Jing Gao originally came to discuss "Yidao" with Jobs. What he was interested in was the "public power" contained in the travel field. Unexpectedly, Mr. Jia actually intended to sell the mobile phone business. This was a surprise!
In 2016, the field of mobile phones has basically become a "Red Ocean", and the fighting between major manufacturers is very fierce.
Yu Chengdong, head of Huawei's mobile phone business, expressed his opinion in newspapers every day: In the end, only three mobile phone manufacturers survived.
According to statistical data in January 2016, in 2015, there were seven domestic brands among the top ten mobile phone manufacturers in the world: Huawei, Xiaomi, Lenovo, Oppo, vivo, TCL, and ZTE. Behind them were Coolpad, Gionee, and Meizu.
In the first half of this year, the situation changed. Xiaomi's sales declined, Lenovo failed to integrate Motorola's mobile phone business, and Oppo's sales surged with its popular mobile phone R9. When its brother manufacturer vivo's dividends disappeared with the help of online channels, it relied on its deep penetration in China
The dealer channel that has been in the market for many years has emerged.
LeTV Mobile entered the market through hardware subsidies. The one that was squeezed out of the top ten was Coolpad. LeTV Mobile also holds an 18% stake in Coolpad Mobile.
By July this year, Huawei was the only leader in the “Chinese Cool Alliance” in the smartphone era.
Under such circumstances, Jing Gao is still very interested in entering the mobile phone industry.
It's a very simple logic. The mobile phone industry is still a high-tech industry, and taxes are paid accordingly. Moreover, mobile phone manufacturing is a typical manufacturing industry. He doesn't care whether he can make money, as long as this industry can still exist.
…
…
The morning sun fell on a corner of the bright small conference room. Jing Gao put down the pen in his hand and said: "Mr. Jia, I am very interested in LeTV's mobile phone business. What is the exclusive agreement?"
Liu Hong breathed a sigh of relief. He didn't expect Phoenix Fund to be willing to take over the mobile phone business! From his perspective, LeTV's mobile phone business suffered serious losses, which was a heavy burden. It was a good thing to get rid of it.
The funds from selling the mobile phone business are enough to tide LeTV through the difficulties. LeTV mobile phones can sell for at least 5 billion US dollars.
Lao Jia is still at a high level!
Jabs folded his hands, placed them on the glass conference table, and said passionately: "Mr. Jing, LeTV has seven major ecosystems. Based on the Internet cloud ecosystem. The mobile phone ecosystem is a very important part of LeTV's ecological transformation.
With the user as the center, a closed loop is formed through terminal mobile phone hardware, LeTV applications, LeTV network, content platform, cloud platform and big data.
Therefore, I hope that after Mr. Jing gets the mobile phone business, he can continue to maintain close cooperation with LeTV’s major ecosystems.”
Let me go, Jabs’ words are packaged so well.
Jing Gao didn't understand.
Liu Hong smiled bitterly in his heart and explained: "Mr. Jing, we are currently at war with major video websites. For example, our LeTV TV can only play programs related to LeTV.
What Lao Jia means is that LeTV mobile phones can be sold, but they must stay in the same camp as us. Mobile Internet is currently a major trend. LeTV does not want to lose this user entrance."
Jing Gao nodded and said: "If it is an exclusive agreement, I hope it will only be signed for three years. I can accept the priority cooperation agreement."
The exclusive agreement is: when 360 and QQ were fighting, only one of the two software could be installed. This was very unfriendly to the two parties. He would accept it for three years at most. If we cooperate, a longer time would be no problem.
Jabs frowned slightly and communicated silently with Liu Hong.
At this time, Qiao Shuang handed over a note, which read: Mr. Jing, according to the "2016 China Unicorn Enterprise Valuation Ranking TOP300" released by iResearch on July 1, among which "LeTV Mobile"
Ranked 15th with a valuation of US$5.5 billion.
The acquisition of LeTV’s mobile phone business is a bigger deal than the purchase of LeTV Sports. Xiao Qiao is very excited!
After a moment, Jabs said with a smile: "Mr. Jing, let the people below discuss the details later. Let's make an appointment for the next discussion. Then, find a place to have tea, and I will introduce you to some friends who are engaged in the media.
know."
Although Phoenix Film and Television is a small company and has been established for a short time, it is quite famous in several circles in China Film and Television.
Currently, LeTV is still at its peak. Almost half of the entertainment industry is a shareholder of LeTV Pictures. It is a star company in the industry. The "Tiny Times" series of movies that collect IQ taxes are the masterpieces of LeTV Pictures.
At the same time, Zhang Guoshi is currently signed with LeTV Pictures. Guo Xiaosi, Huang Xiaoming, Ping Xiwang, Guomin's Wife, and Zeng Xiaoxian are all shareholders of LeTV Pictures.
Jing Gao said happily: "Okay."
…
…
We had lunch at a private restaurant in a courtyard in a very quiet environment. The guests were Harper's Bazaar editor-in-chief Su Mang, LeTV CEO Zhang Zhao, and Liu Tao, who was famous for his hit Ode to Joy.
After finishing the meal, these people were basically praising Jing Gao: he was young and promising, he was surging in the future, etc.
The pretty and shy Guan Yujia was considered a high-ranking woman by default, and she was also complimented emphatically. It didn't matter that she refused, and it didn't matter if she didn't.
What's more interesting is that Jobs, who talked endlessly during negotiations and on the podium, was taciturn during dinner parties, and seemed to have a bit of social phobia.
"Mr. Jing, goodbye!" Outside the courtyard, Jabs took his confidant Zhang Zhao and two accompanying guests to bid farewell to Jing Gao and the others.
"goodbye!"
Jing Gao shook hands with Jabs and said goodbye. He took Xiao Qiao and Guan Yujia and sat in the black Rolls-Royce, leaning slightly on the seat. He had just drank some wine at the wine table.
Xiao Qiao and Guan Yujia were chatting animatedly, "Guan Guan, I didn't expect Sister Tao to take care of herself so well at the age of thirty-nine."
Ode to Joy has become very popular since it was broadcast. The five female stars are known as the "Five Beauties of Ode to Joy". They are both star-chasers today.
Jing Gao smiled and shook his head, thinking slightly.
Today I had my second contact with LeTV, and there was some substantial progress. He could see that LeTV was very, very hungry for funds. Not only was it willing to sell the "sub-ecology", but Steve Jobs, who had social phobia, also personally organized the game.
Entertain him.
From the perspective of Internet articles, he failed very badly as a powerful person today. It should be that when Steve Jobs proposed to sell the mobile phone business, he waved his hand and bought it! 5.5 billion US dollars is nothing. He is not bad at this.
money.
How cool this is!
But in real business, this is impossible. What we are talking about today is that both parties have a relatively strong willingness to close the deal. Next, we need to conduct company investigations and financial audits. Otherwise, LeTV said it would sell for US$5.5 billion, and you would just give it like this
many?
Then others will only treat you as a fool! Spend money and still get no respect.
Since LeTV's lack of funds is so serious, he can wait and take the opportunity to lower the acquisition price.
It is impossible for the mobile phone industry to die in two or three years. Mobile Internet has become popular and smartphones have become a necessity. In the past, you had to carry a lot of things when you went out, but now you only need to carry a mobile phone and a key.
Shenhao can also enjoy the fun of bargaining, okay? But compared to bargaining for dozens of dollars when buying something, this is bargaining for hundreds of millions of dollars!
What Jing Gao didn’t know was that his idea avoided the risks caused by LeTV’s huge losses!
…
…
While they were chatting, Guan Yujia, who was sitting next to Jing Gao, said in a timid tone: "Mr. Jing, you are so awesome!"
Jing Gaodao: "How to say?"
Guan Yujia said with admiration: "President Qiao contacted the fashion magazine in Shanghai before and had to borrow Professor Wei's favor to meet Editor Xiao of ELLE. Today, I met Editor Su of Harper's Bazaar directly."
Jing Gao shook his head with a smile and said: "Xiao Qiao, prepare a team to negotiate with LeTV. I will call Cao Danqing and transfer her back to take charge. In addition, since LeTV's Yidao cannot be controlled, we will continue to quote Uber.
.”
His personality is a bit stubborn. Since he is optimistic about the "shared travel" field, he wants to complete it instead of giving up halfway.
This chapter has been completed!