The interview with Time Magazine did not bring direct financial income to Wang Ai, but the influence it brought was unparalleled. Not long after I put down Yan Shiduo’s phone, a call came from home. Wang Bin and Ai Xiaoqing both listened to Wang Ai’s words.
Ai said, but hearing about being on the cover is completely different from actually being on the cover. Many of their well-informed business friends called them to congratulate them, some even directly from the United States. Their parents warned Wang Ai that to be on the cover,
Be wary of arrogance and impetuosity, now is the time when the whole country is looking at you and looking at you with a magnifying glass!
Then there are the phone numbers of Wang Ai’s teachers and professors in middle school and university, the phone numbers of Wang Ai’s friends in the Youth Philosophy Society, the phone numbers of Wang Ai’s classmates, the phone numbers of friends who he can talk to in Beyond Entertainment, Beyond Sports
The phone numbers of my friends there are all in the address book. Then there are the phone numbers of my teammates, former teammates, coaches, former coaches, and friends in the club in Europe.
Congratulations, teachings, sharing, curiosity, all kinds of voices and emotions flooded around Wang Ai. Many people who couldn't get in the phone could only send text messages. Wang Ai had to reply to text messages one by one, and he was very busy. Like this
For people in the address book, even if Kang Si is around, Wang Ai has to come in person.
While answering the phone, Wang Ai updated a blog and uploaded a photo of all the members of the national team at the Xianghe base. In the center of the shot was Wang Ai holding a magazine with the cover exposed. This was a show-off! Visits to Sina Blog
It surged for a while, and then Sina simply temporarily released a eye-catching advertisement on the front page to divert traffic. I forgot to mention that Sina also had investment from Wang Aijia's "Future Fund", and Sina Blog had a higher shareholding ratio.
The next day, there were still calls coming in one after another, which seriously affected Wang Ai's preparations. Wang Ai had to temporarily make a temporary "color ringtone" with China Mobile that Wang Ai recorded, which contained Wang Ai's apology statement.
, I hope that friends can communicate through text messages, and the phone calls will be handed over in a few days, which will help Wang Ai regain peace.
However, Wang Ai himself escaped, and the matter itself is still evolving violently. Almost all mainstream media in the country have reported on it, which is overwhelming. It is even more sensational than when Wang Ai won the World Cup Silver Boot. It has the largest circulation in the country
The newspaper "Reference News" used a full page to publish the translation of this report, pushing the impact of this incident to the top.
Of course, this is also related to the fact that this report is relatively positive. Otherwise, it would be the kind of evaluation that "the influence is greater than singing, and dancing is just that", and I am afraid no one would publish it.
The entire report is divided into four parts. The subtitle of the first part is "The Eighteen-Year-Old Challenger", which details the public fight between Wang Ai and Henry, calling it a sensation in the entire football world. Time magazine is very happy.
Keenly pointed out that this is the prelude to the grand plan of this star from China. He is not only challenging Henry, the French national team forward who has dominated the Premier League for many years, but also the two major football awards, as well as many traditions in English football.
system.
"The King of China is an anti-traditional and anti-system hero", this is the core idea of the first part.
The title of the second part is "Exquisite Marketing", which provides a detailed analysis of Wang Ai's challenges from a business perspective. Starting from Chelsea's victory eight rounds ahead of schedule, which led to a commercial crisis two months after the Premier League, Wang Ai's role in Chelsea was briefly introduced.
The team faced the huge threat from Ballack, and then praised Wang Ai's move to fight Henry, cleverly get out of trouble and even counterattack.
"In addition to being a football star, the King of China is also a wise entrepreneur and planner." This is the core conclusion of the second part.
The title of the third part is "Where Did He Come From". This part quotes the comments of many Chinese media and reviews Wang Ai's growth process. He believes that Wang Ai is a typical example of individual growth in the era of China's reform and opening up.
From poverty to wealth, from farmers to scholars, from scholars to football stars, it reflects the changes in the entire Chinese society and the growth history of its heroes.
"China's contemporary heroes" is the argument of the third part.
The fourth part is titled "The Great Philanthropist". The article says: When many young people of the same age were still immersed in libraries, lingering at campus dances, looking at the secrets of the opposite sex with shyness, Mr. from China.
Wang has become the largest individual philanthropist in mainland China, with cumulative donations of more than US$120 million in the past five years, including US$100 million in donations aimed at helping poor high school students attend college, and has helped 20,000 college students who may have dropped out of school to complete their studies.
Although this will put a heavy financial burden on them, compared with dropping out of high school, the income level after college is enough to make this plan popular. Mr. Wang should be included in the list of world philanthropic celebrities, but
It was not widely known before.
In the summary of the entire report, Time Magazine said in a more relaxed tone: "When we asked him about his childhood dream, he recalled saying, maybe an arcade? We asked him why he didn't build one of his own.
Neverland, why he didn’t buy a luxury yacht, a private jet or even a private island? He joked that he was influenced by Spider-Man: With great power comes great responsibility! (The greater the power, the greater the responsibility).
"Frankly speaking, the cover idea for this report came from the interviewee's self-ridicule. In his relaxed and humorous tone, we touched his clean soul through his achievements and career."
The last sentence of the full text is: "There is no Spider-Man in China, but there is also Spider-Man in China."
It is rare for a Chinese person to be looked at with gentle eyes, described with warm brushwork, and highlighted with warm emotions by the American media. This report not only aroused strong reactions from the Chinese media, but also set off waves of waves in European and American society.
.Many people were also attracted by the report. Chelsea Club and CY Agency received a large number of advertisements and media invitations in a short period of time.
Objectively speaking, this report is a bit unprofessional for professional athletes, and it is not an authoritative award of various types. However, the influence of "Times" is so great that when Wang Ai was going to Germany with the team, some media had already included it.
Wang Ai was elevated to the level of a "national hero". Scared, Wang Ai quickly contacted Zhang Bin. Zhang Bin did not dare to pick up the call, so he forwarded it to Bai Yansong, and then deleted this option.
No matter how good a football player is, it is still a "literary struggle". To compete with Yue Fei is shameless. You are shameless and you have to die!
When Wang Ai and the Chinese national team landed in Frankfurt and drove to Tübingen, the old Kugel gave Wang Ai a warm hug and took out a carefully prepared gift... Spider-Man's hood!
Genuine!
This chapter has been completed!