In addition to Xingchen Group, the leading companies in the cosmetics and fashion industries in City A, including the whole country, are Xingchen Group’s rival company, Park.
Parker is an American company. Before the rise of Xingchen Group, it had always been the dominant player in City A. It introduced many international brands and its market share has always ranked first.
However, since the rise of Xingchen Group, especially after Situ Chenjue took over the helm of Xingchen Group, in addition to real estate and shipping IT industries, it has also attached great importance to the development of the fashion industry.
With his drastic reform and long-term vision, he introduced many top international brands and created many local brands based on the needs of women in City A, including clothing, perfume, and makeup, all of which have achieved great success.
Nowadays, in the women's cosmetics business in City A, Park and Xingchen Group dominate the world.
Moreover, Xingchen Group is obviously even more energetic.
This time, the brand Xingchen Group wants to sign with a top Swiss international brand is called [Alpine Snow Lotus]. This brand has always been a top brand in Europe and is used by the royal family.
Huanyan had heard before that some European princesses and even Arab princesses respected this brand very much.
Naturally, its price is also very high, and ordinary working-class people simply cannot afford such an expensive price.
Then, she looked at the previous planning document again. It turned out that Situ Chenjue had also considered that the price of [Alpine Snow Lotus] was too expensive, so he specially introduced one of their production lines.
This production line also has very good effects, but because it is not targeted at the luxury royal market, the final price is still within the range that high-end white-collar and gold-collar women can afford.
Situ Chenjue's plan is to enter the high-end market of skin care products in City A. However, it is not so expensive that it can only be used as an exclusive brand for ladies, and it can still benefit other women.
His business philosophy has always been to combine international brands with local actual conditions, which is the perfect business plan!
He is planning to cooperate with [Alpine Snow Lotus] to develop a brand that is unique in City A, and the brand name has already been designed, called [City of Angels].
This series has a history of being top-notch in Europe, but it also adds ingredients suitable for Asian skin.
It is sure to be a great success!
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Huanyan looked at the plan for [City of Angels] and saw each of the detailed promotion steps. Based on her sensitive sensibility, she could immediately tell that this brand would develop very well in City A in the future.
Moreover, the cooperation with [Alpine Snow Lotus] was something Park Company had always wanted to negotiate.
But, for some reason, there were differences during their negotiations, so in the end [Alps Snow Lotus] chose Xingchen Group as their only cooperative company in City A.
Therefore, Situ Chenjue also offered what can be said to be the most generous terms for any previous cooperation.
Because he understood that if he could introduce this brand back to China, it would be able to cover top ladies and high-income professional women, triggering a new round of panic buying in City A.
Profit comes second, and more importantly, this is a battle of kings!
Huanyan read through the detailed steps of the plan and couldn't help but admire Situ Chenjue, his business acumen and keen insight.
——Here today
This chapter has been completed!