Seven days of National Day fun, Fang Zhuo is very happy.
Yike mobile phones have started pre-sales simultaneously in the European and American markets, and the momentum is quite good.
Regarding pre-sale goals, there are three according to different situations.
The operator T-Mobile hopes that pre-sales in October can reach 400,000 units.
Fang Zhuo had previously met with China Unicom's top executives, who hoped that Yike could produce data of 500,000 units a month to support unprecedented domestic cooperation.
As for Yike's internal pre-sales target, it is 600,000 units this month.
"The European market is mature, and German telecom channels are mature. The early stage of pre-sales is the time to attract users. Until the official launch, the process must be from more to less. In Europe, the contract price is almost 199. There is no reason why you can't get 30
Ten thousand units.”
“The U.S. market has huge potential. Apple has already explored consumer acceptance for us. We have the world’s unique front-facing selfie method, the latest 3G label for the U.S., and T-Mobile’s tariffs are relatively
With the discount, there is no reason why we can’t get 300,000 units.”
Fangzhuo set targets for the two regions before pre-sales started. The total number of units is 600,000 units, which is enough to prove the market prospects of 3G touch screen smartphones.
In seven days, a total of 156,000 units were sold through retail + operator channels in the United States, and 174,000 units were sold through Deutsche Telekom channels in Europe.
It is almost certain that the October pre-sale target will be successfully achieved.
15.6+17.4=330,000 units.
Of these 330,000 mobile phones, 282,000 were sold through operators’ channels, that is, the channel ratio was as high as 88.4%.
Of course, considering that all European markets are shipped through Deutsche Telekom, looking only at the U.S. market, the channel ratio dropped to 69.2%, which is still an extremely high number.
Before flying to New York, Fang Zhuo discussed "channel is king" with several market leaders.
From the perspective of comprehensive income, the products sold by operators' channels are actually better than their own retail sales, but the influence of the channels is indeed a bit too amazing.
Fortunately, for quite some time, Yike and the operators have shared common interests.
"A seven-day gift. Yike's pre-sale results are worthy of celebration, but now is not the time to relax. All results will be disclosed together when we launch it in December."
"Also, each of you must understand that channel-dependent sales are fungible."
"We are likely to face challenges from other mobile phone manufacturers."
Fang Zhuo told a solemn report from Yu Hong.
Unconfirmed, but possible.
"South Korea's LG may be negotiating cooperation with Verizon, the second largest operator in the United States. It is unclear what system it will be equipped with and what design it will adopt. I only know that it is indeed in contact with Google."
"Once Yike mobile phones show signs of success, operators will not sit idly by and neither will mobile phone manufacturers remain indifferent."
"We must seize this short, hard-won opportunity for development."
The head of Yike sounded a warning voice internally.
Nokia has already noticed that Apple is a competitor, and South Korea's LG is waiting for an opportunity.
Yike Company does not just want to do temporary business, it wants to become the leader of the global mobile phone industry in the 3G smart era.
"It was inspiring, thought-provoking and enlightening. I will definitely understand the spirit of Mr. Fang's speech." Yu Hong said after the meeting.
"If there's anything you don't understand, just ask him in person when I get to New York." Fang Zhuo fully accepted the King of America's admiration.
However, before leaving Shanghai, he still dealt with something he had been waiting for a long time.
BOE's Wang Dongsheng made a special trip from the capital to confirm again and again the reliability of the relationship with the United States.
Because Fang Zhuo helped find someone from the U.S. judiciary, BOE went to a senior vice president to communicate first, but Wang Dongsheng himself was very worried and did not go there in person for fear of embarrassing twists and turns.
"You shouldn't have to go there. If they really insist on you going there, 99% of the time there won't be any problem." Fang Zhuo gave Wang Dongsheng a very confident guarantee at the dinner table, but added, "At least, this
It should be fine for a few years.”
In the past few years... Fang Zhuo has been very comfortable flying around.
But in a few years, if the ice core develops smoothly, he may no longer be under a dangerous wall.
"Mr. Fang, 99%? What about the 1%?" Wang Dongsheng was still worried.
"If you even hit a 1% chance, it can only be said to be a non-war crime." Fang Zhuo teased, and comforted, "Anti-monopoly is aimed at enterprises. Even if you are really detained, I can find a way.
I'll fish it out for you, I swear by the ice core manufacturing process."
Wang Dongsheng drank and suddenly felt relieved.
When Mr. Fang said this, it was his greatest sincerity.
"I'm flying to New York tomorrow, how about, Mr. Wang, you come with me?" Fang Zhuo suggested.
Wang Dongsheng thought about it again and again, but still did not make an impromptu decision. Taking on the role of "tainted witness" made him quite nervous. This also required preparations and preparations to truly report those colleagues who often made mistakes in the past.
"We at BOE will go to the United States in November or December, and then I will buy an Yike Mars, which will also contribute to the success of Yike mobile phones." He said.
"Okay, since BOE wants one for everyone, I'll first thank the generous Boss Wang." Fang Zhuo expressed his sincere gratitude, and also wanted to see BOE stabbing Samsung and other companies.
Wang Dongsheng: "..."
Fang Zhuo patted Boss Wang on the shoulder: "Haha, just kidding, Yike mobile phone will only be launched overseas in December. If you want to get one, just wait until next year."
Wang Dongsheng suspected that Mr. Fang was hinting at him.
BOE's affairs will soon be resolved, but no matter how the LCD camp collapses, the current plasma panel is already dying, and the core company Panasonic is unable to recover, and will soon be baptized by a wave of financial crisis.
Fang Zhuo was very interested in the development of the LCD industry. Before taking off, he even called Ni Runfeng, the former head of Changhong whom he had not contacted for a long time, to discuss the decision-making process of their interaction.
If Changhong had insisted on the plasma camp, it would have suffered heavy losses now.
Ni Runfeng agrees with this.
When he first retired, he was accused openly and covertly by many senior executives and local administrators, saying that Changhong was wasting its plasma patents.
By this year, such voices have almost disappeared.
The fame and reputation that Ni Runfeng once pursued have now begun to take shape, which makes him lament the wonder of life.
Fang Zhuo and Lao Ni made an appointment for a drink, but they didn't know when they could actually sit down and chat together.
When the Qingzi was flying in the air, he suddenly realized a problem. The fate of seeing Lao Ni in the crowd rarely happened again.
On the evening of October 8th, Fang Zhuo arrived in New York again.
"You are such a good chairman. Yike mobile phones are going to be pre-sold, so you slapped your butt and left. Tesco is about to welcome Double Eleven, so you slapped your butt and left again." Yu Hong was stunned when she saw Fang Zhuo.
Make complaints.
"I am behind the scenes, and the mass production of ice cores is to inject power into Mars." Fang Zhuo said with a smile, "With such reasonable cost reduction, every penny saved will be put back into circulation."
He continued: "Mr. Yu is leading the team to fight in the front and capture the city. I will see what kind of logistics work can be done from behind."
"Then take care of all the logistical matters. There are many people who want to meet you these days. Oh, yes, I met with the person in charge of Ericsson. I am thinking about selling equipment with T-Mobile. Look.
You and that Legere are an iron triangle, so I guess you want to increase your chances of winning," Yu Hong said.
Fang Zhuo said without hesitation: "Let's all give it a try first. I want to fly to California first to discuss an acquisition."
In order to polish the Mars mobile phone, Yike successively acquired two companies in the professional field and poached people from different fields.
But the pre-sale of the mobile phone has started, and it is still an acquisition that Fang Zhuo attaches great importance to...
Yu Hong asked: "What company?"
"The chip designer is P.A. Semi Company." Fang Zhuo replied solemnly.
Yu Hong asked again: "Very powerful?"
Fang Zhuo nodded.
"Very expensive?" Yu Hong thought.
"It's worth the money I spent on shorting Lehman first." Fang Zhuo said with a smile, "After preliminary discussions, I'm afraid it will cost about US$300 million."
Yu Hong no longer expresses opinions. This kind of field has its own judgment by professionals. She only needs to watch and occasionally bear some pressure.
P.A. Semi is undoubtedly very well-known, and its achievements after being acquired by Apple shocked the industry. That is, thanks to the help of self-developed chips, iPhone 4 has become a landmark product for Apple.
When Yike Mars passed the initial test of pre-sale, it no longer considered postponement, model changes, and was no longer anxious about finding cooperative operators. The topic of the long-term competitiveness of mobile phones was once again placed in front of Fangzhuo.
Chip design is the top priority.
Yike already has his own chip design department, but it is far from an industry-leading level. It is currently in the honeymoon period with Qualcomm, but this does not prevent him from trying to find ways to strengthen his competitiveness.
Fang Zhuo originally planned to take advantage of the financial crisis to carry out a wave of strengthening.
However, when a batch of related lists were placed in front of him, he noticed that P.A. Semi was still an independent company.
Taking advantage of the National Day holiday, the Silicon Valley R&D Center came forward and the two parties had a conversation, and the other party's attitude was quite open.
This time, when Fang Zhuo came to the United States, the acquisition immediately became the top priority.
On October 9th, he took a brief rest and communicated with operators about sales data, and then flew to Silicon Valley eagerly.
The founder of P.A. Semi is Doberpur, who has been immersed in the industry for decades and is now over 60 years old.
Fang Zhuo first had an informal meeting with Doberpur that evening and talked about the company's high-performance, low-power processors.
This is exactly where mobile phone processors are heading.
Fang Zhuo showed Doberpur his determination to win and was willing to do his best to promote the acquisition.
The next day, the Yike team had a formal meeting with P.A. Semi. The atmosphere was quite pleasant. Many people in the company were also curious about the true performance of Yike Mars.
Fang Zhuo threw out his mobile phone and showed off the gaming gadgets inside, which actually attracted the interest of several people.
The talks on this day were quite pleasant.
However, just when Fang Zhuo wanted to continue to promote the acquisition in full swing, he received a call from the US administration and was told without any leeway that he could not acquire P.A. Semi.
The reason is that this company's PWRficient processor is purchased for use in DoD's aviation projects, and the acquisition intention from Yike is sensitive and not allowed.
Fang Zhuo never expected that the acquisition would encounter administrative obstruction at this point in time.
It was at this time that Apple, led by Jobs himself, met with Doberpur, also determined to win over P.A. Semi.
This chapter has been completed!