Yike Company was fined.
This is the first time since the company was founded.
However, after receiving the notice, Fang Zhuo was not only greeted by his partner China Unicom, but also received a concerned call from the competent authorities. He said that this was a small problem and could be easily fixed without any ideological baggage.
We will continue to build an internationally renowned mobile phone brand in a united, serious and lively manner.
The former is more straightforward. It is easy to find a brand that can compete with Nokia, Samsung, and Sony Ericsson. Of course, it must be strongly supported. As for the pilot cities, of course, the larger the scale, the more problems can be tested.
Because of such an incident, Liu Qiangdong, who is in charge of domestic business, even flew from Shanghai to Beijing, and took the opportunity to report on the business to express some minor worries, fearing that something might happen to him if he prepared a large amount of goods.
"No problem, everything is business as usual." Fang Zhuo was extremely confident.
It's not that he is confident, but he has indeed received the attention of leaders from different departments. The promotion of Yike mobile terminal is a major benefit to the development of ice core, which is very prominent in the current economic situation and the Lin'an factory is facing dangerous order cuts.
Fang Zhuo did not regard this as a key point in the report, but the leader did not listen to his one-sided words and had his own way of making judgments.
Fang Zhuo: I didn’t say this was important.
Leader: No, I think this is very important.
Thanks to multiple cares, Yike's progress in the domestic market is destined not to encounter obstacles at the administrative level. Instead, it was given the opportunity to lead an analysis meeting on the patent war with Nokia and other manufacturers.
Just as the department is willing to mediate the dispute between SMIC and Taiwanese journalists, Yike enjoys similar treatment.
This makes Fang Zhuo happy and worried at the same time. He is happy for those who may short-sell him, and worried that Nokia insists on suing Yike.
But there is no need to tell Dongzi about these situations. Just give him the prerequisites for making a good judgment.
"How to deal with the opinions given by the industrial and commercial side?" Liu Qiangdong is more cautious in this regard. He can take responsibility for some situations in the Xiamen business, but he is afraid that this will cause continuous changes.
"One is to maintain a good 3G business pilot development, and the other is to fine." Fang Zhuo said easily, "For maintenance and development, since everyone thinks we sell too much, there is no need to announce domestic sales in the future.
Just say we don’t sell much.”
Accusing the pilot cities of selling too much? Then we won’t tell you how much was sold.
Liu Qiangdong: "..."
Is this even a change?
Fang Zhuo didn't mention the fine and thought for a few seconds. Well, he earned the money for the fine.
Then, he said: "If we persist until the end of the year, 3G licenses will be issued in January next year at the latest and official commercial use will begin. The three operators are now deploying 3G equipment. In the subsequent city plans, China Unicom will have
Continuous communication.”
Liu Qiangdong nodded, the news from Mr. Fang must be the latest.
"It seems that the domestic three-month sales target needs to be mentioned." Fang Zhuo said about the eye-catching sales.
The original goals set by Yike are already impressive, but the enthusiasm of domestic consumers is indeed even more impressive.
"China Unicom's large-scale centralized procurement accounts for a large proportion, and there are many early adopters. We estimate that by November, at least 2 million units will be sold." Liu Qiangdong predicted, "When it comes to commercial use, consumers can
Using mobile and telecommunications cards will surely stimulate sales even more."
…
Today's Yike mobile phones can only use China Unicom's 3G network. A very small number of users can also use China Mobile and China Telecom's 2G network after buying Mars, but the experience is definitely much inferior.
August, the Olympic month, fulfills Yike's sustained publicity this year, and will return to its natural curve in the future.
Fang Zhuo nodded: "Well, during the Chinese New Year, it's your boss who will come on stage to talk to us about this new domestic market with great potential."
The global 3G market has full potential, but the local market always has advantages in various aspects.
Liu Qiangdong is very ambitious and plans to work hard until the end of the year to let Mr. Fang buy another private jet.
…
Yike mobile phones are selling well.
Yike Company was punished.
Yike Company captured the vice president of Lenovo Mobile Phones alive.
The athlete spokesperson of Yike Company won the gold medal.
With the popularity of Mars and Mars2 in China, news reports have come out in all aspects.
Once Yike's products, which could only be viewed from afar, are truly brought into the eyes of consumers and the media, there will be much more to write about.
However, Yike declined interview requests from various media outlets, and the sales volume that was once close to being announced has not been announced.
Does this prove that some competitive measures are effective?
Although Di Zhiyang, the vice president of Lenovo Mobile Phones who was captured alive, was put on leave, he was not idle at home. He not only drove around the capital to visit China Unicom branches, Tesco Appliances, and Yike stores, but also drove to Tianjin to observe
Condition.
As a result, not only did the passenger flow in the capital remain unchanged, but the large banners promoting Mars mobile phones in Tianjin were also suspended.
In the last few days of August, Di Zhiyang went to the grassroots level in person and waited and waited for any favorable changes.
Gone? Gone now?
Do you want to take it so seriously?
Di Zhiyang couldn't hide his disappointment. When he returned to work on the first day of September, he planned to talk to the CEO about the situation he had observed with his own eyes.
The closer you get to the grassroots level, the more you can feel the popularity of Mars mobile phones.
Di Zhiyang believes that it is almost difficult to put competitive pressure from a market perspective. On the contrary, there is still some hope for the administrative constraints mentioned by Mr. Liu.
However, when I first arrived at the company and before I could even talk to my colleagues about losing my mind, a channel dealer came in and started yelling.
"Why can't you refund it? Why can't you refund if your phone is not selling well?"
"What is the best domestic product? Look at Yike!"
"If you don't give me a refund, don't go to work today!"
Di Zhiyang heard the shouting and roughly knew what was going on.
He frowned and took charge of the emergency situation himself.
However, as soon as I introduced myself, I was yelled at.
"Are you Di Zhiyang? Why, you were released from Yike?"
"No wonder the Lenovo mobile phone is like this. You guys are the only ones who put it in it?"
"Hurry up, give me your money back!"
Di Zhiyang's face turned red, and he vaguely heard the laughter of his colleagues behind him.
Throughout the morning, Lenovo mobile phones were in chaos. Not only was a channel dealer coming to tear up the contract, refund money and return goods, but a big reason for such action was that Yike Company was screening more channels to join, and the required capital threshold was relatively small.
high.
Taking this into account, Lenovo's mobile phones are not profitable no matter how much they are sold, so it is better to get a certificate of investment and invest in Yike.
…
By noon, the situation gradually calmed down.
Di Zhiyang is exhausted both mentally and physically. He only feels that there are internal and external troubles. This year, the mobile phone business is almost impossible to work on.
…
Yike mobile phones are selling like hotcakes. This is something that can be easily judged without looking at the sales volume.
The e-commerce website launches a batch of goods every two days, but it always ends quickly.
Some forums on the Internet began to sell current Mars machines at increased prices. This time, Yike Company took action to crack down on scalpers. The main reason was that there were problems with some Unicom business points.
Faced with such a grand occasion, Luo Yonghao, who was selected by Penguin to invest, had new ideas.
He was new to the industry, but he had already heard that several companies were making mobile phones with Android systems. However, for some reason, the Symbian system he developed under the guidance of Penguin experts was always unfriendly to touch screen support.
This made Luo Yonghao doubt the future of the Saipan system.
On the one hand, Nokia’s own mobile phones have lost sales, and LG Electronics has also suffered a decline. On the other hand, Yike mobile phones are selling well all over the world, and domestic manufacturers have begun to follow suit. Samsung will launch a new Android phone in September...
This thing makes me feel that Saipan has a bit of an old age feel to it.
"No, we can't do this with Symbian. We also have to do Android." Luo Yonghao informed Penguin Investment
Deputy Director Zhou Nan.
Zhou Nan categorically rejected: "No! You can't make an Android phone!"
Just kidding, investing money in you is to support the non-Android camp. Now you are using our money to make Android. Isn’t this subsidizing the enemy?
"Your Symbian is no good. According to the analysis of our technical team, this thing's support for touch screens is relatively weak. How can you win if you use this thing to fight against the system that others just made?" Luo Yonghao wanted to strengthen his persuasion.
He exaggeratedly said, "I think Nokia can't win even if it comes."
Zhou Nan was unexpectedly silenced by these words.
There have been a lot of meetings in the company recently, and even he, the person in charge of investment business, was called over, and what was involved was the investment situation in mobile phones.
I don’t know why, or I can guess some reasons, the company is very concerned about mobile phones.
However, the Yike system, which has done a great job in the social field, seems to be blooming in basic hardware, which is really worrying.
The mobile software of Weibo has been launched on Yike Mars and has been well received by many users.
"No." Zhou Nan came to his senses and reiterated the investor's opinion, "How could Nokia lose? Yike Mobile is just a temporary excitement."
Luo Yonghao reminded: "It went from being lively last year to this year, and it will be lively to next year in three months."
"Mr. Luo, we have already communicated on this point before. The choice of mobile phone system should not be what we are discussing now. From investing to finding people to finding suppliers, how much has Penguin helped you? Now we don't even have a product.
, you have to build an Android system." Zhou Nan advised, "You have to have a sense of the overall situation."
Luo Yonghao felt that this made sense. He thought about it again and again and said, "Mr. Zhou, it is right to talk about the overall situation, but we also have our own judgments about the market."
"Let's see, let's make two mobile phones at the same time, one for Symbian and one for Android. If you don't agree to this when the time comes, we can only use your Penguin money to find Yike for investment.
"
Zhou Nan: "..."
He reluctantly agreed.
The Symbian system is in a downturn, not only Luo Yonghao's family is reacting to it, but Penguin has nothing to do with it. It can't be the end of the world and then build a system.
The development of Yike mobile phone is so great that it is difficult to resist the trend even if you have money.
How to face it? How to compete?
On September 2, a piece of news from South Korea gave some people new hope.
A South Korean court ruled that Yike infringed on LG Electronics' patents and banned the sale of Mars series mobile phones in South Korea.
Yike suddenly failed in South Korea, which made people focus on bigger and further places. How about the US market, which has the most intense and complex litigation?
Where are the heroes?
The next day, good news really came from the United States.
HTC lost its lawsuit first, and there was no movement on the sales ban, but it was the first to enter the appeal process.
However, the appeal was an appeal. The boss, Wang Xuehong, quietly packed up her bags and flew to Shanghai, intending to discuss with Mr. Fang the specific method of handing over the money.
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This chapter has been completed!