February 23, at three o'clock in the afternoon, Weibo internal testing.
With the launch of new social platforms, the resources Sina has been quietly preparing for this are also being launched.
Sina President Wang Yan once mentioned the social and communication attributes of Weibo in front of investors.
These two are not only the two major features of the new platform, but also the business expansion strategy.
The competition of Friends.com is ahead. Sina has repeatedly thought about the social network model, summed up experience, and learned lessons. It is believed that Sina must give full play to its expertise and give social communication wings.
Regarding this point, Wang Yan spent a few days before and after New Year's Eve communicating with Wang Xing, who had just lost the battle. It was important not to let Weibo be filled with the kind of competitive resentment of the past year.
It was a success!
The first Weibo post was just a small interlude, and it was quickly submerged in content from blogger celebrities, athletes, film and television stars, online news and other fields.
As of January 2007, Sina Blog had 18.4 million authors, nearly 7 million active authors who updated more than once a month, nearly 2 million active authors more than five times a month, and more than 50 million active readers.
Not all authors and readers are willing to try new social platforms, especially with strange word limit restrictions.
However, there are also quite a number of people who are willing to try new ways of playing, including professors, actors, grassroots and other real-life blog celebrities. They can directly help Weibo attract traffic that cannot be underestimated.
As for the athletes, the first group mainly focuses on basketball. Sina’s basketball section is the strongest on the entire network, which is nothing to say. On the one hand, the film and television stars found Sohu, a sister company that has been working in the entertainment industry for two years;
Yike is familiar with the music field and was directly invited by Sina.
In addition, Sina, which is suspected to be the first portal on the Internet, directly registered "Sina News". As soon as it went online, it posted a frequency of every 20 seconds, including "Short Lehman", "Lantern Festival is Coming", "Spring Festival Gala Short Commentary"
", "House Price Forecast" and other aspects, for the first time, it showed its "short-term, flat and fast" style.
Sina has been brewing for a long time and is taking a multi-pronged approach to build momentum for the launch of Weibo.
It is worth mentioning that although the content posted by Fang Zhuo, the richest man in the Mainland, has become mediocre, his account still exceeded 100,000 and 200,000 followers in just half an hour.
Many people didn't even see the first Weibo post about Dongfang Facebook, and Mr. Fang didn't say much other than asking people to pay attention to him. There was no specific news about "Yike Mobile", so... what should I post? What should I talk about?
Woolen cloth?
"Follow Mr. Fang, Mr. Fang, can you follow me?"
"Mr. Fang, I am a member of the short-selling Lehman team. I am very happy to continue to follow Mr. Fang on the new platform."
"Happy New Year, Mr. Fang!"
The varied reviews soon became unified with the arrival of a well-known figure.
Jay Chou, who has taken the Chinese music scene by storm with hits such as "Tornado", "Nunchaku", "Blue and White Porcelain", "East Wind Break", "Qili Xiang", "Nocturne" and "Thousands of Miles Away", came excitedly to pay attention to the team's big boss.
He thought about whether he should "look forward to the Yike mobile phone" or "the Rockets championship", and finally sent a few words: "Come here to pay homage to Mr. Fang."
The music king's account that was verified in advance quickly affected many people's comments.
When Yao Ming, China's strongest basketball player, arrived on Weibo, he saw the comments and reposts from Jay Chou and others, and he followed the trend and posted: "Worship the mountain."
Within an hour, the comment area of Fang Zhuo’s Weibo was full of spectacular “worship the mountain” voices.
Because Weibo adopted a brand new forwarding model to make information dissemination more powerful, the number of such worshipers became more and more frequent, and it soon swept this newly launched social network platform.
Sina, which has been preparing for a long time, has given the nascent Weibo a lot of popularity.
However, except for the Sina portal itself, which reported such an unannounced launch in a normal tone, other websites expressed surprise.
No, didn’t Friends.com, which Sina invested in, just sell itself to Penguin?
Isn’t this wave of social network competition coming to an end?
How long has it been since the news about Penguin selling his body on friends.com was spread?
Sina failed to build a social network indirectly, but now it is going to end directly?
I thought it was the ending, but I didn't expect it was just a midfielder?
What kind of situation is this!
As a portal website that had communicated in advance, Sohu simply gave a report - "Sina fights again on social networks, and the battle over Facebook in the East is in the ascendant."
NetEase, which is also an established portal, was shocked. Its short title and punctuation marks represent the mentality of a large number of people - "Weibo?"
As for Penguin, which had a battle with Sina for the top spot last year, it has been silent since its launch on Weibo, but a small operation was still noticed by interested people - the article in which the previous evaluator was short on Lehman was quietly removed from the shelves
Already.
——"Mr. Fang once again proved how sharp his vision is."
——"This is the reason why Mr. Fang is Mr. Fang."
——"Let's see what happens next."
The silence here is better than the sound. Some people even lamented directly on Weibo, thinking that Penguin’s prediction was very accurate. Mr. Fang, who has a keen eye, decided to continue to fight on social networks. This is the reason why he is Mr. Fang. Let us see
Let’s see what happens next on Weibo!
February 23, 4:30 pm.
An hour and a half after Weibo went online, Penguin’s headquarters was quiet.
Many people are speculating on competitors, and many are waiting for Mr. Ma's response after knowing the situation.
For an hour and a half, Ma Huateng still didn’t know Weibo was online.
Gein, he was dealing with a very representative matter in his office.
Zeng Liqing, one of the "Penguin Five", officially submitted his resignation.
In fact, Zeng Liqing did not just express his thoughts today, but was finalizing his intention to acquire Friends.com, and had communicated with Ma Huateng when they returned from Beijing together.
Ma Huateng naturally tried hard to retain him.
However, Zeng Liqing had made up his mind to leave, and several in-depth talks before and after the year did not change his mind.
Finally, he officially resigned today and had an exchange with Ma Huateng to recall the past and look forward to the future.
This is also the reason why another tiger, Xu Chenye, did not let anyone interrupt the communication between the two. The departure of a co-founder and friend must be treated with absolute respect no matter what. The matter has happened and must be calmed down.
The conversation between Ma Huateng and Zeng Liqing, who knew nothing about it, was coming to an end.
Since the reorganization of the company's structure last year, Penguin's power has actually been gradually transferred from the first generation of veterans to the hands of the second generation of executives, the most typical of which is Liu Chiping, who is now the president.
Although Ma Huateng was reluctant to leave his comrades, he also realized that letting Zeng Liqing end his Penguins career with a victory against Friends.com was an ending that everyone was satisfied with and acceptable to.
Penguin will soon give Zeng Liqing the title of "Honorary Lifetime Advisor".
"Okay, let's stop talking. It's not like we can't meet each other in the future." Zeng Liqing got up from the sofa, drank the last sip of tea, and said with a smile, "Founding Penguin is the proudest thing in my life. Although there is little hope, but
I still hope that my future career as an investor can bring about some breakthroughs.”
Ma Huateng said with emotion: "Time flies so fast. No one could have imagined that such a small company could reach what it is today. Whenever you want to come back, Penguin will be waiting for you."
The two shook hands vigorously.
Ma Huateng personally sent Zeng Liqing out.
However, when they walked out of the office, they invariably noticed the low pressure from their colleagues.
The most conspicuous thing is that Xu Chenye is sitting not far away. He lowers his head slightly, not knowing what he is thinking about.
Ma Huateng subconsciously let go of his arm around Zeng Liqing's shoulders and asked, "What happened?"
Xu Chenye came back to his senses, stood up and approached, and said directly: "Sina launched a new social platform at 3 p.m. called Weibo, vigorously importing traffic from its blogs, and at the same time mobilizing the resources available to the Yike Department.
It seems to be menacing, even worse than Friends.com.”
Ma Huateng and Zeng Liqing were stunned at the same time.
"A new social platform? Weibo? Similar to Friends Network?" Ma Huateng asked.
Xu Chenye shook his head and said: "No, it is not the model of Friends Network at all. Friends Network requires real-name authentication. This Weibo does not need this at all. It feels somewhat similar to a blog. Celebrities have a large proportion, but they are not all like that.
The website has already reported it, and the promotion on Weibo has also started simultaneously.”
Zeng Liqing frowned and said: "Not real-name authentication? It's a bit like our dating network?"
Xu Chenye was silent for two seconds: "There are two different things. You can tell just by looking at them."
The three people turned and walked towards the office.
As the office door was closed, the long-suppressed discussion at Penguin Headquarters immediately began.
Xu Chenye opened the Weibo page on his computer and showed Ma Huateng and Zeng Liqing this completely different social network platform.
When Ma Huateng and Zeng Liqing saw what they saw, they worshiped the mountain, worshiped the mountain, worshiped the mountain?
what's the situation?
"This was a craze triggered by Fang Zhuo's comments on Weibo. It seems to have the effect of splitting communication and group communication." Xu Chenye introduced, "Many well-known singers including Jay Chou have already settled in, and it is obviously a planned launch.
Activity."
He paused and then said: "I asked someone to inquire about it, and I heard that this Weibo is going to have an interaction with CCTV for the Lantern Festival Gala. Fang Zhuo has always had a good relationship with CCTV and the official, oh yes, the Weibo company
The president is Wang Xing, an old acquaintance, and the vice president is also Wang Gaofei, an old acquaintance of friends.”
Xu Chenye finally concluded: "Whether it is Sina, Yike, or Fang Zhuo's personal resources, they may all be mobilized with the launch of Weibo this time."
Ma Huateng and Zeng Liqing were both silent.
One person operates the mouse and browses the Weibo page, while the other person watches carefully.
The page of Weibo is not complicated. Compared with the friend network and the dating network, it even looks refreshing. Its mode does not seem difficult to understand. It almost completely abandons the acquaintance socialization of the friend network and instead stands on the stranger side.
Social track.
However, it is said that there are two tracks, socializing with acquaintances and socializing with strangers, but this is still socializing after all.
Weibo is like a dating network, another competitor of Friends Network.
what is this?
what is this!
Ma Huateng smiled.
He laughed briefly and then said: "You go organize it first. We will have a meeting in an hour. I will ask our Fang always what he means."
Xu Chenye nodded, Pony was so angry that he smiled back, and his face almost turned black.
After all, Penguin’s final decision to acquire Friends.com was decided by Pony.
He turned to leave.
Zeng Li Qing hesitated for a moment and then walked out together.
But he, the "Penguin Five", was at a loss. The situation suddenly changed drastically. Should he leave or not? Is he now considered a winner or a loser?
Let's go, it seems that the competition between Penguin and Fang Zhuo is not over yet.
Why don't you leave? I went through all the talks about retention, memories of struggles, and the honorary consultant. Even the formal resignation report was carefully put into the drawer by Pony. The atmosphere was so high that it would be very embarrassing if I didn't leave!
Zeng Liqing felt numb!
However, Ma Huateng was even more numb. He was numb, shocked, angry and angry. He wished he could stand in front of Fang Zhuo and question him now!
Is this something a human can do?
He took out his cell phone without hesitation, and dialed directly without doing any wording preparation.
Toot, toot, toot, toot.
The long waiting tone almost made Ma Huateng feel that Fang Zhuo did not dare to answer his call. However, just when he was about to hang up automatically, Fang Zhuo's brisk voice came out.
"pony, happy new year, what's up?"
Brisk, natural, nothing out of the ordinary.
Ma Huateng didn't hear even a trace of complacency or gloating in these words. He was stuck for a moment. He had the illusion that today was April Fool's Day, but the screen in front of him was extremely cold.
He also felt that the backstab from Fang Zhuo was more chilling.
"Mr. Fang, what do you mean?" Ma Huateng's hands shook, but he still asked.
"What do you mean?" Fang Zhuo asked.
"What does Sina Weibo mean?" Ma Huateng didn't want to be careless at all.
"A social network platform dominated by Sina, pony, do you want to register? Welcome, warm welcome." Fang Zhuo showed enthusiasm.
Ma Huateng smiled again: "Mr. Fang, you understand what I mean. What does Sina Weibo mean? Penguin acquired Friends.com, and what does it mean when you went online on social networks? Are you sorry?"
He gritted his teeth and complained: "Mr. Fang, you are so sorry!"
Fang Zhuo was a little surprised: "pony, what do you mean? Penguin bought Friends.com, so Sina can no longer be a social network? I have never seen such a domineering person."
Ma Huateng said sarcastically: "I have seen such a domineering person."
"pony, calm down. I hear your tone. It's not suitable for us to communicate now. Please call me when you calm down." Fang Zhuo wanted to end the boring call.
"What? Does even Mr. Fang feel guilty?" Ma Huateng wanted to make it clear, "No wonder one of the conditions for the acquisition of Friends.com is the free movement of the company's team. Mr. Fang is very clever. He sold me a shell and then changed hands.
We all know what it means for the original team to build another social platform."
Fang Zhuo said patiently: "Friends.com is valuable in its users, a group of real-name user groups. Weibo is not the same as Weibo. As for the original team, Penguin has no shortage of people, and they have no intention of joining you."
Just as Ma Huateng was about to speak, he suddenly received a message from Xu Chenye on QQ on his computer. He clicked on it and saw that it was a piece of content sent by the "Fang Zhuo" Weibo account - Who is the real Eastern Facebook?
His anger increased again and he asked: "At this time, Mr. Fang is still not honest? Socializing with acquaintances on Friends.com and socializing with strangers like you on Weibo are both social networking! You said before that Friends.com will be an Eastern Facebook,
Now they say Weibo is the real Facebook..."
"Mr. Fang, you can't be so shameless, right?"
"You use Penguin's money to do things that compete with Penguin?"
"You take the knife I handed you and stab me in the back?"
"Mr. Fang, should I praise your methods now?"
Fang Zhuo was a little upset by Ma Huateng's repeated questions and criticisms, and he raised his voice and asked: "What's the matter? I didn't know that you, Ma Huateng, are the chairman of Sina! Why does Sina have to report to you when it does things?"
"
"You bought Friends.com for 1.55 billion, but Friends.com didn't deliver the goods to you?"
"Am I shameless?"
"Why didn't you call me when Penguin set up the dating website?"
"Why didn't you give me this call when the dating network and QQ space launched the farming game?"
"Why don't you make this call during the parking space game?"
"Okay, now my friend has also sold online, and Dongfang FB has also given up. Do you think I am shameless?"
Fang Zhuo asked righteously: "Who is shameless?"
"You know what the 1.55 billion premium is buying!" Ma Huateng pointed out the key point.
"If I don't do PC communications, will I do it?" Fang Zhuo asked back.
Ma Huateng continued: "There is also the withdrawal from the social field."
This was something that was mentioned at the dinner table.
"Isn't it just socializing with acquaintances?" Fang Zhuo corrected, "That's not what Weibo is for."
Ma Huateng accused: "You are pretending to be confused because you understand!"
Fang Zhuo said lightly: "If you insist on saying that, it seems that there is a difference in our cognition. Also, I don't think the price of Friends.com is much premium. This is a deal that you and I are willing to do."
Ma Huateng sneered and said, "Okay, Mr. Fang, then you can buy it back."
Fang Zhuo said simply: "No problem, 600 million, friends.com will sell it to me."
Ma Huateng was shocked and speechless by Fang Zhuo's... spirit. 600 million was Penguin's initial offer for Friends.com.
After a moment, he sighed: "You can always openly say on social platforms that you want to be a real Eastern Facebook, but now you don't dare to admit it to me, why is it so? How can it be so if you only have hundreds of millions?"
"That's not what I said, it was what Wang Xing said. One code equals one code. Friends.com is Friends.net, and it is worth 1.55 billion when sold to you. It has lost the trust of users by changing hands, and we have invested resources in Weibo.
It’s worth 600 million now.” Fang Zhuo said calmly, “Also, in order to take care of your emotions, Weibo has already been launched after the new year, otherwise, it will have better effects during the New Year greetings.”
Ma Huateng laughed twice and revealed the truth: "Are you afraid that Penguin won't buy Friends Internet Cafe? Wait until the funds are received before launching it? Mr. Fang, is it interesting?"
"Interesting." Fang Zhuo affirmed, "I'm very confused about your reaction. No matter what the prospects of Friends.com are, I made a profit in return, and your Penguin stock price rose, and everyone was a win-win. What did you call me?"
Ma Huateng thought about his own emotions, thinking about the acquisition he had personally finalized years ago, thinking about this cruel blow, thinking about the dilemma that would undoubtedly arise in Penguin's social strategy, and thinking about the innocent Fang Zhuo who was completely different from him.
A pure and pure style...
In these few seconds, he thought of a lot in his mind.
Why make this call?
It's for the competition on social networks, it's for the anger of paying for someone to blame, it's for the other party's violation of potential agreements, and...
It was also for the instant feeling of Fang Zhuo’s obvious competitiveness towards Penguin.
The premium of 1.55 billion cannot satisfy the other party's appetite at all.
Social networking is an area where Fang Zhuoneng initiates competition against Penguin.
Ma Huateng is now very convinced that as long as the richest man in mainland China has the opportunity to have resources, he will not hesitate to enter the communications field and enter the traffic base camp that Penguin is strictly guarding against.
No matter what the other party says, this is the attitude he feels now.
Is there any chance for Yi Ke Department?
Can the war in the social field be spread to the communication field?
The thoughts in Ma Huateng's mind were entangled, and he was vaguely aware of the challenge from another angle.
His anger, indignation, excitement, and doubts gradually calmed down, and he said: "Mr. Fang, what you are doing is unethical. Kidnappers are all about credibility. They collect money and release people. You received the money yesterday, and you will destroy it today."
"
Ma Huateng said slowly: "If you want to be a Dongfang FB, you don't have to use this method. I can understand it. You just have to come in an upright manner."
"I'll say it again, that Weibo was posted by Wang Xing. Sina Weibo and Facebook are two different things." Fang Zhuo sneered, "Yes, you are the only one who is authentic. Friends.com sold it to you because you are authentic."
Ma Huateng laughed for the third time: "That's it now, forget it, Mr. Fang's reputation is also widely spread."
He said again word by word: "Oh, Mr. Fang's heart is known to everyone on the road."
Fang Zhuo chatted and listened for so long, and finally laughed loudly: "Hahaha, pony, everyone knows about my heart, but I have too many hearts. Which one do you know?"
He joked: "Is it my kindness to others, or my pure and pure heart?"
Ma Huateng didn't answer.
Fang Zhuo continued: "I still have the heart to help Penguin find investment."
“My heart is not angry that the farm game has been taken away.”
"One, oh, I looked through it, and there was one in Luoyang, as relatives and friends asked each other, and a piece of ice core in the heart of the jade pot."
"pony, which heart do you know? And which heart is known to everyone on the street?"
Ma Huateng couldn't answer.
Fang Zhuo smiled again: "I looked through it again, hey, I found another one. I just want to try the penguin heart. How about it, pony, can't I try it?"
Ma Huateng was able to answer: "In that case, Mr. Fang, Penguin welcomes competition."
"Very good, this is pony." Fang Zhuo didn't want to take the blame, and finally clarified, "I still have to say, you probably saw the Weibo of my account, which was posted by Wang Xing."
Ma Huateng said: "That's not important anymore."
Fang Zhuo agreed: "Yes, so now in front of you, let me tell you with my own words, who is the real Eastern Facebook?"
I don’t need anyone else to set the pace, I will do it myself.
So what?
Ma Huateng was speechless and didn't need to say anything more.
Neither of them said goodbye to each other and ended the phone call rudely.
Ma Huateng looked at the screen of his mobile phone for a few seconds, browsed the Weibo page again, then closed the computer, took a sip of water, and finally stood up and walked to the conference room where senior executives had gathered.
Regarding Sina's new social platform, Penguin needs to discuss countermeasures.
Can a social network platform based on unfamiliar relationships work?
Penguin's QQ space first has friends and then relies on communication interactions to spread to the private space.
Now, is the foundation of this Weibo firm?
Friends.com and Dating.com are targeting Facebook in the United States. What can your Weibo be targeting?
Are there any risks in this brand new attempt?
When Ma Huateng left the conference room, the relevant discussion had been going on for a while.
Not surprisingly, everyone can see Penguin’s dilemma in social strategy at this time.
Dating.com has invested a lot of resources, and Friends.net has actually spent 1.55 billion to buy it. The most important thing is that this kind of social platform can refer to the existing Facebook in the United States to determine its future development.
Is it because Sina and Mr. Fang have launched a new Weibo without reference, so we have to follow up without thinking? How to divide traffic and resources?
Ma Huateng listened to the discussion and did not see Zeng Liqing, but he did not say anything.
"I have confidence in Dating.com. Micro-innovation is not a derogatory term. It can largely avoid the uncertain risks brought by innovation." Zheng Zhihao, general manager of QQ Space Product Center, who had previously confirmed that he would take over Dating.com, expressed his opinion,
“It’s either innovative or good. The company’s development must be steady and forward.”
He said solemnly: "We cannot abandon Dating.com, which is developing very well. If Weibo really has a future, I believe we can completely replicate what Dating.com did to Friends."
Although the launch of Weibo surprised everyone at Penguin, Dating.com was victorious over Friends.com.
Everyone calm down and think carefully, Penguin is moving forward on the original path that has achieved many successes, but Sina's move this time is very uncertain.
"Very good, I'm glad to see that everyone has not been carried away." Ma Huateng was no longer angry when he was alone, and said calmly, "There will still be a discussion meeting tomorrow morning. In addition to Weibo, there will be another meeting topic.
, can Yike’s mobile phone be made?”
The executives in the conference room felt a little strange. Putting aside whether Yike's mobile phone could be successful, an Internet company like Penguin couldn't make mobile phones, right?
"Okay, I'll see you tomorrow morning." Xu Chenye clapped his hands, indicating that the meeting would end first.
When everyone left the conference room, he smiled and asked: "You and Fang Zhuo were on the phone? How was it?"
"Calm communication." Ma Huateng asked the question again, "Do you think Yike's mobile phone can be successful?"
As expected of pony, if it were me, I would probably get into a fight!
Xu Chenye had paid attention to this matter before and said with a smile: "pony, it's not necessarily what Fang Zhuo does that will succeed. The competition in the mobile phone market is too great. Everyone thinks that Fang Zhuo shorted Lehman, but Lehman's original plan for Yike was
My judgment is not that bad, I am not optimistic about Yike Mobile."
Ma Huateng nodded slightly and added, "Ask the professionals and see what they think."
Xu Chenye had actually heard the opinions of professionals, but he didn't say anything at this time. He just nodded. He had confidence in Penguin and didn't think Weibo would have too much impact.
The next morning, before the Penguin meeting was held, the opening of the Hong Kong stock market had already given some of the market’s views.
Penguin's stock price fell slightly. Although it is still higher than before the acquisition of Friends.com, this fluctuation does not appear to be friendly. The social network war is not coming to an end as everyone imagined.
Mr. Fang and Sina are still alive.
They're still watching the penguins!
This is a bearish signal!
－－－－－－Digression－－－－－
I recommend a friend's book, "Being a Salted Fish in Hongwu".
Introduction:
Traveling back to the last years of Hongwu, the hopeless Zhu Yunxi said that it would be good to be a salted fish king.
There are soldiers, money and some land, a perfect salted fish life.
It's just that there is a bad old man who is very bad. He forces him to learn this and that all day long. When he has nothing to do, he always gives him a pat on the back and tells him to take over when he retires.
Nonsence!
I didn’t even take the socialist class, so I believed you?
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