Section 24 Our trademark is: Green Food

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 In July 1997, the School of Biology of Liaoning University, the School of Public Health of China Medical University, Liaoyang Food Inspection and Quarantine Bureau, and Liaoyang Stupid Food Company jointly announced on provincial TV stations, party newspapers and other media that they would invest one million to establish a laboratory for testing food pesticides.

Laboratory of chemical fertilizer residues and effects on the human body. It is guided by personnel from the School of Biology of Liaoning University and the School of Public Health of China Medical University, supervised by the Liaoyang Food Inspection and Quarantine Bureau, and invested and logistically managed by Liaoyang Stupid Food Company. In addition to

In addition to undertaking the normal scientific research tasks of the relevant colleges of the two universities, it also provides free testing for chemical fertilizer and pesticide residues in food for the people.

As soon as the news came out, it shocked the province's food industry, and the aftermath continued to spread to the three eastern provinces and even the country.

The late 1990s was the first peak period when people were concerned about the problem of pesticide and fertilizer residues. Domestic and foreign scholars continued to analyze and describe the harm of pesticides and fertilizers to the human body. At the same time, people discovered that more and more strange diseases were appearing in the world.

In people's lives, people can't find the reason, so the issue of pesticides and fertilizers was once opposed to the issue of food safety.

An old Chinese proverb says: Diseases enter through the mouth. If you want to have a healthy body, you must take good care of your mouth. Throughout the 1990s, the Ministry of Agriculture and the Food Inspection Bureau received directives to control the use of pesticides and fertilizers, and even to eliminate them.

A conservative estimate is that the letters weighed more than ten tons.

But the government is actually in a dilemma. How many jobs will be affected by the elimination of pesticides and fertilizers, not to mention how many economic development data there are. China has so many people, most of whom are still poor. As a socialist country that has been established for 60 or 70 years, the people have to eat

Having enough food is the most basic promise. But if so many people are fed, then there must be enough food production. How can the production increase without pesticides and fertilizers? Without pesticides, half of the food will be eaten by insects every year; without chemical fertilizers, just improved varieties will not work.

The higher the yield of the hybrid rice developed by Yuan Longping, the more fertilizer it absorbs. Without chemical fertilizers, all the nutrients in the soil will be eaten up in one year. If you continue to plant, it will inevitably lead to desertification, so you have to plant for one year and rest for one year.

.But where is the land in China that can rest?

You people want to work on the vegetable basket project and eat more meat, poultry and eggs, but at the same time you want to eliminate the need for chemical fertilizers and pesticides. If you really don’t need chemical fertilizers and pesticides, the rich will smile, but most of the poor will have to dig wild vegetables.

Therefore, throughout the 1990s, the relevant ministries and commissions suffered indescribably, and they were constantly scolded. You can't argue with the people about this. It is only natural that the people should have enough to eat, and it is only natural that the people should eat safe food.

When Liaoyang Stupid Food Company invested RMB 1 million to establish a pesticide and fertilizer residue laboratory, it brought a strong shock to all parties. Needless to say, the people cheered: there is finally hope for safe food. The food industry was stunned: where is this?

A stupid food company in Liaoyang popped up? Ask the Industrial and Commercial Bureau to investigate and find out that the company's main business is eggs laid by free-range chickens in rural areas? How much money can this thing make throughout the year? It's too expensive and people won't buy it.

It’s so cheap that you’re losing money. Spending a million to build a laboratory just to sell a few eggs? If nothing else, this stupid food is worthy of its damn name. Who has the brains to do this?

As expected, another wave of mutual criticism in the newspapers began. Finally, the relevant ministries and commissions of the State Council could not sit still, and someone came to ask: What do you idiots want to do with food? Don’t we know about the side effects of pesticides and fertilizers? Let us use you to start.

High-profile? If the eggs laid by free-range chickens in rural areas can feed the whole country, why should we run chicken farms? If everyone raises free-range chickens, it will be over. Are you still needed?

Faced with the unexpected public opinion storm, Wang Ai was also a little dumbfounded. He just wanted to find a way not only to make a fortune but to increase income for Aunt Li's village and the nearby impoverished mountain villages. How could it cause so many troubles? Although a hundred

An investment of 10,000 yuan sounds scary, but it was actually invested in five-year installments. In the end, Wang Ai was forced to think for a long time, write a short statement, authorize it to be published in the provincial newspaper, and finally get out of the whirlpool.

“Liaoyang Stupid Food Company’s Statement on Pesticide and Fertilizer Residue Laboratory:

1. Our company starts from the perspective of socialist market economy and meets the needs of people with different food standards.

2. Pesticides and fertilizers cannot be absolutely residue-free. Wind and rain will produce trace amounts of pollution, but their effect on the human body is roughly equivalent to taking a breath when passing by a garbage dump.

3. Our company does not object to the use of chemical fertilizers and pesticides, and hopes to seek a balance between increasing grain production and food security by increasing scientific research."

These three statements are vague, but those who are interested can understand it, just one point: Stupid Food has no intention to challenge the existing structure of the current food industry. We just provide a little Stupid Food to the rich people who want high quality and high safety.

Just eggs.

By the way, behind the three statements there is a shadow of a vague and loud cry of displeasure: We idiot Food just want to sell two eggs, are you okay with that? We are a local enterprise, and you, the State Council, come to ask, are we okay with our liver tremors?

There is really no point in trying to figure things out in all aspects. How can you care if someone sells two stupid eggs? They are willing to spend one million to build a testing laboratory... They themselves admit that they are stupid.

When Stupid Food Company was registered, it registered the trademark "Stupid" with the National Trademark Office. After issuing the statement, it immediately registered an additional trademark: "Green Food".

The Trademark Office reviewed the relevant laws and regulations and found nothing inappropriate, so they allowed it.

Wang Ai has a bad taste. In 1997, when national trademarks were not strict and green food certification had not yet been established, he registered "green food" as a trademark first. When the relevant ministries and commissions of the State Council began to promote green food certification after the new century,

You will be embarrassed to find out: a company actually registered the words "green food" as a trademark several years ago by taking advantage of a loophole in trademark registration...

No matter how awesome the Food and Drug Administration is, it cannot ban a trademark that is reasonably and legally registered by others. Everything always comes first. In other words, while the Food and Drug Administration is strictly promoting the green food certification process across the country, others

Even if Idiot Food sells food soaked in pesticides, it can still be called "green food" and it doesn't require certification from you. I guess the Food and Drug Administration will have a headache for a long time.

Of course, Wang Ai does not want to fish in troubled waters. Since he has taken the road of "stupid food", it is inevitable to adhere to the standard of green food from the beginning. Wang Ai actually does this because he wants the Food and Drug Administration to publicize it when negotiating with him in the future.

Bo: Our "Stupid Food" is the first company in China to comprehensively promote green food standards, six years earlier than the national promotion! Of course, it is inevitable to voluntarily give up the "green food" trademark for the sake of national interests. This is called understanding!

But the Food and Drug Administration must also provide certain compensation. Wang Ai doesn't need anything else. As long as he can take the opportunity to gain the favor of the Food and Drug Administration, the development of Stupid Food across the country will open up the possibility of local protectionism.

Du Ermai! The Food and Drug Administration does not need to promote it, as long as it does not stumble and stands up at the right time. Anyway, Wang Ai plans to use the strictest standards to control food qualifications.

At the same time that stupid food caused a huge war of words, one day in July 1997, a TV crew came to Aunt Li's village, which mainly focused on herding pigs and chickens every day.


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