In the conference room.
Li Mu sat on a chair and looked carefully at the product packaging on the 60-inch projection screen.
The product name is "Jiang Ji Plaster".
The following is a description of the efficacy and a warm reminder that the disease cannot be cured.
"Packaging is made according to your requirements"
Hu Li put down the information in her hand, frowned slightly and said, "But I feel that investing directly in the market in this way will not produce any miraculous results."
Li Mu looked away from the projection screen.
He turned to look at the other people in the conference room and said, "What do you think?"
"Director Hu and I agree"
The one who spoke was Hu Li’s subordinate.
It was Chen Xiaoman who was beaten by Xu Jianhua and Hu Li last time, but still fell in love in the end.
Not beautiful in appearance.
I can’t say he’s ugly, he’s the kind of person who lives at home.
"Reason?"
Li Mu asked.
“It feels inconsistent with the mainstream market”
Chen Xiaoman hesitated and whispered back.
"The company pays you to come to work, not for you to feel good"
Li Mu was really dissatisfied with Chen Xiaoman's answer.
But she is Hu Li’s person after all. He can say a few words, but if he goes too far, it will not give Hu Li face.
This is the result of too many positions with equal authority within the company.
Three directors.
The people below are naturally divided into three different circles. In addition to market competition, there are also constant internal struggles.
Sometimes normal competition is okay.
But most of the time, the subordinates of the three directors like to look at their directors’ faces and speak.
The boss is right.
That’s right, it’s also right if it’s not.
As for the reason.
Is there any more important reason than trying to figure out what your boss is thinking!?
"Ma Xiaoxiao"
Li Mu called out and said, "You tell me."
"Just relying on a single advertisement, no matter how conscientious it is, will not attract the public's attention, so I think we should find some famous people to evaluate our advertisement."
Speaking of which.
Ma Xiaoxiao, who has short hair and an oval face, secretly glanced at Li Mu's face.
Finding that Li Mu's face had not changed, he continued, "It is best to invite an older celebrity to be the spokesperson for our product. I am personally optimistic about Teacher Li Xuejian. If the director can invite him, the product will not only have market positioning, but also
Quickly attract the attention of the elderly”
"Teacher Li Xuejian?"
Li Mu was stunned for a moment.
Ma Xiaoxiao and Sophie are indeed of the same age group, and they both dare to think.
One is handsome guy Hu.
The other is teacher Li Xuejian.
Don’t say that the endorsement fee for two people is a big problem.
When it comes to just inviting people, Li Mu doesn't know whether to send an invitation letter to his agency first or find someone to contact him personally.
Even if these two problems are solved.
Li Mu also couldn’t invite teacher Li Xuejian.
Because this old man is different from other people, he values fame more than anything else. The only endorsement in his life has become a pain in his life.
It’s not that there’s something wrong with the quality of the products endorsed by Mr. Li Xuejian. On the contrary, the products are indeed useful. It’s just that in an advertisement for throat lozenges he endorsed, the slogan goes like this: “No matter how good the show is, you can’t do it without sound. I always carry it with me.”
What about you?".
But not long after filming this throat lozenge commercial, Mr. Li Xuejian took on a new drama "The Wrong Ride", in which he played the role of a mute father. Although he had no lines, he still portrayed the character very well.
It became popular all of a sudden, and then a reporter asked him.
"Didn't you say that without a voice, no matter how good the play is, you can't do it? How did you play the mute role this time?"
Just because of the reporter’s question.
Teacher Li Xuejian was speechless for a moment and never took part in commercials again.
To this day.
No advertising company can hire this old man to be a product spokesperson.
"Director"
Ma Xiaoxiao saw that Li Mu was looking at her with a somewhat unkind look, so she quickly changed her words and said, "If Teacher Li Xuejian can't be invited, then Jay Chou will be invited."
"Poof"
Hu Li couldn't help it and laughed on the spot, and others couldn't help but laugh too.
"Xiaoxiao"
Li Mu sighed helplessly and said, "If you continue to be so unrealistic, go back to your position as an intern and start studying again."
Teacher Li Xuejian, he can’t invite him.
King Jay Chou and Li Mu are not even qualified to fantasize.
What brands are they endorsing!?
In 2003, Delhui hired Jay Chou for a ten-year contract. The shining eye drops that he often used during his student days had a widely circulated advertising slogan: "Whoever uses it will shine."
Motorola in 2006, and the well-known potato chip brand Copic.
Then Metersbonwe, Youlemei, Emma electric vehicles, and now Heilan Home.
They are all first-line brands at that time or current first-line brands.
If Li Mu got hot-headed, he would have listened to Ma Xiaoxiao’s suggestion and hired Jay Chou.
I guess others haven’t agreed yet.
When his fans heard that someone dared to ask Jay Chou to endorse plasters, they would not cut him into Copico potato chips, but would ride an Emma electric scooter and drive him into the intensive care unit, and then let the doctor drink the brewed Youlemei milk tea.
When the drip was injected into his blood vessels.
It hurts so much that I can’t cry.
Just use shining tears.
If he can't be cured, give him a new suit from Hailan House and ask him to leave with dignity.
Li Mu felt that Ma Xiaoxiao might be dissatisfied with him as the director, so he tried every means to harm him.
Otherwise, how could she have the courage to ask Teacher Xuejian and Jay Chou to endorse an ointment that heals bone fractures and relieves lumbar disc pain!?
As an advertiser.
Li Mu actually still has thoughts about the king Jay Chou.
Because this king is different from other kings, his advertising principles are in line with market trends. First, he must be grounded, and second, fans can afford it.
And Zhou Tianwang indeed lives up to his reputation as a heavenly king.
In addition to being a great singer, songwriter, and composer, he also has a very precise eye for product endorsements. All the products endorsed by Jay Chou have become the best-selling products in the market at that time, including Del Hui, Metersbonwe, Copico,
Emma still ranks first in sales among electric vehicle brands.
Therefore, there is a saying that has been circulating in the advertising industry.
"Improve product quality, invite Jay Chou, and then make the product a hit"
A short sentence.
This is enough to prove how terrifying Jay Chou's appeal was at his peak.
The power is comparable to a nuclear explosion.
Li Mu does have some inappropriate thoughts about asking Jay Chou to endorse, but he clearly knows that this is unrealistic.
Just listen to him singing.
Just ask him to speak for you.
After all, without a good product, fans can slice him into pieces in minutes.
Then make advertising words.
"One piece a day, life tastes good"
"I won't say anymore"
After hearing what Li Mu said, Ma Xiaoxiao lowered his head and said nothing again.
Li Mu leaned on the chair.
He stretched out his hand and rubbed his temples that were slightly painful due to Ma Xiaoxiao's anger, and said, "Ask a few old Chinese medicine practitioners to objectively evaluate the product, and then push ads from Douyin Kuaishou, and ask some trolls to create a wave of heated discussion among the people in the comment area below.
The focus remains unchanged, so use conscience plaster as the key word”
After explaining, Li Mu stood up and walked out of the conference room.
When he just stepped out, he suddenly thought of something, turned around quickly and said, "One more thing, believe in Chinese medicine and domestic products"
This chapter has been completed!