After the discussion with the Liao Basketball Team, Wang Ai and Huang Xin went to the Beyond Sports Headquarters, which is also the Liao Football Club, to have a look around. This year, A A was promoted to the Chinese Super League, and the name was changed. In essence, there is not much change. Now the league is still
It was a holiday, so there were not many people in the club, and Wang Ai didn’t disturb everyone. He just watched it casually. Last season, Class A was the last generation of Class A. Liaoning Football Team had good results, ranking behind Shanghai Shenhua and Shanghai International.
Fourth. Although this result is a bit sorry for Chaoyue's large investment, considering that this is the first year, it is not bad. In addition, Wang Ai does not care much about Liaozu's competition results. The third place was only known after returning to China.
Wang Ai’s meaning is just one thing: Liaozu does not need to be relegated. All other team management and echelon construction will be left to Beyond Sports.
Compared with competition results, Wang Ai pays more attention to commercial development. This is the foundation and general trend of the healthy development of modern football. Therefore, despite the economic downturn in the province, Liaoning Football Team's commercial development is still very impressive. It is talked about with the fans.
What is different from Liaoning Football Club's "Football School Romance of the Three Kingdoms" is that Liaoning Football Club's progress in advertising endorsements, business cooperation, souvenir development and other aspects makes Wang Ai even more satisfied. Many market developers have been introduced from Tubingen Youth, although they are as mature as Tubingen.
The difference between developed business environments is not small, but the truth is clear. For example, the design of Liaoning football jerseys is the first of its kind among domestic professional teams, and it is entrusted to the German Adidas company for design. And the price is very low, and the original jerseys and pants are sold for sale.
The price is only 30 yuan, which is almost the same as the price of ordinary vests and shorts, and is currently the lowest in the country. Therefore, many children who play football can easily buy a set, and the set has spread outside the province.
When the purchasing power of fans is not high, business development must adhere to the model of small profits but quick turnover. In particular, jerseys are not only a profit channel, but also part of the team’s soft power. If you cannot afford jerseys from other teams, choose Liaoning Football Team.
The "bargains" are advertising campaigns one by one. As the biggest stars from Liaoning Football Team, Bai Guanghai and Wang Ai also shot commercials for Liaoning Football Team and received a symbolic endorsement fee of one hundred yuan.
This is the identity of both of them, and it is also the color of their bodies that cannot be changed.
In addition, Wang Ai is very concerned about the construction of the Liaoning women's football team. The girls of the women's football team are also very enthusiastic. When Wang Ai arrived, more than half of the Liaoning women's football girls were here, and everyone spoke freely at the round table meeting. This is also Wang Ai's
Ai's arrival has brought about huge changes. Regardless of the men's and women's football teams of Liaoning Football Team, meetings now do not use the on-stage or off-stage mode, but the round-table mode. Everyone sits around a large conference table and communicates face to face on an equal footing, which greatly inspires
The participation of ordinary players has been reduced. Although some old-school coaches can't stand the overly enthusiastic players and the overly egalitarian style, Wang Ai doesn't care, they can only tolerate it.
The commercial development of women's football is even more important than competition results. Wang Ai also admitted to the girls that the current development of women's football around the world is not very good, especially commercial development, which is very difficult at home and abroad. Beyond this aspect, we are prepared to use the achievements of female stars.
We hope that the girls can cooperate more and try to read more books and master some culture when they are free, which will help shape their temperament. Beyond Sports specially hired some stylists from Hong Kong and Taiwan through the relationship with Beyond Entertainment, Leonie
We also hired a stylist from the German fashion industry to promote the girls of the Liaoning women's football team. Although this was also met with dissatisfaction and resistance from traditional football people, for example, they said they were "evil" and "not doing their job properly".
"Crooked ways" and so on, but Wang Ai still ignored them and did not argue with them. Anyway, the Liaoning women's football team now belongs to Beyond Sports, and it can't be bothered by others no matter how much they want. The order Wang Ai gave to the women's football department of Beyond Sports only had eight words.
:The sky is big and the earth is big, and the biggest one alive is!
The Chinese Football Association didn't say anything, and the Liaoning Football Association didn't say anything. In short, the official view is to give it a try first. What if it works? If the league can't be sold for money, then it's better to push the girls out first.
It doesn't matter if your personal value is increased. With the current moral standards of the league, you can try any method, as long as it doesn't break the law or discipline.
After finishing all the busy things, Wang Ai rushed back to Beijing on Christmas Day. As for the popular Christmas Eve and Christmas this year, Wang Ai had no idea at all, even though he had been in Europe for four years.
Chinese society at the beginning of the new century still has a strong "Western perfection" mentality and advocates all kinds of foreign gadgets. It has no idea how awesome it will be in the future, and it is impossible to imagine that in the future there will be some top leaders of the old imperialist countries dedicated to giving
Chinese New Year greetings.
After returning to Beijing, I couldn't take any time off. First I met with Shen Xiangfu. After winning the Asian Games last year, old Shen's ambitions have grown beyond measure. His current goal is to win medals on behalf of Chinese football at this year's Athens Olympics! And Hengwai
What is in front of us is the final of the 28th Olympic Football Asian Qualifiers. It is traditionally called the "Top Nine", but this year it is not the "Top Nine" but the "Top 12", that is, a total of 12 teams from three groups compete.
There are three qualifying places, the first place in each group will qualify, and there will be no play-offs.
China, South Korea, Iran, and Malaysia are divided into a group, and the situation is very serious. Although Lao Shen deeply hopes to be a powerful player in the Centenary Olympics, his heart trembles when he sees the situation in this dead group, so he grabs Wang Ai
During this short period of time after returning to China, I asked Wang Ai to do some serious research.
Currently, there are only three people in the Olympic team who have gone abroad to play football, namely Wang Ai from Deportivo La Coruna in La Liga, Qu Bo from Tübingen Youth in German Bundesliga 2, and Zong Lei. These three people have become the backbone of Lao Shen.
The team doctor who went beyond rehabilitation medicine repeatedly "interfered" with Lao Shen's training plan, leaving Lao Shen helpless. Because the lawsuits were filed against Yan Shiduo, Lao Shen did not take advantage. Therefore, the physical health of the Olympic team members is now good.
We are preparing for European training and then participating in the "Top 12 Tournament" from early March to mid-May.
Lao Shen asked Wang Ai not only to negotiate with him, Qu Bo and Zong Lei about the time to return to the team, but also to ask Wang Ai to set up a bridge to see the arrangement of European training partners, focusing on Deportivo La Coruna. Wang Ai was a little embarrassed about this.
Although Depor has a good interpersonal relationship, Depor's schedule is too intensive and it is difficult to devote energy to it. Wang Ai can only say that he will try his best to contact the application. If the club does not agree, Wang Ai can't do anything. But Wang Ai estimates that Depor's main force
If not, it's okay to let a group of substitutes from the first team accompany him for a game. Although Lao Shen has regrets about this, he also expresses his understanding. After all, he is the number one in La Liga now!
As for the Tubingen youth, it goes without saying. The title of "European base of Chinese football" is recognized by Yan Shiduo personally. As long as each national team goes to Europe, there must be a stop for the Tubingen youth. Tubingen
The first team, Tübingen 01, and even Tübingen 03, all have the experience of playing against the Chinese national team.
This chapter has been completed!