Li Jun’s face was expressionless, and his mind was racing: Why can’t I even understand Chinese?
"Where are our principles?" Wang Ai asked.
"There is no problem in principle." Schlapner showed his honest smile: "This is also my first time to help a star of your level do something. If you hadn't insisted, I would have been hard-pressed to say it."
Leonie frowned and thought deeply, Wang Ai smiled calmly, Li Jue's eyes sparkled, Schlapner looked sad, Li Jun... looked around: Can't anyone explain it to me?
Li Jue looked at Li Jun with interest, so he asked Wang Ai: "Can I say it?"
Wang Ai nodded and picked up a bunch of grapes to share with Leonie. Just as Li Jue was about to speak, footsteps came from outside. Dad Yan Zhu held the child in his arms: "Are you hungry?"
Li Jue stood up, took a look, and waved his hand: "Pull it, go and clean it up."
Yan Zhu turned around and left. Li Jue sat down and said calmly: "Our principle is very simple, whoever owns it belongs to whoever owns it. Unlike ordinary players, the transfer value of star players is usually only part of the competitive value, and the more important thing is the commercial value.
The cooperation, you can think of it as a merger of the two companies, um, a temporary merger."
Li Jun said unexpectedly: "Is it so complicated?"
"Of course." Li Jue nodded seriously: "Bayern Club's revenue last year was US$100 million. My boss, who is also your boss, had revenue of US$150 million, which may increase to US$300 million this year. How could it happen when both parties come together?
What if we don’t consider our respective income situations?”
Li Jun opened his eyes wide. Although they were not very big, they showed the shock of the protagonist: "So, Wang Er can make more money than Bayern?"
Li Jue and Leoni looked at Wang Ai together: Wang Er?
Wang Ai unhappily peeled a grape into Serioni's mouth and glared at Li Jun fiercely. Li Jun knew he had made a mistake and said quickly: "I always thought that the relationship between the stars and the boss was when the stars came to the club."
Li Jue shrugged his shoulders: "Normally, it was the same for our boss at first, but not anymore. He is a living legend recognized by all of Asia. He has a very solid market base, whether he goes to a wealthy or wealthy family.
If you go to ordinary teams, Asia's brands that need the support of top stars will not be left behind. Therefore, although he seems to be a wage earner when he goes to the club, he is actually a partner. His income does not depend on the club's tickets, broadcasts or even the club itself.
He relies on himself instead of attracting advertisements, and the club provides nothing more than a platform."
Li Jun frowned: "You mean, Wang Er's advertising revenue belongs to himself, and Bayern's advertising revenue belongs to Bayern. The two sides clearly divide it. So, why does Bayern still need him? I remember hearing Sister Huang say
But, in the first year after joining Inter Milan, it brought tens of millions of revenue growth to Inter Milan?"
"At that time, we were high-level workers. Chelsea was not a wealthy club, but Inter Milan was." Schlapner took over: "At that time, Dr. Wang needed the encouragement of wealthy families to open up part of the market through wealthy families. Today, through the double golden boots, he
Five crown champions, six crown champions, and World Cup champions have already eaten up this part of the market. In addition, Inter Milan has its own problems, so he has to go to a new giant to exchange markets with the other party. For example, in Bayern's world market, Dr. Wang joined
We will get a part of it later, and Bayern will get markets in China and Asia that were not of interest to Bayern in the past."
Li Jun felt a headache after hearing this, but he also knew that this was something he had to understand as Wang Ai's assistant. Several people specially called him to talk about this to help him make up lessons.
After a long while, Li Juncai said: "According to the initial cooperation model formed by Inter Milan, Bayern should not want all the increased revenue after Dr. Wang joins to go into Dr. Wang's pocket through various methods, while there will be no growth for itself."
"Of course." Schlapner nodded: "No one is afraid of more money, so the initial cooperation terms proposed by Bayern were very greedy, such as 50% of each person's image rights, haha."
Several people in the back hall laughed together, and Li Jun frowned: "It seems that this is a common pattern, right?"
"That's why there is a huge gap in salary." Li Jue spoke again: "Former star players, such as Beckham, are the most typical ones. Why did he reject Real Madrid's one-year contract extension of tens of millions of euros and go to the Los Angeles Galaxy to accept 3 million
His annual salary? Because the two parties have different sharing agreements. He is in Real Madrid 50%, and Real Madrid divides some of his income to him, so he has an annual salary of tens of millions. And in Los Angeles Galaxy, although his annual salary is only 3 million, it belongs to him
The club has no share of personal advertising income. So, he actually earns more."
Schlapner lamented: "When I was young, players were really workers. Only a few players, such as Platini and Cruyff, could barely be considered high-level workers. They often took time off to do some external activities.
, and then reach an agreement or communicate with the club through various methods. But in modern football, especially the promotion of live TV broadcasts, the influence of stars has greatly increased, and their right to speak has also greatly increased. The Beckham that Xiao Li just mentioned
Mu is an example. If he had stayed at Real Madrid, his status would have been close to that of a partner. But he was already old by then, far from what Dr. Wang is today. There has never been a star like Dr. Wang in world football, with a huge
, a star with a huge market that is almost always with him. Therefore, his appearance is enough to change the rules of cooperation between stars and clubs, at least for him."
Li Jun rolled his eyes: "As a wage earner, you get paid for your hard work and accept exploitation. The partners share the interests and divide them according to their strength. If it is a temporary cooperation, not only must each of them retain their original customers, but they must also strive to enlarge the interests.
Each will increase their income. So, what can Dr. Wang and Bayern each provide?"
"Bayern provides a platform, one is the exposure platform for the giants themselves, and the other is the Champions League championship qualification platform. What Dr. Wang provides is to expand Bayern's influence in China and Asia, increase jersey souvenir sales and broadcast fees, as well as his competitive ability."
Puna replied: "So, what we want is a partner status, not a worker status. Only when Bayern accepts this will we continue to talk and talk about specific Asia, China, and outside Asia."
There is an advertising sharing issue in the market, and of course there is a salary issue. Today we will no longer accept the model of dividing tens of millions of personal advertising revenue to contribute to the club. If Bayern does not accept this condition, we can switch to other clubs."
Li Jun took a deep breath and looked at Wang Ai: "Are you like this now?"
Wang Ai poured out a pile of grape skins in his hand and said concisely: "Any cooperation terms are the product of the comparison of strengths between the two parties."
This chapter has been completed!