Chapter 1256 Clear Goal (4k)
The "New Economic Era" business conference was held for two consecutive days at the end of the month, and the curtain came to an end on the first day. Since he was in Shanghai, Fang Zhuo inevitably had to fulfill his friendship as a landlord, so he invited familiar colleagues to have a small banquet.
Although the relationship with Penguin and other business leaders is currently on bad terms, the invitations were still sent out.
Not surprisingly, Pony declined the invitation, and Li Yanhong from Baidu also held a banquet with him to exchange glasses with friends in the industry.
On the other hand, Ma Chen, Zhang Jindong and others were somewhat unexpectedly happy to attend the appointment, which made many people at the dinner murmur in their hearts, "Just do Yike" or not. This is not a joke between you giants.
Bar?
There were no official figures, it was just a private banquet. Although the nature of the guests was a bit chaotic, everyone's chat was still polite and polite.
However, after all, there is a lot of competition. After all, slogans are shouted, and it is inevitable to mention the next step of each other's competition.
"Mr. Fang, there are quite a few media outlets writing nonsense at this moment, saying that there is some personal conflict between us. I even want to ask the reporters to stop writing nonsense tomorrow." Zhang Jindong toasted a glass of wine and said with a smile,
"Besides, I didn't come up with that slogan."
Fang Zhuo nodded and said, "Yes, it's Mr. Ma. Because of this turmoil, he has to punish himself with three drinks."
Ma Ren stretched out his hand to block it, as if he could block Mr. Fang's words, and said: "Don't blame me, I was inspired by someone, and I can't help but give everyone a goal."
"Okay, I can't help but pay homage to Mr. Ma." Fang Zhuo didn't mind, directly raised his glass and proposed to drink together.
The behavior of the head of Yike made many people nod secretly in their hearts while drinking.
Su Wei was also present tonight, drinking juice, and said slowly: "You guys, you just talk about doing Yike, but in fact it is us, Yigou, who are on the scene. Why, do you look down on the fifth giant?"
Ma Ren laughed loudly: "Mr. Su, if Alibaba delists, your Tesco can become the fourth giant."
"It's just B2B delisting." Su Wei said with a smile, "Tesco has never dared to be a giant without being a giant, but if I can win this time, hey, I will really feel confident in calling myself the fifth giant in the future.
Already."
Zhang Jindong pretended to be embarrassed: "Then...should Suning win? If he wins, wouldn't it hinder President Su's goal of becoming a giant?"
Su Wei raised her eyebrows: "I think Mr. Zhang needs to ask himself whether Suning can win."
The atmosphere at the dinner became a bit intense, which refreshed the spirits of Youku Tudou's Gu Yongqiang, OPPO's Chen Mingyong and others. Although they were also under siege, it was still satisfying to witness the direct confrontation between the big names.
"Yigou's main business is home appliances. Suning has only been doing this longer than Tesco. The competition is about price and supply chain." Zhang Jindong's discussion became serious, "Suning's 1,687 stores radiate across the country.
How can Suning lose in the competition between market and core supply chain capabilities?"
"Since Suning is so strong with 1,687 offline stores, why bother to expand e-commerce now? You can just increase your investment in offline stores and eat up all the customers." Su Wei said tit for tat, "If Mr. Zhang thinks that the core is to focus on the supply chain, then
You will definitely lose."
Zhang Jindong smiled: "Of course Suning is willing to get more customers. Tesco has developed rapidly in recent years and the supply chain is also very strong. But we at Suning can expand online. How can we still retain them now?"
Give Tesco time to expand offline?”
He continued: "Suning can advance or retreat, but I really don't know how to lose."
"Do you think Tesco needs to go down? Where does it need to go? We don't need it in the first place." Su Wei said flatly, "I'm curious, how can Suning compete with us despite the cost of operating 1,687 stores?"
"Store is our advantage, and the combination of online and offline is Tesco's unparalleled advantage." Zhang Jindong said proudly.
Su Wei was still waiting to speak when Fang Zhuo waved his hand.
"If the argument can come to an end, Pony can still drink with me now." Fang Zhuo said disapprovingly, "Everyone just needs to see the truth in their hands."
Su Wei nodded with a smile. It was Zhang who turned it on first.
Zhang Jindong said to himself: "Suning is now the well-deserved No. 1 home appliance chain in the country. After all, home appliances and other electrical appliances must be experienced by users before they can be assured."
"Gome used to be number one." Su Wei saw him not stopping and said politely, "Yes, offline home appliance chains like Suning serve as a function for our Tesco users to view goods offline. Are you here?"
Help us cultivate users.”
Zhang Jindong said with a smile: "In the future, these users will enjoy Suning's integrated services, where online and offline services are integrated. They will not be loyal to one Tesco website."
"That's enough, enough is enough." Fang Zhuo paused again, "The day after tomorrow is April, and I'm really looking forward to the performance of you two."
Su Wei glanced at the man next to her, and her words really made her look like she was watching something that had nothing to do with her.
Zhang Jindong finally stopped talking, raised his glass, and punished himself with a glass of wine, feeling that the argument was too much.
Ma Chen was quite pleased with what he was listening to. He asked Mr. Fang directly without any scruples: "Although it depends on skill, the company strategy it reflects is also very important. Which side does Mr. Fang think has the best chance of winning?"
Fang Zhuo laughed: "What answer can I give? I'm not obviously biased."
However, he followed the words directly and said: "But looking at it objectively, of course it is Tesco."
"Oh?" Ma Chen listened attentively, and everyone at the table was also waiting for the next step.
Fang Zhuo looked at Ma Chen and said with a smile: "If Mr. Ma really thinks Mr. Zhang's so-called Suning online and offline integration model is good, will he let Tmall follow suit?"
He shrugged and said bluntly: "On the contrary, I think Tmall is learning from Tesco."
Ma Chen did not want to lie at this relatively frank dinner. He was silent for a while and gave a vague explanation: "It has not been long since Tmall became independent. Now is the time to learn from the best models in the industry. Tesco
He and Suning are both excellent, while Tmall is just a student."
Fang Zhuo said.
Zhang Jindong's expression changed slightly.
Onlookers can also discern in their own minds.
The topic changed during the dinner, but when it was about to end, Fang Zhuo still laughed more relaxedly and talked about the siege.
"True gold is not afraid of fire, and Yike's growth and progress also depends on everyone's encouragement."
"But if you don't have a good whip, you have to be careful about attacking and defending."
Fang Zhuo's knife-like eyes disappeared briefly, but his expression remained gentle.
He actually feels that what he said to Ma Chen before that he has become moderate in the past two years is objective, but the company's development will inevitably lead to collisions, so he cannot attribute the company's actions to himself.
The dinner was over and no other activities were planned.
Fang Zhuo stopped and chatted briefly with the guests. When he was about to leave the hotel, he saw Zhang Jindong waiting at the door for a car to drive over.
"There are suites above the hotel, and it's also close to Yike Center." Fang Zhuo walked a few steps.
"I have a house here and I often live here." Zhang Jindong replied and then said, "Mr. Fang, let's PKPK this time?"
"Yigou is not afraid of competition, and has competed all the way." Fang Zhuo said with a smile, "If you ask me, this market is very big, there is no need to be so nervous. I know that Suning is going to transform, and I am also happy with the overall e-commerce market.
As the cake gets bigger and Tmall becomes more prominent, does Suning need to put so much pressure on it?"
Tmall is an independent brand, and B2C is obviously Alibaba’s key strategic direction.
Zhang Jindong smiled: "Well..."
"You will dominate the domestic market offline, right?" Fang Zhuo said again.
Needless to say, Gome's problems are good if it does not decline. Suning's market position is indeed stable, but there are still some challenges.
However, Zhang Jindong didn't think that his offline rivals would be able to do anything. Even though Mr. Fang's implicit intention was to unite with other offline brands, he was even more high-spirited.
"Mr. Fang, Tesco is the number one online B2C e-commerce company, and Suning is the number one home appliance chain." Zhang Jindong stretched out his right hand, "The number one should be number one, Mr. Fang, please understand."
Fang Zhuo shook hands and when he saw the car stopped, he smiled and said, "Okay, then let's do it in style."
Zhang Jindong got into the car with a smile. He waited until Mr. Fang was no longer visible in the rearview mirror and then said, "Let's go see Mr. Ma."
Being number one should be number one, but how to be number one requires methods. Mr. Fang wanted to divert the target to Tmall, but Tesco was the target that was more conducive to Suning's transformation.
Fang Zhuo waited for a while at the door of the hotel, waiting for Su Wei to come out of the bathroom, and then they took the car home together.
"Suning is very arrogant." Su Wei was sitting in the car and talking about her feelings.
"It's not bad, it's the number one home appliance chain." Fang Zhuo said.
"The offline market is indeed clear-cut, and there is little room for other brands to survive." Su Wei said of the home appliance chain, "It's no wonder that Mr. Zhang is so confident."
"This competition doesn't have much technical content. It's just that whoever has more money will be less able to bear the pressure." Fang Zhuo shook his head slightly, "If we really fight, I'm afraid the higher-ups will intervene and stop it. You
Have an expectation in mind first.”
Su Wei smiled and said: "Then I will shout to the big one, and I will be stopped anyway."
Fang Zhuo said "hmm", thought for a moment, and then asked: "Did you call all the suppliers?"
"Haier, Hisense, Smith, Changhong, Meiling, Skyworth, Konka, Fotile, Vantage, Vanward, Macro, Supor..." Su Wei mentioned nearly twenty supplier brands without stopping, and added
, "They may continue to meet Suning after meeting me."
These brands are supplied by both sides.
"It's normal. I think the operating costs of all Suning stores you mentioned are a good angle. Suning wants to develop online business and use competition to promote its Suning cloud business. But since it wants to do it, let's deal with it as a whole.
Touch it and see if it can be consistent online and offline." Fang Zhuo said calmly.
Suning often has a problem, whether the online and offline prices of its products should be the same.
If they are consistent, how can the profits of offline stores be guaranteed?
If they are inconsistent...the online business will first grab its own offline customers.
Su Wei nodded: "To expand the battlefield, we cannot let Suning and others determine the scope of competition."
"This time Alibaba is taking the lead in stirring things up, so we will first compete with Yigou as the main body, and Yike will mostly counterattack with ecological business." Fang Zhuo mused, "Let's also try Yixin's traffic advantage.
We should try our best to play a mutually linked role.”
It is said that competition is based on Tesco as the main body, but the reason why it is a "Yike system" is that they can cooperate closely with each other.
"Yeah." Su Wei said, "I also want to try what it feels like to burn a lot of money."
She didn't think the situation Tesco was facing this time was so bad. Instead, she had been deploying troops and generals in the past half month, hoping to have a serious encounter with Suning.
Fang Zhuo's thoughts turned around. Suning's current number one offline position is indeed relatively solid, and he can only talk about it after touching it.
The next day, the "New Economic Era" meeting was held normally.
Business celebrities who did not take the stage yesterday continued to take the stage, and there were some Q&A interactions on and off stage.
As a continuation of yesterday's theme, Jia Yueting of LeTV also talked about competition with giants like Yike on stage.
Ma Chen also asked Jia Yueting with great interest and asked him to talk about how to break through the threats and restrictions of giants.
"YBAT is one of the four giants in our country. After a long period of development, it has gained a lot of resources and users. If a company like us, LeTV, really wants to break through the bottleneck, it must grasp the first steps of development in the next era.
machine."
"For LeTV alone, I think it needs more three-dimensional development and more ecological weapons."
"LeTV must not only continue to develop online videos, but also deploy smartphones, so as to achieve combat effectiveness."
Jia Yueting announced LeTV’s decision to enter the mobile phone market.
After hearing this answer, Ma Chen went directly beyond the regulations and asked Mr. Fang: "Mr. Fang, do you think LeTV can succeed in making mobile phones?"
"I see more and more manufacturers trying the smartphone market. Among them are 360, Penguin, Alibaba, and now there is LeTV, which is understandable." Fang Zhuo said with a smile, "I speak more straightforwardly.
I’m afraid it will be difficult for mobile phones of these brands to succeed.”
Counterfeit phone manufacturers and traditional mobile phone manufacturers are all joining the wave of smartphone development. In addition, Internet companies are joining the trend, which is more or less influenced by Yike Company.
The development of Yike is based on hardware. In this case, can we also learn to do it?
Among them, Penguin is the most serious, not only investing and OEM, but also establishing research projects on mobile phone systems.
Jia Yueting on the stage heard Mr. Fang's statement that "it is difficult to succeed" and immediately said into the microphone: "I have confidence in LeTV, and I believe that Mr. Fang can retract this judgment in the future."
Fang Zhuo glanced at Jia Yueting on the stage and knew that he could still struggle for a while, but it would not have any impact on Yike.
He looked at some of the people in the audience who were eager to try, and said with a smile: "Okay, you guys, one was Yike yesterday, and the other is Yike today. Since they are all so enthusiastic, let me see if my judgment is correct.
"
"Judgements must always be based on facts. Today next year, everyone remember to witness the situation and see how many people can survive."
Let’s see if we should just fuck Yike, or if Yike should fuck you.
Also see who is silent, who is thriving, and who is half-dead.
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This chapter has been completed!