Chapter 1523 The Birth of the Column 'The Person in Charge'
Losing money and becoming the richest man starts from the game Chapter 1523 of the text volume The "Responsible Person Says" column was born in the afternoon, Moyu Takeaway No. 1 store, which is also the location of Moyu Takeout Food Laboratory.
Rui Yuchen was wearing a fitted casual suit, with a microphone on his chest, and was carefully familiarizing himself with the speech script later.
The manuscript he had to say was very long, but fortunately he had a teleprompter.
Meng Chang was telling him some precautions while many staff were adjusting the camera position, focus, lighting, etc.
The entire Moyu Takeaway No. 1 store is temporarily closed and will not reopen until the filming is completed.
Many customers gathered at the entrance of the store and looked inside curiously.
For Rui Yuchen, this scene is somewhat familiar. When Moyu Takeout just introduced a batch of food waste disposers, he was interviewed by a TV station here. This moment is exactly like that moment.
It's a pity that President Pei was present the previous time, but this time, President Pei was in retreat.
Without Mr. Pei's attention, I always feel like something is missing.
After making arrangements, Meng Chang made an "OK" gesture: "No problem, we can officially start filming."
This "What the person in charge says" column was decided upon by all the people in charge.
Previously, everyone was working together among the responsible people, thinking about how to win this public opinion war.
At first, they thought of some fancy ways, such as making promotional videos, but soon someone asked: What are you doing with these idiots? To deal with this kind of enemy, you shouldn't talk about martial arts and just expose it like Lu Mingliang did.
table!
Just hit the opponent's weak spot where it hurts the most!
When other people in charge thought about it, they were right!
Why do all those bells and whistles?
If it is competition between other companies, it is indeed very ethical, because everyone uses the same money-making model. If you really expose it, it will be equivalent to destroying the jobs of the entire industry, and you will not get any benefits.
So they are very restrained.
Unless two very large companies in different fields are really fighting, they will tear each other's pants off.
But when it comes to this step, it usually doesn't produce much damage, because these very large companies are more or less unclean and expose each other. To the people who eat melons, they look more like dogs biting dogs.
.
But Tengda is different.
Tenda's biggest advantage is that its business model is completely different from these companies. Its reputation among customers and its sense of social responsibility are also worlds apart from other companies!
Lu Mingliang denounced Nie Yunsheng of Shengyun Group in the live broadcast, which has been verified that this is an indestructible magic weapon.
As long as you use it properly, you will be invincible and invincible!
In this case, what kind of martial ethics are there? Just rush in and do it. All departments can just repeat what Lu Mingliang did!
Hence, the column "What the person in charge says" was born.
To put it bluntly, the heads of each department take turns to dismantle the business routines in their own departments, analyze the differences between the business models of external companies and Tenda, and then attack this business model!
However, the people in charge were still confused for a while as to who would film this column.
Although Feihuang Studio is very professional, after all, they still have tasks assigned by Mr. Pei and must devote all their efforts to preparing the movie.
On second thought, I had no choice but to go to the advertising and marketing department. After all, Meng Chang had done so many successful publicity programs before and was deeply trusted by Mr. Pei.
Although Meng Chang also had a publicity mission this month, he still readily agreed.
Because he felt that shooting the column "What the person in charge said" didn't take much effort at all. It was just a matter of using some of his own experience to guide the people in charge, which was about the same difficulty as the UP host shooting a video.
As for the publicity plan, it can be planned simultaneously without any delay on either side.
What's more, this column "What the person in charge says" will obviously play a vital role in Tenda's development in the future. Meng Chang is also the person in charge of Tenda, so how can he just sit back and watch?
With great speed, Meng Chang has already finished filming the first issue of "The Person in Charge", which is the issue in which Guo Licheng compares Managed Gym and Haoxiang Fitness.
Judging from the response online, it was very successful!
This kind of behavior of directly lifting people's underwear is very popular among netizens.
The key is that Haoxiang Fitness has no way to refute it and can only passively be beaten unilaterally!
Therefore, Meng Chang believes that we must continue to work hard. The next issue of "Responsible Person" will choose Moyu takeout, and the target of the attack will naturally be home delivery!
Zhaiju Food Delivery is a newly emerged food delivery platform. It mainly integrates the resources of merchants currently on the market to provide customers with food delivery services... Of course, to put it bluntly, it is still a platform.
However, the scale of home delivery is not particularly large at present, and it is far from forming a complete market monopoly. There are many other platforms competing with it, so the overall business is still in a money-burning war, with huge subsidies.
stage.
Home delivery is different from Haoxiang Fitness. It is a relatively difficult enemy.
Because even if a gym opens a chain store, it is still a physical industry. The expansion speed is very slow and the profit margin is too low. It is basically impossible to be favored by big capital. Haoxiang Fitness was pulled into the anti-Tengda alliance purely because of this
If the alliance wants to find a benchmarking managed gym industry, it can be said that it has to recruit them to make up the numbers.
But Zhaiju Food Delivery is different. Like Zhujia Group, it is a standard Internet company and a platform!
Although there are other food delivery platforms competing with it, in the eyes of Zhaiju Food Delivery, these are not a threat at all.
Because everyone’s business model is the same.
In this case, which food delivery platform can ultimately win depends not on ability and level, but on capital.
Even if a certain platform has relatively strong technical capabilities and easy-to-use software, so what? There are many large investment companies behind Zhaiju Food Delivery, with a lot of money to burn, and by directly spreading massive subsidies, merchants and customers can be firmly entrenched
Take it into your own hands.
What's more, having money means you can poach people, whether they are excellent product managers, programmers or couriers, they can all be poached.
As far as this technical gap is concerned, it is not a problem at all.
Therefore, Zhaiju Food Delivery relies on such powerful resources and does not pay attention to other food delivery platforms at all.
Some people may ask, what if other big capital comes in to support other food delivery platforms?
That's okay too.
Because even if they lose, most competitors will spend a lot of money to acquire it and strive to swallow up the entire market. When the time comes, Zhiju Takeaway sells itself and will still make a lot of money.
Who loses and who wins is just a matter of making more or less. In the end, you will still make money.
But Zhaiju Takeout has always regarded Moyu Takeout as the biggest threat, because Moyu Takeout is completely different in nature from these takeaways!
Other food delivery software are all platforms. The actual cooking is done by various restaurants and eateries in the city, and the food is delivered by the delivery boys. The tasks of these platforms are only to develop and maintain APPs and build restaurants.
The delivery boy is just a channel between customers.
Moyu Takeout is different. It has stores and competes with both takeout platforms and restaurants.
So, the foundation is very solid!
With Moyu Takeout, no matter how much money you spend on home delivery, it may be difficult to achieve a de facto monopoly.
Therefore, like Zhijia Group and Shengyun Express, Zhaiju Food Delivery is a tough nut to crack in this alliance, because their motivations against Tenda are strong enough and their power is strong enough.
The video for Haoxiang Fitness has been a great success and triggered an enthusiastic response. This is good news for the people in charge. It is a successful start.
Therefore, in the second video, we can no longer pinch the soft persimmon. We have to find a hard nut to chew on and see if this set of things can still work against stronger enemies. This will directly affect future combat plans.
Rui Yuchen cleared her throat and prepared to start.
Although his image seems to have not changed on the surface, Meng Chang has actually found someone to take care of him.
From makeup, hairstyle to clothing, everything is down-to-earth, formal, and a little handsome, which will definitely leave the best impression on the audience.
At this time, Meng Chang was very emotional. Mr. Pei forced all Tengda employees to sign up for managed fitness. It was indeed useful!
The people in charge are all in great shape, very comfortable in their clothes, and their image and temperament are directly on a par with the big bosses of other companies.
In Guo Licheng's video, Meng Chang specially asked him to wear clothes that showed off his figure to highlight his professionalism as a fitness coach; today, Rui Yuchen was given the uniform of a Moyu takeout staff, which looked professional.
And formal.
It’s a war of public opinion! Details determine success or failure.
This is Meng Chang's old profession. He understands this principle well, so he strives for excellence.
"OK, start!"
Following Meng Chang's order, Rui Yuchen began to speak according to the content on the teleprompter board.
It’s similar to Guo Licheng’s issue. They start with a brief self-introduction, and then go straight to the point and begin to analyze the differences between the fish delivery and stay-at-home delivery models.
"The home delivery model is actually a common 'platform model' among Internet companies. It is not fundamentally different from companies such as Shengyun Express and Home Group, but it is just in a different field."
"The forms of expression are different, but the business model is the same."
"Zhaiju Takeaway is a platform and a bridge that communicates with restaurant merchants, customers, and takeaway guys. From a positive perspective, it does provide convenience to customers, creates value, and allows everyone to conveniently eat without leaving home.
To get the takeout you want, this is of course a convenience brought to us by the mobile Internet."
"But the problem is that since it is a platform company, it can never get rid of the shackles of the platform company. This shackles has actually been raised by Lu Mingliang as early as the live broadcast debate between Headwind Logistics and Shengyun Group: in big capital
Platform companies under control will inevitably transform from platform companies into middlemen who earn the price difference between the two parties. In order to have better financial reports and higher profits, after achieving a market monopoly, they will continue to squeeze the value of merchants, customers, and delivery boys.
.”
“Because platform companies do not create value, if they want to increase their market value and make more profits, there is no other way but to grab a few more bites of cake from the existing plate!”