Lu Feiyu quickly bought the popsicles. The three of them squatted at the door and chatted while looking at the freshmen coming and going. I couldn't say they were vulgar, but they didn't look like good people.
Dong Wenhao and Lu Feiyu were not as thick-skinned as Jiang Qin, and they always felt uncomfortable being looked at by the freshmen with strange eyes, but Jiang Qin would not let them go.
"Why are you shy? Look back at anyone who looks at you!" "Okay boss."
After Dong Wenhao heard this, he immediately looked back, and as soon as his eyes dodge, he turned into the school girl who was looking at him.
Jiang Qin smiled while holding a popsicle in his mouth. He said to himself that these two guys had always been responsible for online content and were lacking in social aspects. They were commonly known as thin-skinned. So Jiang Qin had an idea and planned to use this to exercise their shame. .
Because only by practicing your thick skin, you will not be afraid of other people's eyes when you stand alone in the future. This is called talent cultivation.
Jiang Qin also asked them to ask for QQ accounts of new students. If they want girls, they must have five to pass, and if they want boys, they only need two.
"I plan to open up the browsing rights of Toutiao in the middle of next year, cancel the restrictions on student status, and create an independent forum. Feiyu, you have to prepare well. This is a very important part of our later strategic plan."
"Okay boss, I will work hard to do a good job in this sector."
"Okay, you go and ask for your QQ number. I'll go check it out at the Zhihu booth."
Jiang Qin stood up and walked towards the school, putting his hands in his pockets as if he didn't know what his opponent was.
The date when freshmen are admitted does not have much significance to society, but it is of great significance to Jiang Qin.
Because Zhihu and Pintuan are now doing business in university towns. To put it bluntly, the beginning of the new semester is equivalent to the New Year's Festival for campus businesses.
So Zhihu started setting up booths in various university towns from the day before, with colorful brochures on the tables, as well as accurate and exquisite Q-version school maps.
There was also a "Zhihu Group" wearing blue vests at the scene, distributing Zhihu brochures to the new students, and providing road guidance for the new students who were unfamiliar with the environment, striving to enable every new student to have a good impression of the school before they have a good impression of it. Zhihu Campus has a good impression.
In addition, the content team that Dong Wenhao is responsible for also took this time to start guiding the topic of "freshmen enrollment".
For example, which cafeteria has the best food, which barber shop has the best craftsmanship, and a list of the top ten things you need to buy after entering school.
In addition, they also collected the so-called top ten rumors in the school, a special issue on school gossip, a guide to moral low spots in the school, as well as a large classification of college trivia and the differences between college and high school, just to cultivate students in the most boring stage of military training. College students’ habits of browsing Zhihu.
To be honest, the minds of these freshmen are still stuck in high school.
If you ask ten people what college is like and how to live independently, nine of them will give you a blank look.
Especially for some people, it is inevitable that they will not get used to being away from home suddenly.
Zhihu is providing them with practical and emotional value, and is also working hard to help them integrate into the new learning environment.
Facts have proved that this is an extremely effective method, because in just one day, the number of registrations and daily activity on Zhihu began to skyrocket, even faster than when we did the online school flower competition.
Of course, these online topic areas and offline color pages are all part of soft advertising, because half of the content is accompanied by group-building soft marketing content.
For example, this post is introducing you to a barber shop, and there is a discount coupon jump link below...
Using Zhihu to gather traffic and seamlessly support group building, Jiang Qin’s team has been very successful in this industry chain.
Therefore, even if some group buying websites take a fancy to the college market and come with a bang, in the end they can only get a whiff, but they can't do anything else.
In addition, in addition to Zhihu’s iconic blue vests, there are also many yellow vests at the opening of the school, which are also very eye-catching. These people are the former local push employees, that is, the bread people who have killed all the invincible pushers in the world.
.
In conjunction with Zhihu's offline booths, they often help new students and their parents lead the way, carry their luggage, and distribute mineral water. They also hope to win an innate favor in the early days of school.
Zhihu: College students across the country are using campus forums to buy group purchases, which saves worry and saves money.
New students may not remember where their dormitory is, but they will memorize these two slogans within half a day.
In addition to these advertising-based marketing, in order to cater to the activities of the new semester, the group group has recently taken off some of the general discount coupons for the entire site. Instead, it has teamed up with Xihan Heqing and merchants who have signed in-depth cooperation agreements to create a
Targeted discount coupons.
What is orientation?
It means to concentrate the traffic, introduce it to designated stores or products, and require merchants in various places to place offline promotional signs for group buying and Zhihu in accordance with the group buying regulations.
If the traffic of ten people is divided into ten companies, it will be insignificant, but if the traffic of ten people is divided into one company, it will definitely highlight the prosperity of the group booking business.
Therefore, from the dormitory to the school gate to the off-campus business district, Zhihu and Tuan Tuan are like a huge network and a high wall that no freshman is planning to let go.
According to Burger King's recent marketing report, since the first phase of joint marketing, their market share has expanded by 1,200 percent, and this quarter's net profit has exceeded the total previous investment.
Therefore, this is not a victory for Jiang Qin alone, but a great victory for the entire Linchuan Merchant Gang.
Many local brand owners in Linchuan are discussing whether to build a statue of the God of Wealth for Jiang Qin and keep it at home.
"What are the little people on these coloring pages, maps and daily necessities?"
"That is the Q version of the anthropomorphic image of Pintuan and Zhihu. It represents the good friend relationship between Zhihu and Pintuan. It was inspired by the newly installed Haier air conditioner in my home. The entire design and molding were made by Xuemei. How about it, not bad
Bar?"
"Isn't this... you and Feng Nanshu?"
At the promotional booth on the main campus of Linda University, Gao Wenhui, who came to help specifically, held up a campus map and pointed at the two little figures in the lower right corner with a suspicious expression on his face.
These two villains are both Q version, one is a boy wearing blue short-sleeved shorts, and the other is a girl with a ponytail and a light yellow dress. Although they are Q version, many details are eye-catching.
They all look familiar, such as their hairstyles and facial expressions. One is a dog and the other is dumbfounded.
Another example is some small accessories, watches, jade bracelets...
These details all explain who the two people holding hands are.
After hearing this, Feng Nanshu showed a curious expression, and then leaned over to take a look, her eyes bright and moist. At the same time, Song Qingqing, Jian Chun, Jiang Tian, as well as Cao Guangyu, Ding Xue, Ren Ziqiang, Wang Linlin, and Zhou Chao
, all gathered together.
The new semester had just started, and they had nothing to do in the dormitory, so they came over to help. At this time, when they saw the villain Gao Wenhui pointed at, they each had their own judgments in their hearts.
"It's the two of them!"
"No need to ask, that watch is so pretentious, I will never forget it until I die." "I'm envious..."
Jiang Qin did not hide it: "The prototype characters are me and Feng Nanshu, because the relationship between Zhihu and Pintuan is like the two of us."
Gao Wenhui raised her eyes and glanced at him: "No, it's inappropriate to say that Pintuan and Zhihu are good friends. In our minds, Pintuan and Zhihu are obviously the same family."
"Aren't you fucking afraid of diabetes? Can you suffer from this?"
At this moment, two freshmen students came over, flipped through the brochures, and whispered to each other. What is the relationship between Pintuan and Zhihu? I have seen their logo all day today.
Together.
The more knowledgeable school girl next to me said, Oh, you ask this, these two websites belong to the same company.
Jiang Qin chuckled, without comment, and then looked around, seeing the tenderness and innocence, as well as curiosity and yearning on the faces of the freshmen walking around the school.
A lot of time does not make people feel happy when experiencing it in person, but when he looked back, he was shocked to realize that he had been practicing for three years.
"Time flies so fast. It's already my junior year, and I still feel like I haven't learned anything, haha." Jiang Qin said with a shy face, not blushing at all.
Cao Guangyu spat at him: "The classes you have taken in the past three years combined are not as long as a short movie." Ding Xue looked at him and her eyes became serious: "What short movie?"
"Um, have you watched Pleasant Goat and Big Big Wolf: The Tiger is Strong? I didn't watch it during the Chinese New Year, I just watched it recently."
After Ding Xue followed Cao Guangyu to meet her parents, her identity and attitude changed obviously, and she began to have the temperament of a housekeeper. Cao Guangyu especially liked to listen to her, and it must be said that one thing is better than another.
In addition, Ding Xue really didn't expect that Cao Guangyu was really a rich second generation, and he still feels dizzy even now.
"Let's go, it's already afternoon, let's go have a meal together, I'll treat you."
"......."
Jiang Qin took people out for dinner, and in Pudong, Shanghai, there was also a dinner going on that would determine the direction of the group buying market.
There were two main people participating in the dinner, one was Chang Song, the marketing manager of Nuomi.com, and Kang Jingtao, the marketing manager of Lashou.com.
Fong Mongsong is a bit unknown. After all, Nuomi.com's market journey has been very bumpy. Until now, it has not established a base camp, so there has been no room for his talents to be used.
But this time in the attack on Shanghai, Changsong really shined and its business level was fully demonstrated.
Kang Jingtao has long been famous in the circle of group buying websites. After all, during the rise of the market, he was the one who single-handedly promoted Xu Wanshi's rebellion and poached Suixin Group's Shencheng team.
The two met here for the purpose of zoning the Shanghai market.
Because the gap in the Shanghai market has been opened, and the two websites have successfully entered, now it is time to consider the later strategic plan.
Because doing the market requires burning money, their first step is to burn out the existing market of Suixin Tuan. If the regions are not divided in a targeted manner, the two of them may not have burned the money on Suixin Tuan, but they may have to burn it on the other party.
.
"Let me do area A. We have signed a lot of merchants here now." "Okay, then you can do it." Changsong nodded.
Kang Jingtao pointed to another area: "The prosperity of Area B is similar to that of Area A. I'll leave this to you."
Changsong thought for a long time, and finally waved his hand modestly: "I'll give you area B, and I'll give you area C. We want area D, area E, and area F."
"oh?"
Kang Jingtao was a little surprised, because the areas selected by Common Pine were not as prosperous as the three areas he gave up, which made him a little shocked.
Why do group buying companies have to seize first-tier cities as soon as they start out? It is because of the highly prosperous market that can support the group buying business.
Then the business districts of first-tier cities have become a battleground for merchants, but they don't want anything, which makes Kang Jingtao, who is used to playing dirty tricks, a bit embarrassed.
"Brother Chang, are you sure?"
"I...I'm sure, we just need DEF. Laishou is the big brother in the industry. You should do better than us in ABC area."
Kang Jingtao smacked his lips: "Isn't this too embarrassing?"
Chang Changsong waved his hand: "That's it, it's decided. Mr. Kang, you don't have to be polite to us." "Then...then it's better to be respectful than to obey."
After Kang Jingtao finished speaking, he couldn't help but muttered in his heart, thinking that your mother is really evil. When did Nuomi.com become so easy to talk to? Well, don't just pick the ordinary ones.
And Changsong Song also has his own thoughts. Damn it, ABC is sandwiched between the four largest university towns, and there are gangsters who know how to catch them everywhere. You can go.
LaShou.com has never worked in the Shanghai market, but Nuomi comes from Shanghai.
Looking at Kang Jingtao's face that looked like he was taking advantage and wanted to laugh, Chang Changsong immediately added: "Mr. Kang, it's finalized once the choice is made. None of us can regret it."
"Okay, okay, no regrets, absolutely no regrets."
So the next day, the local promotion staff of the two websites took action respectively and started local promotion in the designated areas.
Changchong Song focuses on small markets, and has a lot of funds in hand, so the implementation plan is very smooth. In just three days, it has conquered a business district of Suixin Group.
but……
Progress on Kang Jingtao's side was not smooth.
What is the business model of a group buying website? It first signs up merchants in this area, establishes an online business circle, and then attracts consumers through flyer advertisements.
Their market specialist reported that, except for the targeted large shopping malls and living areas, other merchants were unwilling to sign contracts with them, especially the recently popular fast food brand Burger King, which united surrounding merchants to publicly boycott Lashou.com
.
Several other popular brands, such as Helilao, Xitian, Green Pepper Grilled Fish, Snack Convenience Store, Weiner Hotel, Mr. Xianhui, etc., have all shown a very resistant attitude.
Linchuan's brands relied on Zhihu to get out of the country, so the area around the university town was the area where their industries were most concentrated. As a result, Lashou.com suffered a setback at the beginning.
Okay, okay, if you don’t sign, don’t sign.
But does Suixin Tuan have such great business appeal in Shanghai?
Kang Jingtao thought about it for a long time but couldn't figure it out, so he decided to put the existing merchants on the shelves first and start the business first. After all, he came here with a military order, but first he had to make some achievements to show to the headquarters.
As a result, he was beaten.
According to a front-line marketing specialist, they distributed flyers along the way, but as soon as they reached the gate of a school, they were scolded.
Can I bear this? I am the big brother of the fucking group buying website LaShou.com, and then I was pushed to the ground. "Mr. Kang, they said that in front of the university, it is forbidden to hold hands."
"??????"
Kang Jingtao was furious: "Who? Who did it?" "I saw their work ID, it's 24 coupons."
Kang Jingtao thought to himself that this was a fucking ghost. I never heard that 24 Coupon was doing business in Shanghai. Aren't they competing with Wowo.com for the southern market? Where the hell did these gangsters come from?
Five days later, Changsong's side had another great victory. All four small markets had been eaten up, while Kang Jingtao's side was frustrated at every turn and could not move forward.
At this time, Kang Jingtao suddenly realized what the problem was.
Damn it, Changsong is so polite and insists on giving me three economically prosperous markets. Doesn't he know something?
This chapter has been completed!