When Teacher Zhou's voice came from the living room asking Ranran and Si Ning to do their homework, Li Mu couldn't help but breathed a sigh of relief. He was also a little worried that his wife was really angry and would stop caring about his son.
Fortunately.
Teacher Zhou is a reasonable woman.
Li Mu doesn't have too high requirements for his son now. He just needs to provide step-by-step guidance.
As for the final result, that is his son’s own business.
As a parent, the help that he can provide to his children in terms of learning is actually extremely limited. Li Mu understands what Teacher Zhou just meant, asking him to stop being a loving father and become a strict father. The way to educate his son has never been seen.
Any effective preaching has turned into the "stick produces filial sons" often used by Chinese parents in the 1980s and 1990s.
But Li Mu is really reluctant to fight.
Especially who knows that fighting to the end will not work!?
Don't worry that after the spanking, the child not only fails to make progress, but starts to become rebellious, then the gain outweighs the loss.
After dinner.
Li Mu sat on the sofa, spreading his son's math test paper on the coffee table and looking at it carefully.
"Dad, please stop reading. It can easily affect your mood."
Li Ran sat on the sofa and said with concern.
Li Mu ignored him, lowered his head and continued to read. Judging from the performance of the entire test paper, his son was indeed not compatible with mathematics. Li Mu remembered that Teacher Zhou had already taught many questions the day before the exam, and he also taught them before.
However, even so, you can still make mistakes.
"Dad"
Li Ran ran barefoot from the sofa behind Li Mu, stretched out his hands to grab Li Mu's hair, and then stepped on Li Mu's back with the soles of his feet for support. In a few breaths, he rode on Li Mu's neck, imitating his father's example, looking down.
Holding his test paper, he said, "Forty-five points is actually okay."
"It's okay"
Li Mu slapped his son on the buttocks with his backhand and said, "With this score, your father has not even passed the exam."
"Dad, can we change our thinking!?"
Li Ran said.
"Change again"
Li Mu was not angry and said, "You have already changed from last place to first place. How else do you want to change it!?"
"Think about it! I scored 45 points in the exam, and there is a difference of 55 points from 100 points. Doesn't it mean that I have a lot of room for improvement and a small room for regression?"
Li Ran explained, "Unlike Si Ning, she scored 100 points and had no room for improvement at all. On the contrary, a score of 99 points next time would be considered a step back."
"..."
Li Mu turned his head and stared blankly at his son, whose head was pressed against his face.
"What I said doesn't make sense!?"
Seeing his father's expression, Li Ran pursed his lips and asked dissatisfied.
"No"
Li Mu frowned tightly and said with a puzzled look on his face, "Can you calculate the difference of fifty-five from forty-five and one hundred? Why can ten minus three be equal to six? Son, what is your thinking structure!?"
"Oops!"
Li Ran patted Li Mu's cheek and said, "I can sometimes calculate it, but sometimes I can't. I don't know why!?"
"How about we use snacks during the exam? Look at your math test paper. They are all simple addition and subtraction, but they are wrong like this. If you were really a stupid kid, your father wouldn't say anything, but you are obviously very smart.
But you still got such a score. The key is that your little mother is a math teacher. With such a low score, your little mother was laughed to death by other teachers."
Li Mu patiently persuaded you, "Dad didn't ask you to get good grades like other parents, but we can't do the best, at least don't do the worst, just be a middle-class student."
"I'm not the worst"
Li Ran quibbled, "If you don't believe me, just ask my little mom."
Li Mu quickly turned to look at his wife, hoping to tell whether his son was lying from Teacher Zhou.
"He is indeed not the worst"
Teacher Zhou snorted coldly and said, "That's because a student in their class did not go to school today because of a fever."
"What I said is right!"
Li Ran spread his hands and said coolly, "He got zero marks in math and Chinese."
"You have the nerve to say that?!"
Li Mu said angrily, "I didn't take the exam, otherwise I would have done better than you."
"Dad"
Li Ran's face was sullen, and he said angrily, "If he doesn't take the high school entrance examination or the college entrance examination, do he still have to have his points calculated? Zero points are zero points, and there can be no excuses."
Li Mu's head hurt extremely.
Call his son sophistry!?
But things are indeed as his son said. If he misses the high school entrance examination or the college entrance examination, he will miss it. No one waits for him to recover from his illness before taking the exam, but isn't it to that point yet!? His son used such a big event as a metaphor,
Li Mu was upset by his son. He wanted to say something but couldn't find a way to refute him.
"I went to work"
Li Mu took Ranran off his back, stood up and walked into the study.
Two consecutive meetings were held during the day, but the advertising creative idea was still not finalized. According to the agreement signed by Hu Li and the TV station, there are only seven or eight days left. If a solution cannot be found by then, another amount of compensation will be required.
The liquidated damages were not small. After turning on the computer, Li Mu sorted out his thoughts and began to think.
This is not Li Mu’s first time doing pharmaceutical advertising planning.
It is indeed very difficult to create a refreshing advertisement, especially an advertisement like cough syrup.
From a purely therapeutic point of view, the 2001 advertisement for Ji Zhi Zhi Syrup endorsed by Chen Hong has been done, as well as the Tai Chi Ji Zhi Zhi Syrup with a cheetah chasing a woman as the creative core. I didn’t quite understand this advertisement before. I always felt that “the cheetah chases the woman.”
It was not directly related to the cough syrup. Later, after working in the advertising industry, Li Mu understood that this was used to show that the cough syrup was effective faster than a cheetah.
Speed is more than passion.
It can also be equal to the therapeutic effect.
As for the Kyoto Ninji Temple advertisement shot by Li Yifeng, Li Mu only saw the "star effect". As for the creativity and expressiveness of the advertisement, Li Mu didn't see it at all. This is also a common problem in the advertising industry in recent years. It no longer relies on creativity.
For advertisements that are the focus of promotion, most popular celebrities are used as the core of advertising promotion.
Tiancheng Company can afford celebrities.
But Tiancheng Company can only afford to hire small stars outside the 18th tier, and big-name stars within the third tier.
An advertisement of dozens of seconds, with a quote of hundreds or tens of millions, is not as fast as robbing a bank.
"Have you not finished your work during the day?"
Teacher Zhou placed the cup filled with tea in front of Li Mu and asked.
"Not even close"
Li Mu replied with a smile.
He did come close, and this was the key "inspiration".
"Come on"
Teacher Zhou lowered his head and tapped Li Mu on the cheek as a sign of encouragement to her husband, and then reminded, "I'm going to give the child a bath first. I've put your pajamas on the sofa. You don't have to look for them after you're done."
This chapter has been completed!