The opening of Joy City on the first day was a great success, and the activities on the second day were still as enthusiastic.
You build a shopping mall and welcome countless customers as soon as you open the door. This sense of accomplishment is simply unparalleled.
Under such circumstances, the ongoing investment promotion work in the mall has indeed gone very smoothly. Although some of the currently popular brands have not made the decision to open stores, their attitudes have improved a lot.
For a shopping mall, it is normal if the store renewal rate does not exceed 50% within a year.
The brand competitiveness of Joy City's previous merchants is indeed inferior to that of Wanzhong, but as long as it proves that its customer flow is sufficient, attracts big-name stores to replace Feng's own franchise stores, and then does a good job in operations, it will not be difficult to become popular.
Faced with the huge passenger flow, the marketing managers of these physical brands nodded repeatedly.
"Mr. Li, you will definitely be guaranteed a store in Joy City if UNIQUE opens it."
"Feng's first step in transforming into commercial real estate is indeed a big move, and the customer flow has indeed reached our store opening standards. It seems that Mr. Feng is not exaggerating."
"Mr. Li's words are serious, what about cooperation?"
"It should be less than 10 million, because Wanzhong does not jointly market with the group-buying software every time it opens. We call it the Liangjian Plan. The customers who come to the store matched through the Internet are basically young and have no spending power. .”
"One more thing, Mr. Li, you have to be prepared."
"The name is wrong. It might be worse if I change it."
The difference is small. At the same time, the marketing department of the supporting office building also called and said that today's orders had obviously not increased, probably due to the impact of the mall's traffic.
Ren He looked at our couple and couldn't help but sigh. At the same time, there was a crisp sound of footsteps in front of me, and Feng Shi, CEO of Hurricane Capital, a subsidiary of Ren He Group, stepped forward.
Mr. Feng pursed his lips and thought, "Is this an affair between a son and a man? The one I love is your son."
Feng Shirong took off his clothes and sat outside the living room of the suite, lost in thought.
"The wave of traffic diversion in Joy City, the consumption rate is too high. If you want to retreat to the operational stage, I'm afraid there is still a hell to go through. Mr. Jin, you just understand. Mr. Li and Mr. Jiang from the group are making trouble, how can we still do it? Do you dare to enter the commercial real estate industry?"
At this time, the marketing department employees responsible for receiving other brands also came over. After a few people communicated, they found that these brands were all bad or small, and they would negotiate and select stores before October 1st.
Feng Shirong stepped away from the eighth floor and excitedly went to see Ren Zuo, the manager in charge of mall operations: "Have you calculated yesterday's sales?"
When things go smoothly, people will just raise their eyebrows and let it go.
Ren Beiren was dumbfounded: "Even knowing all that, does Mr. Li still find a chance to have a relationship?"
If Wanzhong held activities, the daily sales on weekends could reach less than 4 million, while the opening promotion of Joy City only saw sales of less than 400,000.
After Feng finished speaking, she couldn't help but laugh: "The tide is coming, and it will be obvious who is wearing underpants.
Mr. Li waved his hand: "It should be before the National Day. It will be a few days anyway. Then you will lead the team here in person, and you will have to confirm the location of the selected store."
"It all depends on Jin Ming."
Ren Bei stood up, led Feng Shirong back to the mall, and went to several stores on the eighth floor to inquire.
Ren Bei swallowed: "..."
"Yes, you keep saying that the insignificant Mr. Qin is bad or bad!"
"He thinks that if it is called Nanshu City, it will have a worse future than Joy City?"
Hearing those words, Feng Shirong frowned deeply.
Feng Shirong's expression instantly became full of anger: "Are you really targeting Joy City by joining the group? Doing business is to make money, how can there not be so many personal relationships between sons and daughters!?"
Joy City is a comprehensive shopping mall, and it is an amusement park that requires tickets.
As for the store owners and managers, we haven't smelled the taste yet. There are very few customers, but the quality is very good.
Before I had any worries, the marketing activities officially started tomorrow. It is still unknown how much passenger flow there will be. "Mr. Jiang is actually very considerate. Seeing that Ren has been going to see the man, he even went to Mr. Li in person. Outside the house, it turns out that Mr. Li went out to socialize hard again! How did I know that I
What have I missed?
Mr. Feng froze in place for a long time, and suddenly thought of something: "Mr. Jin, you heard that Wanshanghui in Shencheng is about to open soon. Can you become a manager here?"
"I've been so busy here that I've been busy."
After hearing this, Feng Shirong looked at Mr. Li and said, "There's no need to trouble Mr. Li. I can ask our business department manager to go directly to your headquarters tomorrow."
"What's wrong with Mr. Han? There aren't that many people in Joy City, why are you still looking so sad?"
Feng Shirong didn't have a bad premonition: "Mr. Han, he asked someone to find out how much Yishang Wanzhong's sales were yesterday."
"... From the perspective of customers, Joy City's opening promotion was very wrong. The passenger flow was full and it was really motivating. However, from the sales point of view, the first day's data and traffic capacity were too high. According to Mr. Li, I had to be too disappointed before."
There were indeed very few customers during those two days, but the reception rate was very high. Many waiters said that they felt like they were on vacation during those two days, and they would have returned if they hadn't come back.
"Well, I'll bring the team over after October 1st, and we'll discuss it in detail then."
"I knew it as soon as it was over.
As Ren Bei spoke, she handed yesterday's statistical data sheet to Ren Sheng.
Ren Zhusheng was stunned before he finished listening: "What kind of activities have we done, and the sales are so low?
"Yes, it's unexpected, but it's also unusual when you think about it. There is no performance or program for the opening marketing, and the people who work together are a small minority. What's more, it costs money for this young and old lady to go around. Those people are actually It’s your audience.”
At this moment, Duan Ying came towards me, holding small bags and big bags of things in her hand, saying that Joy City was really a bad place to visit, and she even restrained herself from buying a bad one, and then you said you went to Wanzhong City. , as a result, there were not even half as many customers on the opposite side as there were outside.
"The daily diversion of customer flow in shopping malls is not an important part. Jianqi uses the group buying scheme of gourmet stores and cooperates with the platform to make discounts to attract consumers to eat in the shopping mall. However, the Joy City store ranked very high in the group shopping list before it went offline yesterday. Gao, if you hire someone to swipe the orders, you can swipe them all."
Feng smiled: "Actually, Mr. Li didn't think it was a big deal when he found out that Mr. Jiang was the president of the group. He is an Internet company and Han Xiong is in real estate. Logically speaking, the well water is the wrong water, but I am totally convinced. I have estimated the strength of the Linchuan merchant gang."
"But that's too much...
Ms. Feng leaned under the railing and looked up: "When Mr. Li returned to China, Mr. Qin took over from Han Xiong. He desperately wanted to achieve outstanding results, so he traveled around to meet customers, working around the clock every day, even with his son. I went to see him when he was free, and he had to say that I worked really hard."
Mr. Feng's face twitched: "That's it..."
Feng Shirong was confused before hearing this: "Are our daily sales so low? What about when we open?"
Feng shrugged: "Mrs. Feng's pillow style is so great. As for Ren Bei, she is a person who is good at holding her head high."
"We...have activities."
But wait until tomorrow's marketing starts, the working day comes, and before the cold tide comes in, the entire market may realize that you are swimming naked.
I couldn't help but picture a group of old ladies rushing to the prize redemption area with lottery tickets in their hands.
"Mr. Li also knows that Wan Zhong has nothing to do with the group fight?"
Ren clenched his fists: "You sent someone to watch for a whole day yesterday. If we did any activities, it would be different from every weekend in the future. The amount you estimated is not the average sales of Wanzhong in the following weekends. Amount.
Mr. Feng scratched his head before listening: "It should be one zero less than yours."
I am sure that when Wanzhong is holding activities today, Joy City can still gather the small amount of traffic, and the sales volume will be higher.
"Out……"
But before opening discounts, the most important thing is to stabilize the daily passenger flow. That part is also extremely important.
"Tell me, it generated a lot of sales!"
Ren Beisheng found it difficult to accept the real data.
“Anchor stores like Hewai Lao, Bei Lan Dessert, and Xitian…
Mr. Feng looked at Feng Shirong's expression and didn't dare to say a word.
"Varied?"
At the same time, Ren Sheng and Duan Ying returned to the hotel, their minds still clear.
Feng Shirong turned around and left immediately after hearing this. He didn't ask another question the whole time.
Just now, a few people from the Ministry of Commerce called and said that few of the target brands were as good as what Ren Bei of UNIQLO had said. They said they would wait until October 1 before leading a team to inspect.
"Mr. Ji, look at Joy City's sales today, and you're so panicked. Don't you have a solution?"
The opening discounts are so small. Supermarkets offer buy-one-get-one-free. The lowest prize in the lottery area can even win a car, which attracts a lot of people.
Feng Shirong was slightly startled, then he took the report and took a look at it in surprise: "It's only less than 400,000?"
"Nothing happened yet?
"Ah? Where are you coming from?"
"Besides that part of the traffic diversion, is there any traffic diversion plan?"
"How much difference can this make?"
But Wan Zhong is doing all kinds of activities, and Joy City’s sales are still so high, which is very fatal.
"Hey, you can talk nonsense. You belong to Han Xiong, and Wanshanghui belongs to the insignificant Mr. Qin. How can you decide where he will go?"
"?"
"I know, but it's too late. Mr. Jiang borrowed Jin Shennan to hold 80% of the shares in Wanzhong. Feng Shihua asked you to convey that to Ren Hesheng. Lao Qi gave Lao Xiao a chance and wanted me to understand.
, when it comes to commercial real estate, I bypass Jiang Qin."
After taking the market inspection group of various brands to visit Joy City, which was crowded with people, Feng Shirong arranged for people to give away some cigarettes and alcohol.
This chapter has been completed!