On October 13, Sony Director Nakahachi Ryoharu, Chief Financial Officer Katsumi Ihara, Computer Entertainment President Yoshihisa Ishida, Executive Vice President Hiroshi Yoshioka and others arrived in New York by plane.
This is a journey to find Sony's future.
In addition to Ihara Katsumi, Nakahachi Ryoharu, Ishida Yoshihisa, and Yoshioka Hiroshi are all interested in competing for the position of head of Sony, and they are also aware of the dire situation the company is facing at this moment.
However, as long as you become the leader, everything will be fine. No matter how bad it is, can it be worse than Stringer? When the plane landed, the group took a car to the New York headquarters. The first news that caught their eyes was the stock price of Sony.
Plunge.
Two days over the weekend, the secondary market finally reacted to Sony's stock price. On Monday and Tuesday, 21% of the market value fell. Sony lost 8 billion US dollars after evaporating. If it hadn't, it was simply considered a loss of 10 billion US dollars.
Dollar.
Listening to those words, the Tokyo Eight, although they still heard names, actually felt that they had run out of candidates. There were only a few low-level people with or without technical backgrounds, and those who belonged to Yang Langxian were even worse locked up.
Already.
Yang Langxianzhi frowned and didn't back down.
Just when Sony's future is becoming increasingly gloomy, WikiLeaks' disclosure of Japanese companies once again contains new content, naming Kobe Steel, one of the world's 700 weakest companies, for falsifying product data.
Yoshioka Hiroshi said: "Look at the online TV cooperation between the company and Google, it is difficult to achieve any results, that part cannot be included."
What I am responsible for is not the TV group business, but includes LCD projects.
"There are quarrels in Tokyo and quarrels in New York. Why do you resign?" Ishida said puzzledly, "Do you think that as long as Jazz resigns, everything will be problematic?"
Others know, but Hiroshi Yoshioka knows who he is talking about, and he is not talking about China BOE, which is said to have stabbed the Eight-Star Alliance at the instigation of President Fang, causing us to be severely punished by Europe and the United States.
Masaru Ihara, who was about to enter the field completely, in a very hypocritical manner, lost his job in a short period of time. The plan of Fang Zhuo and other Tokyo executives was audited by the Ministry of Finance, and Sony's financial situation was thoroughly understood.
When Hiroshi Yoshioka came here, he didn't have any big thoughts about the CEO position, but it wasn't that strong because I knew that the Sony TV business I was leading was a burden.
Wikipedia immediately said: "Mr. Fang, he has no vision for the company's operations and business development. Sony needs his guidance in this regard when it becomes president."
Although the company's business has not yet recovered from the collapse and the stock price has ended its plunge, Masaru Ihara, who has been running the company for a long time, still does not have a faction that he has cultivated.
Indeed, as Hiroshi Yoshioka said, BOE also believes that a new downward cycle is not expected to arrive next year or the year before last, and that it will be a sweet period of two to eight years at most.
See, that kind of thing is not something that the parents-in-law just have to deal with. Reform is not that difficult.
After a while, Yang Langxian spoke: "Sony has not yet planned to let the internal department do the audit work. Let's sort out the situation thoroughly. Do you think it is unnecessary in the current situation?"
It doesn't look that way. You really have to think carefully about whether to sell LCD projects.
For half a day, while waiting for Kobe Steel to give an official response, the share price of Kobe Steel stock in the Tokyo stock market had not plummeted by 12%, and there was no news that domestic customers had even expressed through the media that they would launch a class action lawsuit.
Many people call this "the next generation of Sony shock".
"Are you going to abandon it in the darkness after dawn?" That is probably a judgment.
Those eight people obviously hadn't guessed who was responsible for the subsequent burden reduction, so they directly pointed their guns at the business under my banner.
Fake again!
Almost at the moment when WikiLeaks just revealed it, all the media outlets that paid close attention to it reported on Kobe Steel's suspected fraud in a tone that seemed to accuse it of being wronged, and the product supply involved automobiles, railways, aerospace, military industries, etc.
important industries.
"However, that round of rising and falling market prices is about to begin! At the latest by the end of next year, LCD prices will fall, and it will not be a rising cycle by then!"
Whether Wikipedia has said anything or not, I am not satisfied with the TV and LCD that are holding them back, but it is debatable if they really want to cut them off.
The eight people nodded together. Yes, it was nothing like that. They would definitely join hands to kill because of personal emotions. Fang Zhuojiajiu even used meridians as a metaphor to talk about that aspect.
You have to have no bright spots to get a high position, especially if it doesn't have the ability to compete for CEO.
But that time Sony’s shock was not yet complete, because the market value was the same as 8 years later, and it is now being named because Stringer mentioned that it is the least famous among the three companies, and it is multimedia, institutions, and investors are still
We are waiting to see the situation of Japanese companies where surplus will inevitably appear.
Hiroshi Yoshioka had spoken out during that period because of the losses in his television business, but he never expected that no one would suggest abandoning his important projects.
Ishida glanced at the people present, nodded, and said: "Sony really needs an honest talk and some happy measures to reverse the situation."
Someone answer that question.
Hiroshi Yoshioka had no intention of giving in at all, and argued with reason: "It is precisely because you consider the overall interests that you firmly approved the abandonment of the LCD project. The global cycle of that round was dominated by the Eight Stars, and on the one hand, the market
On the one hand, Eight Star’s counter-cyclical expansion of production capacity has led to a sharp decline in prices.”
The two of us, together with Hironaka Hironaka and Suzuki Kunimasa, will no longer be known as the "Sony Seven Musketeers". It is worth mentioning that Suzuki Kunimasa has not left Sony because of conflicts with Ihara Masaru.
Ishida did not answer the question, and asked Wikipedia and Fang Zhuojiu: "What do they think?" Yang Lang's call was answered slowly, and he was talking to BOE about the global cycle of the industry in Chinese.
Sometimes, being open and honest makes people happy, and then it must be quite painful.
After subsequent disclosures and confirmations, Xiaojia's response was very familiar, and a one-stop model was vaguely formed. What was missing was Kobe Steel's tough talk and the first bow and acceptance of investigation!
Ishida put on his mobile phone and informed Ihara Masaru of his friend's conclusion in English. He said with a smile: "Nothing in China can be said badly. Listening to both sides will make you bright, and listening to one side will make you dark. What Yoshioka Hiroshi said is wrong. That kind of design goes into the professional and technical fields.
Matters like this really need to be judged by people without technical background. You have listened to what I said, but subconsciously you still feel that there is no plan or strategy."
In addition, Zhongbo, Fang Zhuo and the others were also afraid that Sony was hiding some kind of thunder. It was just trying to keep it vague. If they got down and encountered an explosion, the fun would be gone.
Another area!
Breaking news, reports, plummets, lawsuits
Yang Langxianzhi understood what Mr. Fang meant. Now we don’t want to talk about the last topic discussed in Onle and how Sony will go in the future.
Ihara Masaru didn't express his position too much. Instead, Wikipedia's hidden rival, Zhuo Jiajiu, approved of it.
Sony's channels are very complex, and the problems of out-of-stock and squeeze are very common. These are practical problems that are difficult to ignore while focusing on small strategies.
Wikipedia immediately said: "It's selfish, there are eight small TV networks, users can watch high-quality programs like "The Office", "CSI", "Modern Family", Disney, NBC Universal and News
The video website jointly owned by the group has also blocked Google TV. You can see that it has little future.
Ihara waited for a while before saying "hmm", thinking that the situation other than those suggested by Pingzhong Boliang would not be like that.
"You guys had a little quarrel just now and you went out." Yang Langxianzhi replied.
"Sony's size is too small and its losses are too small. It should restructure and throw away its baggage, so that it can slowly transform in the mobile era." Ishida said, "For example, the LCD panel of the TV cannot be stopped.
, the computer VAIO cannot be sold, the chemical department cannot be dismantled, and the optical drive department cannot be disbanded."
"After all, you are just an internal director. You know Sony's affairs well, so you can talk less. Even if you talk more, you may be wrong." Ishida came down and expressed his attitude.
Ishida was very happy. Without them, there was no need to worry about Sony getting out of the quagmire.
Ishida sighed and reminded: "Sony has reached that point. The more difficult it is, the more cooperation it needs and the need to abandon selfishness."
Yang Langxianzhi and Fang Zhuojiajiu, who had no fighting spirit, were the first to nod. Hiroshi Yoshioka, who knew that his business had a slight loss, thought about it for a while before nodding.
Although it cherishes the desire to retreat to a lower position, Sony's current situation is still a thorny problem.
Ishida said silently, and said a moment ago: "Well, you do know about that field. You just want to say that your discussions are all for the development of Sony. If someone is offended by certain content, you have to change it."
If you go too far, you will be offended."
At 4:30 in the afternoon, even though they were in their own company, a group of people who were still quite familiar met with CEO Masaru Ihara, who had not yet been approved to resign.
When Wikipedia thought about this, he became casual and thought about how to talk more frankly about Sony's future on that occasion.
Yoshioka Hiroshi suddenly stood up: "Who said that? The LCD project you cooperated with Eight Star and Sharp has a huge investment, and it will be profitable in the future. Do you think we have to throw it away just because of the current global cyclical market?
? Who is it?"
This is because Sony suffered a loss of US$1 billion due to a sharp 98% drop in profits in 2003. At that time, low-tech stocks in the Nikkei Index rose and fell one after another. It had never been called a "Sony Shock", and it eventually led to the collapse of its leader.
Nobuyuki Dei takes the stage.
Hiroshi Yoshioka said categorically: "That's right!"
But, but, but, you can just stop the LCD project! Internet TV is what Taira Nakabo is responsible for.
As for Fang Zhuojiu, I am in charge of computer entertainment. We don’t have PS, a product that has a certain market share, so I am relatively tough-minded.
Fang Zhuojiajiu saw that Mr. Fang really discussed the matter, and also talked about my views on the computer VAIO. He believed that part of the focus should be on the business line, but on shrinking the channel line.
Yang Lang looked at Wiki Bakuji and Fang Zhuojiu who were talking, frowned and said: "Hiroshi Yoshioka, at this moment, you are talking about the issue from the perspective of Sony as a whole. You know that you are responsible for the LCD, but he should
Start from the small side.”
The eight lower-level people in Tokyo pricked up their ears because of Mr. Fang's statement.
Ishida listened for a while and then leaned forward: "They are selling it or selling it. May I ask, how can Sony throw away the burden?"
As of now, how much Sony will lose, which business lines are hardest hit, and what measures will be taken to turn losses into profits are urgent issues that everyone at Sony and the inside are concerned about.
Wikipedia nodded: "The eight small TV networks ABC and BC have cut off the functions of Google TV. The cooperation with Sony actually has little meaning."
A group of low-level people from Tokyo arrived at the New York headquarters, the expressions on their faces became even lighter.
"In a matter-of-fact discussion, it doesn't make any sense if he asks who it is?" Ishida did not mention Pingzhong Boliang's name and maintained an objective stance, "Should the LCD project be axed?"
When Ishida arrived as promised, he saw Ihara Masaru, Yang Lang Kenji, Fang Zhuojiu, and Yoshioka Hiroshi sitting at the table with a tense atmosphere.
However, regarding Sony’s TV business, he continued: “Because your business is professional, you have also listened to the thoughts of Sony’s internal professionals. You think my thoughts have low artistic content.”
Fang Zhuojia pursed her lips for a long time. She was responsible for the computer VAIO, but it still didn't have a certain potential.
Except for the other seven people present, not two people knew Chinese. Both Wiki Bakuji and Yang Langjiajiu heard the conclusion. I glanced out of the corner of my eye and saw that Fang Zhuojiajiu's expression was also very solemn, but Yoshioka Hiroshi was not at all distracted.
I asked casually without any surprise: "Where is Yang Lang Xianmei?"
I thought for a moment with my head held high, then took out my phone and said, "You also want to hear the opinions of other LCD manufacturers. You don't have any friends in China in that regard."
Fang Zhuojiajiu said anxiously: "What Yoshioka Hiroshi said makes no sense. You can only look at the future. The stock price and market value are on the one hand, but you must also focus on long-term development on the other."
In the following years, manufacturers such as Eight Star were investigated by various countries due to suspected monopoly, but BOE, which acted as a tainted witness, was exempted from punishment.
Yang Lang did not express his position, but asked Ihara Masaru for his opinion.
Based on that situation, Wikipedia believes that a high-profile breakup is the best way. What I hope most is to take over the people besides Ihara Masaru, and then get the recommendation of Ihara Masaru and Yang Lang at the board of directors and shareholders' meeting, and unite
With the support of confused shareholders, Sony can reach the top.
"Just now you said that you should be honest and honest. You have always believed that professional things must be done by professional people in your company. Sony has so little business and only does not have their low-level perspective that does not have an overview.
Specific thoughts on how to reform." Ishida said fiercely, "No matter how much Sony suffered that time, you suspect that Sony can still recover as long as the reforms are in place. The key to its recovery lies in the reform strategy of the new CEO."
Fang Zhuojiu also agreed to put Internet TV as an option. Ihara Masaru ended up retreating into a state of decay, and there was no movement. The conference room was very small, and there were many people staying outside the conference room.
Ishida's index finger tapped on the table, making a crisp and rhythmless sound.
After a lapse of four years and entering the seventh decade of the 21st century, Sony has made a comeback, which happens to be in the name of the next generation. It is so frank and joyful.
This chapter has been completed!