Chapter 560 Headline Number
Tonight Toutiao was angrily accused of infringement by Sohu, and all online and offline promotions were removed from the shelves.
Logically speaking, their new growth is already going to hit the bottom.
You have no publicity channels, and it is impossible for the sky to drop new users for you. Even a fool can think of such a simple thing.
But judging from the download data from major application markets, the facts completely surpassed his logical judgment.
According to feedback from Internet data statistics tools, the number of users of Tonight Toutiao has increased rapidly. Although the number is not as high as that of UC and Handbai, the overall growth trend is very scary.
In addition, their daily activity is ridiculously high, and they are already behind Tencent.
He Xiaopeng directly re-downloaded Tonight's Toutiao and spent the whole night browsing without falling asleep at all.
【Just a casual note】
【I'm just a businessman】
[I don’t know anything about this high-end industry]
[I don’t know what the direction of development is, and I want to learn from Mr. He]
Jiang Qin's voice kept echoing in Mr. He's mind, and his whole thoughts were turned into a mess.
Early the next morning, the temperature in Hangzhou had risen a lot, and the morning sunshine seemed very warm.
Lu Zhichuan came to the company with the lunch made by his wife, and then met He Xiaopeng with his hands in his pockets and walking hastily into the elevator.
"Mr. He, would you like a cup of coffee?"
"We don't have time right now. Let's talk about it at noon, Mr. Lu."
He Xiaopeng frowned and left in a hurry, which made Lu Zhichuan feel nervous.
Damn it, is he trying to show off?
Why does this look a bit like Wu Bo's expression when he came back from the group buying conference?
Lv Zhichuan followed him and chased him all the way to the conference room of UC Mobile Business Group, where he found that several important UC executives were already sitting in the conference room.
They didn't have a meeting, and no one spoke. They just sat and read the news, all in silence.
To build the Internet, you need to have benchmark products. On the one hand, it gives you a direction, and on the other hand, it is to be more aggressive. UC's benchmark product has always been Baidu.
The complementarity of browsers and information news can perfectly drive the gathering of traffic. This is the same whether it is the PC era or the mobile era.
They hold competitive product analysis meetings every week, usually analyzing Baidu, Sohu, or Tengxun.
But this time, everyone was silently reading tonight's headlines.
"Mr. He, what's going on?"
“Tonight Toutiao’s user growth rate at the end of last month exceeded that of UC.”
"?"
Lu Zhichuan was stunned for a moment: "Didn't Toutiao suspend promotion at the end of last month?"
He Xiaopeng nodded: "It's true that we haven't done any promotion, but we have been doing user fission."
"What is fission?"
"It's the row below, share with one click."
He Xiaopeng pointed to the row below, WeChat small icons, QQ small icons, QQ Space small icons, Zhihu small icons and Sina Weibo small icons.
The article on Tonight's Headlines is highly subjective and controversial.
This is similar to the attractive [Shocking Style] at first glance, but when you click on the Shocking Style, there is actually very little information, but when you click on the article on Tonight’s Toutiao, it is full of pride and prejudice.
After their updates are shared with one click, many users will share the article to social networks.
These highly subjective articles can easily cause controversy on other platforms.
Many people browse social networks and accidentally see a very biased article and click on it immediately.
"Come, let me see what's going on."
Then when you read half of the article, the download page will pop up. If you want to read the next half, you need to download it!
This kind of user fission is also the main reason for the rapid increase in the number of users of Toutiao.
This trick is no longer new after many years, and it is even about to be used by many Internet companies.
But in the mobile Internet era, which has just begun a year ago and the ecological chain has not yet been fully established, this fission routine is very embarrassing.
Lu Zhichuan tried one-click sharing and forwarded the post on how to make women happy to his Weibo, and then he understood.
"This is relying on the social matrix to incubate our own products, relying on one user to attract more users."
"Well, but that's not the key. The key is that its daily activity is frighteningly high..."
"?"
After returning from the hotel last night, He Xiaopeng thought that the data was wrong when he saw that Toutiao's daily activity curve and the new growth curve were almost the same.
No matter how awesome the content of a piece of software is, it's impossible for everyone to like it. This is fucking crazy.
Then He Xiaopeng downloaded Tonight's Toutiao and browsed it all night, finally realizing what the real problem was.
Version 0 of Tonight's Toutiao focuses on multi-dimensional information flow. Just like eating apple peels causes cancer and not eating apple peels has no nutrition, there are many different opinions.
To put it another way, the difference between the news here and mainstream news applications is that the news here is more "free".
But at that time, recommendations were matched using tags, and the accuracy of personalized recommendations was actually not high.
However, after being taken over by a professional team, coupled with more than eight months of continuous research and development and trials, the single-platform algorithm recommendation has become very mature, and the difference has gradually become apparent at this moment.
When He Xiaopeng first started browsing, he didn’t think anything was wrong. He just felt that the homepage recommendations on Toutiao Tonight were indeed from a strange angle.
But the more he browsed, the more he felt something was wrong. Damn it, why did he like to watch it?
The more he brushed, the more excited he became, and the more he brushed, the more devoted he became, and before he knew it, it was daybreak.
Then he understood that it was an innovative algorithm.
Tonight Toutiao is developing algorithms, which are very different from traditional Internet search algorithms.
On the user side, they no longer match search terms, but completely abandon targeting and start matching directly to the user's browsing history.
The algorithm will then match relevant articles based on these browsing histories and customize headlines that are more suitable for each person.
After more than ten minutes, the executives in the conference room put down their mobile phones.
Tonight's headlines belong to them, and they have developed.
Except for some "big event" news and "hot social topics", the articles on everyone's homepage are different and will even be replaced after refreshing.
Lu Zhichuan also took out his mobile phone, compared it with other people's, and found that his hot recommendations were really unique to him.
"What you care about is the real headlines."
Everyone couldn't help but think of the sentence on the opening page of Tonight's Toutiao, and they immediately understood.
At the beginning, they always thought it was just a cool advertising slogan.
Because after the group buying war, there were rumors in many circles that Jiang Qin had marketed Nongfu Spring as a "nature porter" and had positioned "Jiaduoji" as a product to avoid getting angry.
There are also Burger King, Kang Mailang, etc...
Therefore, writing a good advertising slogan for his own application is not a problem for a marketing genius like Jiang Qin.
But it wasn't until this moment that they realized that this sentence was not just an advertisement.
Tonight's Toutiao recommends through algorithms, so that everyone's headlines belong only to themselves, and all the headline articles are what you like to read. This is the scariest thing.
As for the so-called contradictory articles, there is no problem at all, because these different views will only be pushed to different users.
Let people who like to peel apples only see that eating apples without peeling causes cancer; let people who eat apples that don't like peeling only see that not peeling them is more nutritious.
Lu Zhichuan looked at the serious expressions on the faces of the executives of the UC Mobile Business Group and was confused.
He knew very little about algorithms and the like, but he just wanted to ask a question.
Is UC like a handler who is chased away by a dog while walking at night?
[If you have never worked on an information platform, it is best not to do it]
[People always have areas in which they are not good at]
[The articles in tonight’s headlines are contradictory to each other]
[He is quite sincere, exactly what a college student should be like]
He Xiaopeng thought of the scene at yesterday's meal, and thought to himself, what the hell do you call a sincere college student?
"This accuracy is a bit scary. Even search engine keyword matching cannot achieve this."
"That's right, what are the final matching words formed in the user's browsing history? How are these words related to the article?"
"Relying on the title? You can't do it."
"Can't we analyze the full text content and then generate keywords to match the keywords in the user's preferences?"
He Xiaopeng listened to the comments around him, reached out and turned off Toutiao Tonight, and silently opened Jiang Qin's circle of friends.
Their WeChat accounts were added yesterday, and Jiang Qin’s circle of friends happened to be updated with a set of nine-square grid.
Copywriting: Yan Shuangying is so beautiful.
The photos below are all real shots. The first few photos are of the internal environment of an Internet cafe, then there is a screen with a pair of eagles, and a half-filled 5-liter diaosi happy bucket in front of the table.
At this time, Jiang Qin was indeed sitting in the Internet cafe and had already chased Yan Shuangying to the finale.
Cao Guangyu, who was next to him, had just been shot in the head. At this time, he was extremely angry and had an astonishing amount of milk in his mouth.
"Lao Jiang, when are you going to take me to Tencent?"
"Why go to Tencent? Buy QQ coins?"
"Yesterday I went to have dinner with people from Alibaba. Mr. Lu was stunned by me. He has never seen a second-generation rich man like me. I'm a little addicted."
Jiang Qin said next time, next time, then opened the internal management system and approved several funding applications.
The trial operation of the Kyoto cold fresh chain was completed, and the feedback data list was also sent. Jiang Qin glanced at it and clicked Quick Confirm.
At the same time, Nanako also sent a copy of a new document. The optimization of the content creation platform headline account was completed, and there was a platform link in it.
Jiang Qin clicked in and took a look. There was a content creation area, a data monitoring area, a comment management area, a fan analysis area, and an advertising and revenue area.
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This chapter has been completed!