July is a very morale-boosting month for Gome.
From late last month to early this month, the company launched a surprise attack on its largest competitor, Suning, and launched a massive and influential competition.
Right in Jinling, right at Suning’s headquarters, right in Xinjiekou, known as “China’s No. 1 Business District”, you can now say “who knows Gome”.
On the 15th, Gome General Manager Li Juntao, who took over from his boss to coordinate the Battle of Jinling, returned to the capital and reported on his work with joy.
Li Juntao said hello all the way and walked into the boss's office with a smile on his face.
"Mr. Huang, this time we fought in Xinjiekou to relieve our anger!" He sat down on the sofa and poured a cup of tea by himself. His voice was very loud, "We have shown the momentum and influence of Gome! I
When I came back today, the customer flow in the Gome store was still very large!”
"It can be said that Gome can definitely gain a foothold in Suning's base camp!"
"Let suppliers also see who is the boss in the country!"
Huang Guangyu sat on the boss's chair behind his desk and listened, nodded, and said nothing.
Li Juntao didn't take it seriously. He and Mr. Huang had worked together for a long time, and they were both from Chaoshan. He knew that Mr. Huang was usually reticent, but when he really needed to make a decision, he was like a thunderbolt.
He continued to talk about the situation in Xinjiekou. This time, the competitor was not only Suning, but also Five-Star Electric Co., Ltd. was also fighting simultaneously. It was obvious that Suning and Five-Star had a certain degree of cooperation or tacit understanding.
However, while Li Juntao was talking, he suddenly found that Mr. Huang was a little distracted...
He stopped and asked directly: "Mr. Huang, is there anything new?"
Huang Guangyu took a sip of tea and replied slowly: "I answered a phone call an hour ago."
Li Juntao frowned slightly, an hour ago? Does this mean that Mr. Huang has been thinking alone in the office for an hour?
He was extremely curious, but he endured it, knowing that once Mr. Huang opened his mouth, he would continue to talk about it.
"This call came from Fang Zhuo from Shanghai City." Huang Guangyu added, "It's that Fang Zhuo from Tesco."
Li Juntao couldn't help but laugh. Of course he knew who Fang Zhuo was, but he soon realized that his boss's words were emphasizing the interaction between the other party and Gome. Although Fang Zhuo in Shencheng was famous, they were incompatible with each other.
Only when that person expanded his business to home appliances 3C did he become meaningful to Gome.
Huang Guangyu continued: "He invited me to have a meal and meet to talk about the electrical appliance business."
Li Juntao thought about the purpose of the person from Shencheng.
When he was supervising the competition in Jinling, he heard that the company had taken some actions against Tesco. Now it seems that these actions still have a great impact on Tesco?
Li Juntao waited for a while, but seeing that Mr. Huang had no intention of continuing, he said, "I heard that Fang Zhuo is a figure. Mr. Huang, have you seen him or not?"
"If he is not a figure, what are all the people who have been pushed down on the rich list?" Huang Guangyu shook his head and said with a smile, "It's not that I can't see him, it's that I want to go to Shanghai to visit him."
Li Juntao was a little surprised. He knew that Mr. Huang was very proud. Although he was the richest man in the mainland, Tesco's electrical appliance business was far inferior to that of Gome. This was the other party who took the initiative to call. How could he turn into Mr. Huang and go apply for it?
Visiting Fang Zhuo?
"E-Gou is worth a visit." Huang Guangyu guessed his general's thoughts and explained.
It would be understandable if Mr. Huang said he went there because of Fang Zhuo, but now he said it was for Tesco.
Li Juntao said in confusion: "Yigou? Tesco doesn't even have a fraction of our money. Mr. Huang, is it worth paying so much attention to?"
"The online commerce launched by Tesco is a bit interesting." Huang Guangyu said calmly, "Its current revenue is very low, but combining the Internet and electrical appliance business is not without prospects."
The head of Gome is always willing to talk more about what he is interested in: "The Internet is very powerful and will profoundly transform our social lifestyle, which of course includes home appliance chains."
He changed the subject: "But this takes time and process."
Li Juntao agreed with this and said: "Yes, Mr. Huang, even if Tesco has a prospect, it will take a long time to realize it. There is nothing to be afraid of. Fang Zhuo must have something if he can reach the position of the richest man."
...and, I heard that he is quite vegetarian in his behavior."
"If it's just a new company that uses the Internet to sell electrical appliances, then you don't have to care about it at all." Huang Guangyu gave an example, "It's like Tesco acquiring a Beijing-based company called JD.com, and it's the same way."
"If JD.com does it, we can ignore it."
"But if it were Fang Zhuochu here, Gome would have to consider whether it would have to exert pressure to crush it to death."
"Fang Zhuo wants money and people."
"He did not start this project from scratch, but directly purchased Dazhong Electrical Appliances in a big way. With the support of such an offline channel, an online home appliance store does not look like a castle in the air!"
When Huang Guangyu said this, he couldn't help but stand up and took two steps before continuing: "For consumers, digital and virtual things that can only be seen but not touched are the biggest insecurities."
"Even if Dazhong Electrical Appliances is not as good as our Gome, it is also not as good as Suning, Yongle, and Five-Star. But after it was taken over by Tesco, its tasks have changed!"
"It helps Tesco greatly eliminate that sense of insecurity!"
"It has even withdrawn from the competition of home appliance chains!"
"I doubt that Fang Zhuo will let Dazhong Electrical Appliances expand its scale at all."
"What should I do if a big item breaks down after I buy it? Use the Internet to solve the problem? This is a very novel concept and it takes a long time to accept and establish awareness."
"But Dazhong Electrical Appliances can make up for this. Until one day in the future, all consumers will become accustomed to it and recognize that Tesco's after-sales service is guaranteed. By then, Dazhong Electrical Appliances will be dispensable."
Huang Guangyu said in a deep voice: "Although Tesco's revenue this year is only a fraction of Gome's, I heard that Tesco is going to bid for Spring Festival Gala sponsorship on CCTV. Next year will definitely be a year for large-scale publicity, and it will also be a year of great success.
To grow explosively.”
He looked at his general manager: "Why don't you kill it while it is weak, and then wait for it to gain momentum and then share our market?"
Li Juntao digested what his boss said.
Suddenly I realized that the home appliance chain Laowu had been acquired by Tesco.
But before that, Dazhong Electrical Appliances quietly lost its presence and almost disappeared from its work summary.
Even though Tesco has been established for a short time, it is a disruptive competitor with a murderous intent and throws out money with just a wave of its hand.
Li Juntao paid more attention to it, but still maintained confidence, saying: "Mr. Huang, Gome has never lacked competitors and is not afraid of competition. What's more, it has become the number one in the industry and is still making great strides. We have great advantages.
"
Huang Guangyu nodded and said with a smile: "Of course."
"However, I have only heard of his name but not seen him in person. This time I also want to see what kind of person Fang Zhuo is."
Li Juntao volunteered and said, "Mr. Huang, I'm coming with you on this trip!"
Huang Guangyu shook his head: "No, I just satisfied my curiosity."
"Then..." Li Juntao suddenly thought of another thing he heard about the company on the way back, "What is the content of tomorrow's supplier meeting?"
Huang Guangyu sat back on the boss's chair and said with a smile: "Since Fang Zhuo is not coming to the capital, but I am going to Shanghai to visit him, how can I not bring a gift?"
The last supplier meeting convened by Gome was to raid Suning's Jinling base camp.
In less than a month, we called together suppliers again. The scale was not as big as last time, but they all chose Tesco's current categories tit for tat.
Huang Guangyu hoped that Fang Zhuo from Shanghai City would like the gift he sent.
…
Half of July has passed.
Although he was still busy, Fang Zhuo suddenly felt like "living".
On the one hand, he declined all public activities and focused on work.
Sina has its own system and has now discovered a treasure of "World of Warcraft" and is actively preparing to bid for sponsorship of the 2008 Olympic Games.
The domestic part of Yike has undergone functional transformation to accumulate strength for the Android system and mobile phone projects. The foreign part has kept pace with its competitors and continued to explore the market.
The formal mass production of ice cores marked the beginning of the hematopoietic cycle. Part of Qiu Ciyun's work turned to looking for OEM orders, and because of a good contact with Infineon/Qimonda, the Wafer Manufacturing Service Alliance was established
We will look for some domestic equipment manufacturers for the second production line to see if they can play a catalytic role.
These need a little attention, but the most investment now is in the development of e-commerce.
On the other hand, Fang Zhuo has more time to spend with his family, gives himself a weekend holiday every week, and even seriously considers the sea fishing advice from Zhou Xin, a medical doctor.
But he really wasn't interested in fishing or going out to sea, so he thought it would be better to drive down the track and run two laps if he had the time.
The 17th is Sunday, which is a designated holiday.
However, because there were still documents that needed to be reviewed, Fang Zhuo had to break the rules he had just followed for a week and work overtime for half a day.
Near noon, he reviewed the name-changing activities of Dazhong Electrical Appliances and considered how to allocate a group of people from Yike to insert offline channels.
The domestic player market is too fierce, and because all of them are assembled machines, including the newly released MP4, price wars quickly started. Therefore, Yike's employee team seemed a bit bloated, and there was also a situation where they were poached by their peers.
.
Fang Zhuo feels that it is a pity that the mentality of some employees is immersed in Yike's current domestic market, and offline channels are obviously a very appropriate opportunity to change jobs.
There were already a group of employees from Guahao.com to Yike to Yigou. Now adding another offline channel to Yigou will definitely create a backbone force.
"How about going shopping in the afternoon?"
At twelve o'clock sharp, Su Wei stomped into the CEO's office.
"Okay, call Qi Qi." Fang Zhuo put away the documents and agreed with a smile, "I met my aunt the night before yesterday, and she told me that Qi Qi has been working too hard recently, and you have to help me persuade her."
Su Wei said "hmm". She knew her sister's position in Fang Zhuo's heart, and she also knew that there were considerations for her body.
Because they are in Shanghai, both Fang Zhuo's elders and Zhao Suqi are familiar with each other and get along well with them.
"We won't have dinner together tonight. Lao Qiu called me twice, and this is the third time." Fang Zhuo added, "I have to meet my old friend."
Qiu Lanhua contacted me three times, and the tone seemed fine. It was probably just a meeting to catch up on old times.
Just as Su Wei was about to speak, she heard the office phone ring.
Fang Zhuo answered the phone and pointed down at Su Wei. This was a call from Tesco downstairs.
Su Wei noticed that the expression on his face became a little serious.
Soon, with the incoming call on her mobile phone, she knew the reason.
17 suppliers sent a joint letter, suggesting that Tesco should control product price concessions within a certain range and benchmark them against the mainstream in the industry.
This is not the first time that Tesco has received similar requests from suppliers.
But this is the first time Tesco has received a joint request of a demonstrative nature.
What does it mean to be within a certain range?
Who is the mainstream in the industry?
Su Wei immediately thought of Gome, and the next moment she thought of Gome's competitive battle in Jinling Xinjiekou. The one last month also used suppliers as bullets, which shocked the industry.
This approach to driving suppliers is exactly the same!
Su Wei was angry in her heart, but she calmed down after Mr. Fang hung up the phone.
"If I heard correctly, this is a 'suggestion' from the supplier." Fang Zhuo said thoughtfully, "The strength is not bad, it is not a mandatory requirement, it is just a suggestion."
He smiled: "In two days, Huang Guangyu will come to Shanghai, and the supplier gave him a joint proposal before he came. Hey, it's really interesting."
"Soldier first, then courtesy?" Su Wei said.
"We haven't arrived yet, let's show off our power first." Fang Zhuo tapped his fingers on the table, "Is Mr. Huang too hostile? I'm just looking for him to talk about friendly development."
Su Wei frowned and said: "Look at this posture, if we can't reach an agreement, the 'suggestion' will become a 'request'? Will it become a 'removal'? So overbearing?"
"The market share is too different. It's all real money. It's normal for suppliers to be controlled by others." Fang Zhuo squinted his eyes, "I thought we could meet and chat, have a drink, and enjoy the food. This...
"
He searched for a suitable description: "This is to think of Tesco as the second Suning."
Su Wei calmed down: "Those domestic TV companies, like TCL, were sold at a discount without attending the Gome conference. Plus, they have a relationship with the panel production line. I believe they can give more support, right?"
"Maybe, market competition is about relying on one's ability." Fang Zhuo said with a smile, "Let's arrange the meeting with Gree's CEO on the 20th."
Huang Guangyu arrived in Shanghai on the 19th, which was the day after meeting him that he would meet Gree.
He continued: "We, the eight heroes of domestic TV, are very busy. We haven't made an appointment yet, so we will wait until we meet Huang Guangyu to make an agreement. It will be meaningful."
"I will work overtime in the afternoon and first look for alternatives to these 17 suppliers. If I can't find a suitable one, I will think of other ways."
Fang Zhuo shrugged: "It's just such a joint suggestion. It's too weak and insignificant. I don't want to accept it."
This chapter has been completed!