Schlapner is already waiting in Atlanta. The negotiation team led by him negotiated Wang Ai's endorsement contract with Coca-Cola for the next five years at 17 million euros a year, and it was no longer possible to negotiate. Frankly speaking, this
This is almost the limit that Coca-Cola can give. After all, hiring Michael Jackson only cost 5 million US dollars 25 years ago. If it weren’t for the sharp depreciation of the U.S. dollar in recent years, and Wang Ai’s influence in the world, especially in Asia and China, he has been a star for many years.
First of all, the price is also unnecessarily negotiable.
According to Schlapner’s knowledge, Asia’s King Jay Chou’s endorsement fee for Coca-Cola is only around US$6 million.
Compared with Adidas, which specializes in sporting goods, and has a direct stake in the breakthrough of its spokesperson in the sports field, Coca-Cola Company pays more attention to the breakthrough in comprehensive influence. Five years ago, when Wang Ai endorsed Adidas, it was just a promising candidate.
As a young player, he won the "Grand Slam" in football five years later. His influence in the sports field is not what it used to be, so the endorsement fee has tripled. In the field of general social popularity, Wang Ai was the
China's number one star has doubled in popularity in Europe and the United States five years later. So taken together, Wang Ai's global popularity is roughly twice what it was five years ago. Furthermore, the endorsement fee for Coca-Cola has a comprehensive effect on price increases and so on.
down, becoming 3.4 times that of five years ago.
The specific details of the event attendance in the contract terms also affected the total endorsement fee. In short, Wang Ai was quite satisfied, so this time he went to the company headquarters in Atlanta to sign the contract.
During his two-day stay in Atlanta, activities included attending a signing ceremony, visiting the headquarters building, accepting a banquet hosted by Coca-Cola Company, accepting an exclusive interview with Time Magazine, visiting Atlanta's football team that has not yet joined the major leagues, attending business events organized by Coca-Cola Company, etc.
In short, the activities in Atlanta these two days were quite intensive, and the fans' response wherever Wang Ai went was also quite enthusiastic. It was as if the popularity that Wang Ai had accumulated over the past years had exploded, leaving Wang Ai quite overwhelmed.
Americans are different from Europeans. Europeans are more or less reserved, after all, their ancestors are wealthy, while Americans are much more straightforward and even rude, even the upper class in the United States are the same.
On June 3, Wang Ai set off from Atlanta to Los Angeles, a city in the western United States. This trip was also arranged by Coca-Cola Company. He interacted with some celebrities who endorse Coca-Cola in Los Angeles. This was considered the first work after the signing of the new contract between the two parties.
Therefore, Wang Ai's performance can be considered as a dedicated effort. Not only did he learn about the deeds of these celebrities in advance, he also went to the Los Angeles Galaxy to visit and interact.
On June 5th, Wang Ai went to San Francisco again. This trip was not arranged by Coca-Cola. Almost all Chinese celebrities who come to the United States will go to San Francisco because there are so many Chinese here. One in five people is Chinese. If
Counting immigrants from other Asian countries, yellow-skinned people here account for almost a quarter. Of course, this is also a battleground for influence among different Chinese factions and different Asian countries in the United States. They often argue over who is more righteous.
Some fights occur on multiple levels.
Of course Wang Ai will not touch sensitive political issues, but there is no doubt that he is from mainland China, there is no doubt that he has global influence, and there is no doubt that he is the number one star in the entire Chinese-speaking region. This is the case.
His status allowed him to say nothing as long as the person arrived, and Wang Ai didn't "say" anything. He attended the public event organized by the Consulate General on the first day he arrived.
After staying in San Francisco for another two days and attending about seven or eight public events, Wang Ai's trip to the United States was finally over. On the morning of June 8, he took a plane across the Pacific to Beijing, China.
While Wang Ai was busy attending various events in three cities in the United States, the news of his appearance in Munich was finally widely reported in the German media. Especially the local media in Munich had already obtained the information with the help of Bayern. Therefore,
After Wang Ai appeared in Munich and was seen by many citizens, he felt that the time was right. So, activities to warm up Wang Ai's transfer to Bayern were launched.
Since the summer transfer window starts in July, there are legal risks in signing an early contract, so it can only be a draft at present, and there is the possibility of a fall in theory. But in reality, even Wang Ai’s contract conditions are more stringent than any previous star.
, but after repeated consideration, Bayern had to admit that the conditions proposed by Wang Ai were based on "the position of strength", which would not damage and increase Bayern's commercial interests, and would greatly increase Bayern's competitive interests, so the three parties
, mainly because both Wang Ai and Bayern have strong confidence in this contract.
In order to minimize the possibility of falling out between the two parties and create a commercial impact for this huge contract, both parties must express a certain degree of "sincerity" before the formal signing. Wang Ai paid a semi-public visit to the Chinese Consulate General in Munich in advance, semi-publicly.
The public purchase of real estate is Wang Ai's "sincerity". Now it is Bayern's turn to cooperate.
Bayern's intensity is unparalleled in Germany, and feedback from all aspects soon came.
On June 3, the sports page of Germany's largest newspaper "Bild" showed Wang Ai at the door of the Chinese Consulate General in Munich, and issued a long comment. On June 4, Wang Ai's former teammate Robben responded in a TV interview: "
I don’t know if he will come, but what I want to say is that if he does come, then I will warmly welcome him. He is an incredible teammate and can always solve problems in the most difficult times.”
On June 5, "Süddeutsche Zeitung" quoted a "well-informed source" as saying: "Wang's transfer has been negotiated and he can sign a contract just waiting for the summer transfer window to open."
On June 6, "Süddeutsche Zeitung" continued yesterday's report and made a long analysis of the team's competitive strength and economic strength growth after Wang Ai's transfer, and pointed out that this is a completely different level of China from "Dora"
Stars are the last cornerstone for Bayern to reach the top of Europe. The report also interviewed Bayern's current coach Heynckes, who also expressed great interest in Wang Ai's possible joining during the interview.
On June 8, a reporter from Munich TV station appeared at the door of the property purchased by Wang Ai. In this half-hour special program, the host even dug up the little incident of Wang Ai helping his neighbor Anthony who suffered a car accident when he was in Milan.
Combined with Wang Ai's annual investment in European charity and environmental protection projects reaching 20 million euros, Wang Ai is called the modern version of the "Good Samaritan" who has great influence on the entire Christian civilization.
This property, which occupies a large area and has no owner yet and only some workers are busy, is also known as the "Samaritan Manor".
This chapter has been completed!