In the second half of the banquet, the topics became more and more advanced, involving business management, policies and laws, etc. Wang Ai wanted to leave, but was stopped by Mr. Zhang: "Xiao Wanger, did you know that I have been to Liaoyang? Northern Light Industry
I have visited the special paper production base and it has been supplying insulating paper to Haier."
Wang Ai suddenly realized that there was still this connection, so he stopped pretending and stayed to accompany him. He still didn't talk about policies and laws, and his identity was not enough. His father came just in time. But when it came to corporate image and product image,
, Wang Ai said a few words based on his own situation.
Everyone here understands that someone who can become a superstar is not just because he plays well. Anyone who can take away 100 million in Mr. Zhang’s year must have his own way of success. In the corporate world, Haier is one of the top 500 players in the world.
Strong, and in the football world Wang Ai is among the top three in the world, or even number one in the world. Being able to hear Wang Ai's thinking and analysis on brand image with his own ears has important reference value.
The banquet did not end until ten o'clock in the evening. Wang Ai accompanied Mr. Zhang to send the important customers to the car one by one, and then joked, "I am the wage earner you paid for" while insisting on sending Mr. Zhang to the car.
car, waving your hands until the taillights are no longer visible.
Wang Ai doesn't attend many similar occasions. After all, there are not many companies that can afford him. But as long as he comes, his attitude must be in place, and he will never look down on anyone because "my family is richer than yours." After all, this is
At this moment, he is an artist who is paid by others, so it is good that he is not allowed to carry the bag, and he really admires Mr. Zhang. Wang Aijia Enterprises has referred to many of his practical and theoretical achievements in system shaping, and others have already done so decades ago.
Haier's high-end product image has been established for decades by "smashing refrigerators". When it comes to brand building and corporate management, he is a veteran and a founder-like figure.
Strictly speaking, Wang Ai's attitude is also part of the "superstar" brand image management.
After resting all night in Qingdao, Wang Ai landed in Beijing at ten o'clock the next morning. He hurried back home to pick up the clothes and gifts he had prepared with him. He took Leonie, Yan Zhu, Zhao Dan, Xu Qinglian, Tang and others with him.
Mudan and others hurried to the airport to join other members. At exactly 12 noon, the German Beauty taxied slowly at the Beijing Airport, starting the itinerary of this "Economic, Trade, Cultural and Friendly Cooperation Mission".
On the plane, Wang Ai sat together with Comrade Deputy Director of the Department of Latin America and the Caribbean. They took the time to review the itinerary and team division based on the information provided by Cuba. The delegation was divided into four parts: Wang Ai as
The sports star will go to visit the great Comrade Fidel, which is the highlight of his trip. Not to mention a private visit, there is no private space for Wang Ai's status, let alone going to Cuba to meet the legendary Communist leader, so time
It may only be a few hours, but it is the top priority. Secondly, young philosophers such as Lao Liu and Lao Ding will go to the Cuban Academy of Sciences to conduct exchanges and discussions with related majors, and to the Department of Philosophy and History of the University of Havana. Wang Ai
Depending on the situation, you may participate midway or not publicly. Thirdly, the three scientific research units led by Leoni include the Northern Light Industry Papermaking Research Institute, the Beyond Rehabilitation Medical Center, and the Stupid Livestock and Poultry Breeding Research Institute, together with the Cuban Ministry of Light Industry and the Cuban Sports Bureau.
There will be docking exchanges with the Livestock and Poultry Breeding Bureau of the Ministry of Agriculture of Cuba and other places, and we will also go to the Cuban sugarcane bagasse papermaking project, the Cuban Medical College, the Cuban cooperative farms and other places for investigation. Finally, Beyond Entertainment, which has brought several outstanding cultural works, will go to visit Cuban cultural films.
Bureau.
The total number of people is only 27, but the composition is very complicated. The Chinese side has sent 7 security personnel alone, and there are hundreds of various activities, and the level is not low, so the various arrangements are very detailed. The Ministry of Foreign Affairs is happy with the results of the cooperation
Seeing success, but more afraid of getting into trouble.
Cuba has been able to survive decades of continuous suppression by the United States because it is a rebellious person at heart. Even if such a country is small, its self-esteem is very strong or even too strong. If you get along well, you can say that it is easy to get along, and it can even be compared to you.
It takes heart and soul, but if you don't handle it well, it will be a betrayal and ruthlessness.
Under the solemn instructions of Comrade Deputy Director-General, all members of the delegation remained silent, showing their best spirits and kindest smiles. When the plane finally soared over the Havana Airport, the tense atmosphere reached its peak.
Leonie, who is used to big scenes, was a little nervous: "You will lead me from the front when we get off the plane."
Wang Ai was also a little nervous, but he pretended to smile casually: "I'm behind the leader, just follow me. The person coming to pick you up at the airport won't be a big shot, don't worry."
Since Wang Ai had communicated with Cuba in advance, Cuba did not arrange a grand welcome ceremony for Wang Ai, a superstar as famous as the Pope. It was very low-key with only dozens of people greeting him at the airport, which made the guests relaxed.
One breath.
Arrive at the Chinese Embassy first to have a meal and rest, and make final adjustments to the itinerary according to the content communicated by the Cuban side. Soon I was informed that Comrade Raul would receive everyone at the Revolution Palace in the evening.
At seven o'clock in the evening, on the lawn in front of the Revolutionary Palace with a rich tropical atmosphere, Wang Ai met the leader who could sing "The East Is Red" skillfully in Chinese. It seemed that these young people in China were a little nervous, so Comrade Raul jokingly asked him to come in.
The captain of the World Cup champion team predicted the result of tomorrow's European Cup final. Wang Ai was infected by Comrade Raul's smile and replied easily: Since you asked me in Spanish and I answered in Spanish, then it must be Spain.
Team wins.
This humorous conversation set a good atmosphere for this interview. Comrade Raul was very talkative and felt relaxed when meeting young representatives from friendly countries. At the same time, although this visit was led by leaders of the Chinese foreign affairs department, it was still private.
nature, so the process is not so tense and rigid. For example, an official visit requires translators from both parties to relay sentence by sentence, but Wang Ai does not use it here. He speaks directly in Spanish. The Chinese translators will translate the two sides to other personnel below.
In conversations, sometimes both parties speak too fast and it’s too late.
After a night's rest in a hotel arranged by Cuba, the delegation officially started work the next day. The deputy director led Leonie's three scientific research teams to connect with various units one after another. The Chinese Embassy sent cadres to take Lao Liu and the others to Cuba.
The Academy of Sciences started exchanges on philosophy and history. Wang Ai temporarily stayed in the embassy to wait for corresponding arrangements from Cuba. He also obtained information from all parties through two temporarily appointed liaison officers, Xu Qinglian and Tang Mudan. In the evening, he went to the hotel to meet with all parties to understand the talks.
Results.
On the evening of the third day after arriving in Cuba, Wang Ai was sitting in the hotel listening to the Northern Paper Research Institute's analysis of the Cuban sugarcane bagasse papermaking project. The deputy director received a call with joy on his face: "Hurry, Xiao Wanger, get ready, that person is going to meet you."
!”
This chapter has been completed!