Anyone with a discerning eye can see that the public opinion war between Moyu takeout and Zhaiju takeout has obviously escalated!
Moyu Takeout took the lead and dismantled the basic routine of the entire takeout platform.
Just like the original analysis of Zhujia Group and Shengyun Group, it was analyzed that the food delivery platform actually plays the role of a middleman, and they are doing the same thing.
The food delivery platform is constantly squeezing the interests of delivery boys, merchants and customers, and eating away at market share, thus causing the entire company's market value to continue to expand, and eventually evolve into a giant company.
Of course, in this process of continuous expansion, platform companies are also creating value. Its data algorithms and resource integration capabilities are the main value it creates for society.
From this point alone, platform companies do have their existence.
Only when the benefits it obtains far exceeds the value it creates and the platform becomes a middleman that exploits both sides, will it have huge side effects on the development of the entire industry.
The counterattack of home delivery is completely based on the actual situation.
The reality is that food delivery platforms have not yet reached a monopoly, so the value they currently create is greater than their actual revenue.
Since the current existence of the food delivery platform generally has a relatively positive and positive image, the previous attack by Moyu Food Delivery predicted the future negative effects of the food delivery platform, but it is not convincing enough at the moment.
Through the delivery boy’s personal experience, Zhaiju Delivery has demonstrated to a certain extent that its business model is understood and supported by the delivery boy and the merchants!
To a certain extent, it weakened the promotional campaign of Moyu Takeout.
This paper by Teacher Wang is to look at this issue from a higher perspective, so that the two sides who are constantly arguing can tell the difference!
When writing this paper, Teacher Wang had already collected a lot of data and information, so he was already well prepared for some of the questions raised by the audience in the live broadcast room.
"First of all, I want to answer the first question. The delivery guys are unanimously opposed to cutting the number of orders and working hours. They want to make more money. Does this mean that the home delivery model is very popular among the delivery guys?"
"Of course not!"
"In fact, in some factories that exploited labor in the past, factory owners have already mastered similar methods. They set a very low basic wage for workers and counted most of the extra income as overtime. In this way,
Workers have no choice but to work overtime in order to make more money, because if they don’t work overtime, they can’t make money!”
"If we tell the workers at this time that overtime work will be prohibited from tomorrow, then the workers will definitely protest passionately!"
"Are they protesting against not working overtime? No! What they are protesting is actually low wages."
"This routine is actually easy to expose because the platform company deliberately lowers the basic salary to a minimum or even zero level! At the same time, the income of the delivery boy is directly linked to the number of orders, which really motivates the delivery boy's work
Enthusiastic, but gradually transformed the delivery boy into an emotionless order-taking tool!"
"So the life of the delivery boys is difficult to guarantee. The reason why they desperately grab orders is not because they are willing to exchange their lives for money, but because the company has deliberately set it up so that they have to do this!"
"Some friends may think of the second question when they hear this. That is, when customers demand fast delivery and low delivery fees, and the delivery guys want to make more money, is it wrong for the platform to formulate policies and regulations that satisfy both parties?
?”
As soon as Teacher Wang's question was raised, the onlookers in the live broadcast room immediately began to discuss it enthusiastically.
"Yes, is what the platform did wrong?"
"If we don't do this, how can we ensure low delivery fees? This is an unsolvable problem. We can't just raise the problem without proposing a solution, right?"
"I think the plan offered by the platform is not unacceptable."
"How can you say that? The food delivery platform forcibly lowers the delivery fee in order to seize the market. This is an unreasonable behavior in itself. The delivery fee should return to its original value!"
"Many customers feel that they are now enjoying low-priced delivery fees, so they are indifferent to this phenomenon! So, once the food delivery platform seizes the market through money-burning subsidies, will it then significantly increase the delivery fees to recover profits?
When, how do you choose?"
Seeing that the discussion was getting more and more intense, Teacher Wang responded promptly: "To solve the problem is not to talk to ourselves from our own standpoints, but to start from the whole and consider it comprehensively!"
"Just because you are a consumer and take advantage of low delivery fees, you can't just stand on the side of the platform and shout. Instead, you must clearly understand how to safeguard your long-term interests!"
“For the platform, it is true that profits should be made, but this part of the profits should be generated by innovative services through the integration of resources, and should not be unlimited use of monopoly and information gap advantages to merchants, consumers and takeaway shops.
It was produced by my brother’s squeezing!”
"For delivery boys, the platform cannot squeeze their limits through various algorithms! Let them violate traffic rules and run red lights, let them be like delivery machines, without caring about life safety and improve delivery efficiency! We should provide them with
Guarantee and reasonably plan working hours so that they can get relatively generous wages under normal work intensity!"
“From the perspective of consumers, we cannot monopolize customer resources with low delivery fees first, and then continuously increase delivery fees to earn money back. Instead, we must always keep delivery fees within a reasonable value range.
.”
"A platform can only be considered a perfect platform if it coordinates the interests of all parties. One-sided emphasis on the difficulties of one party without involving the distribution of interests is confusing the public!"
"Zhaiju Food Delivery seems to be doing pretty well at the moment, but many internal problems have emerged."
"I would like to ask the viewers of the live broadcast room, are you accustomed to ignoring problems when they don't arise? Or are you accustomed to taking precautions and thinking of solutions before problems arise?"
Teacher Wang asked the question and continued without waiting for the answers from the crowd in the live broadcast room: "In this paper of mine, I mainly discuss the problems that may be encountered in the future development of the industry and the corresponding solutions."
"Big data and program algorithms can indeed greatly improve work efficiency, but there is a limit to this improvement in efficiency. Before reaching this limit, efficiency should take precedence over guarantees, and after exceeding this limit, guarantees should take precedence over efficiency."
"The current big data and program algorithms can squeeze the delivery boys without limit to improve efficiency, but they cannot provide guarantees for the delivery boys!"
“And this is the biggest difference between Moyu takeout and stay-at-home takeout!”
Immediately afterwards, Teacher Wang used cases and specific data in the paper to demonstrate his point of view, and comprehensively refuted the two directions of the stay-at-home takeout attack.
It is reasonable and well-founded. In addition to the cold interpretation of data, it also adds a lot of Teacher Wang's own true feelings.
Hard work pays off. In order to write this paper, Teacher Wang worked as a delivery boy. During the busy and arduous work, he experienced the mood of the delivery boy, and what he wrote was naturally very convincing.
He could feel that under the program's big data algorithm, he was transformed step by step from an ordinary worker into a tool that continuously delivers food.
This change is obviously misplaced and is the result of a lack of humanistic care.
If this kind of humanistic care is missing for a long time, and over time, customers will only care about the speed of delivery and the price of delivery fees, and the courier guys will always actively accept this alienation in order to make more money, then this problem will only become more and more serious.
, or even never be resolved.
As for the platform, they are of course more willing to turn the delivery boy into a tool man and a delivery delivery machine.
But Moyu Takeout takes a completely different approach.
Through the most basic welfare guarantees and rules, a bottom line is set for efficiency improvement. Within this bottom line, program algorithms can be continuously optimized to improve distribution efficiency; and this bottom line is never allowed to be exceeded.
The bottom line is the delivery boy’s working hours, basic salary, welfare guarantees and other factors.
Although the operation model of Moyu takeout has increased costs to a certain extent, it is clear at a glance which operation model has a better future by comparing it with the home delivery model!
If calculated according to the operating model of home delivery, in the future, in order to pursue higher profits, the platform will inevitably continue to use big data algorithms to squeeze the delivery boys and merchants without limit, and gradually cause extreme involution of the entire industry.
, the takeaway boy is miserable, the quality of the takeaways eaten by ordinary customers is getting worse and worse!
No matter how Moyu Food Delivery changes in the future, as long as it continues to adhere to the original operating bottom line, it will always be able to maintain the healthy development of the industry!
When Rui Yuchen put forward this argument in a video before, it did not arouse widespread resonance due to the lack of theoretical support. Zhaiju Takeout could also seize the opportunity and use some means to confuse the public.
But after Teacher Wang’s analysis, it clearly provided theoretical support for Rui Yuchen’s inference!
It not only points out the essential difference between Moyu takeout and homestead takeout, but also points out the only way for the healthy development of an industry.
A company that only focuses on efficiency and algorithms while completely ignoring humanistic care and evading social responsibility may appear to be a so-called "Internet innovation", but in fact it is using the latest technology to adopt a more advanced approach.
Exploitation, in the future, this kind of company will be abandoned by society!
…
"I didn't expect that Tengda would have such a method."
"Such a professional analysis is supported by data from the paper..."
"Okay, Mr. Pei, you win again."
Nie Yunsheng's face was gloomy, and the more he watched the live broadcast, the more he felt that the situation was not good.
He realized that this time Zhaiju Delivery’s attempt to save some of the situation through a public opinion war had completely failed!
As if they could predict the future, Tenda Group and President Pei put a huge stumbling block in the direction of the Anti-Tengda Alliance's breakout in advance, blocking their way.
However, he was not intimidated.
Although Teacher Wang's paper provided theoretical support for Rui Yuchen's previous assertions and successfully won the public opinion war, allowing Zhaiju Delivery to reverse the situation that it had finally reversed, but for Nie Yunsheng
, which is not unacceptable.
This public opinion war just failed in the field of home delivery. Without the battlefield of a food delivery platform, Nie Yunsheng still has other battlefields.
The biggest problem now is that this paper has expanded this public opinion war and extended the battlefield of public opinion war from the present to the future!
Prior to this, the public opinion war between Tenda Group and the anti-Tengda Alliance was still focused on immediate issues.
For example, Headwind Logistics in the express delivery industry was able to completely suppress Shengyun Group because Shengyun Group had established a dominant market position in the express delivery industry and had made some ugly operations, so it was caught by Headwind Logistics.
A beating.
After previous failures in the express delivery field, Nie Yunsheng was certain of one thing.
That is: if the anti-Tengda alliance wants to make a comeback in the public opinion war, it can only choose home delivery, an industry that has an advantage at the moment, to compete with Tenda.
Because Zhaiju Takeaway has not done too many things that make the food look ugly, its image in the minds of all consumers is acceptable.
But Mr. Pei once again understood their intentions and extended the public opinion battlefield from the present to the future!
If this argument continues, the underpinnings of companies such as the Anti-Tengda Alliance will be completely torn off, and the winning rate will be greatly reduced, even infinitely close to zero!
Because the companies under the Anti-Tengda Alliance all have one thing in common. Their purpose of growing and growing is to form an industry monopoly in the future and build a huge business giant!
Tenda has not shown this trend at all. At least currently, the vast majority of consumers trust Tenda far more than other companies in the anti-Tengda alliance.
Once this expectation is made public, the anti-Tengda Alliance's last breakthrough in the public opinion war will be blocked!