Fang Zhuo's superficial taste has scared off many small and medium-sized institutions, and also extinguished the thoughts of many people in the industry.
Yike's short squeeze has already proven Mr. Fang's ferocity and sinisterness, so why bother wading into troubled waters again?
However, the performance of Nasdaq on this day activated the ratings of many large institutions, most of which were neutral Hold, the most obvious ones being Goldman Sachs and Man Group.
Manga gave a sell recommendation to Sell, while Goldman Sachs gave a recommendation of Outperfor that was better than expected.
The attitudes of these two companies are relatively easy to understand. The former suffered heavy losses from Yike and has been expressing a lot of bearish views recently. It can be said that it complements Paulson. The latter has been responsible for Yike's stock buyback and has an ambiguous rating attitude. .
The market situation is unclear, and the overall trend is to wait and see.
Fang Zhuo had psychological expectations for this situation.
After all, I am afraid that the Yike incident will be mentioned repeatedly in the future and written into many textbooks. The losses of tens of billions of dollars in large and small institutions are also daunting. Even if Goldman Sachs's money comes from black money, it is still a green knife.
At the same time, major institutions had already peeled off the cocoons two weeks ago, carefully diagnosing Yike's behind-the-scenes pulse.
They won't bet easily this time.
Therefore, this requires signals from multiple aspects.
China has entered the May Day Golden Week, but everyone at Yike, including Fang Zhuo, is very busy.
In the United States, regardless of the SEC, Nasdaq, and major clients, Fang Zhuo has responded that he will go to the United States next week. However, nearly two weeks have passed and he has not made any move. The other side of the ocean has no more requests. .
Obviously, it's useless for Mr. Fang to mention it, and it's impossible to force him to get it, so let's wait until May.
On May 3rd, at 9 o'clock in the morning, all the middle and senior management within Yike received an email from the leader. The content quickly spread and almost turned into a *** sent by Mr. Fang to Yike employees. .
The new product launch conference just ended on the 23rd of last month, and Liu Qiangdong, President of Yike Huaxia, made up for an offline press conference for the country on the 27th. Under such circumstances, the attitude conveyed by *** was very serious.
"Since the company entered the mobile phone field in 2007, it has gradually grown into a world-renowned mobile phone brand."
"As of May 2009, Yike has more than 20 million global users. This is a number that makes all Yike people proud. It is inseparable from the hard work of every Yike person."
"But we must also realize from today that competition in the mobile phone industry is becoming increasingly fierce, and the challenges faced by Yike are also extremely severe."
"There is no need to deny that in the middle of this month, Yike's U.S. market will usher in new changes. The future of the European market must also be prepared. The storm of Yike has already come."
"However, Yike has not been afraid of wind and rain since the day he was born. He has always been brave and good at facing difficulties."
"This year, Yi Ke wants to climb a dangerous peak and see the infinite scenery further away."
***The content is relatively long and lyrical. It also talks about the goals of this year's two product series. However, after it spread from within Yike to the social level, many people did not feel Mr. Fang's encouragement and instead speculated about Yike.
The pre-sale status after the press conference.
On April 23, Yike gradually opened reservation channels in the United States and Europe. On April 27, pre-sales of Mars3 and Selfy also started in China.
But in the next 12 days, Yike did not disclose the pre-sale figures in any market, which is completely different from the usual publicity habits.
How did Yike become so high-profile two years ago?
I wish I could publish the big figures for each stage on the official website in a timely manner.
This year, competitor Samsung imitated this approach and went a step further by summarizing sales figures from major channels and markets and synchronizing them directly on the website, showing a gesture of going all out.
Does this mean that Yike’s pre-sales are not ideal enough? Not enough to face the coming turmoil?
There are many speculations from the outside world, and there are similar thoughts within the company.
On May 3, at three o'clock in the afternoon, Fang Zhuo was waiting for Su Wei downstairs to come up from a meeting when the intercom phone in the office rang.
It started with an interview request from Liu Yongsi, deputy director of R&D.
Fang Zhuo happened to be free, so he quickly met the deputy director who was about to start a business.
The resignation applications of Liu Yongsi and the other five people have been approved. Once the work handover and internal investment are completed, the resource docking process can go out to show off their skills.
Fang Zhuo guessed that Liu Yongsi wanted to ask for advice on the positioning of Android entry-level phones. Unexpectedly, Deputy Director Liu surprised him again when he spoke.
"President Fang, I won't resign." Liu Yongsi said his intention after a brief greeting.
Fang Zhuo laughed out loud: "What's going on? Ambition fades too quickly. You are Hu Shi, why are you playing cards here?"
"The company is in a difficult moment. It faces a ban from ITC this month, and there are no major operators in the United States. I can't leave at this juncture." Liu Yongsi was determined.
"Hmm." Fang Zhuo looked at the serious expression of the deputy director, pondered for a few seconds and then said: "The ban and the operator's matters were all before you resigned. Why do you think of it now?"
Liu Yongsi replied seriously: "I didn't expect it to be so serious before, Mr. Fang... I can't leave!"
He originally wanted to leave, but Mr. Fang wrote to him.
As an executive, if you leave at this time, it will not only damage your morale, but also what will your colleagues think?
At worst, I don't want to start a business anymore, and I'll just have to hang on to 20 million.
"Severity is a bit severe, but it's mainly on the market side." Fang Zhuo thought, "At this time, I think the time you chose for that project is very good. There may not be such a good time again. The development of the company must be
Opportunity."
Liu Yongsi's eyes were firm and he responded firmly: "If it's not that good, it's not that good. That's all for the future. Now I'm still an employee of Yike!"
Fang Zhuo didn't know how to talk to this special employee of his. The signal is not for you, so don't receive it randomly.
"I'm happy to see you start a business. Since you feel that the company is serious, part of the seriousness this time also comes from Samsung's challenge. Its Kitty is doing well, which is what we are lacking." Fang Zhuo
From another perspective, "The company is optimistic about your project and is willing to invest. This is an indirect complement."
He said gently: "From my personal experience and perspective, a successful entry-level series can greatly help the popularity of our YMS."
Yike's YMS is like a box, similar to Google's Family Bucket, the larger the base, the better.
Liu Yongsi was a little shaken when he heard this. YMS has been emphasized many times within the company, and it is obvious that it has high hopes.
However, it goes without saying that Mr. Fang meant much to Yike. When he began to admit that Yike was serious...it was difficult not to move the internal employees.
With a gentle knock on the door, Su Wei, the president of E-commerce, entered the office and interrupted Liu Yongsi's thinking.
Fang Zhuo ended the conversation and finally encouraged: "Liu Yongsi, the work has already begun to be handed over. You have to think about the next path as an entrepreneur. If you change your mind, what will happen to others?"
manage?"
"You will not only be responsible for yourself, but also for your company's partners."
"That's it, I look forward to your mobile phone joining YMS."
Fang Zhuo stood up and shook hands with the old employee.
Liu Yongsi took a long breath and held Mr. Fang's hand heavily.
Su Wei looked at this scene in surprise, not understanding the situation. There were tears in her eyes.
When Liu Yongsi left, she listened to Mr. Fang's simple retelling and couldn't help but said: "*** I don't know if I can deceive outsiders. I'll deceive my own people first."
While making tea, Fang Zhuo said: "It's not a lie. The competition the company faces now is indeed fierce. I tried Samsung's Tru and Kitty, which are indeed good products. Objective evaluation, I think Mans3 is better, but Tru is not
I don’t have the strength to fight.”
Samsung has released two Android phones before, but the response was mediocre.
After adjustments and determination this time, Tru has achieved good results. As for Kitty, it started from
Starting from the evaluation standard of $99, it is even better.
"In addition to Samsung's models, Verizon, which Yike has taken over this time, should not be underestimated. It has already touched the basic market." Fang Zhuo also talked about these seriously, "In order to cope with this challenge, Pan Ben and Yu Hong
They're all on their way here."
There are only those major carriers in the United States, and losing one is a direct loss. What's more, Verizon is still the second largest carrier.
Su Wei gave Mr. Fang a meaningful look and said, "I thought it was related to Kong Yu's sudden attack yesterday."
Yesterday, a new situation occurred for Kong Yu. He encountered a minor car accident. Fortunately, he had strengthened his security and there was no major problem.
After receiving the news, Fang Zhuo immediately called the other two market leaders back to Shanghai to discuss the company's future development.
It stands to reason that if others are in Shencheng, ordinary employees will not have any problems, and if they are looking for someone, they will not be able to find senior executives, but... the serious development of Yike requires brainstorming.
"It has something to do with it. It's mainly about the company, including YMS and Hummingbird Chip. They are all important matters. We also let the three major market leaders exchange their experiences." Fang Zhuo remained calm.
Immediately, he couldn't help but sigh: "It's not easy for Mr. Kong."
Kong Yu almost lost contact yesterday. After the incident, Lu Peining repeatedly stated that the problem would be solved.
Large organizations not only try to strip people away, but also seize people and force them to join them.
As a response and signal, Mr. Summers of the New York Economic Exchange will officially surface through the Carlyle Group.
Large organizations are looking for the power behind it, so they should give Summers a powerful figure.
Summers is now in charge of NEC and has strong connections and resources.
As early as the founding of the New York Economic Institute, he made public his platform to Mr. Fang through a charity dinner. This line was captured by the Carlyle Group after the temporary press conference of Yike and can be used reasonably.
Summers came forward to play the game, and the only bargaining chip left for him was Geithner.
In addition, relatively peripheral friendship clubs are also exposed.
According to Lu Peining, if the old guy wants to get money, he has to work hard.
As for whether it is possible to hide the red seal regarding the current management of the ITC ruling, it is best to hide it so that you can eat the most, but if you can't hide it, you will eat less.
The subjective initiative of Lu Peining and others has been carefully screened over and over again. It is necessary to ensure that the stability of the development environment of the high-tech industry can be maintained this time. It can be said that they have good intentions.
In principle, as long as the power behind it emerges, the Gasoline Man should be safe.
"Early this morning, Lu Peining asked me if Mr. Kong was reliable." Fang Zhuo said, "I think Lu Peining is red-eyed. Now anyone can make mistakes."
Su Wei added: "What about you?"
"In this state, they might have stabbed me with a knife first, and then they realized, oh, it's Mr. Fang, get up, get up." Fang Zhuo shook his head, "I told Lu Peining yesterday that Mr. Kong must be protected.
What he is responsible for cannot be replaced by others."
The fund handling this time is entirely arranged by Kong Yu.
Now that the MIGA fund has been put on the table, Kong Yu's actions are also being closely watched, including the market changes of Nasdaq, which are being scanned by large institutions.
This situation was predicted before.
In response to the second short squeeze, Kong Yu diversified the size of his funds. Some were still buying stocks low and selling high, some were options with leverage, and a considerable part was transferred to over-the-counter exchanges and dark pools with weak supervision.
This chapter has been completed!