Time flies by and it’s the end of June in a blink of an eye.
In the past month, Lin Zuhui and his affiliated companies were limited by financial problems and did not make any major moves. Of course, Lin Zuhui did not waste time, but used this time to conduct careful research and review the operating conditions of his affiliated companies.
I have already made plans for future development in my mind.
At the same time, he used his 73.5% stake in Crocodile Jersey to make a huge loan of HK$500 million, bringing his personal loan amount to 2.28 billion yuan.
The reason why he borrowed another huge sum of 500 million is that he plans to actively subscribe to the rights issues of his listed companies to raise funds, which can not only take the lead but also prevent his own shares from being diluted (actually he will start reducing his holdings at the end of September).
At this time, the Hang Seng Index had risen to 3150 points, and the stock market was booming.
...
Monday, June 29th.
At nine o'clock in the morning, a group of senior executives gathered together in the conference room of New Era Real Estate.
Everyone is in high spirits. Although the entire New Era Real Estate sector has been relatively quiet during this period, it is actually developing very well. Benefiting from real estate appreciation, rising rents and other factors, the entire New Era Real Estate sector has been rising.
At the beginning of the meeting, Lin Zuhui first named Chen Bin, who had been promoted to general manager of New Era Real Estate.
At this time, although the core senior management of New Era Real Estate still belongs to the Troika, some changes have taken place in their positions: Chen Bin serves as general manager and director, Liang Zhenxun serves as the executive director, and there is also a newly promoted female director.
My name is Chen Xiaofen, she was promoted rapidly from the sales department step by step.
The division of labor between the three of them is somewhat similar to that of Zhou Maonian, Huo Jianning and Hong Xiaolian, and this is also true.
"How is the progress of the Lijing Garden project in Beijing?" Lin Zuhui is very concerned about New Era Real Estate's first real estate project in the mainland and the first export real estate project in the mainland, land number 00001.
Chen Bin immediately reported: "After the land number was obtained, we quickly set up a project team and the funds were in place...Currently, we have entered the land acquisition stage, and I believe construction can officially start by the end of the year!"
Lin Zuhui nodded with satisfaction and said: "Well, this project is of great significance. The company must show its strength and take it seriously! We must also pay enough attention to our partner Baoli Technology so that we can establish long-term cooperation."
He attaches great importance to the cooperation with Baoli Technology (the predecessor of Baoli Group). In addition to cooperating with Baoli Technology on the Beijing Hilton project, he also hopes to form a consortium with Baoli Technology to bid for the property rights above the Lantian Metro Station in Xiangjiang in 1988.
The property rights above Lam Tin Metro Station were acquired by Cheung Kong and Huaxin Group in the previous life, with a land premium of 1 billion. Both parties built 20 residential buildings with a height of 28 to 34 floors, providing 4,100 residential units.
Of course, Lam Cho-fai is also eager to build a large-scale housing estate project, so when the time comes, he wants to rope in Baoli Technology and compete head-on with Cheung Kong and CEFC; Chinese investment vs. Chinese investment, Hong Kong investment vs. Hong Kong investment, it is still unclear who will win.
Chen Bin naturally knew the importance of Baoli Technology to the company or Lin Zuhui, so he nodded seriously and said, "Well, I will take it seriously."
In fact, Chen Bin is a busy man. These big real estate projects are actually handled by senior staff, and Chen Bin manages these senior staff. However, the senior staff sent to the capital did not attend this meeting, so Lin Zuhui naturally had no choice but to give him instructions.
.
"Gao Hong, how is the progress of the commercial building project in North Point?" Lin Zuhui named another senior staff member.
The senior staff member named Gao Hong seemed to be well prepared and gave a detailed report on the progress of the project.
After listening, Lin Zuhui said with satisfaction: "I hope your project team can master the various tasks of commercial building development as soon as possible. Next year we will independently develop commercial buildings. Don't let me down!"
The commercial building in North Point (Gaosheng Center) is a cooperation with Gaosheng Real Estate. New Era Real Estate only accounts for 30%, but it is used as a training place.
Gaosheng Center covers an area of 33,000 square feet. Surprisingly, they applied for 15 times the building ratio.
When a piece of ordinary urban residential land has no single side, the building proportion may only be eight times, but with two sides with one side it can increase to ten times, and with three sides with one side it can be more than ten times. For this reason, a piece of land without one side can be transformed into
Keep working hard to the left, right and front, and if it finally becomes three sides and one side, it is equal to twice the area. Therefore, if the merger is successful, you can get huge profits.
In other words, the floor area of Gaosheng Center is as high as 500,000 square feet. And because the Electrical Appliance Road is a commercial street on three sides, the lower five floors of Gaosheng Center are all shopping malls, and the above five floors are office buildings.
As a result, the value of this building has increased a lot.
Therefore, Gaosheng Real Estate and New Era Real Estate are planning to join forces to build a first-class building. The construction cost is about 500 million yuan (mostly loans), and the total investment is close to 700 million yuan.
Next, Lin Zuhui named several senior employees and asked about the status of their construction projects, and they all expressed satisfaction.
New Era Real Estate is a developer. The development and sale of real estate properties is its main revenue, and rent collection accounts for a very small proportion. Therefore, it is not difficult to understand that Lin Zuhui is worried about the site.
If you are meeting at Chinese Real Estate, you will basically be asking about property management, vacancy rate, rent collection, etc.
After the meeting, Lin Zuhui summoned Liang Zhenxun alone.
"New Era Real Estate is preparing for a rights issue and will issue 10% of new shares according to the new shares. I will take the lead in raising funds through the rights issue!"
There was surprise on Liang Zhenxun's face, because the market value of New Era Real Estate is already 7.5 billion (half of Henderson, New World), and if 10% of new shares are issued, it can theoretically raise 750 million.
"Okay, I will prepare a plan and give it to you as soon as possible!" Then, Liang Zhenxun asked: "What is the purpose of the funds raised from the rights issue?"
He had a vague guess in his mind!
Lin Zuhui said without hesitation: "Mother provides for son, Chinese real estate, Cathay City will quickly complete two rights issues after the New Era Real Estate rights issue is completed, and all the 750 million funds from New Era Real Estate will be provided to the two subsidiaries."
company."
really!
Liang Zhenxun immediately said: "Okay, I understand!"
New Era Real Estate has a rights issue of 750 million, and Lin Zuhui, as the major shareholder, needs a rights issue of 340 million; and New Era Real Estate uses this money to rights issue Chinese Real Estate and Cathay City, which can give these two companies a total of 1.5 billion more
Rights issue to raise funds.
This is the benefit of Lianlian Holdings, which is to expand the company to the maximum extent and at the minimum cost.
In his previous life, Liu Luanxiong even arranged for Sun's company, China Entertainment, to be the main acquirer, because this once again enlarged the amount of the rights issue. Liu Luanxiong supplied Aimeigao, Aimeigao provided for Chinese Real Estate, and Chinese Real Estate provided for China Entertainment, which doubled
Funds. Of course, the consequences were also very tragic, that is, Liu Luanxiong, as the major shareholder, shared too little profit in the future; so he later had to spend energy to privatize China Entertainment, and then later wanted to privatize Chinese Real Estate.
"This wave of action must be done quickly and strive to be completed within one and a half months! There will be a wave of rights issues to raise funds. I hope that the three companies in the New Era Real Estate Department can raise 3 billion in rights issues within three months.
.As for the channels for the use of funds, externally it is to reduce debt holdings and purchase new properties. In fact, it is placed in the account first and waits for my unified deployment."
"Okay, I will arrange my time reasonably and complete the rights issue fund-raising perfectly!"
Lin Zuhui nodded and motioned to Liang Zhenxun to get busy.
He leaned back on his chair and thought about the second wave of rights issues. How to solve his own funds, it seemed that there was no difficulty. He still had some New Era Real Estate stocks unsecured, or he could cash out some blue chip investment, or reduce his holdings. There were very many channels.
Much.
...
...
Tsuen Wan.
Lin Zuhui walked out of his property, looked at another property just across the road, and fell into deep thought.
Chen Xiaofen behind her quickly introduced: "That property is owned by Dasheng Real Estate. There are more than 500 residential units in total. It is expected to open in early August!"
She is the newly promoted troika of New Era Real Estate and is responsible for New Era Real Estate sales and maintaining the company's image.
Of course, if it weren't for Chen Xiaofen's outstanding abilities, Lin Zuhui would not have promoted her to a director of the company, specifically responsible for the sales department.
Lin Zuhui said: "So, our two families are going to compete!"
This site in New Era also has 600 residential units. It is one of the more important sites in New Era, so sales are naturally very important. The speed of withdrawing funds is related to whether New Era Real Estate can quickly invest in the next site.
Therefore, building sales have always been a top priority for large real estate developers.
Chen Xiaofen said confidently: "I have inquired about their prices and formulated a sales activity plan. Our sales will definitely be better than theirs!"
Lin Zuhui was not satisfied with Chen Xiaofen's so-called confidence. He said seriously: "Let's go back to the company to discuss countermeasures!"
Chen Xiaofen was stunned. Although the boss valued the sales department and even promoted himself as a director of the company, the boss rarely directly participated in the sales of real estate.
"good!"
Lin Zuhui, who returned to the company, summoned senior executives to discuss the sale of the Tsuen Wan property.
"Director Chen, please report on the competition between us and Dasheng's site!"
Chen Xiaofen nodded and reported: "I have inquired through various channels that Dasheng Real Estate plans to start selling approximately 242 residential units in early August, with a unit price of 880 yuan per square foot..."
When Lin Zuhui heard this, he was a little happy in his heart. Dasheng real estate was sold very expensively, so it happened to have room for its own development.
Currently, housing prices on Hong Kong Island are around NT$1,000 to NT$1,200 per square foot. Tsuen Wan belongs to the New Territories. Although it is close to Kowloon, the price of NT$880 is still on the high side.
Ma Weiqing may have seen that the real estate market was in good condition and did not engage in large-scale promotions.
This cannot be the case for New Era Real Estate, because the stock market crash will come in three months, and Xiangjiang Real Estate will fall by 10% to 15%; and the decline will be the second largest. The key is that the trading volume will definitely be sluggish for a while.
After listening to the report, Lin Zuhui said: "Can our model house be built in a week?"
Chen Xiaofen said quickly: "If you work overtime, there will definitely be no problem!"
Lin Zuhui nodded, thought for a moment and then said: "On the Tsuen Wan site, we have 600 residential units, which are also sold in two batches. Director Chen, you set the price at 850 yuan per square foot and quickly sold 300 units.
Dasheng Real Estate was caught off guard!"
The senior management in the conference room was stunned, thinking that the boss was settling a personal grudge.
Chen Xiaofen nodded quickly and said, "Okay, I will quickly come up with a sales plan and supervise the construction of the model house!"
I thought the matter was over like this, but Lin Zuhui said: "From now on, the company will speed up the sales of residential units and quickly collect funds. Price reductions of 5% to 8% are reasonable ranges, and promotions must be carefully promoted. I hope that you
These high-level officials should take it seriously and we need funds to be withdrawn quickly."
However, he made up his mind to reduce prices reasonably and carry out large-scale promotions without overcoming the bad market, so as to collect as much funds as possible in these three months.
Therefore, he will also participate in this wave of sales work in the new era.
"Okay, boss!"
When senior executives saw that their boss valued him, they naturally did not dare to take advantage of him.
In New Era Real Estate, Lin Zuhui is a god-like existence. No one dares to refute Lin Zuhui's opinions. The most they can do is give a sideways reminder.
...
Dasheng Real Estate.
Ma Qingwei is also concerned about the Tsuen Wan site. It's not that he is thinking about revenge. Others now dare to deal with even British capital. It is no longer something that the Ma family can shake; but the residential units in the two buildings are more than 500.
, and it’s only separated by a road.
If whoever sells well first, it will inevitably affect the sales of the other property. Even if the market is hot now, the two properties have more than 1,100 units, which is still difficult for the market to digest at once.
Ma Qingwei summoned a senior executive and asked: "Are you sure that New Era's site in Tsuen Wan will be sold in early August?"
The senior management nodded and said, "Well, I heard about it from within them, so it shouldn't be wrong. Moreover, their price is 900 yuan per square foot, which is 20 yuan higher than ours. However, they have organized some promotions.
There should be some repercussions."
Ma Qingwei thought for a while and said: "The market is booming, and who doesn't want to make more money? However, Hong Kong's peers are not afraid of their opponents selling high prices, but are afraid of their opponents lowering their prices. Don't underestimate the 20 yuan gap, it can bring us greater benefits
gimmick."
The senior management agreed with his boss!
"New Era Real Estate's buildings have always been known for their high prices, claiming to be of superior quality. Little do they know that they just want to make more money while the market is booming!"
Although Ma Qingwei wanted to say this, he was afraid of losing his dignity.
In fact, as a real estate developer, everyone knows that the quality of New Era Real Estate's buildings is indeed better; even the people in Xiangjiang also know that the quality of New Era Real Estate's buildings is guaranteed and the delivery date is on time.
Its reputation has been established in the past two or three years, even surpassing that of many established real estate developers.
"This time, we defeated New Era Real Estate. As long as we quickly sell 300 residential units, then New Era Real Estate's building will not be sold in a short period of time. The consequence is that our Dasheng Real Estate has established a good reputation
!" Ma Qingwei said this with more or less personal emotions.
In fact, Dasheng Real Estate has reached a bottleneck and its development potential has been exhausted. In later generations, it has become just an ordinary real estate company. The reason is that they do not have land reserves and their bosses do not have enough ambitions.
The senior management once again echoed the boss's statement. Of course he knew how badly Lin Zuhui dealt with his boss:
The Ma family is cutting its flesh to protect the country, and the stock price purchased that year has only recently risen back. This is equivalent to the Ma family pinning a large amount of funds on Dasheng Real Estate.
The Ma family fell into a brief split. Although they reconciled later, the impact was huge.
Ma Qingwei and his wife divorced. It is said that because Ma Qingwei hit someone, Chen Meiqi received a large amount of divorce money.
Not only that, Dasheng Real Estate has been relatively conservative in its development this year, far behind New Era Real Estate, which was its younger brother back then.
At that time, the market value of New Era Real Estate was less than 1.5 billion, but now the market value of New Era Real Estate is more than 7.5 billion, and New Era Real Estate belongs to a consortium that controls many listed companies.
As for Dasheng Real Estate, its current market value is only 2.6 billion, which is only one-third of New Era Real Estate.
"Go and do your work! I'm keeping an eye on that territory, so nothing happens!"
"Okay, boss!"
After the senior management left, Ma Qingwei said in a low voice: "Humph, I must find some space to come back this time. I will sell 300 residential units first, and when New Era Real Estate opens, I will continue to release 200 units at lower prices."
Although this is only a small victory, as soon as the media writes about it, it will be a big victory.
Just regaining the face of the past!
It was also arranged by God that the properties of the two real estate companies are only separated by a road, and they can be sold almost at the same time.
Ma Qingwei gritted his teeth and was about to catch New Era Real Estate off guard!