Chapter 1311 Live broadcast persuasion
"Mr. Jing, Xia Shang Cultural Tourism's service has reached a bottleneck at this stage. We hope to transform into live broadcasting."
Shen Jinyuan expressed his thoughts.
Jing Gao was a little surprised. He sat at the dinner table, holding a mineral water bottle in his hand, and said in a deep voice: "Old Shen, who does this 'we' refer to? What does the transformation of live broadcast mean?"
Shen Jinyuan rubbed his bald forehead, which was a subconscious move he made when he was nervous.
It is true that Mr. Jing is a good leader. But it is not easy to convince Mr. Jing. Anyone who has achieved outstanding results in a certain industry must be difficult to fool.
"After about five discussions and collecting opinions and data from all parties, Mr. Jing and the 11-member Xia Shang Cultural Tourism management team have all agreed to use live streaming as a new growth point for the cultural tourism business.
Our main consideration in wanting to move to live streaming is this.
First, if Xia Shang Cultural Tourism wants to further expand its business, it must attract traffic and let users across the country pay attention to our official website and products.
Only after they place an order can our high-quality service be reflected.
Now, the cost of obtaining traffic on the Internet is getting higher and higher. So why don’t we do the traffic ourselves?
Second, now is the era of national live broadcasts, and we have an environment in which we can incubate internet celebrities and do live broadcasts ourselves.
Today’s leading Internet celebrities have very strong monetization capabilities. If Xia Shang Cultural Tourism can cultivate its own big Internet celebrities, this can solve the traffic problem.”
Jing Gao listened, still agreed with this logic, and asked: "Then what are you going to do for the live broadcast?"
We can’t find some female anchors to use their talents, right? In this case, how can Yu Xia Shang Culture and Tourism attract traffic?
Shen Jinyuan is confident. These issues have been repeatedly polished during their meetings and discussions: "Mr. Jing, we still need to use the cultivation model to train anchors. We don't know which method users will ultimately accept.
The content of the live broadcast is still about bringing goods. It mainly introduces our Xia Shang Cultural Tourism products, and introduces all aspects of travel, accommodation, and scenic spots in the products."
Shen Jinyuan leaned forward slightly and said sincerely: "Mr. Jing, we have another consideration. If we can incubate a big anchor, we can discuss cooperation with the local people. For example, we can promote and bring local agricultural products.
This will help our tourism products to do better. For example, the acquisition of local hotels and B&Bs will go more smoothly, and cooperation negotiations with scenic spots will provide greater discounts, etc.
We all believe that traffic is the key for Xia Shang Cultural Tourism to break the shackles of the cultural tourism industry!"
The tourism industry in various places has long been developed, and there has long been a fixed circle of interests. Why should Xia Shang Cultural Tourism enter and get a share of the pie?
Cultural tourism is not like industry or agriculture. If a large amount of money is invested, the local government will definitely cooperate in attracting investment. The so-called industry interest circle naturally does not exist. How to invest in cultural tourism?
Register a travel agency and build a star-rated hotel for accommodation. How useful can this be?
On the contrary, positive traffic is what comrades from all over the world want to see, to promote their hometown, green mountains and green waters, and special products. In recent years, cultural and tourism cadres from all over the country have frequently traveled abroad to speak for their workplaces.
Jing Gao has more experience in the business world now and understands everything immediately.
When he was in Shanghai, he took his senior executives to participate in the MBA course of the China Europe Business School. Many classic business cases have actually been thoroughly studied, but why is it so difficult to make a company bigger in reality?
If you understand the principles, you will lose them if you take action.
what reason?
For any business idea to be implemented, there will always be various specific problems encountered in reality. Not to mention the resistance in the cultural and tourism sector, let’s just talk about the orange takeaway that was launched not long ago.
Many people eat takeout, and they see the subsidy war between the three takeout companies as the only opportunity for users to steal from the capitalists.
But what is the real business war?
It is the local promotion team of each company, conquering territory in one city. This may include throwing shit at the opponent in the middle of the night, confrontations and fights between the respective teams, a battle of wits with the shop owner, and the plot of Infernal Affairs.
etc.
It is not as simple and peaceful as many "cuties" think. It is the blood and tears, experience and lessons of their respective teams, and the loyalty of the world.
Real business war is so simple and unpretentious!
Of course, if it is a collision between two major capital groups, it will look more "high-end". But it will definitely involve a large number of people, even millions of users, and cause a lot of trouble.
"Okay, Lao Shen, you have convinced me. I agree with Xia Shang Culture and Tourism to do live broadcast business, so what can I do for you?"
Jing Gao had previously encouraged Shen Jinyuan to use Xia Shang Cultural Tourism as a pilot project to carry out equity reform: He wanted to learn from Fat Dong Lai’s model, and the key was to share money! But he simply took a bigger step, that is, to learn from Huawei and share money.
Equity!
Taichu Group currently only holds 10% of the shares of Xia Shang Cultural Tourism, and does not have absolute control over Xia Shang Cultural Tourism in a legal sense.
Of course, we all know things in the business world. Equity is equity, whether there is control or not is another story.
Understand Alibaba’s shareholding structure.
Just because he gave away the equity of Xia Shang Cultural Tourism, it does not mean that he also gave away the decision-making power. He still controls the company through the articles of association of Xia Shang Cultural Tourism.
Shen Jinyuan smiled, with a sly look, rubbed his hands and said: "Mr. Jing, Xia Shang Cultural Tourism's current equity is too scattered. I have consulted with brokers and it is difficult to list it. Since Xia Shang Cultural Tourism cannot be listed, we will do it
The live streaming subsidiary may consider listing in the future."
Mr. Jing’s strength in the financial market is very strong!
Even though it was very difficult for Mr. Jing to get Phoenix Films listed on the A-share market, it was because Mr. Jing didn’t want to waste time. Mr. Jing’s foundation is listed on the Hong Kong Stock Exchange.
And it’s a decent amount of capital!
Jing Gao couldn't help laughing, and stretched out his hand to point at Shen Jinyuan: "Old Shen, you are so smart with your abacus! Hey, Xia Shang Culture and Tourism is now a group company, right?
According to what you said, your travel agency and hotel business can be listed separately. This should be able to be listed! Let me help you say hello and list it on the Hong Kong stock market.
Of course, you need to discuss the market value with the investment bank."
Shen Jinyuan smiled and said with a clear head: "Mr. Jing, travel agencies and hotels are the core assets of Xia Shang Culture and Tourism. If they are listed, there will be performance requirements, which will distort our services. I think it is better not to list these assets.
.”
Jing Gao nodded and said trustingly: "Since you are in charge of Xia Shang Cultural Tourism, you make the decision."
Shen Jinyuan said with a smile: "Mr. Jing, thank you for your trust. I would also like to introduce to you two outstanding young people in our team..."
While they were talking, Concubine Xin, who was wearing a housekeeper's uniform, came over with several maids to bring drinks. The bright and beautiful Concubine Xin handed a cup of warm tea to Jing Gao with a smile, and whispered in her ear: "Brother Jing, Huang Mingyuan, and Fan Yang are here.
"
Jing Gao didn't mind Concubine Xin showing her closeness to him in front of his subordinates. This was Concubine Xin's "careful plan", but he was happy to support and save face for this beautiful and elegant person.
"Okay, Lao Shen, you will have dinner with me at noon later. I have to deal with something now."
Shen Jinyuan, Gu Zhan and other five people did not expect to get a meal. Emperor Jing was famous for not liking to entertain his subordinates. He said with joy: "Mr. Jing, you are busy with your business."
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This chapter has been completed!