If so, such a figure is not only the amount of investment, but also symbolizes Mr. Fang’s determination to become an e-commerce company.
Once someone like Mr. Fang makes up his mind to do something, it makes people feel powerful.
Ni Runfeng truly felt part of the power. He pondered for a moment and continued to ask: "Is the e-commerce market worth investing so much in?"
"What do you think the Internet era is like?" Fang Zhuo said with a smile, "Embracing the Internet, how can traditional home appliance companies embrace the Internet? This is my opportunity to give Changhong an opportunity to embrace the Internet."
"Next year, domestic C2C should be settled, but the B2C market has not been developed well enough. This is a good time to enter."
"Lao Ni, then you will be able to witness what the real Internet wave is."
"Next year, the number of Internet users in our country will definitely exceed 100 million. Do you know what this is?"
Ni Runfeng mused that for traditional home appliance companies like Changhong, it really depends on the country. The media shouts "the Internet is coming" and so on, but there is no real experience at home.
E-commerce, e-commerce, supplement of channels?
He had such a vague concept in his mind.
"Mr. Fang, how much more goods do you think this e-commerce website you built can help companies sell?" Ni Runfeng thought slowly and asked slowly, "I don't quite understand. Although TVs are also divided into high, high and low-end
, but even low-end products cost a lot of money. If you look at the pictures on the website and can’t touch them, how can consumers believe them?”
Fang Zhuo simply said: "Changhong has not done well in the past two years, but it is still a well-known brand. Consumers know this. Also, I am also the richest man in the mainland. As for the price of a TV set for consumers? Short
The credibility within a short period of time comes from the reputation of the brand and me. After a little time, the reputation of the website will naturally increase."
He asked again: "How many TV sets did Changhong sell this year? Not counting overseas ones."
Ni Runfeng gave an estimate of annual sales: "This year it will be about 7 million units."
"Your destocking action has already been taken into account, right?" Fang Zhuo guessed.
Ni Runfeng nodded. The effect of destocking is average, because dealers cannot make profits and have little motivation. Changhong's current decline does not have as strong a constraint on dealers as before.
"Let's use numbers to understand. E-commerce is a channel that can sell 10 million TV sets a year." Fang Zhuo gave a number to help Lao Ni understand.
Ni Runfeng smiled.
He really laughed from the bottom of his heart.
"Mr. Fang, that's not necessary. You don't need to exaggerate this number to scare me. Are you going to use the Internet to create a Changhong, TCL?"
Fang Zhuo replied: "Lao Ni, don't believe me, it will definitely not work in a short time. Moreover, the Internet is just a platform, and the quality and price of the product are important factors, but the Internet definitely has this channel capability."
"If there is such a channel, why don't we sanction TCL if we want to sanction TCL? If we want to sanction Skyworth, then sanction Skyworth?" Ni Runfeng thought that this would be difficult to achieve. He smiled and said, "Mr. Fang, okay, even if what you say is true,
If it doesn’t work in a short time, it will take a long time, and then I won’t be able to see that day.”
Fang Zhuo also laughed: "Old Ni, you will definitely see that day. Remember when you saw the news at that time, you called me to apologize as soon as possible."
Ni Runfeng didn't want to joke with Mr. Fang anymore.
He took two sips of tea and returned to the topic: "Let's talk about this e-commerce, Mr. Fang is willing to give us Changhong a chance. Changhong is definitely willing to give it a try. Even if I don't believe in the Internet, I believe in Mr. Fang."
"You don't have to believe me, then I'll find Konka. They have a production base in Anhui Province." Fang Zhuo said that he planned to have a strong B2C brand that can open up the market and take into account both price and after-sales service.
This involves docking with enterprises, and B2C after-sales reputation is a very important component.
Ni Runfeng thought for a few seconds, and first told Mr. Fang what he was concerned about: "Mr. Fang, ice cores are not produced yet. That will have to happen next year. The first batch of our LCD products will be rolled off the production line by the end of the year."
"From now until the ice core production capacity is available, we can coordinate with Philips."
"I believe that other TV chip manufacturers will definitely launch more suitable solutions during this time, which will give us more choices."
Fang Zhuo agreed with this, but he still had to take precautions in advance: "Old Ni, I am determined. I hold the belief that if foreign manufacturers like Philips are too arrogant and unwilling, I would rather find domestic IC design companies or small companies.
Brand companies design their own solutions.”
As he said this, he looked at Ni Runfeng with a keen eye.
Ni Runfeng was silent for a while and gave a clear statement: "There is no problem with the first batch of LCDs and the inventory can be digested well. Then I am determined to accompany Mr. Fang to reduce Changhong's cost of purchasing chips."
Not because Mr. Fang wants to fill the ice core production capacity, but to drive down chip prices!
This is something beneficial to Changhong.
This is something that the head of Changhong can do openly.
This is something that Chinese TV companies would rather sacrifice short-term interests but pay attention to long-term development.
This chapter has been completed!