But the franchise fee of 300,000 yuan is indeed not cheap judging from the level of economic development in this era. There are definitely not many people who can and are willing to pay such a large amount of franchise fee.
Tongdao Xu had heard Yang Fengyun say before that the franchise fee for Flame Mountain is 300,000, but in recent years, there have been only a few franchisees who have actually joined Flame Mountain.
However, the franchise fee for Flame Mountain has not been reduced because of this.
Comrade Xu asked Yang Fengyun before why.
Yang Fengyun said that Xie Lieyan, the owner of Flame Mountain, said that those who can afford to open a large hot pot restaurant are the big bosses. If they really want to join, they will not give up the idea just because the franchise fee is more expensive. Even if others want to open a large hot pot restaurant,
They don’t have the capital, so even if the franchise fee is less than 100,000 or 80,000, those people will not join the Flame Mountain.
Comrade Xu heard this and carefully considered the reasoning behind it.
After that, he also asked Yang Fengyun how the business of the franchise stores in Huoyan Mountain was going.
Yang Fengyun's answer is - the business of those franchise stores is pretty good, and I haven't heard of any of them losing money.
From this, Tongdao Xu felt that what Xie Lieyan, the boss of Huoyan Mountain, said made sense.
There are not many rich people these days, unlike the time before he was reborn, when there were countless people with millions or tens of millions in a small county.
In today's era, even in the entire Mizutori City, there may not be many people with a net worth of more than one million.
Therefore, there are not many people who have the capital to open a large-scale hot pot restaurant.
Others?
It is very rare for a family to have three to five million yuan.
How many people will spend all their wealth to open a hot pot restaurant?
Xie Lieyan's idea of recruiting investment and franchising... Comrade Xu figured it out.
——It is not the route of small profits but quick turnover, but the high-end route, which is to take the path of not opening for three years, but only for three years after opening.
Xu Tongdao’s previous idea was to imitate the franchise strategy of Flame Mountain.
Because he felt that Xie Lieyan's idea made sense at the time. There were not many people who had the ability to open larger hotpot restaurants these days, so even if he set the franchise fee low, it might not have much effect.
"How much does he want us to lower the franchise fee?"
With various thoughts running through his mind, Xu Tongdao narrowed his eyes and asked Yang Fengyun.
"One hundred and fifty thousand!"
Yang Fengyun said this number with a wry smile.
Tongdao Xu frowned, this is a 50-50 bargain!
"How low do you think it will be before you can sign this deal?"
Xu Tongdao did not say whether 150,000 yuan was feasible, but asked Yang Fengyun.
He believed that Yang Fengyun understood what he meant.
Just because the person wants to increase the franchise fee to 150,000 yuan does not mean that 150,000 yuan is that person's psychological bottom line. That person's psychological bottom line should be higher than 150,000 yuan.
When it comes to bargaining, the first cut will be harsh.
Yang Fengyun smiled slightly, "Mr. Xu, if our franchise fee is reduced to 180,000, I am 90% sure that I can win this deal. If it is reduced to 200,000, I am about 70% to 80% sure that it will exceed 200,000."
If it's 10,000, my confidence will be reduced to about 50%. Do you think?"
Tongdao Xu nodded slightly, "Okay! Then I will set a bottom line for you - 200,000! The franchise fee cannot be less than this amount. For the part above 200,000, I will give you a 20% commission. How?
Like? Are you confident?"
Yang Fengyun looked at Comrade Xu in surprise.
Probably he didn't expect that Tongdao Xu would make such a promise to him on this issue.
Is there a commission?
And it's still a 20% commission. Although this 20% can only be obtained if the franchise fee exceeds 200,000, this proportion is really not small.
If the franchise fee was 210,000 yuan when the contract was signed, Yang Fengyun would get a commission of 2,000 yuan.
If the franchise fee is 220,000, he can get 4,000 commission.
By analogy, there is a lot of money to be made.
Yang Fengyun subconsciously sat up straight and blurted out, "Mr. Xu, can I get such a commission for every order from now on?"
He was stimulated.
If you can get such a high commission for every order, if you can open a few more orders a month...
Tongdao Xu noticed that Yang Fengyun's face was slightly red and his eyes were bright.
Comrade Xu smiled and nodded slightly, "Yes, there is one for every order!"
Yang Fengyun smiled, then stood up and prepared to leave, "Okay! Mr. Xu, let me go to work and try to sign this deal as soon as possible!"
The enthusiasm for work has been significantly improved.
"Okay! I'm waiting for your good news."
Comrade Xu watched Yang Fengyun striding away from his office with a smile, his eyes narrowed slightly again.
In fact, he set the franchise fee so high because of another consideration - at present, his Ximen Yipin only has one store, and it is a time when he is working hard to build a good reputation.
During this period, he was actually not in a hurry to develop many franchisees.
Because it is obvious that when there are more franchisees, the quality of hot pot and service quality will definitely vary. When the time comes, the reputation of the franchise stores will affect the reputation of the entire Ximen Yipin Hotpot.
Therefore, during this period, he does not pursue the number of franchisees. If the franchisees are not strong enough, he would rather develop fewer franchisees.
At present, he only welcomes franchisees who have strong funds and are willing to invest.
When the number of his Ximen Yipin Hot Pot self-operated stores expands and more self-operated stores have good reputations to support him, he will consider lowering the franchise fee to attract more franchisees.
This is his development strategy for Ximen Yipin Hotpot.
It is not yet clear whether this strategy is right or wrong, and it will take time to test it.
…
Three more days later.
morning.
Yang Fengyun hurriedly came to Xu Tongdao's office again.
Similar to last time, Comrade Xu called him in and asked his secretary Tang Qing to make tea for Yang Fengyun.
From the smile on Yang Fengyun's face when he knocked on the door, Comrade Xu had a hunch that Yang Fengyun should have good news to tell him today.
really.
As soon as he sat down, Yang Fengyun opened the document package in his arms and said in a quick tone, "Mr. Xu, I got it! The franchisee I told you about before actually signed a franchise contract with us this morning.
The franchise fee is 240,000. Look, this is a contract. All you have to do is sign and seal it, hehe..."
It can be seen that Yang Fengyun is very excited at this moment.
Comrade Xu stretched out his hand to take the contract he handed over, flipped through it leisurely for a moment, nodded slightly, and the smile on his face deepened.
"Not bad! Very good!"
With that said, Tongdao Xu put his pen at the signature area of the contract and signed his name. Then he opened the drawer of his desk, found the official seal of Ximen Yipin Hotpot, dipped it in ink mud, and stamped it on the two copies of the contract.
When handing one of the contracts to Yang Fengyun, Comrade Xu explained, "Vice President Yang, signing the contract is just the beginning. You will be responsible for the specific cooperation matters with this franchisee later. You can't be careless in this regard."
, when it comes to store decoration for franchisees, you must follow the contract and ensure that the decoration style and grade of the franchise store are consistent with that of our hot pot restaurant.
Also, you have to supervise the taste of the hot pot, and you have to pay more attention to other details!"
Yang Fengyun nodded repeatedly, "Mr. Xu, don't worry! I know, I will definitely keep an eye on you."
Comrade Xu smiled and said, "Okay!"
Then he handed the contract in his hand to Yang Fengyun.