Chapter 664 Restart the payment war!
After New Year's Day, Alipay decided to promote offline code scanning equipment in first-tier cities, just as Wei Lanlan and Tan Qing expected.
The first to take action was Alipay's Commerce Department. They started negotiating with all parties before New Year's Day and reached strategic cooperation agreements with major offline chain brands.
Within a week, the 711 convenience store fully updated its equipment and has generated more than 300 users who use payment codes to pay.
"Our current market share is 42%, Cloud QuickPass is 36%, and Tenpay is 10%."
"Everyone, you should be able to feel the crisis, right?"
"In 2004, we, Alipay, developed independently, continuously optimized services in depth, and moved forward with difficulty. Eight years later, we have only obtained less than half of the share. I believe many people are unhappy."
At this time, the convenience store turned on its lights, illuminating half of the snow.
As a leader of the new era, Uncle Ma’s motivational speeches across the country are indeed very effective and he has countless fans on his social accounts.
Gao Wenhui also saw the box in his arms and asked knowingly: "Jiang Qin, what did you buy?"
"Lao Jiang, you haven't settled the money for your last team building with me yet."
Gao Wenhui said shamelessly, if you wear this, you are still a good friend, right? What is the difference between this and those scumbag men who say that wearing this does not count as cheating!
But before the words left her mouth, she thought of another thing: "We just went to get a haircut, and those barber shops recommended us to pay with Alipay, saying that users have discounts, and merchants can also get bonuses. I feel like UnionPay is also
Almost no one is using it anymore.”
Jiang Qin opened Alipay on his mobile phone, scanned the QR code to pay, and got a discount of three and a half yuan.
The payment revolution in first-tier cities has continuously spawned new users for Alipay, and at the same time robbed the original users of Cloud QuickPass. The number of registrations and transactions has continued to rise in a short period of time.
Master Cao's Internet cafe is being renovated recently. It is said that there are already people applying for cards even if there is no computer in the room. This is really weird.
Pang Rui made arrangements for the actions of Cloud QuickPass.
"You're not the host of the party? Have you forgotten that Ye You's chest exploded so much?"
Feng Nanshu and Gao Wenhui went to get their hair cut. He was bored at home, so he went to brag about his skills with Lao Cao and the others.
On a cold snowy night, Jiang Qin walked out of Building 101, wrapped in a thick down jacket, and walked along the path to Building 201, Building 3.
"Why eight years?"
"Pooh!"
But from another aspect, everyone is not optimistic about the path of Cloud Quick Pass this time.
At that time, Zhang Jie's "Reverse War" was played in all major business districts, and a large number of land offers from China appeared in the streets and alleys of first-tier cities.
"Regarding Pintuan's adjustment of Alipay's payment priority, it is a reasonable improvement based on business adjustments."
Awesome, Alipay, it arrives at my door?
Linchuan's GDP has soared in recent years, and residents' consumption levels have continued to rise. It has already surpassed other second-tier cities by several streets. It is not surprising that it will be used as a promotion city for payment equipment.
There are many fans of Uncle Ma who are complaining about the injustice below. They say that they are anxious to join the group and that their methods are too dirty and overbearing. At the same time, they say that if you can't afford it, don't play.
Each of them is wearing a suit and leather shoes, and their leather shoes are polished to perfection. They have Alipay field work badges hanging on their chests and carry a large cross-body bag. They have become the vanguard of the payment revolution.
You must know that payment boxes and code scanners cannot be used alone to complete payment. Stores that can use these devices must have a cashier. To put it bluntly, they must have a computer equipped with Alipay's merchant cashier system.
Every thirty calendar days after the first order is generated, for each additional new user, a reward of two yuan will be given, with a cap of five hundred and a validity period of three months.
"After updating equipment for offline merchants, I hope our market share will reach 56% within three months."
"How long have you been preparing for Union Quick Pass? Half a year, how do you deal with Alipay?"
When checking out, Jiang Qin lowered his head and immediately spotted the small white Alipay QR code scanning box placed in front of the checkout counter, and raised the corner of his mouth slightly.
"Alipay has been around since 2004, but at that time third-party payment software was not recognized by the state, and Alipay could not be promoted. But after eight years, we must have made sufficient preparations."
The leader of the local promotion team in charge of the promotion in Xicheng District is Zhou Guangxiang. With his twelve team members, he visited thousands of stores in just one week and received an average of 13,000 yuan in promotion fees per person.
Ali, attack with all your strength.
But when she got into Jiang Qin's arms, her little left and right little ones were pinched, and then she realized that Jiang Qin was holding a big box of elves, her cheeks instantly turned pink, and she was a little shy.
"?"
"No foreign country has this kind of thing. Our country's scientific and technological strength has advanced so fast!"
"It is not Jiang Qin's style to be high-profile, but the promotion of payment software must be high-profile to accumulate credibility and establish a brand image."
But Jiang Qin believes that there are very few stores with digital cashiers.
In addition to the payment box, there is also a label that appears, which says that you can enjoy up to half-price discount by showing the payment code to the merchant.
So throughout January, Union QuickPass payment codes were continuously posted to third- and fourth-tier cities.
Because it is convenient and cheap, and there is no need to pay for the equipment, Alipay's ground promotion is quite rapid.
To be honest, this arrangement is very arrogant, because this is Jiang Qin's method, and he intends to retaliate in the same way.
Especially in the second and third tier markets, payment codes that can be used only with a mobile phone are realistic.
At the same time, users who use the payment box to scan the code to pay will receive random discounts.
"Alipay can be regarded as one of the four new inventions."
At the same time, the first unmanned vending machine equipped with a code scanning function appeared at People's Square Station.
Paying with just one click became a hot topic at the beginning of 2013. Some media noticed the heat and began to take to the streets to interview random passers-by.
"Boss, our users have also begun to lose."
In Sanlitun, Kyoto, they rented two large screens. One said Alipay, and the other also said Alipay. The main theme was a wealthy person.
After he finished bragging and forced Cao Guangyu to call his uncle and settle the bill, Jiang Qin walked along the snow-covered path to the gate of the community, intending to buy a large box of blocking elves at the gate.
At the same time, Alipay’s scan-code payment advertisements were also very popular online and offline.
When you activate the device for the first time and complete the first transaction, you will be rewarded with one hundred yuan.
The reason why it has not received attention is that Jiang Qin did not choose to start a war with Alipay in first-tier cities, but chose to sink into third- and fourth-tier markets.
At the same time, at the corner of the road, Feng Nanshu came running over wearing a long down jacket, and when she saw Jiang Qin, she threw herself into his arms.
Jiang Qin raised the corner of his mouth: "Friendship protective film."
However, the priority of Alipay was lowered to other industries and folded a bit, which also affected the business volume of the group business.
“When Cloud QuickPass eats up all its share in the first-tier market, we will turn around and go back to grab his fruits!”
That night, the second cup was broken at Ali headquarters, but Mr. Ma never expressed any opinions.
The lady at the convenience store watched Jiang Qin leave and couldn't help shouting in her heart, Mr. Jiang should not study how to surpass Mrs. Jiang every day, but also develop his own payment equipment!
You are the pride of our Linchuan!
"During this period, I can hear the sound of beeping in my ears. It feels like the whole world is Alipay. I don't know how I will respond to the group purchase..."
When Alipay began to promote payment boxes, they continued to promote merchant payment codes, focusing on third- and fourth-tier university towns, which required users to scan and pay.
I can't help it, I actually earned a lot on Double Eleven.
From streets to alleys, from supermarkets to stores, ground promoters with equipment come in and out.
The lady at the cashier was reading tonight's headlines. When she saw Jiang Qin come in and go straight to the shelves in front of the store, she couldn't help but stand up straighter.
That night, Ma Yun posted seven words on Weibo, which aroused heated discussions across the Internet.
"Next spring, this number will increase by another 20%."
She only dared to shout these words in her heart, but her eyes were very hot.
In fact, Pintuan Cloud Quick Pass has already begun to respond to Alipay.
The market is expanding, and the overall number of users in the payment market is still increasing. Cloud QuickPass is taking advantage of the sinking market to quickly catch up. In fact, the number of users is not far behind Alipay.
After all, some consumers would rather give up group booking and still use Alipay.
She also had cyan highlights, like a rebellious girl, her naughty nature was clearly revealed.
She didn't look up when Jiang Qin came for the first time, but she recognized him from the second time. When she saw Jiang Qin coming to buy condoms again, she hissed softly in her heart.
Mr. Jiang and Mrs. Jiang, can you really do this, how many times a day? This is...
While introducing the convenience of payment boxes to merchants, they announced Alipay’s bonus incentive plan for payment boxes.
"After eight years of preparation, once Ali gets serious, it will be really scary."
"This is unfair competition!"
In an instant, Alipay's daily transaction volume and number of users dropped sharply. Pang Rui's face turned pale, and the cup in his hand was smashed to pieces.
“Also, I hope Taobao can use Union Quick Pass payment one day.”
"?????"
However, what Pang Rui didn't expect was that on January 10, Pintuan suddenly lowered the payment priority of Alipay in its app and was included in the folding column of other payment methods.
Jiang Qin quickly expressed his opinions on Weibo and contacted the State Administration for Industry and Commerce.
Ever since, the number of Hungry users suddenly increased. Zhang Xuhao's eyes were wide open and he kept shouting about wealth in the office all day long!
Not counting equipment costs, Alipay sold tens of millions of dollars in three days.
"Ali is changing the world, really. I said this last year."
It was only then that everyone suddenly realized why Alibaba could be regarded as the ceiling of the first echelon of large manufacturers. Damn it, if he really went all out, it would really be like a landslide and a tsunami.
What is the consumption level in first-tier cities, and what is the level in third- and fourth-tier cities?
The number of users is about the same, but the difference in user quality is huge. The transaction volume between the two companies may have already grown far apart.
There are many people paying attention to this matter. As Alipay’s biggest competitor, Pintuan Cloud Quick Pass will naturally be mentioned.
Pang Rui sat in the office and issued orders to various departments, and the tense atmosphere began to spread from top to bottom.
"Continue to promote it in first-tier cities and ignore the market sinking behavior of Cloud Quick Pass."
"That's just an illusion."
"Don't worry, people will come back after the limelight has passed. If you don't need to join a group, what will consumers use? Do you use Dianping, or are you hungry?"
(Please give me monthly tickets, please give me monthly tickets, or 2)
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This chapter has been completed!