The plan submitted by Shang Jingyun was very detailed.
First of all, Yuexiang Entertainment Company needs to expand its business, because the company's current market valuation is high enough, and it must do this if it wants to maintain healthy growth.
If we stay still, it may seem safe, but in this era, it is actually going backwards.
In terms of expansion, in addition to artist management, it is also involved in film investment, production, promotion, TV series investment, distribution, etc.
Therefore, Yuexiang Entertainment has transformed into a media company.
The short-term goal is to double the market value, and the long-term goal is to become one of the top three private media and entertainment groups in China!
He even formulated a five-year plan.
Guaranteed investment every year to produce five film and television works, including but not limited to movies, TV series and animations. Because he learned that the company was hiring artists to develop the comic "That Rabbit That Year", Shang Jingyun was not optimistic about the animation.
industry, but also added this plan.
In addition, the basic artist management base also needs to be expanded.
In the plan, Shang Jingyun plans to use a sum of funds to discover well-known agents and artists in the industry, and also to form a group of professional film and television production teams, including a photography team, a lighting team, a recording team, an art team and a post-production team.
Post-production is a big category, and editing, color grading, mixing, etc. all need to be covered.
To implement these plans, money must be needed.
Therefore, the share of mobile ringback tones is the fund bank that Shangjingyun is targeting.
Of course, in addition to filing, Zheng Qian’s various endorsement fees are a huge amount of start-up capital. Of course, Zheng Qian’s share of the profits must be separated from the company’s share, but even after the share is divided, the company can still get a sum of
Not a small amount of money.
If Zheng Qian is not willing to be the producer, Shang Jingyun will have the confidence to attract a large amount of sponsorship by virtue of Yuexiang Entertainment's brand name and his own connections.
As for the search for directors and actors, as well as subsequent photography, lighting, art, props, costumes, set management, etc., Shang Jingyun has been immersed in the industry for many years and naturally has his own way.
He is quite ambitious.
Now, everything is ready, all we need is some funds.
Therefore, after hearing that Zheng Qian agreed to ask for copyright fees from Mobile Communications, Shang Jingyun immediately started taking action.
According to Zheng Qian, he teamed up with some copyright holders with top sales on the Monternet ring tones on-demand list and began to ask the company's legal counsel Cheng Jinming to draft relevant legal letters.
During this period, Shang Jingyun asked someone to calculate the copyright fee that Zheng Qian could obtain from Monternet.
According to the current ranking on the sales list, Zheng Qian's work "Have to Love" is currently the most ordered song, especially the song "Have to Love", because for a period of time, it was mainly ordered at a 50% discount and was promoted throughout the network.
Users only need one yuan to purchase ring tones, so five million users ordered it three days before its release. Now, two months later, the growth rate has slowed down, but it still has more than 11 million users ordering it.
You must know that the number of users of the entire ring back tone business is currently only about 25 million.
This song has undoubtedly become a hit, ranking among the top ten in sales throughout the year.
Of course, there is still a big gap compared with those online divine songs that are at the top, with sales exceeding 10 million or 20 million at every turn.
In addition, "Happy Worship", "I Believe", "Nocturne", "Love to the End", "Faith", etc. are also popular on-demand songs, with millions of subscribers.
Although only one song has entered the top ten of the sales chart, it cannot stand up to the large number of works.
According to detailed statistics, there are a total of 36 works under Zheng Qian's name on the China Mobile Music Portal, of which 17 songs have orders exceeding one million, and other songs have orders in the hundreds of thousands.
According to the subscription price of two yuan a piece, even if some works are sold at a discount, the total number of orders for these songs in the ring tones business exceeds 60 million, bringing a total revenue value of more than 100 million.
It has only been half a year since Zheng Qian’s work was launched on Monternet.
It’s not that I don’t know, it’s just that I was shocked.
This is really a ringing of the bell, and a thousand taels of gold!
No wonder Shang Jingyun was more enthusiastic than Zheng Qian himself, staring at this piece of fat.
After reporting to Zheng Qian and receiving permission, Shang Jingyun immediately knocked on the door of the mobile company.
At first, he was polite and followed the rules. He took the copyright contract and went to negotiate. Who knew that the other party found out that he was here to ask for money and was "invited" out without even seeing the speaker.
After being rejected for the first time, Shang Jingyun was not in a hurry. According to the plan, he called Cheng Jinming and sent the lawyer's letter that he had prepared to the mobile company.
The result is still nothing.
Then Shang Jingyun called Zheng Qian and told him the whole story.
Zheng Qian smiled and said: "Then go as planned!"
Shang Jingyun received Zheng Qian's support and suddenly became confident.
The plan is simple and crude, just be polite first and then attack.
Since the other party refuses to drink wine as a penalty, then start planning and taking action.
First of all, Shangjingyun cooperated with the ring tones business to help multiple copyright holders to finalize the time with each other. At the same time, they jointly appealed to the mobile company through the media to ask for copyright fees. At the same time, multiple parties joined forces to formally submit an indictment to the court.
With Zheng Qian taking the lead, other copyright holders were also very happy.
I used to be afraid of mobile retaliation.
but now……
Anyway, once the gun is down, kill Zheng Qian first.
…
Over here, the General Government's Family Courtyard.
Carrying a bundle of bacon and a bottle of Feitian Moutai, Zheng Qian followed the predetermined address and wandered around the community until he finally found the right door and came to visit Wang Chuanjun, director of the Creative Office of the General Political Bureau.
During this period, the matter was mentioned.
Wang Chuanjun immediately said that he would help and he would definitely help.
Not to mention that they are all part of the same system, Wang Chuanjun is really scared to hold Zheng Qian’s treasure in his hands. He will still count on Zheng Qian to solve the difficult tasks in the studio in the future!
At seven o'clock in the evening, as soon as the news broadcast started, Wang Chuanjun had a phone call with a close comrade in front of Zheng Qian.
The other party seemed to work for the Ministry of Industry and Information Technology. After hearing about this, he promised to help with questions.
This guy made Zheng Qian so excited that he quickly poured wine for Wang Chuanjun to express his gratitude.
After having a full meal, Wang Chuanjun asked his wife to make a pot of tea, then took Zheng Qian's hand and said with an ambiguous attitude: "Xiao Zheng, you are engaged in career, but the National Day is coming, and now everyone is busy.
If you are not busy now, you must complete the tasks assigned to you by the organization!"
Wang Chuanjun seemed to have drunk too much and was chattering a little: "We all like this "Soul of the Chinese Army", but you haven't seen the rehearsal, right? It was really overwhelming and powerful! But that piece of yours, have you ever seen it?
Are you ready? You are going to perform on stage. If you need help or encounter any problems, just tell me. There are still half a month left, so you need some snacks!"
Zheng Qian gently took out his hand and laughed dryly: "Well, Director Wang, I have prepared the work. I am really busy during this period. When I finish this period, I will definitely go to rehearsal. Don't worry, I will definitely not
It will delay the National Day party."
Wang Chuanjun smiled with satisfaction and said: "That's good! Don't work too hard, you can't make enough money. You are still young, so you should take good care of your health. I am counting on you to carry the banner of our studio!"
Zheng Qian was moved and quickly agreed.
After leaving the director's house, Zheng Qian walked around the community alone.
Many people on the road smiled and nodded at Zheng Qian. It was obvious that everyone was familiar with this popular civilian cadre.
Zheng Qian also responded with a smile, completely becoming an ordinary citizen. During this period, he stopped in front of the amusement park and chatted with many uncles and aunts with children.
At this time, away from the hustle and bustle of the outside world, Zheng Qian felt the value of tranquility.
…
Early the next morning, Ge Qingquan, the marketing manager of Lanke Home, led a group of people to Yuexiang Entertainment Company at the appointed time.
Shang Jingyun has been waiting at the door early. This is the God of Wealth who is here to give money, so he cannot be neglected.
Although the two parties discussed many details on the phone, today is their first meeting, and many terms in the contract cannot be finalized until today's meeting.
As the spokesperson, Zheng Qian also came to the reception room, ready to hear the contents of the contract he was going to sign today.
When Ge Qingquan saw Zheng Qian, he was filled with emotion. When shaking hands, he said with a smile: "We will treat each other with admiration after three days of separation. Mr. Zheng, congratulations on winning the championship of "Chinese Idol". From now on, the sky is high and Ren Erfei will be the best."
!”
Zheng Qian smiled and said: "You're welcome, Mr. Ge, please take a seat."
After the two parties sat down and exchanged a few pleasantries, Ge Qingquan asked someone to bring out the new contract terms that he had prepared.
"In the past six months, we, Lanke Home, are very satisfied with our cooperation with Mr. Zheng..."
Haha, how can you be dissatisfied?
Shang Jingyun raised his eyebrows.
He knew that because Lanke Home made arrangements in advance and found Zheng Qian to endorse it, Zheng Qian lost Nike China, an international brand.
You know, Nike not only sponsored "Chinese Idol", but also promised a championship endorsement contract.
But now Zheng Qian is unable to cooperate with Nike due to relevant agreements.
Compared with domestic brands such as Lanke Home and international brands such as Nike, it is obvious that the image and worth of artists have improved. Even if the endorsement fee is lower than the average level, there are still countless well-known artists at home and abroad, and even
Lower your value to cooperate.
From Shang Jingyun's point of view, Zheng Qian endorsed Lanke Home, and although he received a lot of endorsement fees, it actually did not help increase his net worth or reputation. On the contrary, he would be dragged down by the brand.
Leveraging on the popular trend of "Chinese Idol", Lanke House signed Zheng Qian. In the past six months, its business sector has expanded wildly. Especially in the past two months, relying on Zheng Qian's popularity, it has begun to expand its presence in Southeast Asian countries.
Because the benefits are so good, we just invested and set up a factory in Vietnam not long ago.
As for the reason, it is simple and clear.
Zheng Qian has many Vietnamese fans, and Zheng Qian is more popular than any other Chinese star there.
"Our earlier gambling agreement is still valid. Now that Mr. Zheng has won the championship of "Chinese Idol", we, Lanke House, will pay Mr. Zheng the remaining 38 million yuan. Secondly, we also have to negotiate with Mr. Zheng.
After signing the endorsement contract for the second year, our boss said that since autumn is coming, we must seize the time to shoot advertisements..."
Ge Qingquan rambled.
Zheng Qian said nothing. Professional matters should be left to professionals.
So Shang Jingyun raised his hand and interrupted Ge Qingquan, "Mr. Ge, please let us take a look at the contents of the contract first."
Ge Qingquan didn't care, nodded and said: "Okay."
The content and terms of the contract continue from the previous contract. However, the current cash flow of Lanke Home is too scattered and difficult to concentrate, so Lanke Home wants to replace the endorsement fee with shares.
At present, Lanke Home has not yet been listed. The professional market valuation is close to 3 billion yuan, with a total share capital of 24 million yuan. According to this market value, Zheng Qian can obtain 1.2% of the shares and the corresponding ordinary share capital, and promises to fix the shares.
Regardless of whether it is listed or not in the future, these shares will not be diluted.
But in fact, the risk of this kind of stock is very high. Because it is not listed, there is no secondary market for public trading. Although similar stocks can be seen on bulk trading platforms across the country, the market fluctuates greatly, except for
If it is issued internally, you can participate in dividends, and outsiders are basically uninterested.
Of course, if the potential is great, you can realize the myth of getting rich overnight after going public.
However, all companies will strictly guard these high-quality stocks, and except for financing, they will basically not flow to the secondary market.
For example, today's Yuexiang Entertainment is a unicorn in the entertainment industry. Everyone is optimistic about the future development of this company, but they just don't sell shares or raise funds.
As for Lanke Home, due to Zheng Qian’s endorsement, it has gradually become a first-tier manufacturer in China.
However, this type of clothing company is not high-tech, and its valuation has never been too high. This type of stock is too bad. Even if it reaches the top, such as Nike and Adidas, its total market value is far less than that of some outstanding high-tech companies.
company.
Therefore, the value of using shares as collateral is not as high as the value of cash flow, or even much lower than the value of cash flow.
You know, if you have 40 million real money, Zheng Qian can do a lot of things and make more money in the current era!
Shang Jingyun also understands this very well.
He also understood Zheng Qian's thoughts, so after reading the contract, he said bluntly: "Mr. Ge, I don't think it's appropriate to use these 1.2% shares to deduct 40 million in cash. Even this method, I don't think it works."
Ge Qingquan was stunned, frowned and said: "We agreed on this matter on the phone..."
"I fully understand your company's current capital chain difficulties, so Mr. Zheng and I agree on the share deduction method, but..."
Shang Jingyun said: "Forty million is too much. We can only deduct up to 20 million. In other words, we need to get the 58 million endorsement fees paid by your company, preferably in one lump sum."
In many endorsement contracts, although the endorsement fees are huge, the payments are made in stages.
For example, payments should be made every three or six months. On the one hand, it is to prevent the spokesperson from breaching the contract, and on the other hand, it is also to solve the problem of excessive cash outflow.
But Ge Qingquan was obviously unwilling to do this: "This is too difficult. We can't come up with so much cash at once, and you should believe in the value of our Lanke Home stock. Besides, with a high-quality and popular company like Mr. Zheng
If idols join us, our company's market value will definitely explode in the future. Even if you don't believe in us, do you still believe in Mr. Zheng..."
Shang Jingyun smiled.
Who can say for sure what will happen in the future?
Cash is king!
And he is confident that as long as he gets this cash, he has the ability to make this cash outperform the market value increase of Lanke Home!
Zheng Qian is also confident. If you use this money to invest in the real estate market, why am I worried that I won't be able to beat you?