In a sense, Wang Ai is really irreplaceable. In terms of global spokespersons, there is no shortage of big-name players in Europe and the United States. But in China, Coca-Cola, the world's number one beverage brand, must find ways to win over Wang Ai. Otherwise, if
Wang Ai has signed an exclusive agreement with PepsiCo, so PepsiCo may catch up from behind in terms of market share in China.
Because Chinese football is the biggest sport in China, Wang Ai is the biggest star in Chinese football, and he is not alone. The Tubingen system in the national team has the final say. He is the leader of the Tubingen system. If he wants to say he hates Coca-Cola, the national team
I dare not say that there is no one, but at least no one from Tubingen will sign a contract with Coca-Cola. This is on the premise that both parties are in peace. If he offends him, he does not need to make up rumors, he only needs to say publicly: I don’t like it.
Drink Coca-Cola…
There are tens of millions of senior fans in China! There are more than 200 million ordinary fans! How much does it cost for each of these people to drink one can a year? Not to mention how many of them have been following Wang Ai’s game every game for several years?
loyal fans? If one-fifth of them stopped drinking Coca-Cola, how big a loss would it be? For them, would there be any difference in switching to Pepsi-Cola?
In addition to football, Wang Ai is also a great philanthropist, social activist, and even the most famous young thinker in China. I dare not say that the people he radiates are the same as the whole country. Hong Kong and Taiwan stars, European and American stars, none of them can compare.
Wang Ai doesn't attend any messy social activities, so most people can't figure out his true status through comparison, but for Coca-Cola, which spends tens of millions a year on market research, it's clear.
Although China is not yet rich, Coca-Cola is also a common drink. A giant like Wang Ai is always ambiguous. Who can rest assured? In addition, Wang Ai is famous for his big mouth, so Coca-Cola China manager trembles when he sees Wang Ai!
What nonsense is this guy talking about?
There are many people who decide the fate of Coca-Cola in China, such as officials, but officials are different from social figures and are cautious in their words and deeds. For Wang Ai, a drink is not related to the national economy and people's livelihood. Whatever he says, his superiors will not
Interference. But what did he really say? Can Coca-Cola be happy? Moreover, it is said that Wang Ai has always supported national brands, and Wahaha, a competitor in national brands, is tinkering with Very Coke... This is terrible.
So in the past few years, as Wang Ai became more and more famous, Coca-Cola became more and more careful, for fear of offending him.
It’s true that Coca-Cola is awesome, but it can’t help but let Wang Ai play football. His hands are not that long. But as long as Wang Ai still plays football, his influence on the Chinese market will be first-class, even decisive, then Wang Ai will
Ai can easily destroy Coca-Cola's good situation in China.
So this time Coca-Cola came to Chelsea. In addition to really discovering the huge business opportunities in the operation of topping Coke cans, it also took the opportunity to have a face-to-face contact with Wang Ai to see what this amazing Dr. Wang was thinking. Again.
Well, why don't you tell us what's wrong with us?
Schlapner knew Wang Ai's concerns. He was also responsible for Wang Ai's previous contact with Coca-Cola. Of course, specifically, he was responsible for unclear speech, crooked mouth and eyes, and ambiguity. But the old man also felt that this time
Kicking the Coke can is a good opportunity to test the reaction of the Chinese people and Chinese fans and help Wang Ai feel at ease. And from his heart, he does not support Wang Ai's concerns. He always feels that Wang Ai takes too much care of Chinese fans, or
He said he was too careful about his image.
After Schlapner persuaded Wang Ai at his home in Cobham for a long time, Wang Ai finally agreed to make preliminary contact. It was a two-step process. One was to complete the recent Coke can kicking activity first, and Schlapner was responsible for signing the contract with the other party.
After all, Wang Ai is the initiator of this event, so he must sign a separate contract, because if this event continues, Wang Ai will inevitably have to release a separate commercial, or attend some events, etc. This must be agreed with the other party first
Okay. Then learn about the views of domestic society from the Chinese market, Chinese online forums and other channels, and then decide on the next step.
Although Wang Ai still didn't agree, both Schlapner and Coca-Cola breathed a sigh of relief.
Agree that the first step is a good sign.
After filming the commercial and talking to Schlapner about it, Wang Ai put the matter aside and began to devote himself to training. The 30th round of the Premier League is coming. The last round
Chelsea defeated Tottenham with difficulty, the score was 2:1, and Arsenal defeated Liverpool 2:1. Although Arsenal is not a threat to Chelsea, the problem is that Henry has already scored two goals in the 28th round with Fulham.
, the goal difference between him and Wang Ai was reduced to 1 goal. In this game against Liverpool, Wang Ai returned to China for training and did not participate in the game against Tottenham. As a result, Henry scored two goals again, scoring two goals in one fell swoop.
The number of goals exceeded 19, surpassing Wang Ai's 18.
After Wang Ai participated in the 28th round of the match against West Brom, he also told Yan Zhu that for a star like Henry, the three-goal gap was nothing at all. At that time, Arsenal and Fulham were
The game hasn't even started yet. In just two rounds, Wang Ai changed from the top scorer to the second.
This is unbearable. The Premier League Golden Boot is an important bargaining chip for Wang Ai as he approaches the two major football awards at the end of the year! In fact, the competition between him and Henry has this consideration in mind. The Golden Boot is equal to a bargaining chip, and the Silver Boot is equal to shit.
In addition, for Chelsea, the upcoming 30th round is also crucial. It is not only related to whether Chelsea's unbeaten record can be extended to an unprecedented 56 games, but also whether Chelsea can win the championship eight rounds in advance for an unprecedented time! Now!
The record for early Premier League championship belongs to Manchester United at the peak of the 00-01 season, which won the championship five rounds in advance. In the current standings, Chelsea has 28 wins, 1 draw and 85 points, leading the second-ranked Manchester United with 18 wins, 6 draws and 5 losses.
25 points. If the difference between the two sides remains unchanged after this game, Chelsea will win the championship. There are only 38 Premier League games in total, and Chelsea will be done after four-fifths.
To create this record, it is not just a single record. It marks that this season Chelsea will not only update the three major records of winning streak, unbeaten, and early championship, but also surpass countless powerful teams in the past. It can even be said that
The most powerful Premier League team in history.
This is very important to Roman's ideals, to Jose's ambitions, and even to Wang Ai's ambitions. This qualification is tough for everyone.
This chapter has been completed!