In order to sell "The Promise", director Chen Kaige rented an old castle at the Cannes Studio with the sponsorship of China Film and Television Industry Corporation, which cost tens of millions. The crew airlifted more than 1,000 kilograms of costumes and props from China, and all the staff
All dressed in costumes to entertain film producers from all over the world.
"Either you don't do it, or you have to do it to the extreme. For "The Promise", it is about breaking through all the extremes of Chinese movies and reaching true perfection."
The castle plays 11-minute movie trailers 24 hours a day, making film dealers from all over the world salivate and stare at the movie trailers. Even senior film buyer Harvey was deceived and became lame in order to buy the movie.
After receiving the copyright, he praised "The Promise" as something rare in the world.
Chinese version of "Lord of the Rings"!
China's version of a magical epic movie starring Asia's top stars.
In three days, more than 300 film producers submitted offers. Stimulated by the previous blockbuster Chinese film "Hero", North American film producers even offered a higher regional copyright exclusivity fee than "Hero".
However, Kai Ge was too confident at the time, and China Film was also very confident. Can you defeat me with 17 cards? A real man must fight to the end.
later……
Fang Yi is of course confident in his own movie, but his confidence is somewhere between that of Chen Kaige, the popular King Arthur, and Zhang Yimou, the UFO reformer. Fang Yi, an earthling, is still within the normal range.
"Catch the big ones and let the small ones go. That's how we should handle it."
This is the result of the discussion at the meeting.
A map of Asia was placed among everyone, with flags placed on three places: "Eastern", "Korea" and "Hong Kong", while other places remained as usual.
Fang Yi: "This is the world's second-largest, fifth-largest and China's largest film market. It is worth the effort to cultivate, and other places may be better to sell the copyright."
"...We are not Hollywood, and we cannot share the box office model in every market. We have not yet established this system, and we may not be able to bear the cost. My thoughts are this for the time being..."
This system refers to Hollywood's pervasive penetration into every film market in the world. This cannot be achieved by a "Love Letter", nor can it be achieved only by good filmmaking.
In the official press release of China Film Group Corporation, Zeng proudly stated the following:
With restrictive cultural industry policies, there are currently only three markets in the world that have not been completely conquered by Hollywood. They are India, North Korea, and other countries.
Of course the third master understood what Fang Yi meant, but he felt that Fang Yi was a little overconfident. He originally thought that Fang Yi would at best get a share of the box office in Dongyang, the base camp of Asian Jingfang. Unexpectedly, South Korea was also included.
Did "Love After Life" do well at the box office in South Korea?
It probably won't have the same sensational effect as in Japan. Unless Fang Yi plays a Christian, that's possible.
Both of them tacitly skipped Baodao, because Baodao currently implements a "lottery" system for mainland films, and only ten films can be selected every year. There is a high probability that they will not be selected, and it will be troublesome if they are selected.
If "Let the Bullets Fly" is "lucky" to win the lottery and be released in Baodao, Jiang Wen will probably regret it and beat his chest. Maybe "No Man's Land" has already been released, and "Let the Bullets Fly" is still being revised.
No matter what, things basically went according to Fang Yi's ideas. With the support of many Asian film producers, "Love Letter" became more and more popular.
——This round of publicity has naturally reached the eyes of the two kings. "Love Letter" is not a large scale and has invested heavily in promotion to compete with "Tongtian Empire". At this time, the "Love Letter" movie
The fourth trailer has been played, and a total of 8 trailers are expected to be released within two months, which will be changed every Monday.
After several rounds of warm-up, the trailer of "Love Letter" itself became a kind of news, surpassing the movie itself in popularity, forming a unique "memory literature".
Guo Xiaosi, a writer on realistic themes in Shanghai, must have a deep understanding of this. She posted several blog posts in succession:
"Memory is like water poured into the palm of your hand. No matter you spread it out or hold it tightly, it will eventually flow cleanly from your fingers drop by drop.
"
"We smile and say that we are staying at the same place in time, but in fact we have already been silently swept away by the torrent."
"Those people who said they would never be separated are already scattered at the end of the world."
Wang Zhongjun rarely directly deals with movie matters, but this time he really couldn't hold himself back: "What a nonsense! Writers, foreigners, video websites... all come to promote that movie. How much does it cost and how much does it cost? How much does "Tongtian" cost?
More than 100 million, but no one can brag like him."
His younger brother Wang Zhonglei remained silent and did not answer.
My brother asked curiously: "Why don't you speak?"
"I promised my daughter not to speak ill of Fang Yi anymore. I am just a daughter who grew up in a honey pot. She can't cut off the father-daughter relationship with me, but she can do it if she doesn't speak for a month or two.
, I am a daughter slave, I really can’t bear it emotionally, so..."
Wang Zhongjun was stunned: "Zhonglei, things are changing. You don't want to marry Fang Yi, do you?"
"I heard that Fang Yi is quite clean... To be honest, if you had a daughter and you had to choose someone to admire, you would choose Fang Yi."
Wang Zhongjun was stunned, shook his head, and reached out to touch his brother's broad forehead.
Of course his brother would not let him touch him, but instead put aside his hand and said bluntly: "One code equals one code. uu read books www.uukanshu.com I will definitely suppress Fang Yi, but I admit that Fang Yi is excellent... and I am willing to admit it."
"
Wang Zhongjun's face turned livid: "The promotional effect of the trailer is really very good?"
Wang Zhonglei sighed: "It's good. My daughter was fascinated by the short trailer. She watched it over and over again and never tired of it... I also watched it and it was very magical. Maybe it was because it was so short that I completely remembered it.
I’ll play the dream over again in my mind.”
That night, the two kings paid tribute to the triumphant Feng Dapao. "Earthquake" grossed a total of 6.5 billion at the box office, achieving and exceeding the "500 million" goal. Feng Dapao once again monopolized the current box office champion of domestic films.
The success of "Earthquake" made the two kings temporarily forget about the recent ups and downs, and instead went to the chess and card room to relax. The two of them, especially their younger brother, have a deep interest in playing cards, and their artists all followed suit and learned from each other.
It's a skill to send cards.
Feng Dapao was qualified to play cards with the two kings based on his position of strength, so he did not give in.
Therefore, the second king lost ugly again that night, and his mind turned to work.
Wang Zhongjun concluded: "In terms of distribution, China Film Group has supported him; in terms of investment, he is not worried, and now he is willing to spend money on publicity... But it is difficult to explain the twists and turns, and the tone was high and the failure was miserable... Before "The Promise" was released
, I have seen Chen Kaige’s glorious scenery. The state of vitality and all things happening is still in front of my eyes... How will it be released later? This is the result of the lack of morality."
"Since he doesn't understand current affairs, I will wait until he is counterattacked."
Near the end, Wang Zhongjun grabbed a rare straight card. He played the card earlier, and it seemed that he was sure to win.
However, Feng Dapao played a king bomb, so he could not play any cards. He could only watch Feng Dapao win to the end, and then took away a handful of useless cards in his hand.