France, the second largest city Lyon.
Lyon, located at the intersection of the Rhône and Saône rivers, is the central city in western France and an important cultural and artistic center in France and even Europe. Its famous wine and French silk are world-famous.
This city has been a representative of high-end Europe since the Burgundian era. Although it is not as good as Paris, other than that, no other French city can compare with it.
In order to seize the high-end market of the European luxury industry, Francisco came to this city from Geneva, Switzerland, and sought cooperation from powerful local nobles.
Bellest Castle Manor.
"Welcome Duke of Braganza, I am Victoria.
It is very unfortunate that you are here. Mother left Lyon three days ago and went to the capital Paris, so I am here to entertain you today."
Francisco, looking at the girl walking slowly, was a little disappointed.
This kind of disappointment is not because of the girl, but because of the regret of not meeting the real master.
The girl is quite beautiful.
Blonde hair, iconic face, a pair of bright and attractive amber eyes, and a perfect figure, just a little too tall.
The cold temperament and the height of over 1.7 meters give people a lot of pressure.
But Francisco didn’t care about this cold and oppressive feeling.
With his status, he has long wanted nothing more than this. He has seen even more stunning girls.
This time, Francisco came to meet the girl’s mother, Countess Teresa Belost, and the purpose was to discuss cooperation.
Hearing the girl's apologetic answer, Francisco could only lament that he was unlucky.
"It seems that my arrival was really unlucky. I thought Teresa would be there, but I didn't expect that I still passed him by when I came from Geneva."
Teresa, Countess of Belost, she is the leader of the Belost family and the partner of Francisco's visit.
"Your Excellency, are you here to seek wine cooperation?"
Victoria, said to Francisco, who was frowning a little.
The Belost family still has some connections in Switzerland. They know that the Duke of Braganza has recently discovered a large area of excellent wine production in Switzerland and is now looking for high-quality grapes.
This time the Duke came to visit, obviously to discuss wine cooperation with his mother.
"That's right! I'm planning to discuss wine cooperation with your mother. In addition to wine, I also want to talk about leather.
But now, I am here at the wrong time. It seems that I can only wait for next time."
"The Duke can talk to me about this wine cooperation first. Then I will send the content of the meeting to my mother via telegram, and then wait for my mother's response."
Victoria actually did this to make friends with the Braganza family.
After all, the Braganza royal family is now on the rise again, Francisco is a great European nobleman, and his son is now the king of Brazil. These are all very worthy of friendship.
Of course, making friends with Francisco is one aspect. Victoria also wants to contact Brazil's King Pedro III, also known as Downing, through him.
Victoria is a fan of Tang Ning. Before Tang Ning became the king of Brazil, she was very famous in Europe.
The novels and short stories written by Tang Ning are very popular. Unfortunately, they have changed their style and started to rewrite the legendary epics of Portugal and Brazil. This has disappointed many people.
"Well, I can talk to you first.
Today's telegraph technology is so advanced that it can convey my meaning very quickly, and your mother can also make decisions remotely."
Faced with Victoria's proposal, Francisco quite agreed with it. This was a very good opinion.
The telegraph is a great technology. With the telegraph, people can communicate with each other remotely. It is also possible to talk about cooperation. What's more, now that you are talking to Teresa's daughter, you can convey your meaning even more.
Francisco attaches great importance to this cooperation and very much hopes to reach a cooperation with Count Teresa of Belost, which is related to the luxury strategy.
Teresa's family has a long history. It existed during the period of the Principality of Burgundy. The ancestors of the family performed meritorious service on the battlefield and were promoted from knight to viscount by John the Fearless, with the title of Belost.
After that, the family continued to pass on, avoiding the waves of the Revolution. During the Orleans Dynasty, because of his meritorious service, he was awarded the count by Louis Philippe.
After the July Revolution in France, Louis Philippe, Duke of Orleans, ascended to the throne relying on the support of a group of nobles and bourgeoisie, and was known as the Orleans Dynasty in history.
The Belost family is both a noble and a bourgeois. It operates red wine, silk, textiles, leather and some minerals. Although it is not as good as bankers and big capitalists, it is still a famous capitalist in France.
This family is most famous for its red wine, silk and leather. Because of its superior geographical location, family background, and long-standing aristocratic reputation, these three items are managed very well.
This time, Francisco came to seek cooperation in red wine and leather, but textiles, silk and minerals were not among them.
In the Far East, Francisco, who has made a huge fortune, only has more textile and silk resources than Belost, and now his son Tangning is the king of Brazil, and there is no demand for minerals.
What I really need to cooperate with Belost is wine and leather.
The Belost family owns a large number of wineries and high-quality wine bases all over Burgundy, France's Rhone Valley, Provincial and Champagne. These vineyard areas are the main production areas of French high-quality wines. Relying on this resource and
With a long business history, Belost is naturally involved in high-end wines.
In terms of leather, relying on the excellent cattle and sheep in the Rhone River Basin and taking advantage of natural advantages, Belost has developed an excellent leather industry a long time ago, and leather products are still selling well in France.
France is the fashion center of Europe. It is not an easy task for luxury goods to be recognized.
Braganza must cooperate with others, and Belost is a good partner for them in wine and leather.
Although it has been decided to implement a high-end luxury goods strategy, Braganza does not have many resources. There are excellent origins and wineries for wine, but there are still too few.
You can taste the quality of wine, not just cheating and advertising. (Just like a certain novice.)
The family's resources are concentrated in the Algarve, but Algarve wine is not well-known. Sometimes it can only be branded as Andalusian sherry, but the output is average and the confidence is still insufficient.
As for the family's flagship wine series, such as Port from the Douro River, there are too few origins and wineries at hand to form large-scale production.
Now, Francisco has found potential excellent wine-producing areas in Switzerland's Rhône Valley and Lake Geneva. However, the Iberian Peninsula grape varieties used for Port wine and Sherry wine are not necessarily suitable for the Swiss region and need to be improved over time.
It can perfectly adapt to this area. It is actually very simple and easy to solve.
That is, the Belost family can fully supply the French wine varieties and technologies that are also located in the Rhone River basin.
Braganza has no foundation for high-end products in the leather industry.
Although Tangning's Brazil has a large amount of raw materials, not to mention cattle, sheep, etc., and even a lot of crocodiles, ostriches, etc., it lacks mature technology and lacks brands, which also requires cooperation with Belost.
When Francisco was discussing luxury goods strategy with his son, he argued whether it was sufficient to develop the brand on his own or to cooperate with others to develop his own brand.
After some discussions, the two quickly decided that they would do it together. If they couldn't cooperate with existing high-end brands, they would develop a brand on their own and slowly expand their influence. However, this is very difficult.<
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Especially the wine and leather industries, which are closely related to the nobility, have already had a large number of immediate benefits.
This is not like perfume, which can cultivate the market.
In a mature industry, it is better to cooperate with others. Everyone is a noble, so it is easier to talk.
If it fails, then follow the self-branding strategy and slowly find your way out.
This chapter has been completed!