Benefits are like this. If you don’t fight for them, they will never be given to you.
And this is Wang Ai. He has many connections, great contributions, high reputation, and no dirty information, so he can hurt each other with Ford Bao Company so much. If it were anyone else, he would be fired directly.
Who the hell are you? If the national team doesn’t have you, then it’s not the national team?
Eh? It’s so special without Wang Ai!
At least it's not the "national team" in the minds of the public and even many leaders, so Ford Power Company doesn't dare to resort to any means, and Wang Ai certainly doesn't dare, so it can only stand up to it.
It wasn't until 2008 that this trend came to an abrupt end. The reason was not really Wang Ai's victory in the Olympics, nor the donation for the earthquake, but the fact that at the end of the year he started donating to Project Hope. The first amount was 300 million, and he promised to serve during his service.
Donate every year, just a little more!
The previous year, Wang Ai's total endorsement income was just over 1 billion, and most of it came from foreign countries. That is to say, Wang Ai donated all the domestic income he earned from the fight with Ford Power Company, which was not enough. This made Ford Power Company no longer able to control Wang Ai's income.
Reasonable demands for moral condemnation.
Then there was a turning point in the negotiations.
In fact, it is so difficult to negotiate. In the final analysis, a group of leading cadres who came from the non-professional era have rigid thinking and are not adapted to the business interests rules of players and the country, players and the Football Association in the professional era. They do not know and are not used to distinguishing between them.
I am used to administrative orders and all the country’s ideas and methods of doing things.
So since the money Wang Ai wanted was ultimately used by the country, the two parties unexpectedly resonated in terms of ideology and moral character. After all, Ford Power Company is a state-owned enterprise and makes money for the country. This is the reason for the professionalization of Chinese football.
The division of income from players' image rights has created a classic case.
Since 2009, the two parties have cooperated based on the club model. Wang Ai transfers 50% of the proceeds from the collective image rights of wearing the national team uniforms, which is regarded as a "share" of the national team platform, and promises to fulfill the contract and treat everyone equally. And Ford Bao
The company went one step further and completely gave up the income from personal portrait rights, which is more profitable and more likely to cause conflicts, thus giving Wang Ai "super-giant treatment" before the club.
That is to say, from 2009 onwards, Wang Ai wore the national team uniform and appeared with other teammates in the advertising endorsements, half of which was Ford. But as long as he appeared in the scene, no matter what clothes he wore, it was Wang Ai's own.
The reason why Ford Power Company can be so generous is because in the group appearance, Wang Ai still suffered a loss, and suffered a big loss. Because his teammates are all there, considering the unity of the team, it cannot be divided according to the actual commercial value. For example
A collective appearance fee of 10 million yuan for a game, Wang Ai took 5 million yuan himself, and the remaining 22 people shared it. The least, such as Yu Dabao in this session, may get tens of thousands of yuan. If you don't envy and hate this, you will not be jealous.
A normal person.
And such a division is actually not enough, because the collective portrait rights are not the superposition of individual portrait rights. Although the stars have to go out once, the money given by the merchants can only be one-third of the sum of everyone's individual appearance fees. Then Wang
Ai took away 5 million, Chen Tao took away 1 million, Zhao Xuri, Zhou Haibin, Sun Jihai, Zheng Zhi took another 800,000, Zeng Cheng, Zhang Yonghai and Luo Tongliang took another 500,000, which is a negative number.
Therefore, in terms of collective image rights, top stars like Wang Ai can only balance it. If it is a Western country where individuals are supreme, it would be better and no one should be allowed to give it to anyone. But this is not possible in China, where the collective is supreme. So the appearance fee
Wang Ai went with everyone, but he couldn't even get one-sixth of what he went to.
There was nothing we could do, so Ford Power Company just completed the complete personal portrait rights to Wang Ai, which was considered a kind of compensation.
Since then, the relationship between the two parties has gradually eased. For example, the leaders of Ford Power took the initiative to conduct research on Beyond Sports and delivered passionate speeches. In turn, Beyond Sports launched commercial cooperation with Ford Power, etc.
In this process, Wang Ai could not stop Shi Wenjun from safeguarding his interests. Not to mention that this was a business rule and should be done so. As long as Shi Wenjun was doing it for his own good, he could not pour cold water on him. The only thing he could do was to
Keep the situation under control and never step in, leaving room for maneuver.
Fordbao Company is approved by the State Council, which is equivalent to a state-owned enterprise under provincial supervision. If you were an ordinary person, would you dare to do this to it? No one would look down on you!
Although the past between Wang Ai and Ford Power Company is extremely important within the sports world, it is the blueprint for many subsequent negotiations between athletes and officials that are not limited to the football field. It is also a sign that professional reform is going deeper, clearer, and more open, but
Because it involves business secrets and the public image of Wang Ai and state-owned enterprises, it is not known to the outside world.
Therefore, on this victorious flight back to China, among the whistles and applause received by Wade when he announced the division of commercial income, Wang Ai was also a major contributor that everyone knew well but could not thank publicly. Teammates from all walks of life shouted "Boss"
It's no longer a joke, it's sincere and real.
Although Wang Ai doesn't want to be called the boss from this perspective, there is nothing he can do. Top athletes must bear the responsibility of opening up new territories, whether on or off the court.
Considering that after returning to China, there will be first the national commendation, then the bureau commendation, and then the Football Association commendation, and then there will be a lot of commercial contracts to be fulfilled. According to the procedure, it will take at least half a month to complete one lap of the country. When all this is over, everyone
We had to prepare for the new season immediately and had no time to spare, so on the plane back home, the coaching staff held the last game summary meeting chaired by Lao Gao.
There is still a lot worth talking about in the final against Germany. And as Lao Gao is about to leave, and as this World Cup comes to an end, his direct disciples are also facing retirement, so Lao Gao specially made a special statement in this summary meeting
The part about coaching games has been increased, hoping to inspire his disciples.
Among the "Gao Jiajun coaching staff" that is about to be disbanded, Fan Zhiyi, Su Maozhen, Ou Chuliang, Li Xiaopeng, and Chen Yang have been confirmed to leave. Those who have been retained by Old Tang and plan to stay after he officially takes over include Li Tie and Ma Dong.
, the one who is sure not to leave but won’t contribute much is the very important and inconspicuous deputy leader Leonie.
Regardless of whether they were leaving or staying, Lao Gao was serious about listening and recording meticulously in his slow and even stuttering narration, especially about the coaching part.
Gao Gao's formation in the final was too exciting for his assistants. Gao Gao defeated Loew in almost half an hour. Don't look at it as just "closing the door and letting Xiao Wanger go". If it were you, would you dare?
What kind of tactical courage is it to abandon the mature playing methods of the previous games and take a risk in a game that attracts global attention? Loew did not expect that the Chinese coach was so brave that he easily lost the game.
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This chapter has been completed!