
If the anti-Tengda Alliance's offensive can be disrupted without burning money, then...how can money be burned?
Pei Qian never expected that these people in charge would be so virtuous. Pei Qian had already screamed and beaten them back before even allocating military funds to them.
Moreover, Lu Mingliang got off to a bad start. After he slapped Nie Yunsheng in the face during the live broadcast, other people in charge followed suit and went out in person, killing everyone in the public opinion war!
It's outrageous to have a good person in charge, but everyone wants to show off and become an idol!
Can't you learn from Mr. Pei and be a little more low-key?
Regarding Lu Mingliang's matter, Pei Qian was actually quite supportive, but this time it was different.
Because Lu Mingliang's behavior was actually to attract hatred and help Pei Qian lose money; but now the behavior of these people in charge is to beat up the fallen dog, which is a bit wrong.
"This can't be done. Will the Anti-Tengda Alliance no longer exist by the time I finish writing my thesis and come out of seclusion?"
"Fuck! How can that work? You have to hold on until the day I spend money with you!"
Pei Qian was a little panicked.
This anti-Tengda alliance seems a bit weak. In just a few days, public opinion has completely reversed its trend. How can this make people feel reassured?
"I have no choice but to help you."
"Everyone in charge, please don't blame me. I really can't resist the temptation of 15 million..."
Pei Qian decided to give the other party a try, at least not to let the companies in the Anti-Tengda Alliance lose so quickly.
The crux of the problem seems to lie with those responsible.
They are so good!
There is no one who is just dawdling, everyone has special skills, this is outrageous!
What to do?
The first thing Pei Qian thought of was a painful journey.
If all these people can be arranged to go on a suffering journey, the matter will be solved immediately.
But the problem is that the suffering trip has already started, and there is no way to force people into it. Moreover, these people in charge have basically already been on the suffering trip. If they want to arrange another one in the short term, there is really no suitable reason.
Even if Bao Xu's official authority is great, there must be a valid reason for arresting someone, and he cannot be arrested by force.
"Forget it, we still can't count on Bao Xu."
"It would be great if Chen Kangtuo's haunted house project had been built, and all the people in charge could be arranged there, but it's a pity that it won't be possible in the short term."
"Both of these two roads are not feasible, so we have to think of other ways..."
Pei Qian sighed, has Tengda developed to the point where Mr. Pei can no longer retreat casually?
There is no other way, just be patient, as long as you wait until this cycle is over and harvest the wool, you will be free in the future!
Pei Qian quickly thought of a way and sent an email to Assistant Xin.
Let the heads of these departments go to the grassroots level for three months of experience after changing departments!
For example, Xiao Peng, the person in charge of Moyu Internet Cafe, asked him to work as a courier boy in Niefeng Logistics for three months. The heads of other departments were in a similar situation. Not only did they have to go to the grassroots level to experience it, but they also had to
Change departments.
Because if we don’t change departments, even if the person in charge moves to the grassroots level, he will definitely keep his word and there will be no fundamental changes.
Of course, who will be responsible for the department's work during these three months?
If department heads are allowed to promote themselves, priority will definitely be given to promoting the key employees of the department, and there may not be much difference.
After Pei Qian thought about it, he added another rule: It is recommended that the department head find someone from outside the company to take the temporary position of head!
If you find someone from your own department to be the temporary person in charge, you will have to stay in another department for three months; but if you find someone from outside the company to be the temporary person in charge, then the sentence can be reduced to two months!
This should be a very attractive condition for many responsible persons, right?