On Friday, September 3, the day before the ninth round of the Liaoning Women's Football League, Wang Ai returned to Shenyang. In the large conference room of Beyond Sports Company, she participated in the "Liaoning Women's Football League Company Founding Conference" and "Liaoning Women's Football League "Swearing-off Conference".
From the beginning of June to now, more than three months of trial operation have been carried out in 14 prefecture-level cities including Shenyang, Dalian, Anshan, Fushun, Benxi, Dandong, Jinzhou, Yingkou, Fuxin, Liaoyang, Panjin, Tieling, Chaoyang and Huludao. The "Liaoning Provincial Women's Football League" in which the women's football team participates has initially been on the right track in terms of game organization, stadium advertising, fan organizations, media promotion, etc. Although many problems have occurred and some difficulties have been encountered, the Provincial Football Association With the support of various city football associations, Beyond Sports Company, Beyond Culture Company and even the powerful Northern Paper, the game was finally carried on.
This is a ground-breaking event both in the field of women's football and in the entire field of football. The National Women's Football League has been running for many years, but it has always been a money-loser. Just look at the sponsors of the women's football team. Qingyishui's state-owned enterprises, this They are all sponsoring companies that were reluctantly brought in through the coordination of the General Administration of Sports.
The Football Association tried every means, but no one watched! Even if the Women's Football League was launched based on the momentum of the Women's World Cup runner-up, and even though Sun Wen and Liu Ailing had played, no one watched! Over time, the Football Association became a little discouraged.
In the final analysis, games are for people to watch. If the fans just don’t buy it, what can you do? The national football team, the dignified national football team plays, and a 10 yuan ticket for a good seat in the main stand cannot be sold!
The men's football team has a market economy and the women's football team has a planned economy; the men's football team's economy is overheated; the women's football team's economy is so weak that the Football Association is going to have a schizophrenia.
But in recent years, as the performance of women's football has declined, the situation in the women's football league has become even more difficult. In the past, if the stadium advertisements could not be sold, they would rather leave it empty, but now they are almost in vain. There are no fans, no live TV, and the stadium Why don't you give away the advertisement for free, just to show it to two teams of twenty girls? Just buy Hushubao, which is not enough for the production cost of the billboard!
For a few years, the Football Association actually didn't want to do it, but the situation of women's football is special. Everyone knows that everyone is counting on the "sonorous rose" to bloom again, so the Football Association doesn't dare to let go, no matter what, the rose has withered. , don’t think about it anymore.
Unexpectedly, Dr. Wang of the men's football team suddenly launched the local women's football league. When Huang Xin went to the Chinese Football Association to register, the cadres of the women's football competition department thought that Manager Huang was just joking.
Huang Xin owns three clubs: Liaoning Football Club, Liaoning Basketball Team, and Tübingen Youth Club, a small-scale Beyond Sports Rehabilitation Medical Center that is actually a multinational company, and an agency company. He is not very young, but he is well-known in the football circle. Even in the basketball circle, there are real "big shots". So when Huang Xin affirmed it again and again, it immediately caused a sensation in the Football Association.
Almost everyone thinks that this is not Huang Xin going crazy, but Dr. Wang going crazy again.
So starting from the first game of the league, "Shenyang Women's Football Team VS Dalian Women's Football Team", not to mention the national media, but most sports media are interested. Of course, being interested does not mean reporting, but people in the industry are very concerned about this new thing. It's true, but the Football Association, especially the women's football department, is extremely concerned.
They may not know anything else, but many of the seemingly crazy behaviors of the crazy Dr. Wang have unexpectedly realized benefits in the end. For example, the "Sichuan-Liao Middle School Student Championship Competition" was very impressive and even achieved revenue balance! But in the first three months, the women's football company went step by step and didn't show anything out of the ordinary, which was a bit disappointing.
But many people still have another thought in their minds, that is, Wang Ai is still in Spain and has not come back. When he comes back, things will definitely be different.
Sure enough, after Wang Ai was busy with the Asian Cup and the Olympic Games, he hurriedly ended various types of commendations and advertising activities, and immediately returned to Shenyang, and convened the leaders, coaches and all team members of the 14 representative teams for a grand meeting. .
Also attending this meeting were Xue Li, Vice Chairman of the Chinese Football Association, Sun Yongyan, Director of the Liaoning Sports General Administration, Li Chungui, Chairman of the Liaoning Football Association and other leaders. On the corporate side, there were Ai Xiaoqing, General Manager of Northern Flowers, Beyond Company, Idiot Company, and Beyond Sports Manager Huang Xin, Leoni from Beyond Sports Germany, Shi Wenjun, manager of Idiot Cup Company, and Cao Guojun, manager of Liaoning Football Team, attended the event.
In addition, Liu Ailing, Fan Yunjie and other meritorious representatives of the women's football team were listed as guests at the conference. They could not fit in one row on the stage, but were seated in three rows!
The meeting was divided into two parts. The first part was the leadership speech in front of the Liaoning TV camera, including encouragement, affirmation, praise, encouragement, etc. Both Xue Li and Sun Yongyan gave speeches. The second part of the meeting was a closed-door meeting. At this stage, all the reporters were asked to leave the door. Although these reporters knew that as long as Xiao Wang was there, there would be explosive content, but this was their home court, and the leaders did not say anything, so they had no choice but to prepare for the end of the meeting. Later I asked someone to inquire.
Of course, if you inquire, you won't be able to report it to the newspaper, you know it yourself.
The second part is also divided into two parts. The first part is that Huang Xin, as the main person in charge of the Women's Football League, reports to the main leaders, sorting out all aspects of the situation in the past three months, and also allowing the representatives of the 14 teams present to Teams, coaches, and players get the full picture.
The leaders have shown a high degree of interest in this. Although due to China's vast land area, the national league cannot be left to private enterprises for the time being, but local leagues are absolutely fine. This is also the first private enterprise to engage in football in our country. The league is still the most difficult women's football league. The momentum of going beyond sports and chewing hard bones is hard to watch.
Also, youth leagues have been launched, but women’s football is just the same level of difficulty.
After Huang Xin finished her report, the last part of the meeting was left to Wang Ai to make a long speech.
As the person with the highest personal honors, the highest academic qualifications, the best achievements, and the best development in Chinese football, and the driving force behind the youth football league and the women's football league, Wang Ai received applause before he began to speak.
Wang Ai did not go to the rostrum. He stood behind the podium under the rostrum and bowed a few times after hearing the sound. He waited until the applause stopped before he began his formal speech.
The leaders had a draft of Wang Ai's speech in front of them, and they had already read it preliminary before the meeting started. However, they did not expect that Wang Ai started to unscript it within a minute of speaking.
"Dear leaders, coaches, and athletes. Those on the stage today are either leaders who have always supported me, or my friends, and I... Well, in short, they are not outsiders. Everyone in the audience is either a senior
A coach or an athlete with a bright future, we are also not outsiders, so I won’t follow the official script, okay?”
"Okay!" I don't know who started to boo, and the atmosphere in the conference room immediately became lively.
This chapter has been completed!