"Well, since you are no longer involved in the promotion of Meng's Orphans, you can focus all your energy on Sanyanerpai."
"You, you have to take the initiative, Lao Zhang has great expectations for you."
"You can talk to him if you have time. It's still more than half a year before it's officially released, and even the elderly can't bear to be lonely."
Wu Di smiled: "You want me to relieve Mr. Zhang's boredom?"
"I can't help you with this matter. I originally suggested to him that he find a good time to release it during the summer vacation. This movie is just a medium investment and it can be easily recovered. Why should it be squeezed into the Spring Festival schedule?
?”
"For the Spring Festival war, more money will be spent on publicity. Besides, when the blockbusters gather, you may not be able to earn more. You might as well spend more time during the summer vacation!"
The matter of box office sometimes involves a metaphysics.
Some movies become blockbuster hits as soon as they are released, killing everyone, and crushing other movies of the same period in just a few days.
There are more and more films scheduled, and the box office is getting higher and higher, directly moving into the top of the annual box office list.
But there are also some movies that are not particularly eye-catching at the beginning of their release. However, if their subsequent reputation is good, they can also slowly accumulate box office through long-term development.
The final overall score may also be very good.
The summer vacation is such a period. At that time, there was no such thing as a summer period. Those blockbuster films that attracted much attention were released in the summer, but they were not available at all.
They don't think that summer is a box office that can produce a lot of box office. During this non-popular period, movie theaters have very loose requirements for the release date of movies.
For example, in some fiercely competitive schedules, some movies do not perform well at the box office. After one month of release, the theater chain will shut down the movie.
As for some literary and artistic films that are basically impossible to make at the box office, there is no need to expect any theaters to favor them.
Basically it’s either a one-day tour or a three-day tour. By the time you get to the seventh day, you won’t even be able to watch the movies.
And what about summer vacation?
Its situation is a bit more special.
All things considered, the summer vacation lasts at least one and a half months or even two months, so the movies released during this period can be collectively called summer movies.
As long as the performance is decent and there are no new blockbuster movies that theaters are optimistic about, this wave of summer movies can even continue to be screened until the end of the summer.
Think about it, in this way, you can take up at least half a month more time in terms of schedule!
This has also brought opportunities for many slow-burning movies, which did not perform well in the first week and have not had such a huge impact.
If the quality of the movie is really good, it will be recognized by the audience, and it may even stage a counterattack at the box office.
Zhang Feng smiled and pointedly pointed at Wu Di's onset of paranoia.
"Brother, don't you know what the quality of three words and two shots is?"
"I still want to take a long-term approach, so it would be great if I can do it for three days during the Spring Festival!"
Zhang Feng said so categorically that he did not save any face for Lao Zhang. Wu Di was stunned: Are these his biological father and daughter?
Of course these are father and daughter!
Otherwise, how could you understand the situation so well?
"No way, that's Lao Zhang's movie, are you so unsure?"
"A week is not enough, at least it can last for ten days."
"Is there a lot of difference?" Zhang Feng squinted his eyes, as if it was Wu Di who took this kind of work.
"Just like that, when I wanted to have my skin replaced, he laughed at me, saying that I only knew money with my eyes and had no artistic pursuits at all."
"What now?"
"I don't think he's any better."
Since the filming of San Yan Er was completed, Zhang Feng seems to have become a different person, especially when facing his biological father, he has become much more stubborn.
Haha, it looks like half a dozen at first glance.
It’s also about artistic pursuits!
"Furthermore, he has been mentioning publicity matters intentionally or unintentionally in the past few days. With his temper, it is impossible for him to take the initiative to find you. The fact that he can ask me to give you a hint is enough to show that he is already very anxious, especially
anxiety."
"Isn't this enough to show that the quality of the movie is poor?"
Wu Di was even more speechless.
I'm sorry, he knows everything too. Since he knows that the quality of the movie is average, why does he have to go to the Spring Festival movie?
"So, you want me to put more effort into publicity?"
"Yes, of course that's what it means."
"But, have you mentioned the Meng's Orphans to him before? He thought you were busy with two movies, so he was too embarrassed to mention it to you."
"It's much more convenient now, so just focus on talking and taking pictures!"
Wu Di is a person who listens to advice. As Zhang Feng said, he has indeed been quite free recently. Since he has nothing to do, why not chat more with his father-in-law!
Lao Zhang is a big shot in the industry, someone everyone looks up to, and it's hard for others to even meet him, but Wu Di left such a good resource and didn't use it, which is simply a waste.
However, many things are too obvious not to be done.
Zhang Feng had just talked to him, and he turned back to Lao Zhang, somewhat impatiently.
Now Lao Zhang has something to ask of him, and no matter what, he must take care of it.
Although it is said to be a break, it is not completely without work. What's more, Wu Di still has a company to take care of.
On this day, Wu Di specially took time out to entertain the key personnel of the company.
Especially simple.
Feedback on the Internet these days shows that pure marketing has an extraordinary effect, and several movies run by the company have received good reputations.
The heat is very high.
In this era, popularity is money. Many people have not yet fully understood this, but Wu Di has already stepped ahead.
These planning projects are basically all handled by one hand.
From the planning to the specific operations, every link is carefully controlled. Although the person looks careless, he actually does things well.
All arrangements are in good order, and the team members who have simply worked with her are all convinced by her.
With such appeal at such a young age, it must be said that Wu Di has discovered a treasure.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Now, the boss has time, so of course he needs to get in touch with the hero.
"Miss Shan, your recent performance has been really good. Next, the company has several big projects that will be handed over to you."
"Especially for a movie that won an award, because the subject matter is less popular and the cast and crew are less popular, we have to work harder on promotion."
Simple nodded, with a serious face: "Don't worry, Boss Wu, it will be released next month. In fact, there is still some time. These days, I am also spreading the publicity bit by bit. After all, we are not a popcorn movie.
Even if it is a promotional release, it should not be overwhelming and should give people a sense of reality."
"Creating an atmosphere is very important."
"Okay, I believe you."
"Just go ahead and do it."
"I can also assure you that the quality of our film is unparalleled. It is an absolute work of quality."
"Even if you brag a lot, you won't fall over. Your reputation is guaranteed."
"Then I'll feel more at ease!"
"It seems that some manuscripts can be sent out."
In Innocent, there are levels of publicity. For the same work, if it is a popcorn movie and there is no need for aftertaste for the audience, then bombing-style publicity can be used to penetrate every part of the film.
The purpose is to try to attract the most ordinary passerby audiences who don’t go to the cinema a few times throughout the year.
For viewers like them, word of mouth is really not that important, as long as they can tolerate it.
Therefore, marketing is very important.
As long as the marketing is done well and people are interested, it will not cause the audience to curse immediately after coming out of the cinema.
It can definitely win high box office. After all, this wave of passers-by do not have very high requirements for the quality of movies.
And with the quality assurance of Wu Di's new movie, it can be even more hyped.
This can lead publicity activities to a higher level and pay attention to quality.
For popcorn movies like those that just want to make a buck and leave, the most suitable type of marketing is pervasive marketing.
But for a movie that already has a good reputation, doing this will actually arouse the disgust of passers-by.
After all, the people who will pay attention to the award-winning works of these film festivals are first of all movie lovers who have some aesthetic requirements for watching movies.
These people, they are most particular about the so-called style.
Like a virus, spreading overwhelming marketing will make them think that the price has dropped. Even if it is an award-winning work, they will not pay attention to it.
When promoting a work like Labyrinth in the early stage, special attention should be paid to the role of filmmakers and movie lovers.
Word of mouth must ferment from them.
Don't underestimate them. In fact, they have a huge number of fans. Although there are many fans, each person's influence is also limited.
However, people can naturally add up a small amount into a large amount, and gather sand into a tower.
The key is trust.
Trust is a very important factor. If the creator says it's okay, the director says it's okay, and the actors say it's okay, in fact, the audience may not believe it.
The main theme is a Lao Wang who sells melons and boasts about himself.
Who wouldn’t say that their own movies are good works?
No matter whether it is sincere or not, whether it is because one truly feels that one's photography is good, or whether one is just blowing it off with one's eyes closed, just to make money, no one will say anything unfavorable.
But film critics and film lovers are different.
No matter what happens behind the scenes, at least in the front office, especially in the past few years when scarves have just developed, they still have a lot of followers.
Moreover, it is taken for granted as an ideal third party.
They may also charge a small fee, but more often than not, they recommend movies based on their own taste and perception.
Their vision is trustworthy.
In any case, as a non-comedy, non-urban movie, Labyrinth's promotional points were not enough from the beginning.
The director is a newcomer, and even though he has won a major award, he is still not well-known among the public.
The focus of publicity should be on those who are already aware of these awards and can also recognize them.
Through them, word of mouth is passed on layer by layer.
In this way, we can still fight a long-term battle.
This is necessary. With the size and subject matter of the maze, it is absolutely impossible to make it a blockbuster from the beginning.
That's why Wu Di chose such a schedule. Although it can't be regarded as a serious summer schedule, the holiday is not far away.
A theme like Maze is destined to belong to young people. Don't expect to get much box office among people over 40 years old.
Since it is aimed at young people, it is natural to wait until they have the most free time to release it before taking a long-term approach.
Without Wu Di's guidance, I simply analyzed the situation and formulated a detailed marketing plan.
"In this way, we can accurately send out promotional materials. Although the unit price is higher for individuals, the quality is also high, and the quantity is relatively small."
"Your idea is very good. If possible, you can also focus on sustainability. Don't make one-time deals with those key film critics. You can maintain the relationship. It's okay to spend a little more money. It will be included in the expenses."
"As long as we maintain a good relationship, it will be of great benefit to our future movies. This is much better than rushing to find someone to promote every time a movie is released."
Simple's eyes lit up: "Boss Wu can do it. It turns out he is quite knowledgeable. I haven't thought of these things yet!"
"I just have this idea. Now I have multiple identities. I am not just an actor. Now that the company has started, I have to use my brain to run the company."
"The same goes for you." Wu Di turned to the rest of the group. The marketing team is a small group. The average age of the staff is around twenty-five years old. It can be said that they are quite young and energetic.
Everyone's face was filled with smiles, and seeing them, Wu Di was also in a good mood.
These are the most dynamic groups in today's era, and marketing is the act of following market trends.
This chapter is not over yet, please click on the next page to continue reading! It is indeed the young people who need to join us the most.
The team members looked over one after another, and Wu Di smiled and told them: "Teamwork is very important in this industry."
"Each of you must regard yourself as a member of the team. You cannot just follow orders, but you must also give full play to your enthusiasm and creativity."
"The marketing industry is also different from other industries. There is no such clear division of labor. It is a profession that requires sparks of thinking and collisions. Only by pooling our ideas can our business develop better."
"Boss, we remember it."
"Sister Shan is very good to us. We have always worked on planning projects together. The boss is so supportive, so we have to work harder!"
A boss like Wu Di is naturally attractive to his employees.
He is a handsome guy and a celebrity, but he has no airs at all and is extremely approachable. How could this not attract the love of many little girls?
You have to know that even in their operating group, there are still mostly girls.
You see, Wu Di just said a few beautiful words, and the little girls' eyes sparkled like little stars.
"As long as you work hard, dinner parties like this will be inevitable in the future!"
"Boss Wu, just having a dinner together isn't enough!"
"The treatment in other places should be improved!"
There were bright expressions on the faces of the boys and girls, with great anticipation.
"Of course that's no problem. As long as you work hard enough and can achieve results, I won't treat you badly."
"Besides, right now, have I wronged you?"
"How can any film and television company offer such a high salary nowadays?"
As soon as this statement came out, everyone including Shen Jian laughed, and some of them were very embarrassed!
This chapter has been completed!