Although LMH Company is a leading company internationally, its entry into the local market of City A was not smooth.
The first reason is that they do not understand the local situation.
Every place has its own rules, and City A naturally has its own rules. Jasmine had just returned from London and had been receiving education from abroad, so naturally she couldn't adapt to it all of a sudden.
Of course there is another problem, which is the price issue.
There are many local advertising companies in City A, some of which are quite well-known in the local area. They all have deep cooperative relationships with large customers, and they all have fixed and negotiated prices.
But Polaris, as a large international company, naturally has strict price standards and submission procedures. Not to mention that Jasmine does not have the authority to discount at all. Even if she did, she would have to go through numerous approvals. She would not dare to go too far on her own.
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Therefore, during this period of time, although many large companies in City A knew that LMF Company had established a branch in City A, few people came to discuss business. Everyone was waiting and watching, wondering whether large international companies could survive in the country.
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This moment made Jasmine anxious. You must know that she had been issued a military order when she came to explore the Chinese market. She was only allowed to succeed but not to fail. This was the reason for her hesitation at the time. If she stayed in London, she would definitely have a good and stable future.
, but she wanted to return to her motherland and give herself and Huo Ziming a chance, but now she realized that she was not so lucky. Not only was Huo Ziming engaged, but her career also suffered a great setback.
Previously in London, LMF was well-known in the industry and didn't worry about customers at all. It only needed to make the best of its creativity, so she almost didn't know how to find customers. Now she was in trouble.
Only now did she know why Jennifer, who had been against her, had a smirk on her face when she left the headquarters. It turned out that this cake was not that delicious!
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She communicated with the headquarters, and her former superior Andre asked her to do a few projects on her own, and then go to the presidents or marketing managers of those large companies to discuss it.
Jasmine was completely stunned: "Boss, what's the difference between us and those who sell insurance door to door?"
Andre snorted: "Su, what do you think we should do? There is an old saying in China that the aroma of wine is not afraid of the depth of the alley, but now this is the information age, the aroma of wine is also afraid of the depth of the alley, because of the choices of those big companies
There are too many, and they have long-term cooperation plans and partners. If you can't make ideas that others can't make, then why should they choose you?"
Jasmine was speechless for a moment.
Andre comforted her: "I know you are young and have no experience in visiting customers. It doesn't matter. Just study. Our lmf company is not trying to make money all of a sudden when opening up the Chinese market. You should deal with them more and take a look."
Their real needs."
Jasmine had no choice. During this period, she had been searching for women in City A and major companies in the fast-moving consumer goods industry to see if there were any problems with their projects so far. After a month of this, she was almost squatting on the Internet.
Look, sometimes I go to the door of other stores to see if there is anything dissatisfied with their billboards that can be improved.
Several times she was almost kicked out by store clerks, so she had no choice but to go in and buy something.
——I'm sorry for being late today.
This chapter has been completed!