Wang Ai shook his head. This is the current reality in China. Many professional agents are not professional. Instead, they use them to their death. Over time, they lose trust. Therefore, a large number of parents take up their positions, which also makes these
The industry is even more unprofessional.
In the past, it was the rule of old artists not to teach their own children. Why? They were afraid of being distressed and couldn't hand it over. Most of the people whose parents were managers were impulsive.
Wang Ai didn't want to talk about the agent anymore, and he didn't expect to make money from his teammates. Anyway, the Beyond Agency mainly serves Liaoning Football Team.
"Okay then. Let me tell you briefly. What is a good image?" Wang Ai looked at the crowd and said: "Simply put, it is an image that conforms to mainstream values. You all know the 'Eight Honors and Eight Disgraces', right? Why are you laughing?
That is the core value of our socialism, and in fact it is also the traditional value of our society. In other words, regardless of whether you can do it, everyone thinks it is right to do it, and everyone thinks that such a person is good. If you are
Everyone thinks you are that kind of person, and your image is a good image."
Wang Ai looked at this group of people and said: "For example...for example...damn, I can't give you a suitable example!"
Everyone laughed, Wang Ai looked at Hao Junmin: "Junmin, you actually look very good on the outside, gentle and sunny, which makes people want to get close to each other unconsciously, but when you smile, have a straight face, and are serious,
It shows your restless and impatient side, which is an image conflict. If we train our bodies too much, but if our brains don't keep up, we will appear simple and rude. Let me tell you, this is our biggest enemy in earning advertising fees.
Once your image is recognized by everyone, you won't be able to do anything except do some sports goods advertising."
"Then what should I do?" Hao Junmin was dumbfounded when he was cited as an example.
"Read more books!" Wang Ai snorted: "Letting you read books is like taking medicine, but if you don't read books, your temperament will not change. Even if your agent gives you countless instructions, you will still be able to do it.
You can't help but expose it. Reading will nurture your temperament, help you get rid of the simple and rough side, and can also shape your aesthetics. For example, dyeing your hair yellow, what the hell? It's like straw? Don't imitate Koreans.
The Japanese are not an independent country, they are an occupied country. Culturally, China has been ravaged by the West, but China is not. Don’t have those weird hair, such as combs, or a tuft of hair. Do good people have that hairstyle? Not to mention.
When you get a tattoo, don’t dress yourself up like a young and Dangerous guy. Maybe you think it’s cool in your heart, but most fans will stay away from you because of your coolness. Think about it, you’re going to have a child.
Are you willing to let your children worship hooligans? Fans stay away from you, don't accept it, and don't like your image. What advertiser has a trick in their brains to come to you?"
Wang Ai's insult made everyone feel a little embarrassed. But look at Wang Ai again. Wang Ai's hairstyle in recent years seems to be simple. It has always been an ordinary ball head and short haircut. There are no news breaking points.
, but also neutral and peaceful, not annoying.
"If you want to earn as much advertising fees as possible, you have to make your image more recognized by everyone. You have to study hard, know what mainstream thought and culture are, and then move your own external and internal towards the mainstream.
In this way, most people will think that you are one of their own and will identify with you." Wang Ai said sincerely: "In the future, our celebrities' lives will lose most of their privacy, and you will be exposed to the camera all the time. At that time, what do you want?
You can’t even pretend. In the past, you could pretend for a few interviews. In the future, you have to pretend all the time. Who can pretend? You have to shape your essence. If you are that kind of person, you don’t need to pretend, all the time, at any time.
You are strengthening your good public image, but are advertisers coming to your door?"
Just as he was talking, the bus had already arrived at the hotel. Zhu Heyuan, who had been listening to Wang Ai without saying a word, stood up and greeted everyone to get off the bus. The post-game summary meeting was still going on. After that, he had to go to bed. It was very late.
Many people couldn't sleep that night. The next morning, Wang Ai went to the morning exercise with a large group of people. When he returned to the hotel for breakfast, someone finally couldn't help but ask. Wang Ai saw that there were quite a few people who wanted to hear,
I simply made an appointment with everyone to talk together after breakfast, which made the breakfast a pleasant one.
After breakfast, in the hotel conference room, all 23 international players arrived.
"I talked to you so much last night to let you understand the rules of creating stars in the future, to understand the rules of earning advertising fees in the future, and by the way, to let you understand which direction your image should go. At least don't do things that harm your image and wallet.
"Silly things." Wang Ai sat around with everyone and talked: "The next step is how to shape your image. Everyone's situation is different. For example, I talked about Hao Junmin yesterday, this and his playing style
It's related, and it's also related to his appearance. What is he trying to do? That is to try to make his image of himself in life coincide with his image on the court to enhance the impact of the image. For example, his playing style on the court is elegant and accurate.
, what about off the court? What about in life? Such a person should also be personable, elegant, and even well-spoken. When everyone sees it, oh, he is such a person in life, no wonder he is like that on the court."
"In this way, everyone's understanding of you goes beyond the limitations of your court and becomes a three-dimensional understanding. Whenever I watch you play, your image in life will immediately come to mind. It is no longer a simple person.
Stadium symbol." Wang Ai looked at Zhao Xuri when he said this: "For another example, your playing style is brutal and rough, intercepting midfielder? It's not like this can't make money, you also have Tyson who is brutal? For example, Jinba Men's Wear
, it suits your style of play. Why didn’t I come to you? Because you can’t reflect that taste in your life. Oh, I’m not asking you to hit and curse people for nothing, but whether your every move brings you to the court.
The domineering and mature masculine flavor you wear on your clothes. If you carry it in your life, everyone will think you are this kind of person, and your image will be unified. Next time someone looks for a spokesperson for Jinba Menswear, your ranking will be improved.
.”
Zhao Xuri rubbed his head and made a grimace: "But, what should I do? I don't know how!"
"Be confident!"
"But, how do you gain confidence?"
Wang Ai looked at him, sighed, and thought for a while: "You need to discuss this with your agent in detail and work out a plan, but essentially you still have to develop such a temperament from the inside out. In this way
Well, let me tell you that you can learn from him personally."
"who?"
"...Jiang Wen."
"Jiang Wen...who?"
Wang Ai rubbed his forehead: "Have you seen "Speak Well"? It's the big black guy who looks like a monkey in it!"
This chapter has been completed!